Petmate

Petmate is a U.S. multi-brand pet products company (Doskocil Manufacturing, est. 1960) that designs, manufactures, and distributes dog and cat supplies — including kennels, beds, food storage, toys, treats, grooming, and waste management — through its DTC e-commerce site, wholesale distribution to pet specialty and mass-market retailers, and a Subscribe & Save subscription program.

Company typePrivate
Founded1960
HeadquartersArlington, United States
Headcount501–1,000
GTM typeB2C
OfferingHardware or Manufacturing

What Petmate does

Petmate, a trade name operating under Doskocil Manufacturing since its founding around 1960, is a U.S. consumer products company that designs, manufactures, and distributes pet supplies for dogs and cats from its headquarters in Arlington, Texas (Dallas–Fort Worth metro). The company serves two primary end-consumer segments — dog owners (primary) and cat owners (secondary) — across horizontal categories including kennels, crates, and carriers; beds and bedding; airtight food storage; waste management and litter solutions; bowls and feeders; toys, treats, and chews; grooming tools; and training, collar/leash, and travel accessories. Product technology is centered on physical-product innovation, including the proprietary Gamma Seal Technology used in the Vittles Vault line of airtight pet food storage containers (sizes ranging 10–60 lb) and EcoTEC recycled plastic used in outdoor kennels and carriers.

The business operates through three commercial engines. The first is direct-to-consumer e-commerce on petmate.com (a Shopify storefront) offering the full catalog at unit prices ranging from $4.99 to $199.99. The second is a wholesale and retail distribution layer, processed through a dedicated B2B portal at petmatepartners.com, which supplies pet specialty retailers and mass-market/big-box channels. The third is a recurring subscription commerce program, Subscribe & Save Essentials, which delivers 10% off every delivery plus a first-order gift, plus new-customer acquisition incentives (15% off first order). Marketing spans owned social (Instagram, Facebook, YouTube, LinkedIn), email, the Petmate Academy blog, an affiliate program, and an influencer/collaboration program.

The portfolio is structurally multi-brand. Petmate retains wholly owned sub-brands Chuckit! (fetch toys and ball launchers), Vittles Vault (food storage), Wild Eats (natural protein treats and chews), and Quirky Kitty (cat enrichment), and distributes or partners around additional brands including Aspen Pet, SnooZZy, PetFusion, Ruffmaxx, Gen7Pets, BarkBone Natural Instincts, JW Pet, Arm & Hammer (pet products), Precision Pet Products, Pet Qwerks, and Zoobilee. A subset of products is marketed under a Made in the USA merchandising category, anchored by Vittles Vault containers. Petmate is privately held with no disclosed revenue, headcount, or institutional ownership in the source data.

Petmate firmographics

Firmographics

Name: Petmate
Legal name: Doskocil Manufacturing
Website: https://petmate.com
Company type: Private
Founded year: 1960
Operating status: Operating
Headcount range: 501–1,000 employees
Short description: Petmate is a U.S. multi-brand pet products company (Doskocil Manufacturing, est. 1960) that designs, manufactures, and distributes dog and cat supplies — including kennels, beds, food storage, toys, treats, grooming, and waste management — through its DTC e-commerce site, wholesale distribution to pet specialty and mass-market retailers, and a Subscribe & Save subscription program.
Ownership category
akta.pro rank

Petmate industry classification

Industry

Product category: Pet Supplies
NAICS: Pet and Pet Supplies Retailers (459910)
SIC: Food And Kindred Products (2000)
akta.pro primary industry: Pet Supplies Omnichannel (CRAFAEAJ)
akta.pro secondary industries: Pet Bedding, Crates & Carriers Retail (CRALAHAF), Pet Food & Treats Retail (CRALAHAB), Pet Treats & Chews (AFADAFAF)

Keywords

Pet supplies
Dog kennels
Cat accessories
Pet food storage
Dog toys

Where Petmate is headquartered

Location

Headquarters

HQ city: Arlington
HQ country: United States
HQ region: North America

Offices1 record

Markets served

Petmate business model

Business model

GTM type: B2C
Offering type: Hardware or Manufacturing
Cost components: Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

Product Sales (E-commerce): Direct consumer sales through petmate.com online storefront. One-time purchases of pet products across categories including toys, kennels, bedding, feeding, food storage, waste management, grooming, and treats.
Subscribe & Save Program: Recurring subscription revenue model offering 10% savings on every delivery. Customers subscribe to regular deliveries of essential pet products with free gift on first order.
Wholesale Distribution: B2B wholesale sales through pet specialty retail partners and mass market channels. Petmate distributes through wholesale accounts processed via petmatepartners.com platform.

Pricing tiers

Model	Billing	Price
Unit Pricing	Pay-as-you-go	Standard one-time product pricing across all categories
Subscription	Monthly	Subscribe & Save subscription program

Go-to-market motion2 records

Distribution channels4 records

Marketing channels8 records

Petmate product offering

Product offering

Core offering

Petmate (legal entity Doskocil Manufacturing) designs, manufactures, and distributes a broad portfolio of pet products for dogs and cats, including kennels, crates, carriers, beds, pet food storage containers, toys, treats, grooming supplies, training aids, and waste management products. It sells through its own direct-to-consumer e-commerce site (petmate.com), a wholesale B2B portal (petmatepartners.com), and a network of pet specialty and mass-market retail partners, both under the Petmate brand and through owned sub-brands such as Chuckit!, Vittles Vault, Wild Eats, and Quirky Kitty.

Product overview

Petmate is a comprehensive pet supplies retailer offering a multi-brand portfolio of products for dogs and cats. The offering spans multiple categories including kennels/crates/carriers, beds/bedding, food storage, waste management, feeding/watering, toys, treats, grooming, and training accessories. Core brands include Petmate (kennels, carriers), Chuckit! (fetch toys/launchers), Vittles Vault (food storage), Wild Eats (natural treats), and Quirky Kitty (cat products). The portfolio includes partner brands like Aspen Pet, SnooZZy, PetFusion, Ruffmaxx, Gen7Pets, BarkBone Natural Instincts, JW Pet Gripsoft, Arm & Hammer pet products, Precision Pet Products, Pet Qwerks, and Zoobilee. Products range from basic essentials like crates and beds to specialized items like airline-approved travel kennels, antimicrobial orthopedic beds, airtight food containers with Gamma Seal Technology, and natural treats certified by Marine Stewardship Council. The company operates primarily as an e-commerce retailer powered by Shopify, with products shipped across the U.S.

Differentiator

Problem solved

Functional benefit

Brands

Chuckit!: High-performance dog toys including ball launchers, fetch toys, and water toys designed for interactive play
Vittles Vault
Wild Eats
Quirky Kitty
Aspen Pet
Gen7Pets
Precision Pet Products
JW Pet
PetFusion
BarkBone Natural Instincts
Ruffmaxx
Zoobilee
Petqwerks
Hyperpet

Products and services

Petmate Kennels, Crates & Carriers
Chuckit!
Vittles Vault
Wild Eats
Quirky Kitty
Subscribe & Save

Companies that use Petmate

Customer profile

Segments2 records

Ideal customer profiles3 records

Petmate technology and API

Technology

Technology focussed No

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

Feature3 records

Petmate partnerships and signals

Strategic signal

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Petmate competitors and assessment

Company assessment

Direct peers

Chewy: Largest US online pet retailer, selling toys, crates, bedding, food storage, and treats under its own marketplace and private-label brands. Directly competes with Petmate's DTC and wholesale assortment and exerts the largest pricing pressure on the categories Petmate covers.
Worldwise: Multi-brand pet products company (Sheri, Petlinks, SmartyKat) covering toys, beds, and scratchers. Closely comparable multi-brand portfolio strategy to Petmate's Chuckit!, Quirky Kitty, and JW Pet.
KONG: Iconic durable pet toy brand (rubber toys, plush, enrichment) sold through both DTC and pet specialty wholesale. Comparable to Petmate's Chuckit! and JW Pet sub-brands in the toy category.
OurPet's Company: Designer and marketer of pet products including toys, feeding, waste management, and health/wellness. Comparable to Petmate's distribution breadth and category coverage across pet specialty and mass.
MidWest Homes for Pets: Manufacturer of wire crates, exercise pens, and pet containment products. Directly comparable to Petmate's Precision Pet and core kennels/carriers category, with significant pet specialty retail presence.
Outward Hound: Multi-brand pet product company (Outward Hound, Best Friends by Sheri, Petstages) covering toys, puzzles, car seats, and feeding. Directly comparable as a multi-brand pet play and lifestyle portfolio competing for the same shelf and DTC customer.
PetSafe: Pet product brand focused on containment, training, and lifestyle products (crates, gates, doors, fountains). Overlaps with Petmate's training accessories and carriers and competes for the same specialty retail shelf.

Broad incumbents

Petco: National omnichannel pet retailer carrying toys, crates, carriers, food storage, treats, and grooming supplies. Similar category overlap to Petmate and competes both as a customer and as a retailer of competing brands.
PetSmart: Omnichannel pet specialty retailer with broad assortment across toys, kennels, bedding, treats, and grooming. Overlaps with Petmate's wholesale channel and competes across virtually every category Petmate addresses.

Emerging players

BARK (BarkBox / Bark): Subscription-led DTC pet brand (BarkBox, Super Chewer, Bark Eats) covering toys, treats, and food. Comparable to Petmate's Subscribe & Save motion and treats/chews portfolio, though its model is more consumables-led.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

Petmate financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Petmate leadership team

Management profile

Number of profiles

Petmate subsidiaries and ownership

Company hierarchy

Subsidiaries4 records

Petmate funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Petmate M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Petmate

What does Petmate do?

Is Petmate a public or private company?

Petmate is a private company. It is classified as unknown and is currently operating.

When was Petmate founded?

Petmate was founded in 1960. It employs 501 to 1,000 people.

Where is Petmate based?

Petmate is headquartered in Arlington, United States, in the North America region.

How does Petmate make money?

Three revenue lines are on record. Product Sales (E-commerce) is the primary driver. The others are subscribe & Save Program and wholesale Distribution.

Who are Petmate's main competitors?

Direct peers on record are Chewy, Worldwise, KONG, OurPet's Company, MidWest Homes for Pets, Outward Hound and PetSafe. Broad incumbents are Petco and PetSmart. BARK (BarkBox / Bark) is listed as an emerging player.

Does Petmate have an API?

No public API is recorded for Petmate.

What industry is Petmate in?

Petmate's product category is Pet Supplies. Its primary akta.pro industry code is CRAFAEAJ, Pet Supplies Omnichannel, with a secondary code of CRALAHAF, Pet Bedding, Crates & Carriers Retail. Its NAICS code is 459910 and its SIC code is 2000.