Platinum Marketing Group

What Platinum Marketing Group does

Platinum Marketing Group is a boutique, female-owned media agency headquartered in Cincinnati, Ohio, providing strategic media planning and buying services across digital and traditional channels. Founded in 2003, the firm has been operating for over 20 years and serves a client base spanning Fortune 500 enterprises, mid-market B-to-C businesses, healthcare providers, and higher education institutions. Its core offering centers on integrated campaign execution, with explicit specializations in four verticals: Recruiting (its primary vertical, with thousands of campaigns delivered for Fortune 500 hiring clients over 5+ years), Healthcare, Consumer Services, and Higher Education.

The firm operates without a disclosed proprietary technology platform, relying instead on industry-standard media planning tools, data analytics for audience segmentation, and direct creative partnerships. Its service portfolio includes Strategic Media Buying, Digital Media Services, Traditional Media Services, Campaign Management, and Creative Services, along with two formal pre-campaign sub-products — Discovery Services and Media Planning — that structure upfront research and media plan construction. Targeting capabilities span demographic, behavioral, geographic, and psychographic data segmentation. The firm is WBENC-certified, which provides access to corporate diversity sourcing programs.

PMG generates revenue through professional services / agency fees for media planning, buying, and campaign management. Pricing is project-based and quote-driven, with no publicly disclosed rate cards. The go-to-market motion is consultative and sales-led, with direct client engagement via website contact forms, phone (513-295-6801), and email ([email protected]). The firm is led by founder and CEO Kim Wiest and operates with 11-50 employees. No funding rounds, M&A, or institutional ownership have been disclosed in available sources.

Name

Platinum Marketing Group

Legal name

Platinum Marketing Group

Website

https://thinkpmg.com

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

11–50 employees

Short description

Platinum Marketing Group is a Cincinnati-based, female-owned boutique media agency providing strategic media planning and buying across digital and traditional channels, primarily serving Fortune 500 recruiting clients alongside healthcare, consumer, and higher education verticals.

Ownership category

akta.pro rank

Product category

Advertising and Media Buying Services

NAICS

Media Buying Agencies (54183), Advertising, Public Relations, and Related Services (5418)

SIC

Services-Advertising (7310)

akta.pro primary industry

Affiliate & Partner Media Buying (BPAFABAJ)

Keywords

• Media planning services
• Media buying agency
• Advertising campaign management
• Recruitment marketing
• Digital media buying

Headquarters

HQ city

Cincinnati

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Media Planning and Buying Services: Platinum Marketing Group generates revenue through agency fees for strategic media planning and buying services. They provide media strategy, campaign execution, and optimization services across digital and traditional channels. The agency tailors campaigns to specific client needs and charges for their expertise in negotiating with media vendors and optimizing media investments.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Platinum Marketing Group is a boutique, female-owned media agency that provides strategic media planning and buying services across digital and traditional channels. The firm plans, negotiates, and executes advertising campaigns — including TV, radio, streaming, digital, print, and out-of-home — for clients in the recruiting, healthcare, consumer services, and higher education verticals.

Product overview

Platinum Marketing Group is a boutique, female-owned media agency offering a unified suite of strategic media planning and buying services. The core offering centers on Strategic Media Planning and Buying, supported by Digital Media Services, Traditional Media Services, Campaign Management, and Creative Services. These core services are delivered through two operational sub-products: Discovery Services (pre-campaign research, demographic analysis, KPI establishment) and Media Planning (detailed cost structure, media outlet selection, and campaign projections). The company also specializes in four specific industry verticals: Recruiting, Healthcare, Consumer Services, and Higher Education, each with tailored media solutions. The integrated approach combines strategic planning, multi-channel execution, and optimization to deliver results-driven campaigns for clients.

Differentiator

Problem solved

Functional benefit

Products and services

• Strategic Media Planning and Buying
• Digital Media Services
• Traditional Media Services
• Campaign Management Full-cycle campaign management service that oversees execution, optimization, and delivery of media plans across channels on behalf of client advertisers.
• Creative Services Creative services that support advertising campaigns with creative development to complement media planning and buying engagements.
• Discovery Services Pre-planning discovery services that provide research and audience insights to inform media strategy and buying decisions for client campaigns.
• Media Planning Detailed media planning service that defines costs, schedules, geographies, media outlets, and gross media impressions for client advertising campaigns.
• Recruiting Industry Solutions Vertical-specific media buying and planning solutions tailored for staffing and recruiting firms seeking candidate-attraction campaigns, including Fortune 500 client work.
• Healthcare Marketing Solutions Vertical-specific media planning and buying solutions tailored for healthcare organizations seeking patient-acquisition and brand campaigns.
• Consumer Services Solutions Vertical-specific media planning and buying solutions tailored for B2C brands and consumer services companies seeking direct-to-consumer advertising campaigns.
• Higher Education Solutions Vertical-specific media planning and buying solutions tailored for colleges, universities, and education brands seeking student-recruitment and brand-awareness campaigns.

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves4 records

Expansion highlights3 records

Market position

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Platinum Marketing Group