Betgenius

Sportsbook Technology Solutionsbetgenius.com

Betgenius is the B2B sportsbook technology division of Genius Sports Group, providing real-time data APIs, managed trading services, in-play streaming, betbuilder, and advertising solutions to 300 sportsbook operators globally from its London headquarters.

Company typePrivate
Founded2004
HeadquartersLondon, United Kingdom
Headcount251–500
GTM typeB2B
OfferingSoftware

What Betgenius does

Betgenius operates as the Bet division of Genius Sports Group, a London-headquartered B2B technology provider founded in 2004 that delivers data, trading, and engagement software to sportsbook operators worldwide. The company's core platform combines ultra-low-latency Data and Odds APIs covering major leagues (NFL, Premier League, FIBA, Serie A) with the Genius Trading Services managed-trading offering, supported by a bench of 500 expert traders and 20 years of accumulated trading expertise. Complementary products — BetVision (interactive in-play streaming with integrated betslips), MultiBet (betbuilder/same-game parlay), Dynamic Creative Solutions, and a sports-focused Media Buying platform — extend the suite into engagement, personalization, and player acquisition. The company serves approximately 300 sportsbook partners globally, including customers such as Kingmakers, across both mature and emerging markets.

The business model is a multi-stream B2B enterprise model with no publicly disclosed pricing. Revenue is generated through recurring API/data subscriptions for the core Data and Odds feeds, managed-services fees for trading, licensing/royalty arrangements for streaming and betbuilder technologies, and advertising revenue from dynamic creative and media-buying solutions. GTM is a direct enterprise sales motion — the website surfaces 'Contact Sales' and 'Let's talk' CTAs, with custom contracts negotiated per sportsbook based on content scope, scale, and service level. The product portfolio is interconnected, intentionally designed to increase wallet share per operator through integration across data, trading, streaming, and betbuilder modules.

Betgenius holds a strong position in officially licensed sports data and is named alongside Genius Sports and Kambi as a player in the broader AI sports betting fraud detection market. The business operates within Genius Sports Group, which maintains an investor relations function, indicating some form of investor-facing communication, though Betgenius itself is treated as a private entity in available disclosures. No external parent or institutional ownership is identified, and funding history is limited to a 2015 raise (approximately $15.2M) and a 2011 acquisition of Boolabus.

Betgenius firmographics

Firmographics

Name: Betgenius
Legal name: Genius Sports Group
Website: https://betgenius.com
Company type: Private
Founded year: 2004
Operating status: Operating
Headcount range: 251–500 employees
Short description: Betgenius is the B2B sportsbook technology division of Genius Sports Group, providing real-time data APIs, managed trading services, in-play streaming, betbuilder, and advertising solutions to 300 sportsbook operators globally from its London headquarters.
Ownership category
akta.pro rank

Betgenius industry classification

Industry

Product category: Sportsbook Technology Solutions
NAICS: Gambling Industries (7132)
akta.pro primary industry: Sportsbook Trading, Odds & Feed Providers (MPAEAKAB)
akta.pro secondary industries: Odds, Trading & Risk Management Services (MPAEACAD), B2B Sports Digital Syndication & White-Label Streaming Services (MPAKAOAJ)

Keywords

Sports data APIs
Sportsbook technology
Betting trading services
Live betting streaming
Sportsbook advertising

Where Betgenius is headquartered

Location

Headquarters

HQ city: London
HQ country: United Kingdom
HQ region: Europe

Markets served

Betgenius business model

Business model

GTM type: B2B
Offering type: Software
Cost components: Personnel, Technology or R&D, Operations, Marketing or Sales

Revenue model

Data & Odds API Subscriptions: Revenue from providing ultra-fast sports data and odds API feeds to sportsbook operators globally. Official content licensing for NFL, Premier League, FIBA, Serie A.
Genius Trading Services: Full managed trading solution sold as a service to sportsbooks for margin optimization and risk management.
BetVision & Streaming Solutions: Interactive live betting streaming solutions licensed to sportsbooks for in-play engagement.
BetBuilder/MultiBet Solutions: Betbuilder and same-game parlay technology solutions enabling custom betting experiences.
Media Buying & Advertising Solutions: Data-driven advertising and media buying solutions for sports audiences.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Betgenius product offering

Product offering

Core offering

Betgenius (operating as Genius Sports Bet) provides B2B sportsbook technology including ultra-fast Data & Odds APIs delivering official league content (NFL, Premier League, FIBA, Serie A), Genius Trading Services for managed risk and margin optimization, BetVision interactive live betting streams with integrated betslips, MultiBet betbuilder and same-game parlay solutions, plus Dynamic Creative Solutions and Media Buying platforms for player acquisition and retention.

Product overview

Betgenius (operating as Genius Sports Bet) offers a comprehensive sportsbook solutions platform with a portfolio of interconnected products. The core offerings include Data & Odds APIs providing ultra-fast feeds for major leagues, Genius Trading Services for managed risk and margin optimization, and BetVision for interactive live betting with streaming. Additional products include MultiBet for betbuilder and same-game parlay capabilities, plus Dynamic Creative Solutions and Media Buying for player acquisition and marketing. The platform serves 300 sportsbook partners globally with 20 years of trading expertise and 500 expert traders.

Differentiator

Problem solved

Functional benefit

Products and services

Data & Odds APIs

Quantifiable outcome

300 sportsbook partners globally using their solutions
+1 more outcomes

Companies that use Betgenius

Customer profile

Named customers1 record

Segments3 records

Ideal customer profiles2 records

Betgenius technology and API

Technology

Technology focussed Yes

API detail

Has API: Yes
API docs
API detail

Core technology

AI maturity

App detail

Feature7 records

Betgenius partnerships and signals

Strategic signal

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Betgenius competitors and assessment

Company assessment

Direct peers

Kambi Group: Kambi provides turnkey sportsbook platform technology including trading, odds, and risk management services to sportsbook operators, and is explicitly cited alongside Betgenius in the same AI sports betting fraud detection market analysis. Both sell into tier-1 sportsbooks with overlapping managed-trading offerings.
Stats Perform (Opta): Stats Perform (owner of Opta) provides official sports data feeds and analytics to sportsbooks, media, and leagues. It competes with Betgenius' data and odds APIs in delivering premium statistical content to operators, particularly in soccer and US sports.
Pragmatic Solutions: Pragmatic Solutions provides a turnkey sportsbook and platform technology stack including player account management and trading feeds, competing with Betgenius in the B2B sportsbook technology layer targeting emerging and regulated market operators.
Sporting Solutions (part of FDJ): Sporting Solutions provides sportsbook trading services, pricing, and risk management technology to operators, now owned by FDJ. It directly competes with Betgenius' Genius Trading Services line in the managed-trading and pricing segment.
Sportradar: Sportradar is the most direct competitor to Betgenius, providing sports data, odds feeds, trading services, and content solutions to sportsbook operators globally. Both compete for official league data rights (e.g., NBA, NFL, FIFA) and sell similar B2B products into the same operator customer base.

Broad incumbents

Flutter Entertainment (sportsbook platform): Flutter Entertainment owns FanDuel, PokerStars, and other sportsbook brands and operates one of the largest proprietary sportsbook technology stacks globally. Its in-house capabilities represent both a large customer for Betgenius data and a long-term competitive threat via internalization.
Genius Sports (parent group): Genius Sports Group is Betgenius' parent operating entity, publicly listed on NYSE (GEN), offering sports data, technology, and media services across sportsbooks, leagues, and media buyers. It is the broader corporate vehicle housing Betgenius' sportsbook solutions business alongside data capture, media, and league partnerships.
Entain (sportsbook platform): Entain is a major sportsbook operator (Bet365, Ladbrokes, Coral) that increasingly builds proprietary sportsbook technology and data capabilities. While primarily an operator, its in-house trading and risk capabilities compete with outsourced B2B providers like Betgenius for internal sourcing decisions.

Others

Catena Media: Catena Media is a B2B performance marketing and media company serving sportsbook and casino operators. It is comparable to Betgenius' Media Buying and Dynamic Creative Solutions lines, focusing on customer acquisition for the same operator base.

Emerging players

Simplebet: Simplebet provides in-play and micro-betting technology infrastructure to sportsbooks, offering a content and pricing layer for next-generation betting products. It overlaps with Betgenius' BetVision and MultiBet in-play betbuilder and live betting capabilities.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

Betgenius financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Betgenius leadership team

Management profile

Number of profiles

Betgenius funding detail

Funding detail

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Betgenius M&A and investment

M&A and investment

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Betgenius

What does Betgenius do?

Is Betgenius a public or private company?

Betgenius is a private company. It is classified as venture growth investor backed and is currently operating.

When was Betgenius founded?

Betgenius was founded in 2004. It employs 251 to 500 people.

Where is Betgenius based?

Betgenius is headquartered in London, United Kingdom, in the Europe region.

How does Betgenius make money?

Five revenue lines are on record. Data & Odds API Subscriptions are the primary driver. The others are genius Trading Services, betVision & Streaming Solutions, betBuilder/MultiBet Solutions and media Buying & Advertising Solutions.

Who are Betgenius's main competitors?

Direct peers on record are Kambi Group, Stats Perform (Opta), Pragmatic Solutions, Sporting Solutions (part of FDJ) and Sportradar. Broad incumbents are Flutter Entertainment (sportsbook platform), Genius Sports (parent group) and Entain (sportsbook platform). Catena Media is listed as an others. Simplebet is listed as an emerging player.

Does Betgenius have an API?

Yes. Ultra-fast sports data and odds APIs providing real-time feeds for major leagues including NFL, Premier League, FIBA, and Serie A. Features include official betting content, odds feeds, and betbuilder functionality. Enables market uptime, odds accuracy, and in-play betting experiences. Developer documentation is at www.geniussports.com/engage/official-sports-data-api.

What industry is Betgenius in?

Betgenius's product category is Sportsbook Technology Solutions. Its primary akta.pro industry code is MPAEAKAB, Sportsbook Trading, Odds & Feed Providers, with a secondary code of MPAEACAD, Odds, Trading & Risk Management Services. Its NAICS code is 7132.