Method Products

What Method Products does

Method Products, founded in 2000 and headquartered in San Francisco, is a privately held consumer goods brand that designs, manufactures, and sells eco-friendly household cleaning and personal care products. The company's portfolio spans body and hair care (Body Wash Tonics, Simply Nourish shampoo, Hydrating Serum hand wash), hand wash, and home cleaning (Super Shine dish soap, Squirt Mop hardwood floor cleaner, French Lavender all-purpose cleaner), sold both as individual SKUs and curated bundles (Soft Radiance, Smooth Hydration, Dewy Glow). Underlying product technology is centered on concentrated cleaning formulas, dermatologist-tested skincare-inspired ingredients designed to preserve the skin microbiome, and a Refill + Reuse packaging system that reduces plastic, water, and CO2 per use.

Name

Method Products

Legal name

Method Products

Website

https://methodhome.com

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

251–500 employees

Short description

Method Products is a San Francisco-based, SC Johnson-owned CPG brand that designs and sells eco-friendly household cleaning and skincare-inspired personal care products — including dish soap, body wash tonics, and hand serum — through its own e-commerce site and retail partners such as Ulta Beauty.

Ownership category

akta.pro rank

Product category

Eco-Friendly Household and Personal Care Products

NAICS

Soap, Cleaning Compound, and Toilet Preparation Manufacturing (3256), Toilet Preparation Manufacturing (32562), Soap and Other Detergent Manufacturing (325611)

SIC

Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics (2840)

akta.pro primary industry

General All-Purpose Cleaners (CRAJAMAA)

akta.pro secondary industries

Dishwashing Products (Hand Dish Soap, Automatic Dishwasher Detergents, Rinse Aids) (CRADAKAF), Hand Soap & Hand Wash (CRABAEAC)

Keywords

• Household cleaning products
• Eco-friendly personal care
• Dish soap formulations
• Body wash products
• Sustainable cleaning supplies

Headquarters

HQ city

San Francisco

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Operations, Supply Chain, Marketing or Sales, Personnel, Technology or R&D

Revenue model

1. Consumer Product Sales: Method Products generates revenue through the direct sale of household cleaning, personal care, and beauty products to consumers. Products include dish soap, hand wash, body wash, home cleaning sprays, and hair care. Sales occur through e-commerce and retail channels with one-time purchase transactions.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels4 records

Core offering

Method Products manufactures and sells eco-friendly household cleaning and personal care products including dish soap, hand wash, body wash tonics, shampoo, all-purpose cleaners, and hardwood floor cleaners. The company emphasizes sustainable ingredients, concentrated formulas, dermatologist-tested personal care, and a refill and reuse system, selling primarily through its own e-commerce site and retail partners like Ulta Beauty.

Product overview

Method Products offers a diversified consumer goods portfolio centered on household and personal care products. The core offerings span body and hair care (body wash tonics, shampoo, hydrating serums), hand wash, and home cleaning products (dish soap, floor cleaners, all-purpose cleaners). Products are sold as individual items and bundled collections targeting specific skincare needs (radiance, hydration, glow). The company also emphasizes a refill and reuse program as part of its sustainability approach.

Differentiator

Problem solved

Functional benefit

Products and services

• Body Wash Tonics An innovative collection of body washes formulated for specific skincare needs, allowing consumers to mix and match products to create personalized skincare regimens.
• Hydrating Serum Hand Wash A dermatologist-tested hand serum that maintains skin's microbiome using skincare-inspired ingredients with a pleasant fragrance.
• Super Shine Dish Soap Foaming dish soap positioned as a premium alternative to basic dish soaps, featuring the Super Shine formula.
• Shampoo (Simply Nourish) Nourishing shampoo that leaves hair feeling healthy and moisturized.
• Squirt Mop Hardwood Floor Cleaner Floor cleaning solution designed for hardwood surfaces with an appealing scent profile.
• All-Purpose Cleaner (French Lavender) Multi-surface cleaning product with French lavender fragrance, suitable for various household cleaning applications.
• Body Wash (Pure Peace) Body wash product with fragrance that provides moisturizing benefits and lasting scent on skin.

Named customers1 record

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Simply the BasicsminorStrategic or Co-development PartnerMethod has a partnership page with Simply the Basics, suggesting a collaboration around basic necessities and sustainable household products. The 'method x simply the basics' partnership appears to focus on shared values around sustainability and simplicity in consumer products.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Grove Collaborative: Grove Collaborative is a direct peer as a DTC-native, sustainability-focused cleaning and personal care brand competing for the same eco-conscious consumer; it also sells through retail, mirroring Method's omnichannel mix.
• ECOS (Earth Friendly Products): ECOS is a direct peer producing plant-based, eco-friendly laundry and household cleaning products, overlapping Method in dish soap, detergents, and surface cleaners marketed to sustainable consumers.
• Seventh Generation: Seventh Generation is a direct eco-friendly household cleaning and personal care peer, competing with Method in dish soap, laundry, and home cleaning through similar sustainability positioning and major-retail distribution.
• Mrs. Meyer's Clean Day: Mrs. Meyer's is a direct peer in design-forward, scent-led eco-friendly household cleaners, also owned by SC Johnson, competing head-to-head with Method in dish soap, all-purpose cleaners, and hand soap with overlapping retail presence.

Emerging players

• The Honest Company: The Honest Company is an emerging peer offering eco-friendly household and personal care products with a similar dermatologist-tested, sustainable positioning; it overlaps Method in cleaning wipes, laundry, and skincare-adjacent categories.
• Puracy: Puracy is an emerging peer in plant-based, dermatologist-tested home and personal care, directly overlapping Method's natural-positioned dish soap, body wash, and surface cleaners for eco-conscious and sensitive-skin consumers.
• Dr. Bronner's: Dr. Bronner's is an emerging peer in natural, organic personal care and household soaps, sharing Method's eco-friendly ethos and direct-to-consumer plus retail distribution across body wash and hand soap.

Broad incumbents

• Henkel: Henkel is a broad incumbent across laundry, dish, and home cleaning with brands like Persil, all, and Seventh Generation (in some markets), competing with Method in eco-friendly laundry detergents and dishwashing products globally.
• Clorox Company: Clorox is a broad incumbent in cleaning products that overlaps with Method through its Green Works line and conventional surface cleaners, competing on the same retail shelves with vastly broader scale and R&D resources.
• Procter & Gamble: P&G is a broad incumbent overlapping with Method across dish soap (Dawn), personal cleansing (Olay, Native), and household cleaners, with unmatched distribution and growing sustainability initiatives that increasingly compete with Method's positioning.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks7 records

Key highlights6 records

Customer concentration

• Xx.com/methodtweet
• Facebookfacebook.com/method

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds1 record

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Method Products