The Colibri Collective

What The Colibri Collective does

The Colibri Collective is a women-owned, Latina-owned, full-service multicultural marketing agency headquartered in Phoenix, Arizona, with a secondary office in Washington, DC. Founded in 2016 by CEO Gaby Cardenas, the firm delivers an integrated suite of services covering digital buying, creative development, branding, multicultural marketing, media planning and buying, translations, political marketing, public relations, and website design. Its core differentiation is cultural intelligence combined with bilingual (English/Spanish) storytelling capabilities targeted at Hispanic and other diverse audiences.

The agency serves four primary client segments: political and advocacy campaigns (including Democratic Party committees, DCCC, SEIU, AFSCME, and ballot initiative campaigns), government and public-sector organizations (City of Phoenix, Valley Metro, Census outreach, Super Bowl LVII), nonprofit and community organizations (ACLU, United Way, Aliento, Children Action Alliance), and education/workforce development clients (GESD, Read On, ACE). Revenue is generated through professional-service fees billed on a project or multi-year contract basis, with custom quotes based on scope and complexity. Pricing is not publicly disclosed.

The firm has accumulated 58 industry accolades including consecutive Pollie Awards (AAPC), Reed Awards (Campaigns & Elections), and Copper Anvil Awards (PRSA Phoenix), and has been recognized via the Titan 100 CEO program and the Premios Nosotros Outstanding Latina Female Entrepreneur award. Ownership is founder-controlled with no disclosed institutional capital, parent company, or acquisition activity. The agency maintains registered trademarks for its name, hummingbird icon, and TCC logo, and has been designated a Super Bowl LVII Business Connect approved supplier.

Name

The Colibri Collective

Legal name

THE COLIBRI COLLECTIVE LLC

Website

https://thecolibricollective.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Short description

The Colibri Collective is a women-owned, Latina-owned, full-service multicultural marketing agency in Phoenix with a Washington, DC office, providing bilingual (English/Spanish) digital, creative, media, PR, and political marketing services to government, nonprofit, political, and education clients.

Ownership category

akta.pro rank

Product category

Marketing & Advertising Services

NAICS

Advertising, Public Relations, and Related Services (5418)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Multicultural & Diversity Marketing Creative Agencies (MPAAAAAK)

akta.pro secondary industry

Nonprofit & Cause Communications (BPAFADAK)

Keywords

• Multicultural marketing services
• Political campaign advertising
• Bilingual marketing communications
• Media buying planning
• Public relations services

Headquarters

HQ city

Phoenix

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Marketing and Advertising Services: Full-service marketing agency providing digital marketing, brand identity, media strategy, creative services, media buying and planning, multicultural strategy, public relations, and communications. Revenue generated through professional service fees for campaign development and execution.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

The Colibri Collective is a women-owned, full-service multicultural marketing agency that delivers integrated campaigns combining strategy, creative, media buying, branding, bilingual (English/Spanish) communications, public relations, political marketing, and website design for political, government, nonprofit, and education sector clients. Its core differentiator is cultural intelligence applied to reach diverse, particularly Latino/Hispanic, audiences through data-driven, culturally informed storytelling.

Product overview

The Colibri Collective is a women-owned, full-service multicultural marketing agency offering a unified suite of services rather than a software product with distinct modules. The agency provides Digital Buying Services, Creative Services, Branding Services, Multicultural Marketing, Media Buying, Translations, Political Marketing, Public Relations, and Website Design. These services are delivered as an integrated offering, combining strategy, creativity, cultural intelligence, and data-driven campaigns to help brands and organizations connect with diverse communities through culturally informed marketing and bilingual storytelling.

Differentiator

Problem solved

Functional benefit

Products and services

• Digital Buying Services Digital advertising and media purchasing services for campaigns and brands, including targeted digital and programmatic ad placements used to reach defined audiences across platforms.
• Creative Services Creative development including design, copywriting, and content creation for campaigns across political, nonprofit, government, and education clients.
• Branding Services Brand identity and development services including logo design, brand strategy, and visual identity systems for campaigns and organizations.
• Multicultural Marketing Culturally informed marketing targeting diverse communities with bilingual capabilities in English and Spanish, including strategy, audience insight, and culturally resonant campaign development.
• Media Buying Media planning and buying services across various channels and platforms to place campaign messages with target audiences.
• Translations Professional translation and bilingual communication services supporting English and Spanish campaign materials.
• Political Marketing Political campaign marketing including voter outreach, advocacy campaigns, candidate advertising, and ballot initiative communications for candidates, parties, PACs, and advocacy organizations.
• Public Relations Media relations, press strategy, crisis communications, and strategic communications services for political, nonprofit, government, and commercial clients.
• Website Design Custom website design and development including mobile-responsive design, SEO optimization, and UX/UI strategy for campaigns and organizations.

Quantifiable outcome

• 58 industry accolades and awards
• +3 more outcomes

Named customers28 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Richards: Women- and minority-owned PR and creative firm serving political, corporate and nonprofit clients; comparable diversity credentials and cause-driven client base.
• InterTrend Communications: Multicultural and multilingual (including Spanish) full-service agency offering creative, media and PR; comparable breadth and cultural-marketing proposition.
• Alma: Latina-founded, independently operated creative and media agency specializing in multicultural marketing for brands and causes, closely comparable in ownership profile, cultural positioning, and full-service scope.
• LatinWorks: Long-standing Hispanic-marketing agency combining advertising, brand strategy and cultural insights; directly comparable offering with bilingual creative for cultural and political audiences.
• Lerma/: Independent, minority-owned multicultural creative and media agency with a comparable mix of political, nonprofit and brand work.
• d expósito & Partners: Independent, Hispanic-owned agency offering creative, branding and PR for cause-oriented clients; same Latino focus and full-service delivery approach.
• Lopez Negrete Communications: Hispanic-focused full-service advertising agency providing digital, media buying, branding and PR; same operating model and target audience but at a larger scale.
• The Axis Agency: Multicultural communications agency delivering earned media, creative and digital for cause and consumer clients; comparable scope and cultural-intelligence positioning to Colibri.
• Panta Rica: Hispanic-focused creative, PR and advocacy agency serving political, nonprofit and corporate clients with bilingual storytelling; matches Colibri's vertical mix and small-team model.

Broad incumbents

• Casanova // McCann: Hispanic creative agency under the McCann network; same multicultural advertising focus with greater scale and network resources.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/Colibri_Agency
• Facebookfacebook.com/colibricollective
• LinkedInlinkedin.com/company/colibricollective
• Instagraminstagram.com/colibricollective

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Colibri Collective