Ouruse

What Ouruse does

Ouruse is a privately held, founder-led creative studio founded in 2009 and headquartered in New York City, with a small team (1-10 employees). The firm delivers strategic, branding, creative, and digital/ecommerce services to independent and international brands, NGOs, and mission-driven foundations across fashion, beauty, lifestyle, and luxury wine and spirits. The service offering is integrated rather than modular: engagements span from brand strategy and visual identity through creative direction, editorial, packaging, campaigns, and digital/ecommerce build-out on platforms including Shopify, WordPress, Ghost, and custom technology. The studio is led by founder and creative director Natalie Gehrels, and there is no evidence of institutional ownership, outside funding, or formal leadership beyond the founder.

The business model is professional services on a project-based, quote-based engagement structure. Revenue is generated through brand identity projects, full 360-degree brand refreshes, multimedia campaigns, and ecommerce implementations delivered directly to clients. Customer concentration sits with a mix of enterprise clients (Nike, Calvin Klein, Tory Burch, Swarovski, La Mer, COTY, PVH Corp., Louis Roederer, Remy Cointreau) and smaller/mid-market brands (Botkier, Hiyu, Modernlink, JAG Models, Dreamery, Clementine). Go-to-market is sales-led and relationship-driven: the portfolio website, Instagram presence, and case studies drive inbound inquiries, and engagements are initiated via a contact form/email channel. The studio claims global service delivery despite a single New York office and no disclosed international subsidiaries.

The studio's technology footprint is conventional for a creative agency of its size — third-party CMS and ecommerce platforms plus custom development — with no disclosed proprietary platform, no API/SDK offering, and no AI/ML capabilities. Operating status is active, with current project case studies published on the company website. The legal entity is Ouruse Creative Inc., domiciled in New York, USA.

Name

Ouruse

Legal name

Ouruse Creative Inc.

Website

https://studio-ouruse.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

1–10 employees

Short description

Ouruse is a New York-based, founder-led creative studio founded in 2009 that delivers strategy, branding, creative direction, and digital/ecommerce services to fashion, beauty, lifestyle, luxury, and mission-driven clients. The firm operates on a project-based professional services model.

Ownership category

akta.pro rank

Product category

Creative Services & Brand Strategy

NAICS

Advertising Agencies (541810), Graphic Design Services (541430), Advertising, Public Relations, and Related Services (5418)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Creative Concepting & Campaign Development (BPAFAEAD)

Keywords

• Brand strategy services
• Visual identity design
• Creative direction agency
• Digital ecommerce development
• Multimedia content production

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Creative Services: Project-based creative and branding services including strategy, branding, creative direction, digital design, and ecommerce development. Works on client engagements ranging from brand identity to full 360-degree brand refreshes.

Go-to-market motion2 records

Distribution channels2 records

Marketing channels4 records

Core offering

Ouruse is a full-service creative studio that delivers multidisciplinary branding, creative, and digital services for fashion, beauty, lifestyle, luxury, and mission-driven clients. Its work spans brand strategy, visual identity, creative direction, editorial and multimedia content, and ecommerce and digital experience development. Engagements are project-based, covering everything from foundational branding for startups to 360-degree brand refreshes and global campaigns for enterprise clients.

Product overview

Ouruse is a full-service creative studio founded in 2009 that provides strategic creativity for culture, communications, and commerce. The company operates as a single unified service offering rather than a platform-plus-modules architecture, delivering an integrated multidisciplinary ecosystem spanning Strategy, Branding, Creative, and Digital & Ecommerce services. These core service pillars work together to develop holistic solutions for independent and international brands, NGOs, and mission-driven foundations. Strategy Services include brand positioning, research, ideation workshops, customer journey mapping, and audience segmentation. Branding Services cover visual identity, tone of voice, brand books and guidelines, and packaging. Creative Services encompass art direction, design, editorial direction, copywriting, brand campaigns, book design, magazines and lookbooks, events, exhibitions, and multimedia production. Digital & Ecommerce Services provide design and development, ecommerce solutions, advertising, UX/UI design, custom apps, and technology development including Shopify, WordPress, Ghost and custom platforms.

Differentiator

Problem solved

Functional benefit

Products and services

• Strategy Services
• Branding Services
• Creative Services
• Digital & Ecommerce Services

Quantifiable outcome

• 360-degree brand refreshes delivered to modeling agencies, bakeries, wine farms, and fashion brands
• +1 more outcomes

Named customers17 records

Segments3 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators2 records

Recent moves4 records

Expansion highlights4 records

Direct peers

• Pentagram: Largest independent design firm with a partnership model; offers branding, strategy, digital, and editorial services to similar fashion, luxury, and cultural clients. Closely comparable business model and craft-led positioning to Ouruse.
• COLLINS: Independent creative agency offering brand strategy, identity, and digital experience work; serves overlapping fashion, lifestyle, and cultural-brand clients with a similar multidisciplinary studio model.
• Manual: Boutique creative studio providing brand strategy, design, and digital services to fashion, beauty, and lifestyle brands; comparable size, founder-led positioning, and client mix to Ouruse.
• Gin Lane (now LSHD Group): Design and branding studio with deep experience in direct-to-consumer fashion, beauty, and lifestyle brands; delivers identity, digital, and ecommerce work similar to Ouruse's offering.
• Mucca: Independent design and branding studio working with fashion, luxury, and cultural clients on visual identity and editorial projects; comparable boutique scale and craft orientation.
• Bureau Borsche: Munich-based independent design practice serving luxury, fashion, and cultural clients on identity, editorial, and exhibition work; mirrors Ouruse's fashion/luxury orientation and editorial depth.
• Civilization: Independent creative studio delivering branding, digital, and content work for cultural, fashion, and lifestyle brands; overlapping service mix and boutique studio model.
• Ueno: Independent creative agency offering branding, design, and digital product work to tech-forward and consumer brands; comparable size and multidisciplinary studio model.

Broad incumbents

• Wieden+Kennedy: Large independent creative agency with deep fashion and brand work (Nike, Levi Strauss); provides brand strategy, campaign creative, and digital at scale that competes with Ouruse for the same enterprise briefs.
• R/GA: Global digital and brand experience agency serving fashion, beauty, and luxury clients (Nike, LVMH); overlaps with Ouruse's digital/ecommerce and brand strategy services but operates at far greater scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/ouruse
• Facebookfacebook.com/ouruse
• LinkedInlinkedin.com/company/ouruse

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ouruse