Pierce Public Relations

What Pierce Public Relations does

Pierce Public Relations is a privately held, women-owned boutique public relations and marketing agency founded in 2015 by Julia Bonner and headquartered in Nashville, Tennessee, with a mailing address in Brentwood, TN. The firm specializes in serving Architecture, Engineering, and Construction (AEC) firms as well as select professional services and nonprofit clients nationwide, delivering strategic public relations, media relations, thought leadership, content development, digital and social media strategy, email marketing, community relations, and awards support. Its core methodology is the proprietary PPR Master Plan™, a 30-day assessment-based discovery process that precedes every engagement and produces a tailored PR roadmap rather than packaged services.

The company operates with a lean team of 1-10 employees, led by founder and president Julia Bonner alongside VP of Client Experience Bri Carlesimo and Director of Operations Brenna Moore, with all client-facing roles based in Nashville to maintain team culture. Pierce PR has served 50+ national clients including Bell Construction, Wold Architects and Engineers, Reeves Young, Connico, ESa, Kimberly-Clark, the Tennessee Pharmacists Association, the Kindling Arts Festival, and the Nashville Film Festival.

Revenue is generated exclusively through custom professional services engagements priced per assessment, typically structured as multi-year contracts. The agency holds WBENC and GO-DBE women-owned business certifications, and the founder has been recognized on the Nashville Post In Charge list consecutively from 2021 to 2025, alongside NBJ 40 Under 40, Women of Influence, Most Admired CEOs, and C-Suite Awards. Distribution is direct via senior practitioners with no reseller, marketplace, or third-party channel layers.

Name

Pierce Public Relations

Legal name

Pierce Public Relations

Website

https://pierce-pr.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Public Relations Services

NAICS

Public Relations Agencies (54182), Public Relations Agencies (541820)

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

Media Relations & Press Office Services (MPAAADAI)

akta.pro secondary industries

Thought Leadership & Executive Visibility (BPAFADAG), Media Relations & Press Office Services (BPAFADAF)

Keywords

• Public relations services
• AEC marketing communications
• Media relations strategy
• Thought leadership programs
• Construction public relations

Headquarters

HQ city

Nashville

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure

Revenue model

1. PR and Marketing Services: Fully custom PR and marketing programs for AEC and professional services firms. Services include brand strategy, messaging development, media relations, thought leadership programs, digital strategy, email marketing, and company/leadership awards. No set packages or piecemeal services - every engagement begins with an in-depth assessment.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels7 records

Core offering

Pierce Public Relations is a boutique, woman-owned PR and marketing agency that delivers fully custom communications programs for architecture, engineering, construction (AEC), and professional services firms. Every engagement begins with the proprietary PPR Master Plan™ assessment—a 30-day discovery process incorporating executive interviews and competitive landscape review—after which a tailored program is built around media relations, thought leadership, content development, digital and social media strategy, email marketing, community relations, crisis communications, and company and leadership award submissions. Services are senior-level, human-delivered consulting engagements rather than software products or templated packages.

Product overview

Pierce Public Relations is a certified woman-owned boutique agency offering fully custom PR and marketing programs for AEC (Architecture, Engineering, Construction) and professional services firms. Services are delivered through an assessment-based approach rather than set packages, with the PPR Master Plan™ serving as the foundational discovery process. The core offering includes strategic PR services, media relations, thought leadership, content creation (digital and print), social media strategy, email marketing, company and leadership awards, community relations, and crisis communications. The company specializes by sector (Construction, Engineering, Architecture) and offers tailored programs including community relations, executive thought leadership (Reputation Fellows), and research-driven PR campaigns. All services are human-delivered consulting engagements, not software products.

Differentiator

Problem solved

Functional benefit

Products and services

• PR & Marketing Services Strategic public relations and marketing services for AEC and professional services firms, including media relations, thought leadership, content creation, digital/social media marketing, email marketing, and company and leadership award submissions, delivered as fully custom programs.
• PPR Master Plan™ A 30-day proprietary strategic assessment process that includes discovery and dialogue, competitive landscape review, strategy development, and a comprehensive PR roadmap with defined goals, messaging framework, and implementation plan, serving as the foundational engagement for all Pierce PR clients.
• Construction PR Services PR and marketing services tailored for commercial construction firms, including messaging, media relations, award strategy, content development, and digital campaigns for general contractors, design-build firms, and subcontractors.
• Engineering PR Services Strategic communications for engineering firms covering civil and structural engineering, transportation, environmental engineering, MEP, aviation, and energy sectors, including brand positioning, media outreach, and thought leadership development.
• Architecture PR Services PR and marketing services for architecture firms including brand messaging, portfolio promotion, award submissions, and digital campaigns for commercial architecture, interior design, urban planning, and historic preservation.
• Community Relations Services Stakeholder communication and community engagement services including email campaigns, business toolkits, traffic and road closure maps, event planning, and crisis communication for infrastructure and construction projects.
• Thought Leadership Programs Executive positioning services including content series, podcasts, newsletters, LinkedIn strategy, and secured speaking engagements designed to elevate firm and individual leadership visibility.
• Executive Thought Leadership (Reputation Fellows) Formal thought leadership program for senior executives including tailored speaking bios, positioning documents, media training, speaking engagements, and strategic digital content creation.

Quantifiable outcome

• 2-3x value compared to other PR firms (per client testimonial)
• +4 more outcomes

Named customers9 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• CemberminorOthersCember provides brand and web design services for Pierce PR's website and branding materials.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Godfrey PR: Godfrey is a B2B technology and professional services PR agency with AEC and industrial clients. Larger-scale incumbent serving similar buyer profiles with a broader industry mix.
• Walker Sands: Walker Sands is a larger B2B marketing and PR agency with strong construction/industrial verticals. Represents a broader incumbent competing for the same mid-market AEC accounts but with a wider service portfolio.
• Finn Partners: FINN Partners is a major global PR and integrated marketing firm with construction, real estate, and design practices. A larger generalist incumbent serving AEC clients alongside many other industries.
• Brownstein Group: Brownstein Group is an integrated creative, PR, and digital agency with B2B and professional services clients. Larger generalist incumbent offering overlapping services to AEC-adjacent professional services clients.

Others

• Cember Studio: Cember is a brand and web design firm and a documented partner of Pierce PR (handles Pierce's own branding/website). Adjacent ecosystem enabler rather than a competitor; relevant as a partner in Pierce's marketing stack.
• SMPS (Society for Marketing Professional Services): SMPS is the leading association for AEC marketers and BD professionals. Adjacent rather than competitive — Pierce PR's clients are often SMPS members and Pierce's leadership engages with the AEC marketing community through this organization.

Direct peers

• Hinge Marketing: Hinge Marketing is a B2B marketing agency specializing in professional services firms including AEC, architecture, and engineering. Comparable vertical focus, similar mid-market client profile, and overlapping PR/content offerings make it a direct peer.
• BLD Marketing: BLD Marketing is a specialized B2B marketing agency serving the AEC industry, offering PR, content, and digital services. It is the closest direct peer to Pierce PR given near-identical AEC-vertical focus and service mix.
• RhinoPR by Reeves PR: Reeves PR operates a construction-and-AEC PR practice serving contractors and engineering firms. Comparable vertical specialization and boutique operating model make it a direct peer for AEC PR engagements.

Emerging players

• Propeller PR: Propeller PR is a smaller specialty PR firm serving construction, real estate, and development clients. Closely overlapping vertical niche with Pierce PR but with a real estate/development tilt; represents an emerging direct competitor.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/pierce-public-relations

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pierce Public Relations