Urban Growler Brewing Company

What Urban Growler Brewing Company does

Urban Growler Brewing Company operates a single craft brewpub at 2325 Endicott St in St. Paul, Minnesota, founded in 2014 by co-owners Jill Pavlak and Deborah Loch as Minnesota's first women-owned microbrewery. The company produces craft beer on-site for distribution through its own taproom and through liquor stores throughout the Twin Cities metropolitan area, and runs an attached kitchen with a signature Friday Fish Fry offering that has earned national press recognition (Mashed, Washington Post, Minnesota Monthly). The taproom includes a dog-friendly beer garden (weather permitting), live music programming, and rentable event space for weddings and private events, supported by a ToastTab-based gift card program.

The business model is a hybrid taproom-plus-wholesale craft brewery: primary revenue is generated through on-premise draft beer and food sales with dine-in seating, supplemented by packaged retail distribution across Twin Cities liquor stores, event space rentals booked via [email protected], and the PhilanthroBrew community program that hosts local 501(c)(3) organizations every Thursday from 5-7pm. In 2020 the company extended its product portfolio with CannaFizz™, a hemp-derived THC beverage line, creating exposure to an emerging regulated category subject to evolving state and potential federal regulation. Underlying technology consists of craft brewing operations, food service systems, and standard e-commerce tooling (Squarespace website, ToastTab for gift cards), with no disclosed proprietary technology, software platforms, or AI/ML capabilities.

The company is privately held and appears to be founder-owned and operated with no parent company, no institutional investors beyond a single early-stage $280,000 round (2013), and no disclosed headcount trend beyond an indicative range of 51-100 employees. The brewery is positioned around inclusive community values — explicitly queer-owned and family-friendly — and has been featured in regional earned media including Mashed, the Star Tribune, MPR, Washington Post, Restaurant Guru, and Minnesota Monthly. Geographic scope is limited to a single metro area (Twin Cities), making the business a sub-scale regional operator rather than a multi-location chain.

Name

Urban Growler Brewing Company

Legal name

Urban Growler Brewing Company

Website

https://urbangrowlerbrewing.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

51–100 employees

Ownership category

akta.pro rank

Product category

Craft Brewery / Brewpub

NAICS

Breweries (312120), Drinking Places (Alcoholic Beverages) (722410)

SIC

Malt Beverages (2082), Retail-Eating & Drinking Places (5810), Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)

akta.pro primary industry

Brewpubs & Taprooms (On-site Beer Service) (THAFALAA)

akta.pro secondary industries

Microbreweries & Craft Breweries (THAFALAC), Taprooms & Brewpubs (CRANACAF), Beer Brewing & Craft Brewing (AFAFAAAA)

Keywords

• Craft beer brewing
• Brewpub taproom services
• Craft beverage production
• Event space rental
• Restaurant food service

Headquarters

HQ city

Saint Paul

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Taproom Sales: On-site draft beer, food, and beverage sales at the brewery taproom with seating for dine-in customers. Kitchen serves food with closing times varying by day. Dog-friendly beer garden available weather permitting.
2. Retail Beer Sales: Distribution of canned and bottled craft beers through liquor stores throughout the Twin Cities metropolitan area.
3. Event Space Rental: Private event space rental including weddings, corporate events, and community gatherings. Contact via [email protected].
4. CannaFizz™ THC Beverages: Hemp-derived THC beverages sold at the taproom, subject to evolving state and potential federal regulations.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Urban Growler Brewing Company operates a craft microbrewery and brewpub in St. Paul, Minnesota, brewing and serving craft beer on tap, alongside a full food menu and a signature Friday Fish Fry. The company also sells canned and bottled beer through Twin Cities liquor stores, offers a hemp-derived THC beverage line (CannaFizz™), and rents its space for private events. Operations center on a taproom, kitchen, and dog-friendly beer garden in the Creative Enterprise Zone.

Product overview

Urban Growler Brewing Company is a craft brewpub in St. Paul, Minnesota, operating as the state's first women-owned microbrewery. The company offers a unified portfolio centered on craft beer production and service, including on-site brewing, a full food menu, and a signature Friday Fish Fry event. The product line spans traditional alcoholic craft beverages available on tap and in liquor stores throughout the Twin Cities, alongside a distinct CannaFizz™ THC hemp-derived beverage offering. Supporting offerings include event space rental (including weddings), a PhilanthroBrew non-profit fundraising program for 501(c)(3) organizations, and gift cards sold through ToastTab. The brewery also maintains a dog-friendly beer garden and hosts brewery events.

Differentiator

Problem solved

Functional benefit

Brands

• CannaFizz™: THC beverage product line

Products and services

• Craft Beers Urban Growler's primary offering of craft beers brewed on-site, available on draft at the taproom and in canned and bottled form through liquor stores throughout the Twin Cities.
• CannaFizz™ THC Beverages Hemp-derived THC beverages produced and sold at the brewery taproom, subject to evolving state and potential federal regulations, listed as a distinct product category alongside traditional craft beers.
• Taproom Food Menu Restaurant fare served from the on-site kitchen at the taproom, available for dine-in and takeout, with the kitchen closing at 7:30pm Tuesday-Thursday, 8:30pm Friday and Saturday, and 7pm Sunday.
• Friday Fish Fry Signature recurring Friday offering of traditional fish fry at the taproom, recognized by Mashed among the 16 Absolute Best Fish Fries in the US and listed in Minnesota Monthly's Top 5 Friday Fish Fry meals for 2025.
• Event Space Rental Private event space available for rent at the brewery, including weddings, corporate events, and community gatherings, with food and beverage service from the on-site kitchen and bar.
• Gift Cards Gift cards purchasable online through ToastTab, redeemable at the Urban Growler brewpub, with a balance-check option also provided through ToastTab.

Segments1 record

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• 501(c)(3) Non-Profit OrganizationsminorOthersUrban Growler's PhilanthroBrew program partners with local 501(c)(3) non-profit organizations. Partner organizations receive a table in the taproom every Thursday from 5-7pm to share materials and connect with guests about their mission. The program supports community-strengthening organizations but excludes religious organizations, political organizations, individual fundraisers, recreational teams, and organizations without 501(c)(3) status.

Recent moves5 records

Expansion highlights4 records

Direct peers

• Modist Brewing: Minneapolis craft brewery with taproom and Twin Cities retail presence. Similar neighborhood-brewpub positioning and product mix to Urban Growler.
• Dangerous Man Brewing: Minneapolis craft brewery and taproom operating with a similar neighborhood brewpub model, on-site food, and limited distributed draft/canned beer in the Twin Cities market.
• Fulton Brewing: Minneapolis-based craft microbrewery operating a taproom and distributing throughout the Twin Cities. Closest comparable in scale, geography, and brewpub-style business model to Urban Growler.
• Indeed Brewing Company: Minneapolis craft brewery with taproom and Twin Cities retail/wholesale distribution. Comparable in size, community-oriented brand positioning, and food/event programming.
• Bent Paddle Brewing: Duluth-based Minnesota craft brewery with taproom and regional distribution. Comparable craft brewer scale with similar community-engagement orientation.
• Lift Bridge Brewing: Stillwater, Minnesota craft brewery with taproom and Twin Cities distribution. Directly comparable Minnesota craft brewer with brewpub-style operations.
• 56 Brewing: Minneapolis neighborhood microbrewery with taproom and limited Twin Cities distribution, comparable in scale and operating model to Urban Growler.
• Inbound BrewCo: Minneapolis craft brewery with taproom, food, and Twin Cities distribution. Comparable neighborhood brewpub scale and operating format.

Broad incumbents

• Summit Brewing Company: St. Paul-headquartered regional craft brewery with much broader distribution across the Midwest. Comparable Minnesota craft beer heritage but materially larger scale and reach.
• Surly Brewing Co. One of the largest Minnesota craft breweries with a destination beer hall, full restaurant, and event spaces in Minneapolis. Overlaps with Urban Growler on taproom/restaurant/event model at significantly larger scale.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks4 records

Key highlights5 records

Customer concentration

• Xx.com/UrbanGrowlerMN

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Urban Growler Brewing Company