Booty Bands

What Booty Bands does

Booty Bands (legally Fit & Fun LLC, also operating as Booty Bands LLC and Booty Bands & Barbells) is a private direct-to-consumer women's fitness brand founded in 2017/2018 and based legally in Casper, Wyoming, with commercial activity centered in San Diego, California. The company designs, sources, and sells women-specific home fitness equipment — patented resistance bands, a 4-foot women's-biomechanics barbell system, dumbbells, modular weight plates, and weight stands — alongside plant-based protein, a fitness monokini, and a digital program (the "Busy Booty Blueprint"). It is a pure-play e-commerce operation running on a Shopify storefront with PCI-DSS compliant payment processing and no retail or marketplace presence; shipping is US-based with limited international capability.

The revenue model is predominantly one-time equipment sales (SKUs from $29.99 bands to a $499.99 Complete Home Gym bundle), augmented by a recurring protein Subscribe & Save stream (ReCharge-powered, ~10.5% discount), digital challenge purchases, 1-on-1 coaching call packages, and a fitness app (Booty Bands TV) with a 14-day free trial. Premium purchases are financed at checkout by Afterpay and Affirm. The brand offsets a lean product count with a wide ecosystem: it runs a 100,000-member Booty Brigade community, a "More Than Fitness" podcast on Apple/Spotify/Stitcher, a Booty Ambassador affiliate program, and transformative-testimonial-driven content marketing.

The target customer is women — primarily in the US — seeking body transformation (booty shaping, fat loss, post-pregnancy recovery) through time-efficient 15-minute home workouts, with secondary segments including busy moms/mothers, home fitness enthusiasts investing in equipment, and beginner-to-intermediate women needing guided programming. Customer concentration is diffuse (long-tail D2C), with named testimonials (e.g., Jahara, Cheyenne, Wendy, Joylynn) consistently referencing female individual users rather than enterprise accounts. No institutional funding, headcount, or revenue disclosure is present in the source data.

Name

Booty Bands

Legal name

Fit & Fun LLC

Website

https://bootybands.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Short description

Booty Bands (Fit & Fun LLC) is a US direct-to-consumer women's fitness brand selling patented resistance bands, women's-biomechanics barbells, home gym bundles, plant-based protein, and a fitness app via Shopify to time-poor women seeking body transformation.

Ownership category

akta.pro rank

Product category

Women's Fitness Equipment

NAICS

Sporting and Athletic Goods Manufacturing (33992)

SIC

Sporting & Athletic Goods, Nec (3949)

akta.pro primary industry

Strength Training Equipment Retail (Racks, Benches, Barbells, Plates) (CRAMADAB)

akta.pro secondary industries

Training & Cross-Training Footwear & Apparel Retail (CRAMACAD), Online/Remote Personal Training & Programming (HSADAAAM)

Keywords

• Women's fitness equipment
• Resistance bands
• Home gym bundles
• Fitness app subscription
• Women activewear

Headquarters

HQ city

San Diego

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Operations, Personnel, Technology or R&D

Revenue model

1. Fitness Equipment Sales: One-time purchase revenue from barbell sets, booty bands, dumbbells, weight stands, and home gym packages. Products sold with included coaching calls and printed workout routines as gifts.
2. Protein/Nutrition Subscriptions: Recurring subscription revenue from plant-based protein products with Subscribe & Save option offering 10.5% discount. Auto-delivery on customer schedule.
3. Digital Challenge Programs: One-time purchase of digital challenge programs (Sculpt & Tone Challenge, 1 Year of Challenges) providing access to workout content and community.
4. Apparel Sales: One-time purchase of wearable fitness apparel (7-way Wearable Monokini).
5. Coaching Services: 1-on-1 coaching calls included with equipment purchases. 30-day coaching support with personalized workout and nutrition routines. Coaching provided by certified personal trainers and women's health experts.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Booty Bands designs and sells women-specific at-home resistance training equipment, including its patented Booty Bands, the 4-foot Sculpt & Tone Barbell, dumbbells, weight plates, and bundled home gym sets. The brand also offers a digital fitness platform (Booty Bands TV app), structured challenge programs (Sculpt & Tone Challenge, 1 Year of Challenges), 1-on-1 online coaching, plant-based protein, and women's activewear such as the 7-Way Wearable Monokini.

Product overview

Booty Bands is a women-focused fitness equipment and wellness brand offering a unified product ecosystem centered on home fitness solutions for women. The core product line includes the patented Booty Bands® resistance bands (Levels 1-4) and the Sculpt & Tone Barbell system, both designed specifically for women's physiology. These are complemented by dumbbells, weight plates (20/30/40 lbs), and the Complete Home Gym bundle—a curated kit combining barbell, dumbbells, booty bands, protein, and weight stand. The ecosystem extends through the Booty Bands TV fitness app (featuring 15-minute workouts, live challenges, and expert coaching), 1-on-1 coaching services, nutrition products (chocolate and vanilla plant-based protein), and the 'More Than Fitness' podcast. The brand sells directly via Shopify and offers financing through Affirm and Afterpay, with subscription options via ReCharge. All products are backed by a 30-day money-back guarantee and include access to the Busy Booty Blueprint program methodology.

Differentiator

Problem solved

Functional benefit

Brands

• Booty Bands 'More Than Fitness' Podcast: The company's podcast focused on fitness, motivation, and women's transformation journeys.
• Booty Bands TV
• Busy Booty Blueprint
• Sculpt & Tone Challenge

Products and services

• Booty Bands (Resistance Bands) — Levels 2, 3 & 4

Quantifiable outcome

• 15-minute daily workouts deliver body transformation results
• +2 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

Feature4 records

Partnerships

Three partnerships are on record, tiered core and supporting.

• ShopifycoreTechnology or IntegrationShopify provides the e-commerce platform powering the bootybands.com online store, including payment processing, inventory management, and checkout infrastructure. Shopify is referenced in privacy policy as the platform hosting customer data.
• ReChargesupportingTechnology or IntegrationReCharge payments handles subscription and auto-delivery functionality for the protein nutrition products, enabling the Subscribe & Save recurring revenue model.
• NextRollsupportingGTM or Marketing PartnerNextRoll is referenced as a business partner for advertising and marketing technology services, specifically for performance marketing and audience targeting.

Scale indicators9 records

Recent moves6 records

Expansion highlights6 records

Market position

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/booty_bands
• Facebookfacebook.com/bootybandsofficial
• LinkedInlinkedin.com/company/booty-bands-barbells

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Booty Bands