ASI Food Safety

What ASI Food Safety does

ASI Food Safety (operating as Kiwa ASI) is a third-party food safety certification body headquartered in St. Louis, Missouri, founded in the 1930s as the American Sanitation Institute. The company delivers GFSI-benchmarked food safety audits (SQF, BRCGS, FSSC 22000, IFS, PrimusGFS, CanadaGAP), specialized certifications (ISO 22716 for cosmetics, CSQ for cannabis, NOP Organic, MSC, RSPO, MenuTrinfo Certified Free From), and cGMP/GAP+ audits for FDA- and USDA-regulated industries. Supporting offerings include professional training (HACCP, PCQI 2.0, SQF Edition 10, allergen management, food defense, internal auditing) delivered through live instruction, virtual classrooms, and the Rootwurks Learning Experience Platform, plus consulting services covering HACCP plan development, gap analysis, SOP creation, sanitary design, food defense, and food fraud vulnerability assessments. The company holds ANAB accreditation — the largest accreditation body in North America — and operates as a subsidiary of Kiwa, a global Testing, Inspection, and Certification (TIC) conglomerate.

The business model is professional services: revenue is generated through audit fees (priced by facility complexity and audit type), quote-based training and consulting engagements, and ancillary products such as vinyl certification banners (SQF and cGMP) sold at unit pricing. Go-to-market is sales-led, with dedicated account managers handling quote requests via website forms, phone (1-800-477-0778), and email. Marketing is supplemented by a content-led motion including the Food Safety Blog, free webinars (the 2026 Food Safety Academy series), SEO-optimized certification pages, and industry association partnerships (IDDBA, IAFP, NMPA, MOCANN). The company structurally separates its accredited certification body (ASI Food Safety, LLC) from its consulting subsidiary (ASI Training and Consulting, LLC) to avoid conflicts of interest — a regulatory requirement in third-party auditing.

ASI serves eight primary vertical segments — food & beverage manufacturing (primary), agriculture, storage & distribution, packaging, dietary supplements, cosmetics, cannabis, and retail/foodservice — with vertical-specific certification programs and state-level cannabis compliance offerings (Florida, Maryland, Missouri). Operating from St. Louis and Whitby, Ontario (acquired via the 2025 TSLC Canada acquisition), the company reports 3,000+ audits conducted and a 97% customer satisfaction rate. Leadership includes CEO Charray Williams and President Tom Huge.

Name

ASI Food Safety

Legal name

ASI Food Safety, LLC

Website

https://asifood.com

Company type

Private

Founded year

1930

Operating status

Operating

Headcount range

51–100 employees

Short description

ASI Food Safety (Kiwa ASI) is a St. Louis-based third-party food safety certification body providing GFSI-benchmarked audits (SQF, BRCGS, FSSC 22000, IFS), cGMP audits, and specialized certifications across food, beverage, agriculture, packaging, supplements, cosmetics, cannabis, and retail/foodservice, supported by training and consulting services.

Ownership category

akta.pro rank

Product category

Food Safety Certification & Auditing Services

akta.pro primary industry

GFSI Scheme Certification Audits (BRCGS, SQF, FSSC 22000, IFS) (AFALABAA)

akta.pro secondary industries

Food Safety Auditing & Inspection Services (GFSI/Third-Party Audits) (AFALAAAB), Supplier Approval, Verification & Food Safety Risk Management (GFSI-aligned) (AFALADAH)

Keywords

• Food safety certification
• GFSI auditing
• Third-party audits
• Food safety training
• HACCP consulting

Headquarters

HQ city

St Louis

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Third-Party Certification and Auditing Services: Provides GFSI certification audits (SQF, BRCGS, FSSC 22000, IFS, PrimusGFS, CanadaGAP), cGMP audits, and specialized audits for cannabis, cosmetics, dietary supplements, and food packaging. Revenue generated through audit fees based on facility complexity and audit type.
2. Training and Consulting Services: Offers live instructor-led training, online self-paced courses, and customized corporate training. Training includes HACCP, PCQI, SQF systems implementation, allergen management, food defense, and more. Consulting covers HACCP plan development, SOP creation, gap assessments, and system implementation.
3. Certification Banners and Products: Sale of vinyl certification banners (SQF and cGMP) in various sizes for clients to display their certifications.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

ASI Food Safety is a third-party certification body that performs GFSI-benchmarked food safety audits (SQF, BRCGS, FSSC 22000, IFS, PrimusGFS, CanadaGAP) and specialized cGMP, USDA Harmonized GAP+, CSQ cannabis, ISO 22716 cosmetics, NOP organic, MSC, and RSPO certifications. It complements these with professional training (HACCP, PCQI, SQF Edition 10, allergen management, food defense) delivered live and self-paced via the Rootwurks platform, plus consulting services for HACCP plan development, gap assessments, SOP creation, and system implementation.

Product overview

ASI Food Safety (Kiwa ASI) is a food safety certification, auditing, training, and consulting company that operates as a unified platform of certification services and professional support offerings. The core offering includes third-party certification audits for GFSI-benchmarked standards (SQF, BRCGS, FSSC 22000, IFS, PrimusGFS), along with specialized certifications (CSQ for cannabis, ISO 22716 for cosmetics, CanadaGAP, NOP Organic, MSC, RSPO, MenuTrinfo Certified Free From). Supporting the certification services are cGMP audits, USDA Harmonized GAP+ audits, and supplier audits. Training services include live instructor-led courses (HACCP, PCQI 2.0, SQF Edition 10, allergen management, internal auditing, food safety culture, environmental monitoring), self-paced online training via the Rootwurks platform, and the Food Safety Academy 2026 webinar series. Consulting services cover HACCP plans, food safety plans, gap analysis, sanitary design, food defense, crisis management, and food fraud vulnerability assessments. The company is headquartered in St. Louis with expanded presence in Canada following the TSLC acquisition.

Differentiator

Problem solved

Functional benefit

Brands

• ASI Training and Consulting, LLC: Provides consulting services including HACCP plan setup, food safety plan development, cGMP/SOP setup, gap analysis, and training needs analysis.

Products and services

• SQF Certification Safe Quality Food (SQF) certification is a GFSI-benchmarked food safety and quality assessment for food manufacturing and processing facilities, covering primary production through manufacturing.
• BRCGS Certification
• FSSC 22000 Certification
• IFS Certification
• PrimusGFS Certification
• CanadaGAP Certification
• CSQ Certification
• ISO 22716 Certification
• cGMP Audits
• USDA Harmonized GAP+ Audit
• Training Services
• Consulting Services
• NOP Organic Certification
• MSC Certification
• RSPO Certification
• MenuTrinfo Certified Free From
• Supplier Audit
• cGDP Certification

Quantifiable outcome

• 97% customer satisfaction rate with clients returning year after year for recertification
• +3 more outcomes

Segments8 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Seven partnerships are on record, tiered minor and core.

• IDDBA (International Dairy Deli Bakery Association)minorOthersIndustry association partnership. IDDBA is a trade association for the dairy, deli, and bakery industry.
• IAFP (International Association for Food Protection)minorOthersIndustry association partnership. IAFP is dedicated to food safety professionals worldwide.
• NMPA (National Marine Products Association)minorOthersIndustry association partnership for seafood and marine products.
• MOCANNminorOthersIndustry partner/association relationship.
• RootwurkscoreStrategic or Co-development PartnerRootwurks is the official training provider of ASI Training & Consulting, LLC. Their Learning Experience Platform (LXP) delivers self-paced online training including HACCP, PCQI, internal audit, and USDA hemp regulations courses. Rootwurks represents 100 years of combined knowledge in EdTech and safety training.
• KiwacoreOthersParent company - global TIC (Testing, Inspection, and Certification) company. ASI operates as a Kiwa company, combining the hands-on customer-centric approach of a small business with the widespread capabilities of an international conglomerate.
• ANAB (ANSI National Accreditation Board)coreOthersAccreditation body - non-profit organization providing accreditation services with over 2,500 accredited organizations in over 80 countries. ANAB is the largest accreditation body in North America and fosters confidence in the competence of organizations meeting requirements of relevant standards.

Scale indicators6 records

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• Intertek: Intertek provides food safety auditing, GFSI certification, product testing, and agri-food services globally, making it a direct incumbent competitor to ASI particularly with multinational CPG manufacturers.
• Bureau Veritas: Bureau Veritas operates a global TIC business with food and agri commodity services, including third-party food safety audits, GFSI scheme certifications, and sustainability certifications that compete with Kiwa ASI across multinational manufacturer accounts.
• Eurofins: Eurofins is a global food testing and certification powerhouse offering food safety audits, GFSI certifications, and laboratory testing services — overlapping with ASI's certification/auditing lines and adding scale advantages in testing-driven accounts.
• DNV: DNV is a global TIC incumbent that delivers food safety certifications (FSSC 22000, BRCGS, IFS, SQF), supply-chain audits, and management-system certifications across food, beverage, and packaging, overlapping heavily with ASI's GFSI portfolio but at much larger scale.
• SGS: SGS is a global TIC leader offering food testing, food safety audits (FSSC 22000, BRCGS, IFS, SQF), and certification across agriculture, food processing, and retail — directly comparable in scheme breadth and customer base to Kiwa ASI.
• TÜV SÜD: TÜV SÜD is a global TIC company offering food safety management system certifications (FSSC 22000, ISO 22000), GFSI audits, and related training, comparable to Kiwa ASI's certification and training stack.

Direct peers

• NSF International: NSF is one of the most direct competitors to Kiwa ASI in third-party food safety certification, offering SQF, BRCGS, FSSC 22000 and a broad suite of food-sector auditing, testing, and training services to manufacturers and retailers globally.
• SCS Global Services: SCS Global Services is a third-party certification body offering food safety, organic (NOP), sustainability (MSC-equivalent), and other standards — overlapping with ASI's NOP, MSC, and RSPO sustainability lines as well as food safety audits.
• Control Union: Control Union is a global certification body active in sustainable agriculture, organic, and food safety certifications, with direct overlap to ASI's NOP Organic, CanadaGAP-adjacent produce, and sustainability certification services.
• Mérieux NutriSciences: Mérieux NutriSciences delivers food safety auditing, GFSI certifications, testing, and consulting services to food manufacturers and retailers — a direct peer to Kiwa ASI's combined certification + consulting model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/asifood

Compliance8 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ASI Food Safety