Enhanced Labs

Name

Enhanced Labs

Website

https://getenhanced.shop

Company type

Private

Founded year

2016

Headcount range

11–50 employees

Short description

Enhanced Labs is a Sacramento-based private retail company, founded in 2019, that has positioned itself as a seller of dietary supplements aimed at sports persons and bodybuilders, historically operating through the direct-to-consumer e-commerce domain getenhanced.shop.

Ownership category

akta.pro rank

Headquarters

HQ city

Sacramento

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Core offering

Enhanced Labs is described as a retail company that offers a range of supplements for sports persons and bodybuilders. The company's website (getenhanced.shop) is currently a parked GoDaddy domain, so no specific product formulations, ingredient profiles, or product lines are documented in the available source data.

Differentiator

Problem solved

Functional benefit

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Emerging players

• Huge Supplements: Fast-growing DTC sports nutrition brand selling pre-workouts, protein, and bodybuilding supplements, illustrating the playbook a small digital-native entrant like Enhanced Labs would need to execute.

Direct peers

• Onnit: DTC supplements and fitness brand with a strong pre-workout and performance nutrition line sold to athletes, bodybuilders, and general fitness consumers.
• Transparent Labs: Premium sports nutrition brand focused on clinically-dosed, transparently labeled supplements for athletes and bodybuilders; competes head-to-head in the same premium DTC segment.
• Cellucor (C4): Sports nutrition brand best known for the C4 pre-workout line, selling performance and bodybuilding supplements across retail and DTC channels.
• Optimum Nutrition: One of the largest sports nutrition brands globally, selling protein, pre-workout, and performance supplements directly to athletes and bodybuilders — the same core customer and product set Enhanced Labs targets.
• Myprotein: Global DTC sports nutrition brand selling protein powders, pre-workouts, vitamins, and performance supplements to bodybuilders and fitness enthusiasts, with strong direct-to-consumer e-commerce presence.
• Bucked Up: Sports nutrition brand focused on pre-workouts, protein, and bodybuilding supplements sold primarily through DTC and fitness-focused retail channels.
• MusclePharm: Established sports nutrition brand offering protein, pre-workout, and recovery supplements targeted at bodybuilders and performance athletes.
• Legion Athletics: DTC sports supplement brand selling protein, pre-workout, and performance products formulated for athletes and serious lifters, with a science-driven brand voice.

Broad incumbents

• GNC: Largest specialty retailer of vitamins, minerals, and sports nutrition supplements in the US, with deep brand recognition and a national retail footprint that any DTC sports supplement brand must compete against.

Market position

Customer concentration

• Xx.com/enhanced_labs

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Enhanced Labs