L&R Distributors
- Company typePrivate
- Founded1956
- HeadquartersBrooklyn, United States
- Headcount1,001–5,000
- GTM typeB2B
- OfferingServices
L&R Distributors firmographics
Firmographics- Name
- L&R Distributors
- Legal name
- L&R Distributors, Inc.
- Website
- http://lrdist.com
- Company type
- Private
- Founded year
- 1956
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Ownership category
- akta.pro rank
L&R Distributors industry classification
Industry- Product category
- Wholesale Consumer Products Distribution
- NAICS
- Wholesale Trade (42)
- SIC
- Wholesale-Professional & Commercial Equipment & Supplies (5040)
- akta.pro primary industry
- Specialty Pharmaceutical Distributors (HLAIAJAB)
Keywords
Where L&R Distributors is headquartered
LocationHeadquarters
- HQ city
- Brooklyn
- HQ country
- United States
- HQ region
- North America
Offices5 records
Markets served
L&R Distributors business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Product Distribution: L&R purchases full truckloads of products from manufacturers, consolidates items in their warehouses, and resells products in smaller quantities to retailers and distributors. Revenue is generated through the margin between bulk purchase pricing and resale to retailers.
- Logistics and Fulfillment Services: Provides redistribution services allowing manufacturers to efficiently serve smaller retailers. L&R handles warehousing, pick-pack-ship operations, and store delivery. Revenue generated through service fees and logistics markups.
- Merchandising Services: In-store merchandising support including inventory management, shelf stocking, planogram execution, and reset services. Revenue derived from service contracts with retailers.
- Private Label Manufacturing: Custom private label solutions for retailers including formulation, componentry, artwork, and production. Revenue generated through product manufacturing and program management fees.
- Ecommerce and Marketplace Services: Fulfillment, strategy, and execution services for brands on TikTok Shop, Amazon, Walmart, and D2C sites. Revenue through service fees and potentially take rates on marketplace sales.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | B2B distribution pricing based on product category, volume, and customer type |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels4 records
L&R Distributors product offering
Product offeringCore offering
L&R Distributors is a national wholesale distributor and retail services provider of over 40,000 consumer products, including health, beauty, cosmetics, and general merchandise, serving more than 17,000 supermarket, drug, mass-market, independent, and military retail locations across the United States. The company purchases full truckloads from manufacturers, consolidates inventory in three regional warehouses, and resells smaller quantities to retailers while providing merchandising, logistics, eCommerce, and private-label services.
Product overview
L&R Distributors operates as a comprehensive distribution and retail services platform offering five interconnected core service lines: Distribution (40,000+ products nationwide), Logistics + Fulfillment (LR Logistical Solutions with 3 regional warehouses), eCommerce (marketplace and D2C management), Merchandising (in-store execution via 700+ merchandisers), and L&R Private Label (custom bath and beauty formulations). The platform is augmented by specialized modules including Planogram Services, Reset Management, Store Coverage & Execution, Social Commerce (TikTok TSP), Marketplace Management (Amazon/Walmart), D2C Site Management (Shopify Plus), and Customer Service operations. These services are unified by integrations with Repsly (field execution tracking), Microsoft Dynamics 365 (case management), Salsify (product content), and Shopify Plus (D2C platform), enabling end-to-end supply chain visibility from warehouse to shelf.
Differentiator
Problem solved
Functional benefit
Brands
- L&R Private Label: Premium bath and beauty private label partner with end-to-end custom formulation solutions including body care, suncare, lip care, hair care, skin care, seasonal products, bath accessories, beauty implements, and travel/trial items.
- LR Logistical Solutions
Products and services
- Distribution National distribution service of 40,000+ HBC, GM, and cosmetics products to supermarkets, drug, independent, mass-market, and military retailers across the United States.
- Logistics + Fulfillment Redistribution and fulfillment services through LR Logistical Solutions, providing warehousing, pick-and-pack, virtual bundles, and scalable logistics from three regional distribution centers with 97% US coverage within three days.
- eCommerce Digital solutions for beauty and personal care brands including TikTok Shop management, Amazon and Walmart marketplace services, and D2C site management through Shopify Plus.
- Merchandising In-store merchandising support including inventory management, shelf stocking, planogram services, and reset management across 47 states and 5,500+ retail locations.
- L&R Private Label Premium bath and beauty private label division offering end-to-end custom formulation solutions, componentry, artwork, and brand incubator services for retailers.
Quantifiable outcome
- 97% of US reached within 3 days via nationwide distribution network
- +6 more outcomes
Companies that use L&R Distributors
Customer profileNamed customers21 records
Segments5 records
Ideal customer profiles5 records
L&R Distributors technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
Feature5 records
L&R Distributors partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core and minor.
- TikTokcoreL&R is a certified TikTok Shop Partner (TSP) for Fulfillment and Shop Management, offering dedicated Brand Management, Customer Service, Account Health and Listings support for brands on TikTok Shop. TSP-assisted merchants drive substantial share of total TikTok Shop sales.
- SJ CreationsminorPartnership began in 2022 with SJ Creations, nature of partnership not specified in available materials.
Scale indicators13 records
Recent moves9 records
Expansion highlights6 records
L&R Distributors competitors and assessment
Company assessmentEmerging players
- CROSSMARK: Retail services provider offering merchandising, in-store execution, and supply chain solutions to CPG manufacturers and retailers. Directly comparable to L&R's merchandising service line targeting the same retail classes of trade.
- Acosta (now part of The Inmar Group): Sales and marketing services company providing retail merchandising, category management, and in-store execution for CPG brands. Comparable to L&R's 700+ merchandiser field force and Repsly-powered execution services business.
Direct peers
- SpartanNash: Food distributor and grocery retailer serving independent and chain grocery customers with food and non-foods categories. Comparable to L&R in distribution scale, retail customer focus, and category breadth across HBC/GM.
- McLane Company: Major broadline distributor to convenience stores, drug stores, and mass merchants (owned by Berkshire Hathaway). Competes with L&R in HBC, GM, and beauty distribution to similar retail classes of trade at comparable scale.
- Core-Mark International (now part of Performance Food Group): One of the largest distributors to convenience retailers in North America, now part of Performance Food Group. Comparable to L&R in distributing HBC, GM, and slow-turn SKUs to multi-store retail chains with category management and merchandising services.
- C&S Wholesale Grocers: Largest grocery wholesaler in the US, supplying independent supermarkets and chains. Overlaps with L&R in serving supermarket retailers and providing category management, private label, and redistribution services in adjacent categories.
- Dot Foods: Largest food industry redistributor in North America, also handling HBC and non-food categories. Comparable to L&R's LR Logistical Solutions division in redistributing to smaller retailers from regional warehouses.
- KeHE Distributors: Specialty food and HBC distributor serving grocery, mass, drug, and convenience retailers across North America. Most direct comparable to L&R given its multi-category wholesale model, retailer focus, and supply chain services for non-foods categories.
Broad incumbents
- United Natural Foods (UNFI): Largest publicly traded natural and conventional grocery wholesaler in North America. Directly relevant as L&R acquired UNFI's non-foods division in 2011, and UNFI continues to compete in adjacent HBC and GM categories from a broader food+non-food platform.
- Sysco: Largest US foodservice distributor with broad non-foods and supplies portfolio. Relevant as a larger incumbent that competes for retail and institutional accounts in adjacent HBC, supplies, and general merchandise categories.
Market position
Strengths5 records
Competitive moat6 records
Key risks2 records
Key highlights7 records
Customer concentration
L&R Distributors social profiles
Digital presenceL&R Distributors financial estimates
Financial estimateRevenue estimate
Valuation estimate
L&R Distributors leadership team
Management profileNumber of profiles
Profiles10 records
L&R Distributors subsidiaries and ownership
Company hierarchySubsidiaries4 records
L&R Distributors funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
L&R Distributors M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about L&R Distributors
What does L&R Distributors do?
L&R Distributors is a national wholesale distributor and retail services provider of over 40,000 consumer products, including health, beauty, cosmetics, and general merchandise, serving more than 17,000 supermarket, drug, mass-market, independent, and military retail locations across the United States. The company purchases full truckloads from manufacturers, consolidates inventory in three regional warehouses, and resells smaller quantities to retailers while providing merchandising, logistics, eCommerce, and private-label services.
Is L&R Distributors a public or private company?
L&R Distributors is a private company. It is classified as private equity controlled and is currently operating.
When was L&R Distributors founded?
L&R Distributors was founded in 1956. It employs 1,001 to 5,000 people.
Where is L&R Distributors based?
L&R Distributors is headquartered in Brooklyn, United States, in the North America region.
How does L&R Distributors make money?
Five revenue lines are on record. Product Distribution is the primary driver. The others are logistics and Fulfillment Services, merchandising Services, private Label Manufacturing and ecommerce and Marketplace Services.
Who are L&R Distributors's main competitors?
Emerging players on record are CROSSMARK and Acosta (now part of The Inmar Group). Direct peers are SpartanNash, McLane Company, Core-Mark International (now part of Performance Food Group), C&S Wholesale Grocers, Dot Foods and KeHE Distributors. Broad incumbents are United Natural Foods (UNFI) and Sysco.
Does L&R Distributors have an API?
No public API is recorded for L&R Distributors.
What industry is L&R Distributors in?
L&R Distributors's product category is Wholesale Consumer Products Distribution. Its primary akta.pro industry code is HLAIAJAB, Specialty Pharmaceutical Distributors. Its NAICS code is 42 and its SIC code is 5040.