21GRAMS
21GRAMS is a Seoul-based corporate arts education and creative content production company founded in 2012, designing AI-augmented HRD programs (new-hire orientation, promotion training, culture workshops) and generative-AI video and media content for large Korean enterprises and public institutions.
- Company typePrivate
- Founded2012
- HeadquartersSeoul, South Korea
- Headcount1–10
- GTM typeB2B
- OfferingServices
What 21GRAMS does
21GRAMS (legal entity: 21GRAMS Co., Ltd.) is a Seoul-based corporate arts education and creative content production company founded in 2012. The firm designs and delivers bespoke Human Resources Development (HRD) programs that integrate artistic and cultural methodologies with generative AI technology, targeting new-hire orientation, promotion training, executive development, and organizational culture workshops for large Korean enterprises. Its program catalog spans art-based exercises (Vision Book, Vision Note, Vision Essay, Vision Design, Vision Log, 52-second ads, Story Lipdub, Insight Trip) and AI-enabled creative outputs (AI video advertising, AI print advertising, AI cartoon stories, AI music videos, and an AI Creator educational program).
The company's technical core is end-to-end in-house creative production — planning, writing, directing, filming, and editing — augmented with generative AI tools for video, image, audio, and text content creation. Rather than building proprietary AI models, 21GRAMS appears to apply third-party generative AI within its production workflow and train client employees to use AI as a creative medium. The firm has documented engagements with 50+ Korean enterprises and public institutions, including Hyundai Motor, Hyundai Steel, Hyundai Elevator, KB Financial Group, Mirae Asset Securities, Samsung Fire & Marine Insurance, Samsung Securities, LG Energy Solution, POSCO Group, SK Innovation, Hanwha Group, Coway, KT&G, Woori Investment Securities, Korea Water Resources Corporation, and the Seoul Metropolitan Office of Education.
Commercially, 21GRAMS operates a sales-led, project-based professional services model. Pricing is quote-based and not publicly disclosed; clients submit inquiries through the company's website and receive custom proposals based on program scope, duration, and content requirements, with some engagements structured as multi-year contracts. The company is privately held, bootstrapped with no disclosed external funding, and operates from a single headquarters in Seongdong-gu, Seoul, serving Korean clients only. Marketing is conducted through the corporate website, a Naver Blog, YouTube, and Instagram.
21GRAMS firmographics
Firmographics- Name
- 21GRAMS
- Legal name
- 21GRAMS Co.,Ltd.
- Website
- https://21grams.co.kr
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- 21GRAMS is a Seoul-based corporate arts education and creative content production company founded in 2012, designing AI-augmented HRD programs (new-hire orientation, promotion training, culture workshops) and generative-AI video and media content for large Korean enterprises and public institutions.
- Ownership category
- akta.pro rank
21GRAMS industry classification
Industry- Product category
- Corporate Training and HRD Services
- NAICS
- Graphic Design Services (541430)
- SIC
- Services-Engineering, Accounting, Research, Management (8700), Services-Motion Picture & Video Tape Production (7812)
- akta.pro primary industry
- Learning & Development (L&D) & Training Management (EDABAIAC)
- akta.pro secondary industries
- Corporate Learning & Training Content Development (EDAGAKAC), Learning Management (LMS) & Talent Development (BPACAPAG), Multimodal Generation (Text-Image-Video-Audio) & Creative Toolchains (HDAAACAG)
Keywords
Where 21GRAMS is headquartered
LocationHeadquarters
- HQ city
- Seoul
- HQ country
- South Korea
- HQ region
- Asia
Offices1 record
Markets served
21GRAMS business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Corporate HRD and Training Services: 21GRAM provides custom corporate training programs including new employee orientation, promotion training, executive development, and organizational culture workshops. These are bespoke professional services tailored to each corporate client's needs, typically delivered as multi-session programs over weeks or months.
- Video and Media Content Production: Production of promotional videos, training videos, documentaries, commercials, music videos, and AI-generated content for corporate clients. Revenue is generated through project-based fees for video production services.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom corporate training programs |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
21GRAMS product offering
Product offeringCore offering
21GRAMS is a Korean corporate arts-based education (ART-HRD) company that designs and delivers customized training programs and AI-powered creative content for enterprises. The company provides bespoke training programs for new hires, promoted employees, and executives, alongside in-house video production services spanning educational, promotional, and AI-generated content. Operating since 2012, it integrates artistic expression with generative AI to create differentiated learning and corporate communication experiences for major Korean corporations.
Product overview
21GRAM is a Korean HRD (Human Resources Development) company that redefines corporate education through artistic and cultural approaches combined with AI technology. The company offers a comprehensive portfolio of programs including AI Creator, AI 영상광고 제작 (AI Video Ad Production), AI 지면광고 제작 (AI Print Ad Production), AI 카툰 스토리 (AI Cartoon Story), AI 뮤직비디오 (AI Music Video), COC 프로젝트, 비전북, 비전노트, various video production programs (52초 광고제, 숏폼 영상 챌린지, 스토리 립덥), and creative programs (비전디자인, 비전라이트). The company also provides total production services for educational videos, interview videos, and promotional content. Operating since 2012 with 14 years of experience, 21GRAM serves major Korean corporations including Hyundai, Samsung, KB Financial Group, and POSCO Group, integrating AI technology throughout its content creation and educational services.
Differentiator
Problem solved
Functional benefit
Products and services
- AI Creator (AI 크리에이터)
- AI Video Ad Production (AI 영상광고 제작)
- AI Print Ad Production (AI 지면광고 제작)
- AI Cartoon Story (AI 카툰 스토리)
- AI Music Video (AI 뮤직비디오)
- COC Project (COC 프로젝트)
- Vision Book (비전북)
- Self-Branding Poster (셀프 브랜딩 포스터)
- Vision Note (비전노트)
- Vision Essay (비전 에세이)
- Short-form Video Challenge (숏폼 영상 챌린지)
- 52-Second Commercial (52초 광고제)
- I AM Creator (아이앰 크리에이터)
Companies that use 21GRAMS
Customer profileNamed customers15 records
Segments2 records
Ideal customer profiles2 records
21GRAMS technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability5 records
Feature3 records
21GRAMS partnerships and signals
Strategic signalScale indicators2 records
Recent moves4 records
Expansion highlights4 records
21GRAMS competitors and assessment
Company assessmentMarket position
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
21GRAMS social profiles
Digital presence21GRAMS financial estimates
Financial estimateRevenue estimate
Valuation estimate
21GRAMS leadership team
Management profileNumber of profiles
21GRAMS funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
21GRAMS M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about 21GRAMS
What does 21GRAMS do?
21GRAMS is a Korean corporate arts-based education (ART-HRD) company that designs and delivers customized training programs and AI-powered creative content for enterprises. The company provides bespoke training programs for new hires, promoted employees, and executives, alongside in-house video production services spanning educational, promotional, and AI-generated content. Operating since 2012, it integrates artistic expression with generative AI to create differentiated learning and corporate communication experiences for major Korean corporations.
Is 21GRAMS a public or private company?
21GRAMS is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was 21GRAMS founded?
21GRAMS was founded in 2012. It employs 1 to 10 people.
Where is 21GRAMS based?
21GRAMS is headquartered in Seoul, South Korea, in the Asia region.
How does 21GRAMS make money?
Two revenue lines are on record. Corporate HRD and Training Services are the primary driver. The others are video and Media Content Production.
Does 21GRAMS have an API?
No public API is recorded for 21GRAMS.
What industry is 21GRAMS in?
21GRAMS's product category is Corporate Training and HRD Services. Its primary akta.pro industry code is EDABAIAC, Learning & Development (L&D) & Training Management, with a secondary code of EDAGAKAC, Corporate Learning & Training Content Development. Its NAICS code is 541430 and its SIC code is 8700.