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Silverpop

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uuid0007wma

Namestring
Silverpop
Legal namestring
Acoustic, L.P.
Websiteurl
silverpop.com
Company typeenum
Private
Founded yearint
2016
Descriptiontext

Silverpop is a digital marketing technology company founded in 1999 and headquartered in Atlanta, Georgia, with a workforce of 501–1,000 employees. The firm originated as an email and marketing automation provider and, following its acquisition by IBM in 2014, was spun out in 2016 as Acoustic, L.P., a private customer engagement platform serving B2C marketers. Under the Acoustic brand, the company has repositioned from a campaign-centric email tool to a real-time behavioral marketing platform, though the Silverpop legacy remains part of its corporate history.

The company's core product is Acoustic Connect, a unified platform organized around a behavioral intelligence engine that captures clickstream, hesitation, and return-visit signals at the SKU level and translates them into real-time action. Acoustic Connect is composed of four capability modules — Omnichannel Messaging & Orchestration (Email, SMS, WhatsApp, mobile push), Behavior Analytics & Reporting, Audience & Segmentation, and Product Catalog & Performance — plus an intent-scoring engine that evaluates 27 behavioral attributes per contact per product. The platform is supported by an open developer portal, an API surface, the Acoustic Academy customer education program, and a help center/community ecosystem.

The business model is enterprise SaaS subscription, distributed through a direct sales-led motion with a "Get a demo" call-to-action rather than transparent self-serve pricing. Acoustic targets B2C verticals — retail/e-commerce, financial services, travel/hospitality, and media/entertainment — with named enterprise logos spanning PayPal, Ticketmaster, Air France, Westfield, Towergate Insurance, Scientific American, Entel, MyState Bank, Vacation Innovations, and The Australian Ballet, among others. Historically the company raised approximately $96M across five Silverpop-era funding rounds (2000–2013) and made three acquisitions (Vtrenz in 2007, PlacePunch in 2011, CoreMotives in 2012), though no funding or M&A activity is disclosed under the Acoustic entity.

Short descriptiontext

Silverpop, now operating as Acoustic, is an Atlanta-based enterprise martech firm providing a real-time behavioral marketing platform (Acoustic Connect) that unifies omnichannel messaging, behavioral analytics, and intent scoring for B2C marketers across retail, financial services, travel, and media verticals.

Operating statusenum
Operating
Ownership categoryenum
Headcount rangeband
501–1,000
akta.pro rankint
HeadquartersAtlanta, United States
HQ citystring
Atlanta
HQ countrystring
United States
HQ regionstring
North America
Markets served

Serves global market

Keyword5 values
marketing automation, email marketing, customer engagement, behavioral marketing, omnichannel messaging
Industry2 codes
1SMS/MMS & Messaging Marketing Services (Text, RCS, WhatsApp/OTT)
CodeMPAAAIABPrimaryYes
2Personalization, Recommendations & Search
CodeMPAHAJAFPrimaryNo
NAICS code2 codes
  • Advertising Agencies54181
  • Advertising, Public Relations, and Related Services5418
SIC code1 code
  • Services-Advertising7310
Product category
Marketing Automation
GTM motion1 record

Each record includes

Type, Description, Source

Revenue model1 record
1Platform Subscription
TypeSubscription Recurring
Description

Customer engagement platform subscription-based pricing for Acoustic Connect, which provides omnichannel messaging, behavior analytics, audience segmentation, and product catalog capabilities.

acoustic.com
Marketing channels5 records

Each record includes

Title, Type, Stage, Description, Source

Distribution channels1 record

Each record includes

Title, Type, Scope, Target buyer, Description, Source

Cost components5 values
Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations
GTM typeB2B
B2B
Offering typeSoftware
Software
Brand1 record
1Acoustic Connect
Description

Customer engagement platform that delivers omnichannel messages at every stage of the consumer lifecycle, powered by real-time behavior and intent.

acoustic.com
Core offering1 text field

Silverpop (now operating as Acoustic) provides a real-time behavioral marketing platform for B2C marketers, delivered through its flagship product Acoustic Connect. The platform captures customer behavior signals in real time and converts them into coordinated omnichannel marketing actions across email, SMS, WhatsApp, and mobile push. It combines behavior analytics, audience segmentation, product catalog performance, and intent scoring to enable enterprise marketers to respond to customers at the moment of interest.

Differentiator
Functional benefit
Problem solved
Quantifiable outcome1 of 7 values shown
  • 5-10X faster campaign launches
+6 more records
Product overview1 text field

Acoustic is a real-time behavioral marketing platform for B2C marketers, offered as a unified platform called Acoustic Connect with integrated modules. The platform consists of Behavior Analytics & Reporting (the behavioral intelligence foundation), Audience & Segmentation, Product Catalog & Performance (with intent scoring across 27 attributes), and Omnichannel Messaging & Orchestration (covering Email, SMS, WhatsApp, and Mobile App channels). The architecture is built around real-time customer behavior tracking rather than traditional campaign-based marketing.

Product and service4 records
1Acoustic Connect
CategoryCustomer Engagement Platform
Description

Flagship customer engagement platform that delivers omnichannel messages at every stage of the consumer lifecycle, powered by real-time behavior and intent data. Sold as a unified SaaS platform to enterprise B2C marketers.

2Email Marketing
CategoryMarketing Channel
Description

Email marketing channel module integrated within the omnichannel orchestration platform for B2C marketers.

3SMS & WhatsApp Marketing
CategoryMarketing Channel
Description

Text and WhatsApp messaging channel module integrated within the omnichannel orchestration platform.

4Mobile App Messaging
CategoryMarketing Channel
Description

Mobile push notification channel module integrated within the omnichannel orchestration platform.

Scale indicator7 records

Each record includes

Type, Value, Description, Source

Expansion highlight5 records

Each record includes

Type, Description

Market position
Competitive moat5 records

Each record includes

Type, Details

Key highlights6 records

Each record includes

Headline, Details, Source

Customer concentration

Classification, Details

Named customers14 records

Each record includes

Name, Industry, Type, Use case, Source, UUID

Segment4 records

Each record includes

Title, Type, Primary, Description, Pain point addressed, Use case, Source

Ideal customer profile4 records

Each record includes

Profile, Firmographic size, Sales motion, Sales cycle length, Buying structure, Purchase trigger, Buyer persona, Geography, Industry vertical, Primary use case, Description, Pain points, Evidence proof points, Target buyer

Technology focused
Yes
API detail
Has APIbool
Yes

Docs URL, Description

AI maturity
App detail

Has app

Feature5 records

Each record includes

Title, Differentiator, Description, Source

Core technology
Revenue estimate
Valuation estimate
Number of profiles
No data
No data
Funding overview

Funding stage, Last funding date, Total funding USD

Funding rounds5 records

Each record includes

Round, Amount USD, Date, Pre money valuation, Total investors, Investors, News

Investors8 records

Each record includes

Name, Type, Date of entry, Rounds participated, Website

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A3 records

Each record includes

Name, Acquisition type, Announced date, Completed date, Status, Website, News

Investment

Each record includes

Name, Round, Announced date, Lead investor, Website, News

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Silverpop

Marketing Automationsilverpop.com

Silverpop, now operating as Acoustic, is an Atlanta-based enterprise martech firm providing a real-time behavioral marketing platform (Acoustic Connect) that unifies omnichannel messaging, behavioral analytics, and intent scoring for B2C marketers across retail, financial services, travel, and media verticals.

What Silverpop does

Silverpop is a digital marketing technology company founded in 1999 and headquartered in Atlanta, Georgia, with a workforce of 501–1,000 employees. The firm originated as an email and marketing automation provider and, following its acquisition by IBM in 2014, was spun out in 2016 as Acoustic, L.P., a private customer engagement platform serving B2C marketers. Under the Acoustic brand, the company has repositioned from a campaign-centric email tool to a real-time behavioral marketing platform, though the Silverpop legacy remains part of its corporate history.

The company's core product is Acoustic Connect, a unified platform organized around a behavioral intelligence engine that captures clickstream, hesitation, and return-visit signals at the SKU level and translates them into real-time action. Acoustic Connect is composed of four capability modules — Omnichannel Messaging & Orchestration (Email, SMS, WhatsApp, mobile push), Behavior Analytics & Reporting, Audience & Segmentation, and Product Catalog & Performance — plus an intent-scoring engine that evaluates 27 behavioral attributes per contact per product. The platform is supported by an open developer portal, an API surface, the Acoustic Academy customer education program, and a help center/community ecosystem.

The business model is enterprise SaaS subscription, distributed through a direct sales-led motion with a "Get a demo" call-to-action rather than transparent self-serve pricing. Acoustic targets B2C verticals — retail/e-commerce, financial services, travel/hospitality, and media/entertainment — with named enterprise logos spanning PayPal, Ticketmaster, Air France, Westfield, Towergate Insurance, Scientific American, Entel, MyState Bank, Vacation Innovations, and The Australian Ballet, among others. Historically the company raised approximately $96M across five Silverpop-era funding rounds (2000–2013) and made three acquisitions (Vtrenz in 2007, PlacePunch in 2011, CoreMotives in 2012), though no funding or M&A activity is disclosed under the Acoustic entity.

Silverpop firmographics

Firmographics
Name
Silverpop
Legal name
Acoustic, L.P.
Website
https://silverpop.com
Company type
Private
Founded year
2016
Operating status
Operating
Headcount range
501–1,000 employees
Short description
Silverpop, now operating as Acoustic, is an Atlanta-based enterprise martech firm providing a real-time behavioral marketing platform (Acoustic Connect) that unifies omnichannel messaging, behavioral analytics, and intent scoring for B2C marketers across retail, financial services, travel, and media verticals.
Ownership category
akta.pro rank

Silverpop industry classification

Industry
Product category
Marketing Automation
NAICS
Advertising Agencies (54181), Advertising, Public Relations, and Related Services (5418)
SIC
Services-Advertising (7310)
akta.pro primary industry
SMS/MMS & Messaging Marketing Services (Text, RCS, WhatsApp/OTT) (MPAAAIAB)
akta.pro secondary industry
Personalization, Recommendations & Search (MPAHAJAF)

Keywords

  • Marketing automation
  • Email marketing
  • Customer engagement
  • Behavioral marketing
  • Omnichannel messaging

Where Silverpop is headquartered

Location

Headquarters

HQ city
Atlanta
HQ country
United States
HQ region
North America

Markets served

Silverpop business model

Business model
GTM type
B2B
Offering type
Software
Cost components
Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations

Revenue model

  1. Platform Subscription: Customer engagement platform subscription-based pricing for Acoustic Connect, which provides omnichannel messaging, behavior analytics, audience segmentation, and product catalog capabilities.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Silverpop product offering

Product offering

Core offering

Silverpop (now operating as Acoustic) provides a real-time behavioral marketing platform for B2C marketers, delivered through its flagship product Acoustic Connect. The platform captures customer behavior signals in real time and converts them into coordinated omnichannel marketing actions across email, SMS, WhatsApp, and mobile push. It combines behavior analytics, audience segmentation, product catalog performance, and intent scoring to enable enterprise marketers to respond to customers at the moment of interest.

Product overview

Acoustic is a real-time behavioral marketing platform for B2C marketers, offered as a unified platform called Acoustic Connect with integrated modules. The platform consists of Behavior Analytics & Reporting (the behavioral intelligence foundation), Audience & Segmentation, Product Catalog & Performance (with intent scoring across 27 attributes), and Omnichannel Messaging & Orchestration (covering Email, SMS, WhatsApp, and Mobile App channels). The architecture is built around real-time customer behavior tracking rather than traditional campaign-based marketing.

Differentiator

Problem solved

Functional benefit

Brands

  • Acoustic Connect: Customer engagement platform that delivers omnichannel messages at every stage of the consumer lifecycle, powered by real-time behavior and intent.

Products and services

  • Acoustic Connect Flagship customer engagement platform that delivers omnichannel messages at every stage of the consumer lifecycle, powered by real-time behavior and intent data. Sold as a unified SaaS platform to enterprise B2C marketers.
  • Email Marketing Email marketing channel module integrated within the omnichannel orchestration platform for B2C marketers.
  • SMS & WhatsApp Marketing Text and WhatsApp messaging channel module integrated within the omnichannel orchestration platform.
  • Mobile App Messaging Mobile push notification channel module integrated within the omnichannel orchestration platform.

Quantifiable outcome

  • 5-10X faster campaign launches
  • +6 more outcomes

Companies that use Silverpop

Customer profile

Named customers14 records

Segments4 records

Ideal customer profiles4 records

Silverpop technology and API

Technology

Technology focussed Yes

API detail

Has API
Yes
API docs
API detail

Core technology

AI maturity

App detail

Feature5 records

Silverpop partnerships and signals

Strategic signal

Scale indicators7 records

Expansion highlights5 records

Silverpop competitors and assessment

Company assessment

Market position

Competitive moat5 records

Key highlights6 records

Customer concentration

Silverpop social profiles

Digital presence

Silverpop financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Silverpop leadership team

Management profile

Number of profiles

Silverpop funding detail

Funding detail

Funding overview

Funding rounds5 records

Investors8 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Silverpop M&A and investment

M&A and investment

M&A3 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Silverpop

What does Silverpop do?

Silverpop (now operating as Acoustic) provides a real-time behavioral marketing platform for B2C marketers, delivered through its flagship product Acoustic Connect. The platform captures customer behavior signals in real time and converts them into coordinated omnichannel marketing actions across email, SMS, WhatsApp, and mobile push. It combines behavior analytics, audience segmentation, product catalog performance, and intent scoring to enable enterprise marketers to respond to customers at the moment of interest.

Is Silverpop a public or private company?

Silverpop is a private company. It is classified as venture growth investor backed and is currently operating.

When was Silverpop founded?

Silverpop was founded in 2016. It employs 501 to 1,000 people.

Where is Silverpop based?

Silverpop is headquartered in Atlanta, United States, in the North America region.

How does Silverpop make money?

One revenue line is on record: platform Subscription.

Does Silverpop have an API?

Yes. Silverpop exposes a public API. Developer documentation is at developer.goacoustic.com.

What industry is Silverpop in?

Silverpop's product category is Marketing Automation. Its primary akta.pro industry code is MPAAAIAB, SMS/MMS & Messaging Marketing Services (Text, RCS, WhatsApp/OTT), with a secondary code of MPAHAJAF, Personalization, Recommendations & Search. Its NAICS code is 54181 and its SIC code is 7310.

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Live signals
TechCrunchIBM Scoops Up SilverpopIBM announced it intends to acquire Silverpop, a cloud marketing platform specializing in customer personalization tools, as part of its strategy to expand its portfolio of over 100 SaaS offerings. The deal, expected to close in Q2 2014 pending regulatory approval, gives IBM access to Silverpop's client base including Mazda, AMD, and Stonyfield Farm. Silverpop CEO Bill Nussey stated the acquisition will help accelerate the company's growth by leveraging IBM's larger pool of resources.TechCrunchWith Email Insights, Silverpop Allows Marketers To Test And Customize Their Emails Based On DeviceSilverpop has launched a new feature called Email Insights that enables marketers to preview emails across 30 different apps and devices while providing analytics on user device preferences. Developed in partnership with Litmus, the tool allows for customized, device-centric marketing messages based on customer data. The feature is now available to all Silverpop customers with pricing starting at $40 per month.GlobeNewswireFree Webinar for Small Business Owners: Improving ROI With Email MarketingStamps.com and Silverpop will host a free webinar on April 25 for small business owners to discuss email marketing's ROI and revenue impact. The session covers email service providers, frequency strategy, creative design, and list growth. Registration is available via a provided link.GlobeNewswireSilverpop Launches Holiday Sweepstakes Facebook Campaign to Benefit charity: waterSilverpop launched a Facebook sweepstakes campaign on November 21, 2011, running through January 2012, offering marketers prizes and donating to charity: water. The campaign donates $1 per new fan, up to $5,000, and includes weekly $100 gift cards and a MacBook Air winner. charity: water has provided clean water to 2 million people in 19 countries over five years.GlobeNewswireSilverpop Names Crenshaw Communications as PR Agency of RecordCrenshaw Communications was named by Silverpop as its agency of record after a competitive review. The New York-based PR firm will provide public relations and marketing communications services, including media relations, executive visibility, and social media initiatives. Silverpop, an email marketing and automation provider, has over a decade of experience.GlobeNewswireSilverpop and Leading UK Interactive Marketing Agency Pool TalentSilverpop acquired Digital Oxygen, a London-based interactive marketing agency, to expand its UK presence. The acquisition follows Digital Oxygen's selection of Silverpop as its email marketing partner, and the merged London office will incorporate Digital Oxygen's talent. The deal aims to enhance Silverpop's service to UK clients and prospects.GlobeNewswireEven Fortune 1000 Marketers Still Lack Understanding of CAN-SPAMSilverpop's study found only 57% of Fortune 1000 marketers have comprehensive CAN-SPAM compliance regulations. The company introduced SafeSender, a compliance suite covering interpersonal emails, with features like suppression synchronization and opt-out audits. The tool aims to close the gap where only half of vendors offered CAN-SPAM compliance mechanisms.GlobeNewswireSilverpop Announces Availability Of E-Mail Campaign AutomationSilverpop announced Campaign Automation, a tool that automates sequences of e-mail campaigns with templates, list segments, and business rules. The solution is available as an add-on to Silverpop Dynamic Messaging and is part of SDM version 3.5, which also includes improved list handling and HTTPS security.GlobeNewswireSilverpop Announces a New Study that Uncovers One of the Most Overlooked Causes of Low Response Rates in E-mail MarketingSilverpop announced a study finding that 42% of HTML e-mails are broken, with 13% extremely disruptive. The study analyzed nearly 1,400 e-mails across nine programs, and 90% of e-mails in AOL and Lotus Notes contained errors. Silverpop's SmartView technology aims to fix this, with a full report due November 19.GlobeNewswireSilverpop Helps Hands on Atlanta Reach Out to Volunteers and Corporations; Silverpop Provides E-mail Software to Help Hands on Atlanta Promote Events and Opportunities Like `Hands On Atlanta Day' on OHands On Atlanta and Silverpop announced a long-term partnership to provide e-mail marketing software for the non-profit's volunteer communications. The software will help manage messages to over 25,000 volunteers, including a bimonthly newsletter and event promotions. Hands On Atlanta plans to use it for upcoming events like Hands On Atlanta Day on October 5, 2002.