Hubbard Family Swim School

What Hubbard Family Swim School does

Hubbard Family Swim School is a privately held, family-owned provider of children's swim instruction founded in 1998 by Bob and Kathy Hubbard and headquartered in Phoenix, Arizona. The company operates four indoor, year-round swim school facilities across the Greater Phoenix metropolitan area — Phoenix, Peoria, Mesa-Riverview, and Goodyear — serving families with children from 2 months to 11 years old through a tiered curriculum of Parent & Me, Teacher & Me, Coach & Me, Private, and Special Needs lessons.

The core product is structured swim instruction delivered as 30-minute weekly lessons on a perpetual-enrollment basis. The curriculum progresses through named levels (Baby Splash, Little Snapper, Clownfish, Goldfish, Jellyfish, Octopus, Lobster, Hammerhead Jr/Sr) with a proprietary child-centered methodology emphasizing water safety, self-rescue, and positive reinforcement. Group lessons are priced at approximately $29.50 per session, Special Needs at $47, and Private lessons at $72, with a 7% family discount applied for multi-swimmer households.

The business model is subscription-recurring: monthly tuition is billed on the first business day of each month and continues until families provide notice to withdraw. Enrollment and account administration are handled through the iClassPro customer portal and a mobile app. Marketing is digital-first, centered on the company website, an active educational blog, Constant Contact email campaigns, and social channels (Facebook, Twitter, YouTube, Instagram). The company also operates Camp Hubbard, a wholly-owned subsidiary running a separate summer sports camp program at camphubbardaz.com, and accepts Arizona Empowerment Scholarship Account funds through ClassWallet. Active memberships in USSSA, ASSA, and ISSA provide industry affiliation and credibility.

Name

Hubbard Family Swim School

Legal name

Hubbard Family Swim School

Website

https://hubbardswim.com

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

51–100 employees

Short description

Hubbard Family Swim School is a family-owned Phoenix swim school operating four indoor facilities across the Greater Phoenix metro, providing subscription-based 30-minute weekly swim lessons to children ages 2 months to 11 years.

Ownership category

akta.pro rank

Headquarters

HQ city

Phoenix

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Swim Lesson Tuition: Monthly recurring tuition billed on the first business day of each month. Tuition varies based on the number of scheduled classes per month. A 7% family discount is automatically applied when at least two swimmers are enrolled or a single swimmer is enrolled in more than one lesson per week.
2. Gift Cards: Electronic gift cards available for purchase at all 4 locations with a minimum purchase of $20.
3. Camp Hubbard: Summer sports camp program operated as a separate entity from the swim school.
4. Private Lessons: One-on-one private swimming lessons at premium pricing.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Hubbard Family Swim School provides in-person, 30-minute weekly swimming lessons for children ages 2 months to 11 years across four indoor, year-round facilities in the Greater Phoenix area. Instruction is delivered through a tiered curriculum (Parent & Me, Teacher & Me, Coach & Me) plus private and special-needs lessons, focused on water safety, self-rescue skills, and progressive swimming proficiency. The business also operates Camp Hubbard, a seasonal youth sports camp, as a complementary offering.

Product overview

Hubbard Family Swim School is a service-based swim instruction provider offering a tiered, progressive curriculum for children ages 2 months to 11 years. The product portfolio consists of core swim lesson programs organized by age and skill level: Parent & Me classes (Baby Splash, Little Snapper) for infants and toddlers with parent participation; Teacher & Me classes (Clownfish, Goldfish, Jellyfish, Octopus, Lobster) for children ages 2-11 progressing from beginner to advanced; Coach & Me pre-team programs (Hammerhead Jr, Hammerhead Sr) for competitive preparation; plus Private Lessons and Special Needs accommodations. The company also offers seasonal Summer Six Pack sessions and Camp Hubbard as supplementary programs. Instruction is delivered as 30-minute weekly lessons at four indoor, year-round facilities in the Phoenix metropolitan area.

Differentiator

Problem solved

Functional benefit

Brands

• Camp Hubbard: Sports camp program for children operating during summer and breaks

Products and services

• Parent & Me Swim Lessons Parent-participation swim instruction for infants and toddlers ages 2 months to 35 months. Parents enter the water with their child to build early water comfort, basic safety skills, and parent-child bonding. Baby Splash level (2-5 months) is offered free with a one-time $40 joining fee; Little Snapper (6-35 months) is priced at $29.50 per lesson.
• Teacher & Me Swim Lessons Instructor-led swim instruction for children ages 2 to 11 years progressing through Clownfish, Goldfish, Jellyfish, Octopus, and Lobster skill levels from beginner through advanced. Students develop foundational to advanced swimming techniques, stroke mechanics, and water safety. Pricing ranges from $29.50 to $40.50 per lesson depending on level.
• Coach & Me Pre-Team Swim Program Pre-competitive swim training for children ages 6-11 in Hammerhead Jr and Hammerhead Sr levels, bridging recreational lessons to competitive team swimming. Includes advanced stroke technique refinement, endurance building, and team-skill preparation. Pricing ranges from $29.50 to $40.50 per lesson depending on level.
• Private Swim Lessons One-on-one personalized swim instruction offered at $72 per lesson for all ages and skill levels. Designed for accelerated skill development, individualized attention, and flexible scheduling for students seeking customized progression.
• Special Needs Swim Lessons Accommodated swim instruction for children with special needs in a sensory-friendly, supportive environment. Priced at $47 per lesson, providing individualized attention and accessible teaching tailored to each learner's needs.
• Summer Six Pack Seasonal swim lesson package consisting of six bundled sessions offered during the summer months, designed for short-term concentrated instruction outside the standard weekly subscription model.
• Camp Hubbard Youth sports camp program operated as a wholly-owned adjacent subsidiary (camphubbardaz.com), offered to children during summer and break periods. Operates as a separate brand and program line from the core swim school curriculum.

Quantifiable outcome

• Children typically begin showing progress after the eighth lesson with consistent attendance.

Named customers1 record

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Four partnerships are on record, tiered core and minor.

• United States Swim Schools Association (USSSA)coreStrategic or Co-development PartnerHubbard Family Swim School is an active member of USSSA, a swim school organization. The company participates in USSSA conferences and events, including hosting the national conference in Phoenix where their instructor was recognized as Teacher of the Year.
• American Swim Schools Association (ASSA)coreStrategic or Co-development PartnerActive member of the American Swim Schools Association, an industry organization for swim schools.
• Independent Swim Schools Association (ISSA)coreStrategic or Co-development PartnerActive member of the Independent Swim Schools Association.
• ClassWalletminorGTM or Marketing PartnerHubbard accepts ESA (Empowerment Scholarship Account) funds through ClassWallet, a payment platform that allows families to use education scholarship funds for swim lessons.

Scale indicators4 records

Recent moves1 record

Expansion highlights4 records

Direct peers

• Goldfish Swim School: Largest franchise-based learn-to-swim school in North America, teaching infants through adults. Operates 150+ locations with a similar year-round indoor warm-water model, subscription pricing, and tiered curriculum — the most directly comparable competitor to Hubbard.
• Aqua-Tots Swim Schools: Multi-location franchise swim school headquartered in Arizona, offering year-round lessons for children 4 months and up. Direct competitor in the Phoenix metro with comparable curriculum structure and warm-water facilities.
• British Swim School: US franchise network offering year-round swim lessons for children and adults using indoor facilities at partner locations. Comparable subscription model and beginner-to-advanced curriculum targeting families.
• Big Blue Swim School: Multi-location swim school franchise focused on children ages 3 months to 12 years, with tiered curriculum and subscription pricing. Directly comparable in target customer, model, and facility type.
• Emler Swim School: Texas-based regional swim school with multiple locations offering year-round lessons for infants through pre-team. Comparable subscription model and indoor warm-water facility footprint.
• SafeSplash Swim School: National franchise swim school (under Streamline Brands) offering year-round swim lessons for all ages at partner facilities. Competes on curriculum quality and family-friendly subscription pricing.
• SwimJim Swim School: NYC-area swim school offering year-round group and private lessons for children and adults. Comparable subscription model and indoor pool-based delivery.

Emerging players

• Sunsational Swim School: Online-platform-driven swim school that matches families with private swim instructors at local pools. Differs in delivery model (instructor dispatch vs. own facilities) but competes for the same family demographic.

Regional players

• Little Fins Swim School: Regional multi-location swim school operating in select US markets, focusing on infant and toddler swim instruction with parent-participation classes. Comparable curriculum and age range, but smaller geographic footprint.

Broad incumbents

• USA Swimming Foundation: National governing body arm focused on learn-to-swim initiatives and Make-a-Splash program. Not a direct operator but shapes industry standards, free programming, and drowning-prevention advocacy that competes for the same family audience.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/hubbardswim
• YouTubeyoutube.com/channel/UCzJ
• Facebookfacebook.com/hubbardswim
• Instagraminstagram.com/hubbardswim

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hubbard Family Swim School