What ILVA does

ILVA (legal entity ILVA a/s, CVR 28505108) is a Danish furniture and home furnishings retailer founded in 1961 and headquartered at Damvej 9, 8471 Sabro, Denmark. The company operates an omnichannel model combining physical 'bolighuse' (furniture showrooms) across Denmark with the e-commerce platform ilva.dk, distributing a comprehensive range of sofas, dining furniture, beds and mattresses, modular storage systems, outdoor furniture, lighting, and home accessories. A central element of the assortment is the modular Mistral and Mistral KUBUS lines, produced under an exclusive partnership with Danish manufacturer Hammel Furniture A/S, alongside other domestic design partnerships (Kristensen & Kristensen, PBJ Designhouse).

The business runs on a direct-to-consumer go-to-market motion. Revenue is generated via one-time product sales through retail and online channels, with pricing spanning budget items (~79 DKK) to premium cabinets (20,000+ DKK). Differentiators include a 5-year warranty on all products, free delivery over 500 DKK, price matching, an unlimited return policy, ILVA-branded financing, and a 'Home lovers' membership offering a 25% welcome discount. Customer acquisition is driven by organic social (Facebook, Instagram, TikTok, Pinterest, LinkedIn), content/inspiration marketing, SEO, and email.

ILVA is a subsidiary of Lars Larsen Group, a Danish diversified retail conglomerate that also controls JYSK, Bolia, SENG, Actona Company, and Scancom. In 2020, ILVA's former B2B/project unit IDdesign Project was merged with Interior Direct to form Third.space within the group. The company employs 501-1,000 staff and has accumulated 40,000+ customer reviews on Trustpilot with a 4.4-star rating. A 2018-2019 data breach affecting 350,000 customers led to GDPR enforcement proceedings that ultimately produced the ECJ ruling in case C-383/23 regarding the use of group-wide turnover in calculating GDPR penalties for subsidiaries.

Name

ILVA

Legal name

ILVA a/s

Website

https://ilva.dk/

Company type

Private

Founded year

1961

Operating status

Operating

Headcount range

501–1,000 employees

Short description

ILVA is a Danish furniture and home furnishings retailer, founded 1961 and headquartered in Sabro, operating physical 'bolighuse' showrooms and the ilva.dk e-commerce platform to sell sofas, beds, storage, and home accessories to Danish consumers under Lars Larsen Group.

Ownership category

akta.pro rank

Headquarters

HQ city

Sabro

HQ country

Denmark

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Furniture Sales: One-time sales of furniture and home accessories through physical stores and e-commerce. Products include sofas, beds, dining furniture, storage solutions, lighting, and outdoor furniture. Revenue generated through product margin on direct sales to consumers.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

ILVA is a Danish furniture retailer that sells a comprehensive range of furniture and home furnishings — including sofas, beds, dining furniture, storage solutions, lighting, outdoor furniture, and home accessories — through physical 'bolighuse' showrooms and an e-commerce platform at ilva.dk. The company offers exclusive modular furniture lines (Mistral, Mistral KUBUS, Crest, Galena, Timber) produced in partnership with Danish manufacturers, supported by 5-year warranty, free delivery over 500 DKK, unlimited returns, and financing options.

Product overview

ILVA is a Danish furniture and home furnishings retailer operating both online and through physical 'bolighuse' (furniture stores). The company offers a comprehensive portfolio of furniture and home accessories organized around several core categories: upholstered furniture (sofas, armchairs), dining room collections (tables, chairs, sideboards, display cabinets), bedroom furniture (beds, mattresses from brands like Nocturne, Wonderland, TEMPUR, and Dunlopillo), storage solutions including the modular Mistral KUBUS and Mistral Classic shelving systems, outdoor furniture, and decorative lighting and home accessories. The Mistral modular systems represent a key differentiator, allowing customers to customize storage configurations with various modules, doors, drawers, and finishes. ILVA also offers complementary home accessories including rugs, lamps, textiles, and décor items. The company is part of the Lars Larsen Group family.

Differentiator

Problem solved

Functional benefit

Products and services

• ILVA Furniture (Core Retail) Comprehensive range of furniture and home furnishings including sofas, armchairs, dining tables, chairs, beds, storage solutions, shelving systems, cabinets, and outdoor furniture, sold through both online and physical retail locations for Danish consumers furnishing residential spaces.
• Home Accessories Extensive selection of home accessories including lamps, rugs, vases, candles, candleholders, wall decorations, mirrors, curtains, throws, decorative pillows, kitchen and bathroom accessories, and textile products for residential home styling.
• Mistral KUBUS Storage System Modular storage and shelving system produced in Hammel, Denmark, featuring customizable configurations with various door options, colors, and components including the KUBUS 116 Reolgrundmodul, reol doors, and shelving units, sold exclusively through ILVA.
• Mistral Classic Storage System Modular shelving and storage collection designed and manufactured in Hammel, Denmark, offering customizable configurations with various modules, doors, drawers, and legs in multiple finishes including white, oak, and anthracite.
• Crest Sideboard Premium sideboard collection in smoked or natural oiled oak with integrated handles and legs, featuring various configurations with doors, drawers, and reversible legs for customizable styling, designed by PBJ Designhouse.
• Galena Wardrobe Sliding door wardrobes with oak finish and matte black accents, featuring practical storage with shelves and hanging bars, available in S (120cm) and L (245cm) configurations.
• Timber Sideboard Sideboard in solid naturally-oiled oak with 3 cabinet doors and black U-shaped powder-coated steel legs, FSC certified, manufactured by Kristensen & Kristensen A/S.
• ILVA Beds and Mattresses Bed frames, mattresses, and bedroom furniture including box springs, continental beds, elevation beds, and storage beds, with offerings from branded partners such as Nocturne, Wonderland, TEMPUR, and Dunlopillo.
• ILVA Outdoor Furniture Garden furniture including garden chairs, tables, lounge sets, balcony furniture, parasols, and outdoor accessories for outdoor living spaces.
• ILVA Lighting Interior and exterior lighting including ceiling lamps, table lamps, floor lamps, wall lamps, reading lamps, and solar-powered lamps for various rooms.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core.

• Third.space (Lars Larsen Group)coreStrategic or Co-development PartnerThird.space is part of the same corporate group (Lars Larsen Group) as ILVA. The company was formed by merging Interior Direct and IDdesign Project (which was part of ILVA) to provide comprehensive design and interior solutions for hotels, vacation centers, and youth housing. ILVA benefits from group synergies in furniture sourcing and interior design expertise.
• Hammel Furniture A/ScoreTechnology or IntegrationDanish furniture manufacturer located in Hammel, Denmark, specializing in quality furniture since 1961. Produces the Mistral and Mistral KUBUS furniture series sold exclusively through ILVA. Products feature Danish design, FSC certification, and modular systems allowing customer customization.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Market position

Weaknesses4 records

Competitive moat4 records

Customer concentration

• Facebookfacebook.com/ILVA
• LinkedInlinkedin.com/company/ilv
• Instagraminstagram.com/ilvabolig
• TikToktiktok.com/@ilvabolig
• Pinterestpinterest.dk/ilvabolig

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ILVA