Reseda Group

What Reseda Group does

Reseda Group is a wholly-owned credit union service organization (CUSO) of MSU Federal Credit Union (MSUFCU), founded in 2021 and headquartered in East Lansing, Michigan. It functions as an investment-and-acquisition vehicle that builds and curates a portfolio of fintech products aimed at U.S. credit unions and their members. The company combines in-house developed platforms — including the Ever Green financial literacy center, the OneClick Financial hyper-personalization engine, and the Bolt Banking-as-a-Service (BaaS) platform — with acquired brands such as ChannelNet (2023, digital consumer engagement), Pocketnest (October 2025, AI-driven financial wellness), and Tandem (November 2025, couples/family finance app). The combined portfolio is augmented by minority investments in roughly two dozen fintech companies, including Keyno (CVVkey dynamic-CVV fraud prevention), Debbie (cash-rewards savings), Goalsetter (financial education), Goodbuy (small business marketplace), Strivve (card-on-file payments), and Stickley on Security (cybersecurity education).

Reseda distributes its products to credit unions primarily through a partnership-led go-to-market model: formal channel agreements with state credit union leagues in Connecticut, Kentucky, and New Mexico; embedded integrations with core banking platforms including CU*Answers, Lumin Digital, and Nymbus; and direct sales supported by MSUFCU as the flagship client. Revenue is generated through licensing and subscription arrangements with credit unions, ecosystem revenue sharing from portfolio companies, and returns on strategic fintech investments, although specific pricing and revenue figures are not publicly disclosed. Operational claims include serving a network of credit unions and financial institutions reaching over 47 million members via the Constant AI loan automation partnership, with measurable outcomes such as a 57% average increase in member financial wellness (Pocketnest) and a 95%+ reduction in online fraud in CVVkey's first year at MSUFCU. The company is led by April Clobes (President and CEO of both Reseda and MSUFCU) and Ben Maxim (COO of Reseda and CTO of MSUFCU), with roughly 51-100 employees and a stated mission of helping credit unions compete through digital transformation, fraud prevention, financial wellness, and family banking solutions.

Name

Reseda Group

Legal name

Reseda Group

Website

https://resedagroup.com

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

51–100 employees

Ownership category

akta.pro rank

Product category

Credit Union Fintech Services

NAICS

Credit Unions (522130), Financial Transactions Processing, Reserve, and Clearinghouse Activities (522320)

SIC

Finance Services (6199)

akta.pro primary industry

Student/University Credit Unions (FSABAEAJ)

akta.pro secondary industry

Sales Force Automation (SFA) CRM (HDAEAFAA)

Keywords

• Credit union services
• Fintech solutions
• Financial wellness
• Digital banking
• Fraud prevention

Headquarters

HQ city

East Lansing

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Others

Revenue model

1. Fintech Investment Returns: Reseda Group generates returns through strategic investments in fintech companies, acquiring equity stakes and later acquiring or partnering with successful portfolio companies
2. Product Licensing to Credit Unions: Reseda Group offers its products (Ever Green, OneClick Financial, Bolt, Tandem, Pocketnest) to credit unions through licensing and partnership agreements
3. Ecosystem Revenue Share: Through partnerships with fintech companies in its ecosystem, Reseda Group benefits from revenue opportunities as products are adopted by credit unions across its network

Go-to-market motion3 records

Distribution channels4 records

Marketing channels5 records

Core offering

Reseda Group is a credit union service organization (CUSO) that develops, acquires, and licenses a portfolio of fintech products and solutions for credit unions. Offerings include financial literacy (Ever Green), hyper-personalized digital engagement (OneClick Financial), a Banking-as-a-Service platform (Bolt), couples/family banking (Tandem), AI-powered financial wellness (Pocketnest), and credit union marketing (CUSuite).

Product overview

Reseda Group operates as a credit union service organization (CUSO) of MSU Federal Credit Union, offering a portfolio of fintech products and solutions designed to help financial institutions thrive in the digital age. The portfolio includes both in-house developed products (Ever Green, OneClick Financial, Bolt, Agency CU) and acquired brands (Tandem, Pocketnest, CUSuite). Ever Green provides financial literacy through a digital wellness center with API access. OneClick Financial delivers hyper-personalized member experiences through data-driven digital conversations. Bolt serves as a BaaS platform for fintech integration. Tandem (acquired 2025) offers couples-focused expense management for family banking. Pocketnest (acquired 2025) provides AI-powered financial wellness with generative AI and behavioral science. CUSuite enables digital marketing material creation for credit unions.

Differentiator

Problem solved

Functional benefit

Brands

• Ever Green: Financial literacy solutions developed by certified financial educators
• OneClick Financial
• Bolt
• Tandem
• Pocketnest
• CUSuite

Products and services

• Ever Green Financial literacy solutions developed by certified financial educators, delivered through a custom-labeled digital platform with personalized learning, calculators, videos, and articles for credit unions and their members.
• OneClick Financial A scalable, data-driven hyper-personalization digital solution that transforms credit union member experience by leveraging real-time data to deliver personalized digital conversations with account holders.
• Bolt A Banking-as-a-Service (BaaS) platform accelerating consumer access to fintech solutions directly from their trusted financial institution.
• Tandem A mobile financial planning app that helps couples coordinate shared expenses, plan, save, spend, and split finances without requiring couples to combine their bank accounts.
• Pocketnest An AI-powered financial wellness platform providing personalized, holistic financial guidance across ten essential areas from budgeting to estate planning, using generative AI and behavioral science.
• CUSuite A digital platform designed for anyone to create effective marketing materials for credit unions.

Quantifiable outcome

• 57% increase in member financial wellness on average with Pocketnest
• +4 more outcomes

Named customers6 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability6 records

Feature5 records

Partnerships

Twelve partnerships are on record, tiered minor and core.

• Stickley on SecurityminorStrategic or Co-development Partner · 5 August 2026Reseda Group invested in Stickley on Security, a cybersecurity education and awareness provider for credit unions. The partnership expands fraud prevention and financial security services, with Stickley recently merging with VYFI.
• Constant AIcoreTechnology or Integration · 16 December 2025Reseda Group partnered with Constant AI to implement their AI-powered loan automation platform across its network of credit unions and financial institutions serving over 47 million members nationwide. The collaboration automates routine loan requests and improves operational efficiency.
• LetMeDoItminorStrategic or Co-development Partner · 3 December 2025Reseda Group partnered with LetMeDoIt, a decision-making application focused on disability support. The app empowers people with disabilities to navigate personal decisions with support tools, promoting independence and inclusion.
• TandemcoreTechnology or Integration · 12 November 2025Reseda Group acquired Tandem, a couples finance app based in Ann Arbor, Michigan. Tandem helps couples manage shared finances and will be expanded as part of Reseda's family banking ecosystem. Co-founders joined as Vice Presidents.
• Maps Credit UnioncoreStrategic or Co-development Partner · 29 October 2025Maps Credit Union partnered with Reseda Group to jointly acquire Pocketnest, an AI-powered financial wellness platform. This partnership allows both organizations to enhance member experiences through AI-driven tools and insights, with Maps Credit Union contributing its innovation platform approach.
• Credit Union League of Connecticut (CULCT)coreChannel Partner/ Reseller/ Distributor · 12 November 2024Strategic partnership where CULCT promotes Reseda Group's products and services to its member credit unions, expanding Reseda's reach in Connecticut.
• Kentucky Credit Union LeaguecoreChannel Partner/ Reseller/ Distributor · 12 November 2024Strategic partnership where the Kentucky Credit Union League promotes Reseda Group's products and services to its member credit unions, expanding Reseda's reach in Kentucky.
• Credit Union Association of New Mexico (CUANM)coreChannel Partner/ Reseller/ Distributor · 12 November 2024Strategic partnership where CUANM promotes Reseda Group's products and services to its member credit unions, expanding Reseda's reach in New Mexico.
• GoalsetterminorStrategic or Co-development Partner · 26 September 2023Goalsetter is a financial education and wellness platform focused on building the next generation of savers and investors. Part of Reseda Group's ecosystem of financial education and wellness platforms.
• CU*AnswerscoreTechnology or IntegrationPocketnest is integrated with CU*Answers banking platform, enabling credit unions on this platform to offer AI-powered financial wellness to their members.
• Lumin DigitalcoreTechnology or IntegrationPocketnest is integrated with Lumin Digital banking platform, expanding reach to credit unions using this digital banking solution.
• NymbuscoreTechnology or IntegrationPocketnest is integrated with Nymbus banking platform, enabling additional credit union clients to access AI-powered financial wellness features.

Scale indicators11 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Curql Collective: Curql is a CUSO collective of credit unions that invests in and partners with fintech startups. Closely comparable to Reseda Group's investment-driven CUSO model, both operate as credit-union-owned vehicles for fintech ecosystem building.
• CO-OP Financial Services: CO-OP is one of the largest CUSOs in the US, providing payments, lending, and digital services to credit unions. Directly comparable to Reseda Group as a CUSO serving credit unions with multi-product service offerings.
• Velera (formerly PSCU): Velera is a CUSO providing card services, fraud prevention, and digital banking solutions to credit unions. Directly comparable product overlap with Reseda's CVVkey fraud, payments, and core digital capabilities.
• CUNA Strategic Services: CUNA Strategic Services is a CUNA-affiliated alliance that vets and distributes fintech solutions to credit unions. Closely comparable as a curated fintech ecosystem for the credit union industry.

Broad incumbents

• Lumin Digital: Lumin Digital is a cloud-native digital banking platform serving credit unions and community banks. Comparable as a credit-union-targeted digital banking platform that Reseda integrates Pocketnest into; competes on member experience layer.
• Nymbus: Nymbus provides a core banking and digital banking platform that credit unions and community banks can launch on. Comparable digital banking infrastructure competitor and integration partner to Reseda's product suite.
• Jack Henry & Associates: Jack Henry is a major core banking and digital technology provider serving credit unions and community banks. A broad incumbent that competes with Reseda across digital, lending automation, and financial wellness offerings.
• FIS Global: FIS is a large financial technology vendor offering core, digital, and lending solutions to banks and credit unions. Broad incumbent competitor across nearly all of Reseda's product categories.

Emerging players

• Goalsetter: Goalsetter is a financial education and wellness platform for younger users that is part of Reseda's ecosystem. Comparable as a fintech Reseda has invested in and offers to credit unions, overlapping with Ever Green and Pocketnest.
• Strivve: Strivve (Strivve CUSO LLC) provides card-on-file payment infrastructure for issuers and credit unions, and is a Reseda portfolio company. Comparable as a credit-union-targeted fintech in Reseda's investment portfolio.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/resedagroup

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A4 records

Investments34 records

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Reseda Group