What LolaVie does

LolaVie LLC is a privately held, celebrity-backed premium haircare company founded in 2021 by actress Jennifer Aniston and domiciled as a Florida limited liability company. The company sells a portfolio of 20+ products — spanning restorative care (shampoos, conditioners, intensive treatments), styling (glossing detangler, leave-in conditioner, sculpting paste, heat protectant spray, dry shampoo), volumizing systems, and ancillary pet care — through a direct-to-consumer e-commerce storefront at lolavie.com, mobile app (iOS/Android), and tier-1 retail partnerships with Ulta Beauty and Petco. Distribution is concentrated in the United States with secondary cross-border shipping to Canada and the United Kingdom.

The product architecture is anchored by a proprietary B-Pro3™ Bond Technology platform featured across most SKUs, supplemented by branded ingredient systems including Lemon Peptides, Vegetable Ceramides, Bamboo Extract Thermal Shield (450°F protection), Speed Dry Complex (amino acid-driven dry-time acceleration), Coconut Alkanes, Rose of Jericho, and Activated Charcoal Powder. The brand is positioned as clean beauty: vegan, cruelty-free, Credo Clean, and Ulta Conscious Beauty compliant, with clinical-claim backings such as 77% breakage reduction (Restorative System), 116% shine increase (Lightweight Hair Oil), and 72-hour frizz protection. Individual SKUs are priced at $25–$39 with a Subscribe & Save program offering 15% recurring discounts and bundle offers (e.g., Mega Wash Day Essentials).

Revenue mechanics combine one-time DTC purchases, a subscription recurring program (Rinse & Repeat), and omnichannel retail sell-through. Marketing leverages Aniston's celebrity platform alongside organic social (Instagram, Facebook, TikTok), an editorial content library, earned PR coverage in publications including Forbes, Cosmopolitan, and Byrdie, and a dedicated mobile app for exclusive offers. The company has accumulated 50+ industry award recognitions across 2022–2026 from Allure, Harper's Bazaar, Cosmopolitan, NewBeauty, Byrdie, Oprah Daily, and others, with the Glossing Detangler alone credited with 16 wins. A separate charity-aligned pet product (Puppy Love Dog Shampoo) routes 100% of profits to the Clydeo Fund of the Entertainment Industry Foundation, with a guaranteed minimum annual donation of $50,000. The company is owned by Jennifer Aniston, has no disclosed institutional capital, and does not publicly report revenue.

Name

LolaVie

Legal name

LolaVie LLC

Website

https://lolavie.com

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

11–50 employees

Short description

LolaVie LLC is a celebrity-backed premium haircare brand founded in 2021 by Jennifer Aniston, selling vegan, clean-beauty haircare products through DTC e-commerce and retail partners such as Ulta Beauty across the United States, Canada, and the United Kingdom.

Ownership category

akta.pro rank

Product category

Haircare Products

NAICS

Cosmetics, Beauty Supplies, and Perfume Retailers (456120)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844)

akta.pro primary industry

Hair Care (Shampoo, Conditioner, Styling, Treatments) (CRADANAE)

Keywords

• Haircare products
• Clean beauty
• Bond-building shampoo
• Hair styling treatments
• Vegan haircare

Headquarters

HQ city

Weston

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Marketing or Sales, Supply Chain, Operations, Personnel, Technology or R&D, Others

Revenue model

1. Product Sales: One-time purchase of haircare products including shampoos, conditioners, styling products, and treatments sold directly to consumers through e-commerce and retail partners.
2. Subscription/Rinse & Repeat: Subscribe & Save program offering 15% discount on recurring orders with flexible delivery frequency options (monthly, every 2, 3, or 4 months).

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

LolaVie is a celebrity-backed haircare brand selling vegan, cruelty-free, naturally-derived shampoos, conditioners, treatments, styling products, and tools built around its proprietary B-Pro3 bond-building technology. The company markets direct-to-consumer through lolavie.com with a subscribe-and-save subscription option, and distributes through retail partners including Ulta Beauty and Petco.

Product overview

LolaVie is Jennifer Aniston's celebrity-backed haircare brand offering a comprehensive portfolio of 20+ products across haircare, styling, treatments, scalp care, and tools categories. The core portfolio centers on the B-Pro3 Bond Technology platform featured across all products. The main product lines include the Restorative System (Shampoo, Conditioner) for repair and strengthening; Styling Products (Glossing Detangler, Perfecting Leave-In, Sculpting Paste, Speed Dry Spray); Treatments (Intensive Repair Treatment, Lightweight Hair Oil, Exfoliate & Detox Scalp Shampoo); Volume Line (Peptide Plumping Shampoo, Conditioner, and Spray); and specialty offerings including a dog shampoo (Puppy Love) where profits are donated to animal rescue. The brand is positioned as clean, vegan, cruelty-free haircare with clinical testing backing product claims.

Differentiator

Problem solved

Functional benefit

Products and services

• Glossing Detangler Multitasking detangler that also works as a heat protectant, frizz fighter, shine enhancer, and hydrator. Provides 450°F heat protection, 99% reduction in flyaways, and 15x softer hair after one use. Available in Full, Travel, and Mega sizes.
• Restorative Shampoo Daily bond-building shampoo that gently cleanses while helping repair visible damage. Delivers 77% reduction in breakage and 12x softer hair when used with Restorative Conditioner. Available in Full, Mega, and Travel sizes.
• Restorative Conditioner Daily bond-building conditioner that helps repair visible damage and leaves hair feeling stronger, smoother, and softer. Designed to work synergistically with Restorative Shampoo.
• Perfecting Leave-In Do-it-all leave-in conditioner powered by desert-defying hydration and bond-building technology. Provides 70% reduction in breakage, 72-hour frizz protection, and 450°F heat styling protection. Available in Full, Travel, and Mega sizes.
• Lightweight Hair Oil Featherlight oil powered by 7 plant oils, delivering 116% increase in shine, 67% reduction in breakage, and 72-hour frizz protection. 97% naturally derived.
• Speed Dry Heat Protectant Spray Weightless heat protectant mist that accelerates drying time, shields strands up to 450°F, and locks out frizz for smooth, shiny hair. Dual-use formula works on damp hair to speed dry and on dry hair for heat protection.
• Sculpting Paste High-performance styling paste delivering flexible, touchable hold with long-lasting 72-hour frizz control. Medium-hold, matte-finish formula featuring B-Pro3 bond technology.

Quantifiable outcome

• 77% reduction in breakage after just one use (Restorative Shampoo/Conditioner system)
• +7 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature8 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Credo Clean BeautycoreChannel Partner/ Reseller/ DistributorLolaVie is a committed Credo Clean and Conscious Beauty partner at Ulta Beauty. Credo is a clean beauty retailer that screens brands for safety and sustainability standards. This partnership validates LolaVie's clean beauty credentials and provides retail distribution through Credo's partner stores.
• Clydeo Fund (Entertainment Industry Foundation)coreStrategic or Co-development PartnerLolaVie LLC donates 100% of profits from Puppy Love Dog Shampoo to Clydeo Fund, a charitable fund of the Entertainment Industry Foundation (EIF), a 501(c)(3) organization. This partnership supports animal rescue and rehabilitation efforts. Profits equal sales price minus cost of goods, shipping, and transaction fees, equaling not less than $50,000 annually.
• Ulta BeautycoreChannel Partner/ Reseller/ DistributorMajor retail partner for LolaVie haircare products. Products available in Ulta Beauty stores and online through Ulta's e-commerce platform.
• PetcominorChannel Partner/ Reseller/ DistributorRetail partner for LolaVie's pet care line, specifically the Puppy Love Dog Shampoo product.

Scale indicators1 record

Recent moves6 records

Expansion highlights6 records

Direct peers

• Olaplex: The category-defining bond-building haircare brand. Olaplex's No. 3, No. 4, and No. 5 directly overlap with LolaVie's Restorative system and Glossing Detangler; both compete on the same bond-repair mechanism in prestige retail and salon channels.
• K18: Biotech-driven bond and keratin repair brand with a leave-in molecular repair mask and ongoing SKU expansion. K18 directly competes with LolaVie's Intensive Repair Treatment and restorative range for the bond-care consumer.
• Briogeo: Clean, naturally-derived, six-free haircare brand with strong DTC and Sephora/Ulta presence. Overlaps with LolaVie on clean-beauty positioning, bond/scalp treatments, and prestige DTC subscription mechanics.
• OUAI: Celebrity-stylist-founded prestige haircare brand sold through Sephora and DTC. Similar price band, similar styling-product category overlap (detanglers, leave-ins, hair oils), and similar influencer-driven marketing playbook.

Broad incumbents

• Moroccanoil: Established global prestige haircare brand with argan-oil-led portfolio across treatment, styling, and care. Competes in the same prestige retail set and DTC channel with significantly larger international scale.
• Living Proof: Science-led prestige haircare brand with patented technologies across styling, care, and treatment. Shares LolaVie's clinical-claims-driven positioning and overlap with salon-channel distribution.

Emerging players

• Honest Beauty: Celebrity-founded clean beauty brand by Jessica Alba spanning skincare, haircare, and baby. Comparable celebrity-founder-driven DTC playbook with clean-beauty retail positioning similar to LolaVie.
• Pattern Beauty: Celebrity-founded (Tracee Ellis Ross) haircare brand targeting textured hair. Comparable celebrity-DTC model, Ulta distribution, and prestige clean-beauty positioning, with a more focused demographic.
• Function of Beauty: Customizable haircare brand with personalization and subscription mechanics sold DTC and at Ulta. Overlaps with LolaVie on subscription-driven DTC haircare and prestige clean positioning.
• Prose: Custom, clean, DTC haircare brand with subscription and personalization. Comparable premium clean-beauty positioning and DTC-first go-to-market, though Prose emphasizes customization over bond technology.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/lolaviebeauty
• Instagraminstagram.com/lolavie
• TikToktiktok.com/@lolavie
• LinkedInlinkedin.com/company/lolavie

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about LolaVie