What Untitled Entertainment does

Untitled Entertainment is a Hollywood talent management company founded in 1999 by Jason Weinberg and Stephanie Simon, representing actors, directors, writers, producers, fashion talent, digital creators, and music artists. The firm operates from Los Angeles (headquarters), New York, and London, and has a track record spanning over 25 years. Its service model is comprehensive, creative, and strategic representation — including deal negotiation, career strategy, and creative partnership — for individuals and companies across film, television, theater, fashion, digital media, and music.

The firm generates revenue through commission-based representation agreements with talent clients (transaction-fee model, with industry-standard commissions of 3-10% of client earnings). In June 2024, TPG Growth made its first investment in Untitled as the founding partner of Initial Group, a newly formed talent management holding entity. The founders rolled their financial interest alongside Boat Rocker into the new structure, with Michel Pratte appointed CEO and Eric Taitz COO. Since then, Untitled has acquired Grandview (literary management, Oct 2024) and Silver Tribe Media, and Initial Group has taken a strategic stake in Brandon Creed's Good World Management (Feb 2026), which represents Ariana Grande, Charli xcx, Demi Lovato, Troye Sivan, Mark Ronson, and Tame Impala. The TPG acquisition was reported at a 12.6x EBITDA multiple, a premium versus 4x-8x for boutique single-focus agencies.

Untitled is part of Initial Group's roll-up strategy, consolidating fragmented boutique talent management companies under a single TPG-backed platform. The company has 101-250 employees and uses direct representation agreements (no intermediaries) as its distribution channel. Marketing is driven by press coverage in trade outlets (Deadline, The Hollywood Reporter, TheWrap, Wall Street Journal) and industry reputation rather than paid acquisition channels. No proprietary technology or AI/ML capabilities are disclosed; the business is relationship-driven rather than technology-driven.

Name

Untitled Entertainment

Legal name

Untitled Entertainment

Website

https://untitledent.com

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

101–250 employees

Short description

Untitled Entertainment is a Hollywood talent management company founded in 1999, representing actors, directors, writers, producers, and creators across film, television, theater, fashion, digital media, and music. Now part of TPG-backed Initial Group, it operates from Los Angeles, New York, and London.

Ownership category

akta.pro rank

Product category

Talent Management

NAICS

Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures (7114), Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures (71141), Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures (711410)

SIC

Services-Engineering, Accounting, Research, Management (8700)

akta.pro primary industry

Talent Agency & Representation Services (HSACAHAK)

akta.pro secondary industries

Performers & Specialty Acts Booking (Magicians, Comedians, Circus, Variety) (HSACAHAB), Entertainment Programming & Curation (Lineups, Run-of-Show, Scheduling) (HSACAHAO)

Keywords

• Talent management services
• Talent representation
• Entertainment management
• Artist management
• Career management

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Talent Representation & Management: Untitled Entertainment generates revenue through talent representation services, including commission on deals for clients in film, television, theater, fashion, digital media, and music. The company was acquired by TPG at 12.6x EBITDA, reflecting a premium valuation typical for diversified talent management platforms.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

Untitled Entertainment provides comprehensive talent representation and management services for actors, directors, writers, producers, models, designers, and digital creators across film, television, theater, fashion, digital media, and music. The firm negotiates deals, develops career strategy, and brokers brand and creative partnerships on behalf of clients, earning commissions on the resulting engagements. The offering has been expanded through the 2024 acquisition of Grandview, which adds literary management capabilities.

Product overview

Untitled Entertainment is a talent management company that offers comprehensive representation services for individuals and companies across film, television, theater, fashion, digital media, and music. The company operates as part of Initial Group, a TPG-backed global entertainment company. The core Untitled Entertainment platform provides strategic partnership and representation, which has been expanded through acquisitions including Grandview (literary management) and Silver Tribe Media, plus the strategic partnership with Good World Management (representing music artists).

Differentiator

Problem solved

Functional benefit

Products and services

• Untitled Entertainment Talent Representation Comprehensive talent management and representation services for actors, directors, writers, producers, models, designers, and digital creators across film, television, theater, fashion, digital media, and music. Includes deal negotiation, career strategy, and brand partnership brokering for individual clients.
• Grandview Literary Management Los Angeles-based literary management firm acquired by Untitled Entertainment, providing literary representation and management services for writers and literary clients under the Initial Group umbrella.

Quantifiable outcome

• Acquisition valuation at 12.6x EBITDA reflects premium pricing for diversified talent platforms

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core.

• Good World Management (Brandon Creed)coreStrategic or Co-development Partner · 9 February 2026Initial Group made a strategic investment in Brandon Creed's Good World Management, forming a long-term partnership to strengthen creative and commercial infrastructure and expand globally. Good World represents high-profile talent including Ariana Grande, Charli xcx, Demi Lovato, Troye Sivan, Mark Ronson, and Tame Impala.
• GrandviewcoreOthers · 21 October 2024Untitled Entertainment acquired Los Angeles-based literary management firm Grandview as the first acquisition under Initial Group. Grandview's cofounders were named as managing partners. This acquisition expands Untitled's talent representation capabilities into literary management.

Scale indicators3 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Kaplan/Perrone Entertainment: Boutique talent management firm that tied with Untitled as the top management company in The Black List 2025 Scorecards. Directly comparable as a similarly-sized, founder-led Hollywood talent management firm representing writers, directors, and producers.
• 3 Arts Entertainment: Leading Hollywood talent management company representing clients across film, television, and digital media. Comparable to Untitled as a diversified boutique management firm serving similar A-list creative talent with comparable commission-based revenue model.
• Management 360: Full-service talent and literary management firm representing writers, directors, actors, and producers. Direct peer to Untitled given overlapping client verticals (film, TV, literary) and similar scale in the boutique management tier.
• Brillstein Grey Entertainment: Long-established Hollywood talent management and production firm representing actors, writers, directors, and producers. Comparable to Untitled in terms of representing legacy creative talent and operating production-related management businesses.
• Mosaic Media Group: Boutique talent management and production company representing actors, writers, and directors across film and television. Direct peer to Untitled in scale and scope of talent representation services.
• Anonymous Content: Talent management and content production company representing filmmakers, writers, and actors while also producing premium film and TV content. Comparable to Untitled in combining talent representation with strategic IP and production involvement.

Broad incumbents

• Creative Artists Agency (CAA): Largest and most diversified talent agency globally, dominating The Black List 2025 mentions and offering representation across all entertainment verticals plus sports, IP licensing, and brand consulting. Represents the dominant incumbent against which Untitled and other boutique management firms compete for clients.
• William Morris Endeavor (WME): Major global talent agency representing actors, directors, writers, and musicians, with deep capabilities in packaging, production, and endorsements. Established broad incumbent competing with Untitled for premium Hollywood talent.
• United Talent Agency (UTA): Major global talent and entertainment company representing clients across film, TV, music, digital, and publishing. Comparable to Untitled in multi-vertical scope but operates at significantly larger scale with broader service offerings.

Emerging players

• Envision Entertainment: Talent management company representing actors, writers, and creators across film, television, and digital media. Comparable to Untitled as a similarly-scoped management platform serving overlapping client categories.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Untitled Entertainment