Deep Coaching Institute

What Deep Coaching Institute does

Deep Coaching Institute (DCI), founded in 2007 and headquartered in Mill Valley, California, is a private for-profit coaching certification and training organization that serves practicing coaches, executive coaches, therapists, HR leaders, and organizational development professionals. The company's core technology is a proprietary Presence-Based Coaching Model that integrates the Enneagram personality system, somatic intelligence, and a Three Centers of Intelligence framework (head, heart, body), supported by a 5-Step Coaching Model and a body-based Enneagram typing interview methodology that addresses the firm's claim that 70% of students arrive mistyped.

DCI generates revenue through a tiered portfolio anchored by the Deep Coaching Certification Program (DCC), a ten-month advanced training priced at $14,400 full tuition or a $3,196 payment plan, which yields 100 accreditation hours for both ICF and IEA. The Leader As Coach Program, a five-day executive offering co-delivered with WLC at $8,750, extends the platform into leadership development. A modular Enneagram Learning Series (Introduction to Deep Coaching, Object Relations Parts One/Two/Four, Trauma Awareness in Coaching, Soul Circles, Typing Service, Professional Supervision) ranges from $350 to $690 per course and functions as both standalone product and a structured funnel into the DCC, with tuition credits bridging tiers. The Enneagram Fairy Tales book ($19.99 paperback) extends the brand into consumer publishing, distributed via BookBaby and Amazon.

DCI distributes exclusively through its own e-commerce storefront (deepcoachinginstitute.com, WooCommerce-powered with Stripe and PayPal), supplemented by virtual info calls with faculty as the primary bottom-of-funnel enrollment mechanism, email nurture, and a library of free LinkedIn articles and downloadable PDFs (Deep Coaching Guidebook, Leader-as-Coach eBook, Defense-to-Integration Tool). Cohorts are deliberately small — Soul Circles capped at 9 participants, Professional Supervision at 4-6 students — reflecting an intimacy-led, community-driven go-to-market model with no paid advertising evidenced. Accreditations held include ICF Level 1 and IEA Accredited School status (2026), with the firm holding ICF- and IEA-credentialed faculty including individuals with IEA Accredited Professional with Distinction credentials.

Name

Deep Coaching Institute

Legal name

Deep Coaching Institute

Website

https://deepcoachinginstitute.com

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

1–10 employees

Short description

Deep Coaching Institute is a private coaching certification organization based in Mill Valley, CA, founded in 2007, that delivers ICF- and IEA-accredited training programs integrating the Enneagram, somatic intelligence, and presence-based coaching methodology for practicing coaches, executives, and human development professionals.

Ownership category

akta.pro rank

Product category

Professional Coaching Training

NAICS

Professional and Management Development Training (611430), Professional and Management Development Training (61143), Educational Support Services (61171)

SIC

Services-Educational Services (8200)

akta.pro primary industry

C-Suite & Senior Executive Coaching (EDABANAA)

akta.pro secondary industries

Executive Presence & Communication Coaching (EDABANAE), Team & Group Executive Coaching (Leadership Teams) (EDABANAF)

Keywords

• Coaching certification
• Enneagram training
• Executive coaching
• Leadership development
• Presence-based coaching

Headquarters

HQ city

Mill Valley

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Coaching Certification Programs: The Deep Coaching Certification Program (DCC) is a ten-month advanced training program with full tuition at $14,400 or payment plan option at $3,196. Includes two residential retreats, weekly virtual meetings, peer partnering, supervised coaching fieldwork, and mentoring support. Certification yields 100 accreditation hours for ICF and IEA.
2. Leadership Development Programs: Leader As Coach Program - a five-day presence-centered leadership development program for executives, HR leaders, and change-makers, priced at $8,750.
3. Enneagram Learning Series Courses: Individual courses including Introduction to Deep Coaching ($450), Object Relations Part One ($375), Part Two ($435), Part Four ($400), Trauma Awareness In Coaching ($690), Enneagram Soul Circles ($650), and Enneagram Typing Service ($350).
4. Professional Supervision Courses: Object Relations Professional Supervision with Belinda Gore, priced at $500 for small group (4-6 students) sessions over four months.
5. Book Sales: The Enneagram Fairy Tales book - 'Nine Stories of Remembering, Forgetting, and Returning Home' - 136 pages paperback at $19.99, available through BookBaby Book Shop and Amazon.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Deep Coaching Institute (DCI) delivers ICF- and IEA-accredited coaching certification and leadership development programs centered on a proprietary presence-based coaching model that integrates the Enneagram system, somatic intelligence, and three centers of intelligence (head, heart, body). Its flagship offering is the ten-month Deep Coaching Certification Program (DCC), supplemented by the Leader As Coach Program for executives, an Enneagram Learning Series of modular courses, an Enneagram Typing Service, and published works including The Enneagram Fairy Tales book.

Product overview

Deep Coaching Institute offers a unified platform centered on the Deep Coaching Certification Program (DCC), a ten-month advanced training for coaches, supplemented by the Leader As Coach Program for leadership development. The product portfolio includes six ICF-Accredited Enneagram Learning Series courses (Introduction to Deep Coaching, Trauma Awareness in Coaching, Object Relations Parts One/Two/Four, and Enneagram Soul Circles), the Enneagram Typing Service for accurate type discovery, and an Object Relations Professional Supervision mastery course. Additional offerings include published works such as 'The Enneagram Fairy Tales' book and downloadable resources including the Deep Coaching Guidebook and specialized tools. The architecture combines core certification programs with modular continuing education courses that can be taken independently or as prerequisites/credit toward the full DCC program.

Differentiator

Problem solved

Functional benefit

Products and services

• Deep Coaching Certification Program (DCC) A transformative ten-month advanced training program for coaches and leadership development professionals, integrating the Enneagram, somatic intelligence, and presence-based coaching methodologies with two residential retreats, weekly virtual coursework, peer partnering, and supervised coaching fieldwork; yields 100 ICF and IEA accreditation hours.
• Leader As Coach Program A five-day presence-centered leadership development program for executives, HR leaders, and change-makers developed in partnership with WLC, focusing on developing coaching presence through embodiment of objective, honest, and compassionate self-awareness.
• Introduction to Deep Coaching Course A seven-week virtual introductory course providing a foundational dive into deep coaching using the Enneagram, offering participants experience with embodied coaching presence and insight into the inner experience of clients.
• Trauma Awareness In Coaching A course designed to help coaches identify the impacts of unresolved trauma in clients and themselves, covering recognition signs, addressing strategies, and management techniques.
• Object Relations and the Enneagram (Part One) A seven-week advanced virtual course on understanding relationships through Object Relations theory and the Enneagram, exploring how Primary Objects and Dominant Affects form the underlying structure of each Enneagram type.
• Finding Freedom in Relationships Using Object Relations and the Enneagram (Part Two) A seven-week advanced course extending learning to include practical exercises for using Object Relations and Enneagram theory to deepen and liberate relationships, exploring Passions, Great Loss, and pattern recognition.
• Embracing the Soul Child: Object Relations and the Enneagram (Part Four) A seven-week advanced course exploring the origins of the Soul Child structure and the Inner Flow within the Enneagram circle, examining how it links to Essence and identifying specific characteristics for each of the nine Enneagram types.
• Enneagram Soul Circles An 8-week Enneagram-based group program co-facilitated by Melissa Englebright and Elke Kurtz, guiding participants through themes of true and false self, presence, three centers of intelligence, and defense systems, with groups limited to 9 participants.
• Enneagram Typing Service A 90-minute guided discovery interview conducted by specialized interviewers to help individuals discover their true Enneagram type, using a body-based approach that examines nervous system patterns, three centers of intelligence, defense mechanisms, and Statement Analysis.
• Object Relations Professional Supervision A mastery-level professional development offering for past Object Relations students, providing small group supervision (4-6 students) over four months to help coaches apply Object Relations material in their coaching practice.
• The Enneagram Fairy Tales A 136-page paperback book containing nine stories exploring Enneagram types through fairytale narratives, presenting personality patterns as forms of devotion rather than flaws, and offering a path back to love and wholeness through presence.

Quantifiable outcome

• 100 accreditation hours for ICF and IEA upon certification completion
• +2 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• WLC (William L. Crissler Leadership)coreStrategic or Co-development PartnerDCI partners with WLC to deliver the Leader As Coach Program, a five-day presence-centered leadership development program. The collaboration combines DCI's Enneagram-based coaching methodology with WLC's leadership development expertise to help executives develop coaching presence.
• International Coaching Federation (ICF)coreOthersICF provides accreditation for DCI's coaching certification programs. DCI's programs are ICF Level 1 Accredited, and graduates receive 100 accreditation hours. ICF is the leading global organization dedicated to advancing the coaching profession.
• International Enneagram Association (IEA)coreOthersIEA provides accreditation for DCI's Enneagram-based programs. DCI is an IEA Accredited School (2026), and graduates can earn IEA accreditation hours. IEA is the professional association for Enneagram teachers and practitioners.
• Enneagram Prison ProjectminorStrategic or Co-development PartnerDCI consultant Suzanne Dion is a founding board member and teacher of the Enneagram Prison Project, which brings Enneagram-focused training to incarcerated individuals at institutions including San Quentin State Prison and Santa Clara County facilities.
• The Narrative Enneagram (TNE)minorStrategic or Co-development PartnerFormerly Palmer-Daniels Enneagram Professional Training School. DCI consultant Suzanne Dion completed teacher certification with TNE in 2008, and DCI faculty have trained with TNE-affiliated teachers including Russ Hudson.
• The Diamond ApproachminorStrategic or Co-development PartnerFaculty member Belinda Gore continues as a student of the Diamond Approach with Enneagram writer and teacher Sandra Maitri. The Diamond Approach informs DCI's deeper Enneagram teaching methodology.
• BookBabyminorChannel Partner/ Reseller/ DistributorBookBaby is the official distributor for The Enneagram Fairy Tales book, handling print-on-demand and fulfillment through their online bookstore.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Others

• MBS Consulting / Integrative Enneagram Solutions: Smaller Enneagram consultancy offering certification, typing, and corporate workshops. Comparable to DCI as a community player in the Enneagram certification space, though at smaller scale and with less institutional accreditation.

Broad incumbents

• iPEC Coaching: ICF-accredited coach training and certification program with both core coaching and leadership development tracks. Comparable to DCI's dual certification-plus-leadership positioning, though at larger scale and broader marketing reach.
• Center for Creative Leadership (CCL): Major leadership development institution offering executive coaching programs and certifications. Comparable to DCI's Leader As Coach Program as a leadership-development channel serving executives and HR leaders, though at much larger scale.
• Coaches Training Institute (CTI): One of the largest ICF-accredited coach training organizations globally, offering co-active coaching certification. Comparable to DCI as an ICF-accredited coach certification provider serving coaches and human development professionals.
• Enneagram Institute: Largest Enneagram education provider, founded by Riso and Hudson, offering certification, training, and certification pathways. Comparable to DCI as a competitor in Enneagram-based coach training, but with broader reach and lower price points.

Direct peers

• New Ventures West: Integral coaching program offering ICF-accredited certification with a focus on adult development and embodied presence. Closely comparable to DCI in methodology depth, cohort-based delivery, and integration of somatic/developmental frameworks.
• The Narrative Enneagram (TNE): Professional Enneagram training school (formerly Palmer-Daniels) offering certification programs based in the narrative tradition. DCI faculty have trained with TNE-affiliated teachers, making it a closely comparable peer in Enneagram coach certification with overlapping pedagogy.

Emerging players

• Enneagram Prison Project: Nonprofit bringing Enneagram-based training into correctional settings; DCI consultant Suzanne Dion is a founding board member. Partial overlap in Enneagram pedagogy and faculty connections, distinct mission and audience.
• Jeremiah School / Deep Coaching-adjacent lineage: Smaller Enneagram training school sharing faculty lineage and presence-based methodology with DCI's tradition. Comparable as a niche coaching certification peer serving similar coach and human development audiences.

Regional players

• Enneagram at Work: Applies Enneagram in organizational and team contexts through workshops and certification. Comparable to DCI in Enneagram-based executive and team development, focused on the corporate/B2B segment where DCI's Leader As Coach also plays.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/DeepCoaching
• LinkedInlinkedin.com/company/deep-coaching-institute

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Deep Coaching Institute