Petmate
Petmate is a U.S. multi-brand pet products company (Doskocil Manufacturing, est. 1960) that designs, manufactures, and distributes dog and cat supplies — including kennels, beds, food storage, toys, treats, grooming, and waste management — through its DTC e-commerce site, wholesale distribution to pet specialty and mass-market retailers, and a Subscribe & Save subscription program.
- Company typePrivate
- Founded1960
- HeadquartersArlington, United States
- Headcount501–1,000
- GTM typeB2C
- OfferingHardware or Manufacturing
What Petmate does
Petmate, a trade name operating under Doskocil Manufacturing since its founding around 1960, is a U.S. consumer products company that designs, manufactures, and distributes pet supplies for dogs and cats from its headquarters in Arlington, Texas (Dallas–Fort Worth metro). The company serves two primary end-consumer segments — dog owners (primary) and cat owners (secondary) — across horizontal categories including kennels, crates, and carriers; beds and bedding; airtight food storage; waste management and litter solutions; bowls and feeders; toys, treats, and chews; grooming tools; and training, collar/leash, and travel accessories. Product technology is centered on physical-product innovation, including the proprietary Gamma Seal Technology used in the Vittles Vault line of airtight pet food storage containers (sizes ranging 10–60 lb) and EcoTEC recycled plastic used in outdoor kennels and carriers.
The business operates through three commercial engines. The first is direct-to-consumer e-commerce on petmate.com (a Shopify storefront) offering the full catalog at unit prices ranging from $4.99 to $199.99. The second is a wholesale and retail distribution layer, processed through a dedicated B2B portal at petmatepartners.com, which supplies pet specialty retailers and mass-market/big-box channels. The third is a recurring subscription commerce program, Subscribe & Save Essentials, which delivers 10% off every delivery plus a first-order gift, plus new-customer acquisition incentives (15% off first order). Marketing spans owned social (Instagram, Facebook, YouTube, LinkedIn), email, the Petmate Academy blog, an affiliate program, and an influencer/collaboration program.
The portfolio is structurally multi-brand. Petmate retains wholly owned sub-brands Chuckit! (fetch toys and ball launchers), Vittles Vault (food storage), Wild Eats (natural protein treats and chews), and Quirky Kitty (cat enrichment), and distributes or partners around additional brands including Aspen Pet, SnooZZy, PetFusion, Ruffmaxx, Gen7Pets, BarkBone Natural Instincts, JW Pet, Arm & Hammer (pet products), Precision Pet Products, Pet Qwerks, and Zoobilee. A subset of products is marketed under a Made in the USA merchandising category, anchored by Vittles Vault containers. Petmate is privately held with no disclosed revenue, headcount, or institutional ownership in the source data.
Petmate firmographics
Firmographics- Name
- Petmate
- Legal name
- Doskocil Manufacturing
- Website
- https://petmate.com
- Company type
- Private
- Founded year
- 1960
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- Petmate is a U.S. multi-brand pet products company (Doskocil Manufacturing, est. 1960) that designs, manufactures, and distributes dog and cat supplies — including kennels, beds, food storage, toys, treats, grooming, and waste management — through its DTC e-commerce site, wholesale distribution to pet specialty and mass-market retailers, and a Subscribe & Save subscription program.
- Ownership category
- akta.pro rank
Petmate industry classification
Industry- Product category
- Pet Supplies
- NAICS
- Pet and Pet Supplies Retailers (459910)
- SIC
- Food And Kindred Products (2000)
- akta.pro primary industry
- Pet Supplies Omnichannel (CRAFAEAJ)
- akta.pro secondary industries
- Pet Bedding, Crates & Carriers Retail (CRALAHAF), Pet Food & Treats Retail (CRALAHAB), Pet Treats & Chews (AFADAFAF)
Keywords
Where Petmate is headquartered
LocationHeadquarters
- HQ city
- Arlington
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Petmate business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Product Sales (E-commerce): Direct consumer sales through petmate.com online storefront. One-time purchases of pet products across categories including toys, kennels, bedding, feeding, food storage, waste management, grooming, and treats.
- Subscribe & Save Program: Recurring subscription revenue model offering 10% savings on every delivery. Customers subscribe to regular deliveries of essential pet products with free gift on first order.
- Wholesale Distribution: B2B wholesale sales through pet specialty retail partners and mass market channels. Petmate distributes through wholesale accounts processed via petmatepartners.com platform.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard one-time product pricing across all categories |
| Subscription | Monthly | Subscribe & Save subscription program |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels8 records
Petmate product offering
Product offeringCore offering
Petmate (legal entity Doskocil Manufacturing) designs, manufactures, and distributes a broad portfolio of pet products for dogs and cats, including kennels, crates, carriers, beds, pet food storage containers, toys, treats, grooming supplies, training aids, and waste management products. It sells through its own direct-to-consumer e-commerce site (petmate.com), a wholesale B2B portal (petmatepartners.com), and a network of pet specialty and mass-market retail partners, both under the Petmate brand and through owned sub-brands such as Chuckit!, Vittles Vault, Wild Eats, and Quirky Kitty.
Product overview
Petmate is a comprehensive pet supplies retailer offering a multi-brand portfolio of products for dogs and cats. The offering spans multiple categories including kennels/crates/carriers, beds/bedding, food storage, waste management, feeding/watering, toys, treats, grooming, and training accessories. Core brands include Petmate (kennels, carriers), Chuckit! (fetch toys/launchers), Vittles Vault (food storage), Wild Eats (natural treats), and Quirky Kitty (cat products). The portfolio includes partner brands like Aspen Pet, SnooZZy, PetFusion, Ruffmaxx, Gen7Pets, BarkBone Natural Instincts, JW Pet Gripsoft, Arm & Hammer pet products, Precision Pet Products, Pet Qwerks, and Zoobilee. Products range from basic essentials like crates and beds to specialized items like airline-approved travel kennels, antimicrobial orthopedic beds, airtight food containers with Gamma Seal Technology, and natural treats certified by Marine Stewardship Council. The company operates primarily as an e-commerce retailer powered by Shopify, with products shipped across the U.S.
Differentiator
Problem solved
Functional benefit
Brands
- Chuckit!: High-performance dog toys including ball launchers, fetch toys, and water toys designed for interactive play
- Vittles Vault
- Wild Eats
- Quirky Kitty
- Aspen Pet
- Gen7Pets
- Precision Pet Products
- JW Pet
- PetFusion
- BarkBone Natural Instincts
- Ruffmaxx
- Zoobilee
- Petqwerks
- Hyperpet
Products and services
- Petmate Kennels, Crates & Carriers
- Chuckit!
- Vittles Vault
- Wild Eats
- Quirky Kitty
- Subscribe & Save
Companies that use Petmate
Customer profileSegments2 records
Ideal customer profiles3 records
Petmate technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Petmate partnerships and signals
Strategic signalScale indicators1 record
Recent moves6 records
Expansion highlights5 records
Petmate competitors and assessment
Company assessmentDirect peers
- Chewy: Largest US online pet retailer, selling toys, crates, bedding, food storage, and treats under its own marketplace and private-label brands. Directly competes with Petmate's DTC and wholesale assortment and exerts the largest pricing pressure on the categories Petmate covers.
- Worldwise: Multi-brand pet products company (Sheri, Petlinks, SmartyKat) covering toys, beds, and scratchers. Closely comparable multi-brand portfolio strategy to Petmate's Chuckit!, Quirky Kitty, and JW Pet.
- KONG: Iconic durable pet toy brand (rubber toys, plush, enrichment) sold through both DTC and pet specialty wholesale. Comparable to Petmate's Chuckit! and JW Pet sub-brands in the toy category.
- OurPet's Company: Designer and marketer of pet products including toys, feeding, waste management, and health/wellness. Comparable to Petmate's distribution breadth and category coverage across pet specialty and mass.
- MidWest Homes for Pets: Manufacturer of wire crates, exercise pens, and pet containment products. Directly comparable to Petmate's Precision Pet and core kennels/carriers category, with significant pet specialty retail presence.
- Outward Hound: Multi-brand pet product company (Outward Hound, Best Friends by Sheri, Petstages) covering toys, puzzles, car seats, and feeding. Directly comparable as a multi-brand pet play and lifestyle portfolio competing for the same shelf and DTC customer.
- PetSafe: Pet product brand focused on containment, training, and lifestyle products (crates, gates, doors, fountains). Overlaps with Petmate's training accessories and carriers and competes for the same specialty retail shelf.
Broad incumbents
- Petco: National omnichannel pet retailer carrying toys, crates, carriers, food storage, treats, and grooming supplies. Similar category overlap to Petmate and competes both as a customer and as a retailer of competing brands.
- PetSmart: Omnichannel pet specialty retailer with broad assortment across toys, kennels, bedding, treats, and grooming. Overlaps with Petmate's wholesale channel and competes across virtually every category Petmate addresses.
Emerging players
- BARK (BarkBox / Bark): Subscription-led DTC pet brand (BarkBox, Super Chewer, Bark Eats) covering toys, treats, and food. Comparable to Petmate's Subscribe & Save motion and treats/chews portfolio, though its model is more consumables-led.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks7 records
Key highlights7 records
Customer concentration
Petmate social profiles
Digital presencePetmate financial estimates
Financial estimateRevenue estimate
Valuation estimate
Petmate leadership team
Management profileNumber of profiles
Petmate subsidiaries and ownership
Company hierarchySubsidiaries4 records
Petmate funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Petmate M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Petmate
What does Petmate do?
Petmate (legal entity Doskocil Manufacturing) designs, manufactures, and distributes a broad portfolio of pet products for dogs and cats, including kennels, crates, carriers, beds, pet food storage containers, toys, treats, grooming supplies, training aids, and waste management products. It sells through its own direct-to-consumer e-commerce site (petmate.com), a wholesale B2B portal (petmatepartners.com), and a network of pet specialty and mass-market retail partners, both under the Petmate brand and through owned sub-brands such as Chuckit!, Vittles Vault, Wild Eats, and Quirky Kitty.
Is Petmate a public or private company?
Petmate is a private company. It is classified as unknown and is currently operating.
When was Petmate founded?
Petmate was founded in 1960. It employs 501 to 1,000 people.
Where is Petmate based?
Petmate is headquartered in Arlington, United States, in the North America region.
How does Petmate make money?
Three revenue lines are on record. Product Sales (E-commerce) is the primary driver. The others are subscribe & Save Program and wholesale Distribution.
Who are Petmate's main competitors?
Direct peers on record are Chewy, Worldwise, KONG, OurPet's Company, MidWest Homes for Pets, Outward Hound and PetSafe. Broad incumbents are Petco and PetSmart. BARK (BarkBox / Bark) is listed as an emerging player.
Does Petmate have an API?
No public API is recorded for Petmate.
What industry is Petmate in?
Petmate's product category is Pet Supplies. Its primary akta.pro industry code is CRAFAEAJ, Pet Supplies Omnichannel, with a secondary code of CRALAHAF, Pet Bedding, Crates & Carriers Retail. Its NAICS code is 459910 and its SIC code is 2000.