Army of the Kind

Charitable and Humanitarian Servicesaotk.org

Army of the Kind is a 501(c)(3) nonprofit founded in 2011 and headquartered in Geneseo, Illinois, that delivers physical, educational, and spiritual support to children in underserved communities across Haiti, the Dominican Republic, Honduras, Guatemala, Peru, India, and Burkina Faso through church-partnered nutrition centers, child sponsorships, donations, thrift shops, and fundraising events.

Company typePrivate
Founded2011
HeadquartersChicago, United States
Headcount11–50
GTM typeB2C
OfferingServices

What Army of the Kind does

Army of the Kind is a 501(c)(3) nonprofit charitable organization founded in 2011 and headquartered in Geneseo, Illinois (with a Chicago thrift shop), operating nutrition centers and community development programs across Haiti, India, the Dominican Republic, Honduras, Guatemala, and Peru. Its mission centers on holistic child support, framed as physical, educational, and spiritual nourishment, delivered through partnerships with local churches that act as anchor institutions in underserved communities. The Batey 1 nutrition center in the Dominican Republic serves over 150 children daily, and the organization has built homes and infrastructure for elderly families in the DR and Honduras via project-specific sponsorships priced from $375 (roof) to $7,000 (full home).

The organization operates a diversified, community-led revenue model spanning individual donations and recurring child sponsorships (primary), a branded online merchandise store selling Anvil/Gildan apparel ($20-$26) and handcrafted jewelry/accessories, two physical thrift shops in Geneseo and Chicago, a vehicle donation program via Careasy.org, a tangible gift catalog (goats, chickens, bed nets, rice, shoes at $21-$100), and annual fundraising events including the Nourish the Nations 5K, Ride for 300 motorcycle ride, and Love Push Challenge peer-to-peer fitness fundraiser. It also provides fiscal sponsorship to Manos Unidas (Guatemala), enabling tax-deductible US donations for that grassroots organization.

Technically, the organization has minimal proprietary technology. The stack consists of a website with integrated PayPal donation processing, an online store, and standard social media presence on Facebook, Twitter, and Pinterest. There is no mobile app, no API, no disclosed integrations, and no AI/ML components. Operations rely on a small staff of 11-50 employees, led by Founder & President/CEO Marisol Constanza and COO Elizabeth Velazquez, with Josh Carley as a board member. The organization runs no disclosed funding rounds, holds no patents, and has no M&A activity.

Army of the Kind firmographics

Firmographics

Name: Army of the Kind
Legal name: Army of the Kind
Website: https://aotk.org
Company type: Private
Founded year: 2011
Operating status: Operating
Headcount range: 11–50 employees
Short description: Army of the Kind is a 501(c)(3) nonprofit founded in 2011 and headquartered in Geneseo, Illinois, that delivers physical, educational, and spiritual support to children in underserved communities across Haiti, the Dominican Republic, Honduras, Guatemala, Peru, India, and Burkina Faso through church-partnered nutrition centers, child sponsorships, donations, thrift shops, and fundraising events.
Ownership category
akta.pro rank

Army of the Kind industry classification

Industry

Product category: Charitable and Humanitarian Services
NAICS: Religious Organizations (8131), Religious, Grantmaking, Civic, Professional, and Similar Organizations (813), Grantmaking and Giving Services (81321), Civic and Social Organizations (8134)
SIC: Services-Membership Organizations (8600)
akta.pro primary industry: Faith-Based Humanitarian Aid & Relief Ministries (BPAGAJAF)
akta.pro secondary industries: Humanitarian Health & Emergency Medical Relief NGOs (HLAJAKAE), NGO/Nonprofit Education Programs & Service Delivery (EDADALAC), Disaster Relief & Humanitarian Aid Volunteering (EDAIAGAF)

Keywords

Child nutrition programs
Charitable donation services
Humanitarian mission trips
Thrift retail operations
Nonprofit fundraising events

Where Army of the Kind is headquartered

Location

Headquarters

HQ city: Chicago
HQ country: United States
HQ region: North America

Offices3 records

Markets served

Army of the Kind business model

Business model

GTM type: B2C
Offering type: Services
Cost components: Program expenses for nutrition centers, orphanages, education, and emergency relief in international field locations, Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

Donations and Sponsorships: Individual donors contribute through online portals, monthly sponsorship of children, or one-time gifts. Funds support nutrition centers, orphanages, education programs, and emergency needs worldwide.
Merchandise Sales: Online store sells apparel (t-shirts $20-$26), jewelry (necklaces $18-$22, bracelets $10-$15), and accessories (keychains $12). Proceeds fund child nutrition and community programs.
Thrift Shop Revenue: Two physical thrift store locations (Chicago and Geneseo) sell gently used clothing, furniture, and household items. Revenue supports the mission of feeding and sponsoring children.
Vehicle Donations: Accepts non-running vehicle donations through partnership with Careasy.org. Donated vehicles are converted to funds to feed children.
Gift Catalog: Sells specific items for families in need (goats, chickens, hammocks, rice, shoes, bed nets, etc.) priced from $21-$100. Donors purchase items that are then delivered to beneficiaries.
Event Fundraising: Annual events including Nourish the Nations 5K ($30 registration with t-shirt), Ride for 300 motorcycle charity ride, and Love Push Challenge generate donations from participants.

Pricing tiers

Model	Billing	Price
Unit Pricing	One time/ perpetual license	Apparel - T-shirts
Unit Pricing	One time/ perpetual license	Jewelry items
Unit Pricing	One time/ perpetual license	Gift catalog items for families in need
Unit Pricing	One time/ perpetual license	Nourish the Nations 5K event
Unit Pricing	One time/ perpetual license	Project sponsorship amounts

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Army of the Kind product offering

Product offering

Core offering

Army of the Kind is a 501(c)(3) nonprofit charitable organization that operates child nutrition, education, and spiritual development programs in underserved communities across Haiti, India, the Dominican Republic, Honduras, Guatemala, Peru, and Burkina Faso. It funds these programs through individual donations, child sponsorships, an online merchandise and gift catalog store, two physical thrift shops, vehicle donations, and annual fundraising events. The organization also runs mission trips that allow donors and volunteers to participate directly in field operations.

Product overview

Army of the Kind is a 501(c)(3) nonprofit charitable organization that operates a merchandise store and gift catalog to fund its humanitarian mission. The product portfolio consists of three main categories: (1) Apparel - branded t-shirts made by Anvil/Gildan featuring mission-related messaging, (2) Accessories and Jewelry - handcrafted items including keychains, necklaces, and bracelets with symbolic designs representing hope and compassion, and (3) Gift Catalog Items - practical and spiritual items that donors can purchase to directly support families in need, including livestock (goat, chickens), household items (hammock, bed net, shoes), food staples (rice, Christmas meal), and religious materials (Bible, radio). The organization also facilitates child sponsorship, mission trips, and community development projects in underserved countries including Dominican Republic, Haiti, Honduras, Guatemala, Peru, and India.

Differentiator

Problem solved

Functional benefit

Products and services

AOTK Lightweight T-Shirt Branded lightweight t-shirt made of 65% polyester and 35% cotton, priced $20.00-$22.00, sold to support Army of the Kind's mission.
AOTK Cross T-Shirt Mission-branded lightweight t-shirt by Anvil/Gildan, available in multiple sizes, supporting AOTK programs.
Don't Think Just Do T-Shirt Lightweight mission-branded t-shirt priced $22.99-$25.99, with proceeds supporting AOTK's charitable programs.
Feeding Purpose T-Shirt Lightweight mission-branded t-shirt priced at $22.99, sold to raise funds for AOTK's child feeding programs.
AOTK EST.2011 T-Shirt Branded lightweight t-shirt commemorating AOTK's founding year of 2011, with proceeds supporting charitable programs.
AOTK EST.2011 Smooth Print T-Shirt Lightweight t-shirt with smooth print finish commemorating AOTK's 2011 founding, supporting the organization's mission.
AOTK Haiti T-Shirt Lightweight mission-branded t-shirt featuring Haiti-themed design, with proceeds supporting AOTK programs in Haiti.
AOTK India T-Shirt Lightweight mission-branded t-shirt featuring India-themed design, with proceeds supporting AOTK programs in India.
Nourish Keychains Handcrafted keychains sourced from Burkina Faso, Africa, priced at $12.00, with each purchase helping feed starving children.
Purpose Keys Necklaces Handcrafted necklaces featuring symbolic keys representing the power to unlock hunger, priced at $22.00, supporting AOTK's mission.
Compassion Charm Necklaces Handmade necklaces symbolizing love, hope, and the power of giving, priced at $18.00, supporting children in third-world countries.
Hope Bracelets (Child Size) Handmade child-sized bracelets symbolizing hope and the fight to eradicate child poverty, with proceeds supporting AOTK programs.
Hope Bracelets (Adult Size) Handmade adult-sized bracelets symbolizing hope and the fight to eradicate child poverty, priced at $15.00.
Goat (Gift Catalog) Gift catalog item priced at $85.00. A goat provides food and milk and creates funds to support a family in need.
Hammock (Gift Catalog) Handmade hammock essential in Guatemala, priced at $45.00, allowing families to take their bed with them when they move.
Radio (Gift Catalog) Gift catalog item priced at $25.00 that allows families who cannot read to listen to the Word of God.
Hat & Scarf (Gift Catalog) Warm clothing accessories needed in the mountains of Peru where temperatures drop at night.
Christmas Meal (Gift Catalog) Gift catalog item priced at $55.00 to share the gift of a Christmas meal with a family in need.
Bag of Rice (Gift Catalog) Gift catalog item priced at $100.00 that provides nourishing meals for months and helps ensure no one in the household goes hungry.
Bed Net (Gift Catalog) Gift catalog item priced at $21.00 that helps stop the spread of diseases carried by bugs in underserved communities.
Shoes (Gift Catalog) Gift catalog item priced at $50.00 providing new shoes for children in underserved countries who otherwise go years without them.
Socks & Undergarments (Gift Catalog) Gift catalog item blessing a child with new socks and undergarments during the Christmas season.
Hygiene Kit (Gift Catalog) Gift catalog hygiene kit packaged for families in third-world countries who lack daily essentials.
Chickens & Coop (Gift Catalog) Gift catalog item providing a family with chickens and a coop to access a sustainable source of eggs and meat.
Bible (Gift Catalog) Gift catalog item placing the Word of God in homes, supporting AOTK's spiritual mission.
Child Sponsorship Program

Quantifiable outcome

Over 150 children served daily at the Batey 1 nutrition center in Dominican Republic
+2 more outcomes

Companies that use Army of the Kind

Customer profile

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Army of the Kind technology and API

Technology

Technology focussed No

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

Army of the Kind partnerships and signals

Strategic signal

Partnerships

Four partnerships are on record, tiered core and minor.

Local Churches (Underserved Communities)coreStrategic or Co-development PartnerAOTK partners with local churches in underserved communities across Haiti, India, Dominican Republic, Honduras, Guatemala, and Peru. These churches serve as anchor institutions for nutrition centers and community development programs, providing local leadership, facilities, and cultural knowledge essential for sustainable impact.
Manos Unidas (Guatemala)coreStrategic or Co-development PartnerManos Unidas is a grassroots organization in Guatemala supporting humanitarian programs for children and families. Since Manos Unidas is not yet a registered nonprofit, AOTK provides fiscal sponsorship enabling US donors to give tax-deductible donations. Manos Unidas submits receipts, reports, and updates to ensure transparency.
Careasy.orgminorChannel Partner/ Reseller/ DistributorVehicle donation intermediary that accepts non-running vehicle donations on behalf of AOTK. Converts donated vehicles into funding for child nutrition programs. Allows donors who have vehicles they cannot run to turn them into charitable contributions.
Anvil (Gildan Brand)minorOthersT-shirt supplier for AOTK merchandise. AOTK's apparel products (including India T-Shirt, Haiti T-Shirt, EST.2011 T-Shirts, Feeding Purpose T-Shirt, and other apparel) are manufactured by Anvil, a trusted brand by Gildan. T-shirts are made from 65% polyester and 35% cotton blend.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Army of the Kind competitors and assessment

Company assessment

Direct peers

GFA World: Faith-based missions NGO operating child sponsorship and national missionary programs in South Asia (India overlap with AOTK); comparable recurring-sponsor and gift-catalog fundraising mechanics.
Samaritan's Purse: Faith-based humanitarian NGO delivering relief, nutrition, and development programs with strong church-partnership model; closely comparable to AOTK's church-anchored, gospel-integrated approach.
Food For The Poor: Christian relief and development organization focused on the Caribbean and Latin America (Haiti, Honduras, Dominican Republic overlap with AOTK); comparable food, housing, and nutrition programs.
Holt International: Christian child welfare organization supporting children and families in poverty; comparable sponsorship-and-services approach across multiple developing countries.
MAP International: Faith-based global health organization providing medicine, nutrition, and community health programs; overlaps with AOTK's nutrition-center focus and Christian identity.

Broad incumbents

Compassion International: Largest Christian child-sponsorship nonprofit; directly comparable to AOTK's monthly child sponsorship model across multiple developing countries, but operates at vastly larger scale (millions of sponsored children).
World Vision: Large faith-based humanitarian organization running child sponsorship, nutrition, and community development programs globally; mirrors AOTK's holistic model (physical, educational, spiritual) but at much greater scale and footprint.
ChildFund International: Direct child sponsorship organization serving children in poverty across Africa, Asia, and the Americas; matches AOTK's recurring sponsorship revenue model and country-by-country footprint approach.

Emerging players

Samaritan's Feet International: Faith-inspired nonprofit providing shoes and aid to children globally; overlaps AOTK's gift catalog items (shoes, hygiene kits) and donor-engagement model but smaller scope.
Bright Hope: Small Christian nonprofit funding community-driven poverty solutions in Africa, Asia, and Latin America; similar church-partnership delivery model and gift-catalog-style donor tools, but smaller scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

Army of the Kind financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Army of the Kind leadership team

Management profile

Number of profiles

Profiles3 records

Army of the Kind subsidiaries and ownership

Company hierarchy

Subsidiaries2 records

Army of the Kind funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Army of the Kind M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Army of the Kind

What does Army of the Kind do?

Is Army of the Kind a public or private company?

Army of the Kind is a private company. It is classified as nonprofit foundation owned and is currently operating.

When was Army of the Kind founded?

Army of the Kind was founded in 2011. It employs 11 to 50 people.

Where is Army of the Kind based?

Army of the Kind is headquartered in Chicago, United States, in the North America region.

How does Army of the Kind make money?

Six revenue lines are on record. Donations and Sponsorships are the primary driver. The others are merchandise Sales, thrift Shop Revenue, vehicle Donations, gift Catalog and event Fundraising.

Who are Army of the Kind's main competitors?

Direct peers on record are GFA World, Samaritan's Purse, Food For The Poor, Holt International and MAP International. Broad incumbents are Compassion International, World Vision and ChildFund International. Emerging players are Samaritan's Feet International and Bright Hope.

Does Army of the Kind have an API?

No public API is recorded for Army of the Kind.

What industry is Army of the Kind in?

Army of the Kind's product category is Charitable and Humanitarian Services. Its primary akta.pro industry code is BPAGAJAF, Faith-Based Humanitarian Aid & Relief Ministries, with a secondary code of HLAJAKAE, Humanitarian Health & Emergency Medical Relief NGOs. Its NAICS code is 8131 and its SIC code is 8600.