Omnivision

What Omnivision does

OmniVision GmbH is a German pharmaceutical company founded in 2003 in Puchheim near Munich, specializing exclusively in ophthalmology products across over-the-counter, prescription, and dietary supplement categories. The company maintains wholly-owned subsidiaries in five European countries (Germany, Austria, Switzerland, Italy, and Spain) and ranks among the top five ophthalmology companies in Germany, with its CentroVision Lutein 15mg holding the #1 position in the German eye vitamin market (Insight Health, MAT 04/2025). The portfolio is organized into four sub-brand franchises: HYLO-VISION (hyaluronic-acid-based artificial tears for dry eye), Herba-Vision (herbal eye drops using eyebright, blueberry, camomile, and mallow extracts), CentroVision (vitamins and micronutrients, including AREDS2-compliant AMD formulas), and anti-allergy lines Azela-Vision and Allergo-Vision, complemented by prescription medications for glaucoma, infections, and post-surgical care.

The company's core technology is its proprietary SafeDrop multi-dose container system, which enables preservative-free eye drops to remain sterile for 12 weeks after opening, addressing a key safety and tolerability concern in chronic dry eye therapy. The MultiARS three-layer tablet technology enables layer-specific release of active ingredients (vitamins, lutein, zeaxanthin, zinc, copper) for optimal absorption in AMD patients. The firm supplies essential ophthalmic medications that larger multinational pharmaceutical companies have abandoned as unprofitable, including niche prescription products, positioning it as a specialist filling gaps left by big-pharma rationalization.

OmniVision is an owner-managed family business, with founder Burkhardt Hoffmann and second-generation Patrick Hoffmann serving as co-Managing Directors. Revenue is generated through pharmacy distribution (OTC and prescription), a direct-to-consumer web shop (with fulfillment handled by ApoNow GmbH), and an international distributor network in markets outside the five owned subsidiaries. The professional channel is served through OphthaCompact, a healthcare-professional portal authenticated via IQVIA's HealthCare Authenticator. Pricing is unit-based, with products positioned as affordable ("günstig") and sold predominantly through European pharmacy retail, with the customer base fragmented across dry eye, allergy, AMD, glaucoma, and contact-lens-user segments.

Name

Omnivision

Legal name

OmniVision GmbH

Website

https://omnivision.de

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

101–250 employees

Short description

OmniVision GmbH is a family-owned German pharmaceutical company founded in 2003, specializing in ophthalmology products including preservative-free eye drops, herbal extracts, and AREDS2-compliant dietary supplements, distributed via wholly-owned subsidiaries in five European countries.

Ownership category

akta.pro rank

Product category

Ophthalmic Pharmaceuticals

NAICS

Pharmaceutical Preparation Manufacturing (325412), Ophthalmic Goods Manufacturing (339115)

SIC

Pharmaceutical Preparations (2834), Ophthalmic Goods (3851)

akta.pro primary industry

Ophthalmology Specialty Pharmaceuticals (HLAIACAK)

akta.pro secondary industry

Ophthalmology Pharmaceuticals (HLAIAAAL)

Keywords

• Ophthalmic pharmaceuticals
• Preservative-free eye drops
• Eye health supplements
• Dry eye treatment
• Anti-allergy eye drops

Headquarters

HQ city

Puchheim

HQ country

Germany

HQ region

Europe

Offices5 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Technology or R&D, Operations, Personnel, Marketing or Sales

Revenue model

1. Pharmaceutical Product Sales: OmniVision generates revenue through the sale of ophthalmology pharmaceutical products including over-the-counter eye drops, prescription medications, and dietary supplements through pharmacy distribution channels across Europe.
2. Prescription Medications: Sale of prescription-only medications for glaucoma, infections, and other serious eye conditions to healthcare providers and patients through pharmacy channels.
3. Dietary Supplements (CentroVision Line): Sale of vitamins and micronutrient supplements for eye health (AMD support, eyesight preservation) through pharmacies and web shop.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

OmniVision GmbH manufactures and distributes ophthalmic pharmaceutical products, including over-the-counter and prescription eye drops (dry eye, anti-allergy, herbal, anti-infective, glaucoma), as well as dietary supplements (vitamins and micronutrients) for eye health. Its portfolio spans the full HYLO-VISION hyaluronic-acid tear substitute line, Herba-Vision herbal extracts, CentroVision AREDS2-compliant AMD supplements, and prescription medications, sold primarily through pharmacies across five European countries.

Product overview

OmniVision is a pharmaceutical company specializing in ophthalmology products. The product portfolio consists of multiple sub-brands: HYLO-VISION® line (hyaluronic acid-based artificial tears for dry eyes in various viscosities including SafeDrop®, HD, Plus, Gel formulations); Herba-Vision® line (herbal-based eye drops with eyebright, blueberry, camomile and mallow extracts); CentroVision® vitamins and micronutrients (dietary supplements for eye health including AREDS2-compliant AMD formulas, lutein products, and omega-3 supplements); and allergy products (Azela-Vision® and Allergo-Vision® with antihistamines azelastine and ketotifen). The company also offers prescription medications for glaucoma and infections. Key differentiators include the SafeDrop® multi-dose preservative-free technology and a focus on niche products often discontinued by larger pharmaceutical companies.

Differentiator

Problem solved

Functional benefit

Brands

• HYLO-VISION: Product line for hydrating and protective eye drops for dry eyes
• Herba-Vision
• Azela-Vision
• Allergo-Vision
• CentroVision
• duraultra
• SafeDrop
• OmniTears
• Vit-A-Vision
• Lacri-Vision
• Pan-Vision
• Visco-Vision
• OphthaCompact

Products and services

• HYLO-VISION SafeDrop 0.1% Hyaluronic acid 0.1% eye drops in the SafeDrop multi-dose preservative-free container for long-term relief of dry eye symptoms including burning, watering and gritty sensation.
• HYLO-VISION Sine Single-dose (preservative-free) resealable eye drops containing hyaluronic acid to alleviate burning, watering eyes and gritty sensation in dry eye sufferers.
• HYLO-VISION SafeDrop Gel High-viscosity gel eye drops in the SafeDrop multi-dose container providing intensive hydration and long-term relief for intense and chronic dry eye.
• HYLO-VISION SafeDrop Vital Eye drops in the SafeDrop system formulated to relieve and soothe irritated, strained, tired or dry eyes, including symptoms related to computer work.
• HYLO-VISION Active+ Novel triple-formula eye drops combining arabinogalactan, hyaluronic acid and trehalose, designed for all forms of dry eye, especially with inflammatory symptoms. Intensively moisturises, protects and stabilises the tear film.
• Herba-Vision Augentrost Herbal-based hydrating eye drop with eyebright tincture in a standard dropper bottle, suited for contact lens wearers.
• Herba-Vision Augentrost MD sine Preservative-free sterile solution with 0.15% hyaluronate and eyebright tincture, packaged in the SafeDrop multi-dose container to soothe and relieve irritated, strained, tired or dry eyes.
• Herba-Vision Kamille plus Hydrating herbal eye drop with camomile and mallow tincture to relieve, revitalise and refresh tired, strained eyes from prolonged computer work.
• Herba-Vision Blaubeere Hydrating herbal eye solution with blueberry tincture, hyaluronic acid and Methocel, designed to refresh tired, dry or strained eyes; suitable for hard and soft contact lens wearers.
• Azela-Vision sine Preservative-free anti-allergy eye drops containing azelastine (a second-generation antihistamine) in single doses, with triple action: anti-allergic, mast-cell stabilising and anti-inflammatory.
• Azela-Vision MD sine Preservative-free anti-allergy eye drops with azelastine in the SafeDrop multi-dose bottle; onset within minutes, relief lasting up to 12 hours.
• Allergo-Vision sine Anti-allergy eye drops with ketotifen providing a triple active complex (H1 blocker, mast-cell stabiliser, anti-inflammatory); suitable for children aged 3 and over and for use while breastfeeding.
• duraultra N sine Single-dose, preservative-free eye drops with naphazoline providing immediate relief of reddened eyes by constricting blood vessels and reducing mucous-membrane swelling.
• Vit-A-Vision Eye Ointment Vitamin A-based eye ointment providing long-lasting tear-film improvement and in-depth protection of the eye surface, particularly suitable for nighttime use.
• OmniTears Lidspray N Dexpanthenol-containing eyelid spray that stabilises the lipid layer of the tear film and improves hydration of the eyes and eyelids.
• Lacri-Vision Eye drops that refresh and soothe strained eyes, providing long-lasting relief, protection and hydration for dry eye sensation.
• Pan-Vision Eye drops for hydration, refreshment and protection of the eye surface, indicated for dry sensation and mild irritation.
• Visco-Vision Gel Lubricating eye gel for relief of dryness, foreign body sensation and visual strain.
• CentroVision Lutein 15 mg Eye-health supplement with 15 mg free brand-name lutein plus vitamins C, E, B2, omega-3 fatty acids, zinc and copper for maintenance of eyesight; Germany's best-selling eye vitamin (Insight Health, MAT 04/2025).
• CentroVision 4 PLUS Patented supplement combining cantaloupe-melon-derived superoxide dismutase (SOD, branded Intensan) with lutein and zeaxanthin for eyesight and cell protection.
• CentroVision Lutein direkt Vitamin and micronutrient granules (lutein, zeaxanthin, vitamins B3, C, E, zinc, copper, selenium) provided as an alternative dosage form to capsules and tablets, taken with or without water.
• CentroVision Makula Omega 3 High-dose omega-3 (1011 mg DHA+EPA daily) supplement with lutein, zeaxanthin, vitamins C and E, zinc and copper, formulated for macular and general eye health.
• CentroVision Retina + Q10 Multi-nutrient supplement combining 9 vitamins and minerals, 100 mg coenzyme Q10, lutein, zeaxanthin, omega-3 fatty acids, and blueberry and grape extracts.
• CentroVision AMD Capsules for dietary management of patients with intermediate and advanced age-related macular degeneration, formulated to AREDS2 specifications (lutein, zeaxanthin, vitamins C and E, zinc, copper).
• CentroVision AMD Premium Innovative 3-layer tablet using MultiARS technology for diet management in AMD patients, providing layer-specific release of lutein, zeaxanthin, vitamins C and E, zinc and copper for optimal absorption.
• Prescription Ophthalmic Medications Prescription-only ophthalmology medicines (Rx) for conditions such as glaucoma, eye infections, keratitis and post-surgical care, supplied through pharmacy channels to healthcare providers and patients.

Quantifiable outcome

• Centrovison Lutein 15mg is Germany's best-selling eye vitamin (Insight Health, MAT 04/2025)
• +1 more outcomes

Named customers3 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Three partnerships are on record, tiered core and minor.

• IQVIAcoreTechnology or IntegrationIQVIA provides the HealthCare Authenticator (HCA) authentication system for the OphthaCompact professional portal, ensuring that only verified medical professionals (ophthalmologists, pharmacists) can access prescription product information and medical content.
• ApoNow GmbHcoreTechnology or IntegrationApoNow operates the online pharmacy ordering platform that OmniVision uses for direct-to-consumer web shop fulfillment. When customers order through OmniVision's website, they are redirected to ApoNow which connects them with available pharmacies for product fulfillment.
• Ophthalmic Partner CompaniesminorChannel Partner/ Reseller/ DistributorLong-established ophthalmic partner companies distribute OmniVision products in countries where the company has no direct subsidiary presence, both within and outside Europe.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Alcon: Global leader in eye care spanning surgical, vision care, and ophthalmic pharmaceuticals (including Systane and Pataday). Overlaps with OmniVision's OTC dry eye and allergy drops but at massively broader scale and broader portfolio.
• Santen Pharmaceutical: Japanese specialty ophthalmology pharmaceutical company with a strong European presence across prescription dry eye, glaucoma, and allergy products. Comparable focus area but broader geographic and therapeutic scope than OmniVision.
• Bausch + Lomb (Bausch Health): Major global ophthalmic company with consumer eye health brands (Artelac, Vidisic, Ocuvite lutein supplements) that directly overlap with OmniVision's HYLO-VISION dry eye and CentroVision AMD supplement franchises.
• Rohto Pharmaceutical: Japanese consumer eye care company with global OTC eye drop brands (Rohto V, Hydralink). Comparable OTC preservative-free dry eye positioning, but operates at much larger scale.
• Allergan / AbbVie: Owns legacy Allergan ophthalmology portfolio including Refresh Tears (OTC dry eye), Lumigan (glaucoma), and Optive. Direct overlap with OmniVision's HYLO-VISION dry eye franchise and prescription ophthalmology range.
• Novartis (Ophthalmology / Sandoz): Global pharma with significant ophthalmology assets including Lucentis, Jetrea and Ciprodex. Competes with OmniVision indirectly in ophthalmology prescriptions and supplements but at vastly larger scale.

Regional players

• Croma-Pharma: Austrian specialty pharmaceutical company with growing ophthalmology presence, expanding through acquisition across Europe. Similar sized mid-market player competing in adjacent specialty pharma categories including aesthetics and eye care.

Direct peers

• Ursapharm: German specialty pharmaceutical company focused on ophthalmology, with a broad range of preservative-free eye drops (HYLO line) and partner products. Directly competes with OmniVision in German pharmacies across OTC dry eye and ophthalmology categories.
• Laboratoires Théa: Independent, family-owned European ophthalmology specialist headquartered in France, with leading positions in preservative-free eye drops, dry eye, glaucoma, and allergy categories. Closely comparable to OmniVision in product focus, ownership structure, and European pharmacy-led distribution.
• Similasan: Swiss ophthalmology brand selling natural, preservative-conscious eye drops for dry eye, allergies, and irritation across European pharmacies. Comparable niche positioning as a smaller specialist competing with big incumbents on ingredient philosophy.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/omnivision-gmbh

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Omnivision