Goodwill of Delaware and Delaware County

What Goodwill of Delaware and Delaware County does

Goodwill of Delaware and Delaware County is a 501(c)(3) nonprofit organization founded in 1921 that delivers workforce development, job training, career placement, and supportive services to individuals facing barriers to self-sufficiency, including people with disabilities, justice-involved individuals, seniors (55+), youth, and veterans, across Delaware and Delaware County, Pennsylvania. The organization operates 20+ retail stores, outlets, and donation centers, processes roughly 575,000 donations totaling approximately 30 million pounds annually, and runs a Goodwill Staffing Services arm that supplies temporary, temp-to-perm, and contract staffing to employers in healthcare, hospitality, manufacturing, and warehousing/logistics. Revenue is generated through a hybrid model combining retail sales of donated goods, fee-based staffing services, industrial/contract services, monetary donations, and federal/state/foundation grants, including a $1.128M U.S. Department of Labor Congressionally Directed Spending Award. Workforce programs are delivered free to job seekers through the Wilmington-based Opportunity Hub and four Job Resource Centers, supported by the Goodwill Connect digital platform (accessible via in-store kiosks and online) and the Goodwill Opportunity Accelerator three-step methodology (Assess & Plan, Equip & Connect, Launch & Evaluate). In 2024 the organization launched a sustainability infrastructure including textile recovery, plastic film recycling via Trex, electronics recycling via Dell Reconnect, and glass pulverization, as part of a three-Goodwill cross-state collaborative that upcycles unsellable donations into raw materials while upskilling retail workforce. The organization holds CARF International three-year accreditation and GuideStar Platinum Seal of Transparency, and in 2025 reported 484 job placements at an average wage of $17.37/hour and 110,000 career development services delivered.

Name

Goodwill of Delaware and Delaware County

Legal name

Goodwill Industries of Delaware & Delaware County, Inc.

Website

https://goodwillde.org

Company type

Private

Founded year

1921

Operating status

Operating

Headcount range

51–100 employees

Short description

Goodwill of Delaware and Delaware County is a 501(c)(3) nonprofit founded in 1921 that delivers free workforce development, job training, and career placement to individuals with employment barriers across Delaware and Delaware County, PA, funded by 20+ retail stores, staffing services, and government grants.

Ownership category

akta.pro rank

Product category

Nonprofit Workforce Development and Social Services

NAICS

Merchant Wholesalers, Durable Goods (423)

SIC

Wholesale-Misc Durable Goods (5090)

akta.pro primary industry

Donation Pickup & Reuse Hauling (HSAKALAI)

akta.pro secondary industries

Donation, Resale & Textile Recycling Coordination (HSAFABAI), Junk Removal & Disposal Coordination (HSAFAFAH)

Keywords

• Thrift retail operations
• Workforce development services
• Job training programs
• Staffing solutions
• Sustainability recycling programs

Headquarters

HQ city

Wilmington

HQ country

United States

HQ region

North America

Offices20 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Retail Sales of Donated Goods: Revenue generated from the sale of donated clothing, household items, furniture, electronics, and books through a network of 20+ retail stores, outlets, and online through ShopGoodwill. This constitutes the primary revenue stream that funds workforce development programs.
2. Staffing Services: Goodwill Staffing Services provides temporary, temporary-to-permanent, and contract staffing to businesses, government agencies, and nonprofits across Delaware and Delaware County, PA. The program handles all pre-screening, payroll, performance management, and compliance, generating fees from client employers. Industries served include healthcare, hospitality, manufacturing, and warehousing/logistics.
3. Monetary Donations: Direct financial contributions from donors support the Ted Van Name Scholarship Fund and Workforce Development Programs. Goodwill is a 501(c)(3) nonprofit organization (Federal Tax ID: 51-0064311), and monetary donations are tax-deductible.
4. Government and Foundation Grants: Goodwill receives federal grants (e.g., $1.128M U.S. Department of Labor Community Projects Grant), state contracts (e.g., SCSEP for seniors, Project SEARCH in Kent County), and foundation grants (e.g., $50,000 from Bank of America, $100,000 Bank of America grant, $10,000 from Delaware City Refining, Truist Charitable Fund for glass recycling).
5. Industrial Services: Provides contract industrial services including construction clean-up, general labor, contract janitorial, disinfectant deep cleaning, and specialty floor care to businesses and government entities.

Pricing tiers

Go-to-market motion1 record

Distribution channels7 records

Marketing channels8 records

Core offering

Goodwill of Delaware and Delaware County is a 501(c)(3) nonprofit that sells donated goods through 20+ retail stores, outlets, and ShopGoodwill online to fund free workforce development programs. These include career navigation, skills assessments, job training, paid work-based learning, and job placement for individuals with barriers to employment. Goodwill Staffing Services provides fee-based temporary, temporary-to-permanent, and contract staffing to employers across Delaware and Delaware County, PA.

Product overview

Goodwill of Delaware and Delaware County operates as a 501(c)(3) nonprofit offering a unified portfolio of workforce development services, retail operations, and sustainability programs. The core offering centers on Goodwill Connect (a digital platform) and the Opportunity Hub (physical career center), supported by the Goodwill Opportunity Accelerator three-step methodology. Additional services include Staffing Services for employers, specialized programs for people with disabilities, re-entry support, and senior employment services (SCSEP). Sustainability programs encompass textile recovery, electronics recycling via Dell Reconnect, plastic film recycling via Trex, and glass pulverization. The organization also operates retail stores and donation centers that fund mission services and hosts the annual ReThink Fashion Show sustainability event.

Differentiator

Problem solved

Functional benefit

Products and services

• Goodwill Connect A digital career platform that powers access to workforce development resources. Users can take assessments, explore training programs including AI courses (Google AI Essentials, Google AI Prompting), and access community resources from any internet-connected device or from Goodwill Connect kiosks located in Goodwill stores in Delaware.
• Opportunity Hub A modern career resource center providing residents direct access to personalized guidance, digital career tools including AI, and clearer pathways into employment. Features one-on-one career navigation, skills assessments, and connections to training and employers. Located at The Goodwill Center in Wilmington, Delaware, with additional Job Resource Centers throughout the region.
• Goodwill Staffing Services Provides human resource solutions to businesses, government agencies, and nonprofit organizations in Delaware and Delaware County, PA. Offers temporary, temporary-to-permanent, and contract staff across healthcare, hospitality, manufacturing, and warehousing/logistics industries. Handles all pre-screening, performance management, payroll, and state-required training.
• Workforce Development Programs Comprehensive job training and career services including workforce preparation, job placement support, and professional development for individuals with barriers to self-sufficiency including people with disabilities, those re-entering society, seniors, youth, and others facing employment challenges.
• Sustainability and Recycling Programs

Quantifiable outcome

• 484 job placements at an average wage of $17.37/hour in 2025
• +6 more outcomes

Named customers12 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

AI capability8 records

Feature4 records

Partnerships

Eleven partnerships are on record, tiered core.

• Delaware County Intermediate Unit (DCIU)coreChannel Partner/ Reseller/ Distributor · 5 November 2025DCIU led a Fall Goodwill Donation Drive collecting thousands of gently used clothing and household items. Students in DCIU's OPTIONS and Life Skills programs organized and loaded donations at the DCIU Education Center in Morton, PA. DCIU was named Community Partner of the Year (2025) for this initiative. The partnership provided real-world learning experiences for students while supporting Goodwill's mission. DCIU's OPTIONS program provides transition services for individuals with disabilities.
• Delaware Division of Vocational Rehabilitation (DVR)coreStrategic or Co-development Partner · 30 July 2024DVR awarded Goodwill a contract to serve as Community Rehabilitation Provider in Kent County for the Project SEARCH program. Project SEARCH is a nationally recognized program dedicated to training individuals with disabilities to obtain job skills necessary to secure competitive employment. Goodwill joins a collaborative including the Department of Education, Department of Transportation, Bayhealth Hospital, Capital School District, Caesar Rodney School District, and DVR. Bayhealth Hospital and DelDOT serve as host businesses for internship rotations.
• Goodwill Industries of the ChesapeakecoreStrategic or Co-development Partner · 21 March 2024Three women CEOs of Goodwill organizations from Maryland (Lisa Rusyniak), Washington D.C. (Catherine Meloy), and Delaware (Colleen Morrone) launched a sustainability collaborative to convert unsold donated items into raw materials. The collaboration invests in technology to convert textiles, glass, and plastic into materials for upcycling. Glass is imploded into sand and cullet for construction; shredded plastic is used to manufacture items like park benches and plastic pallets. The initiative also upskills retail workforce with computer skills and sustainability certifications. Supported by a Truist Charitable Fund grant for glass pulverizers and community education.
• Goodwill of Greater WashingtoncoreStrategic or Co-development Partner · 21 March 2024Part of the three-Goodwill sustainability collaborative (with Goodwill Industries of the Chesapeake and Goodwill of Delaware & Delaware County) led by three women CEOs. Collaborative investment in technology to convert unsold donated items into raw materials for manufacturing and construction, upskill retail workforce, and advance sustainability goals.
• Catholic Charities of the Diocese of WilmingtoncoreChannel Partner/ Reseller/ Distributor · 15 March 2023Operational collaboration benefitting people served by both nonprofit organizations. Parishes in the Wilmington Diocese host donation drives in partnership with Goodwill. Donated items are sold in Goodwill stores, generating revenue for Goodwill's mission. Catholic Charities receives compensation for donations collected, supporting their own mission services. This partnership followed the closing of Catholic Charities' own thrift shops in Delaware.
• TrexcoreStrategic or Co-development Partner · 14 September 2022Three Goodwill organizations (Goodwill of the Chesapeake, Goodwill of Delaware & Delaware County, and Goodwill of Greater Washington) partnered with Trex, the world's largest composite decking company, to collect plastic film that is recycled into Trex composite decking products. Donors bring clean, dry plastic film (bags, mailers, bubble wrap, dry cleaning bags) to Goodwill stores for collection. In the first three months, more than 40,000 pounds of plastic film was collected. The collaborative anticipated diverting 300,000+ pounds of plastic film annually. This partnership was spearheaded by three women CEOs (Lisa Rusyniak, Colleen Morrone, Catherine Meloy) and was the first of its kind in the global Goodwill Industries network.
• Delaware Division of State Service CenterscoreStrategic or Co-development Partner · 16 August 2022Goodwill was awarded the state contract for Delaware's Senior Community Service Employment Program (SCSEP) in New Castle County. SCSEP is a national job-training program for older, low-income job seekers (55+) funded under Title V of the federal Older Americans Act. Goodwill provides on-the-job training experience and permanent work solutions, with participants receiving up to 20 hours/week of paid part-time community service job training at local nonprofits or government facilities at no cost to the host agency.
• Dell ReconnectcoreStrategic or Co-development PartnerPartnership with Dell Technologies offering free recycling of any brand of computer equipment in any condition at 20 Goodwill donation centers throughout Delaware and Delaware County, PA. Dell Reconnect diverts more than 2 million pounds of used computers and equipment from area landfills annually and provides consumer education on responsible electronics disposal. Equipment is refurbished or securely broken down and recycled.
• University of Delaware Department of Fashion & Apparel StudiescoreStrategic or Co-development PartnerLong-standing partnership centered on textile reuse, student engagement, and sustainability. University of Delaware students from the Fashion and Apparel Studies department create upcycled fashion designs for Goodwill's annual ReThink Fashion Show, sourcing all materials from Goodwill stores. Students transform pre-loved garments into runway-ready pieces through upcycling, shredding, and felting techniques. The partnership has been recognized with the Community Partner of the Year Award (2026). The collaboration also includes textile audits and sustainability research.
• ReSpoolcoreStrategic or Co-development PartnerUniversity of Delaware alumni founders of Funky Rat Apparel and sustainability partner. ReSpool participates in the ReThink Fashion Show and collaborates with Goodwill and UD on textile audits, student engagement, and sustainable fashion initiatives. Co-recipient of Community Partner of the Year Award (2026).
• Delaware Workforce Development BoardcoreStrategic or Co-development PartnerCollaboration with the Delaware Workforce Development Board for the federal grant-funded upgrades to Job Resource Centers and deployment of Goodwill Connect technology. The Board oversees regional workforce programs connecting job seekers, businesses, and communities with employment opportunities.

Scale indicators9 records

Recent moves8 records

Expansion highlights6 records

Broad incumbents

• Goodwill Industries International (National Network): The umbrella federation of 150+ local Goodwill organizations across North America providing workforce development, retail resale of donated goods, and sustainability programs. Directly comparable mission structure and revenue model at a national/network level.
• The Salvation Army Delaware: Faith-based nonprofit operating thrift retail stores, social services, and workforce/re-entry programs in Delaware. Comparable revenue mix (donated-goods retail + social-service contracts) and mission focus on people facing barriers to self-sufficiency.
• ResCare / BrightSpring Workforce Services: Large national provider of workforce and community-based services including vocational rehabilitation, supported employment, and staffing solutions for people with disabilities. Direct competitor in employment-services segment and an established recipient of DVR/state contracts.

Direct peers

• Goodwill Industries of the Chesapeake: Adjacent regional Goodwill serving Maryland, also led by CEO Lisa Rusyniak and partnered with Goodwill of Delaware in the three-organization sustainability collaborative (Trex plastic film, glass pulverization). Closest geographic and operational peer with comparable retail footprint and workforce development programs.
• Goodwill of Greater Washington: Washington D.C.-area regional Goodwill led by CEO Catherine Meloy, third partner in the three-Goodwill sustainability collaborative. Operates retail stores, workforce development, staffing, and similar funding/grants structure for D.C.-area mission services.
• Habitat for Humanity ReStores: Nonprofit home-improvement thrift retail operation (used furniture/appliances) funding Habitat housing mission. Highly comparable business model—donated-goods retail revenue subsidizing mission—with footprint in Delaware and many U.S. regions.
• Volunteers of America (Delaware Valley): National nonprofit with Delaware Valley presence offering workforce development, supportive employment, and re-entry services comparable to Goodwill's. Overlapping customer segments (people with disabilities, justice-involved, low-income individuals) and similar reliance on government contracts and grants.
• SERCO (Service, Employment & Redeployment): National nonprofit operating workforce development programs, including staffing and temporary employment services aligned with Goodwill's Staffing Services arm. Operates SCSEP and other federal employment programs using a comparable operating model.

Emerging players

• Plus Group / Chrysalis (Workforce Nonprofit): Workforce development nonprofit serving people facing barriers to employment including re-entry, providing job-readiness training, staffing placement, and employer connections. Comparable employment-services value proposition though smaller regional footprint.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/user/goodwillde
• LinkedInlinkedin.com/company/goodwill-de
• Pinterestpinterest.com/goodwillde
• Xx.com/goodwilld

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Subsidiaries3 records

Funding overview

Funding rounds1 record

Investors1 record

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M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Goodwill of Delaware and Delaware County