Imagine If Insights & Strategy

What Imagine If Insights & Strategy does

Imagine If Insights & Strategy is a privately held, founder-owned boutique market research and strategy consultancy headquartered in Glendale, California, founded in 2014 by Susan Petoyan. The firm serves clients across a broad set of consumer-facing verticals including entertainment, CPG, food and beverage, QSR, technology, retail, automotive, vitamins and supplements, health and wellness, travel, and beauty. The company operates with a small team of approximately 12 specialists and has no disclosed external funding.

The firm's core offerings are organized into four service lines: Research & Insights, Strategy Services, People Services, and Impact Solutions. Its service delivery is built on a portfolio of proprietary methodologies, including the Hackathon approach, Insights Labs, the Brand Equity Model, Consumer Co-Creation, Predictive Modeling, and the Humanistic Research Triangle framework anchored in CARE principles. The firm is COPPA and CCPA compliant, indicating a structured approach to consumer data handling. A podcast titled 'All About Impact' functions as a thought leadership channel.

The business model is a direct, sales-led consulting engagement model with project-based pricing. Go-to-market is US-only, with no disclosed international footprint, channel partnerships, or M&A activity. Revenue is generated entirely from professional services fees, with no subscription, licensing, or platform revenue component disclosed.

Name

Imagine If Insights & Strategy

Legal name

Imagine If Insights & Strategy, Inc.

Website

https://imagineifinsights.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

1–10 employees

Short description

Imagine If Insights & Strategy is a founder-owned, Glendale, CA-based boutique market research and strategy consultancy serving entertainment, CPG, QSR, tech, retail, and consumer brand clients through proprietary qualitative and quantitative methodologies delivered via direct consulting engagements.

Ownership category

akta.pro rank

Product category

Market Research & Strategy Consulting

NAICS

Marketing Research and Public Opinion Polling (541910), Marketing Consulting Services (541613), Management Consulting Services (54161), Other Management Consulting Services (541618), Administrative Management and General Management Consulting Services (541611)

SIC

Services-Engineering, Accounting, Research, Management (8700), Services-Management Consulting Services (8742)

akta.pro primary industry

Market Research & Consumer Insights (BPAHALAA)

akta.pro secondary industries

Industry & Sector Research (Syndicated/Custom) (BPAHALAE), Brand Strategy & Positioning (BPAFAEAA), Strategy & Corporate Development Consulting (BPAHACAA), Corporate Strategy Advisory (BPAHADAA)

Keywords

• Market research services
• Consumer insights consulting
• Brand strategy consulting
• Qualitative research
• Quantitative research

Headquarters

HQ city

Glendale

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Research & Insights Services: Custom qualitative research including non-traditional qual, hackathons, consumer journeys, behavioral data analytics, advanced analytics and predictive models. Also includes quantitative research services and Insights Labs consumer communities.
2. Strategy Services: Strategy development, cross-functional socialization, team alignment and roadmap building, change readiness assessment, and change planning and activation. Full business strategy and tactical roadmap development.
3. People Services: PASSPORT personal brand development, Virtual Success Suite, organizational influence development, storytelling for data professionals, public speaking coaching for data professionals.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels10 records

Core offering

Imagine If Insights & Strategy is a boutique market research and strategy consultancy that designs custom qualitative and quantitative research, advanced analytics, and brand/strategy consulting engagements for business clients. Offerings span four pillars: People Services (personal branding and professional development), Research & Insights (consumer research, hackathons, insights labs, predictive models), Strategy Services (strategy development and change management), and Impact Solutions (brand strategy, segmentation, customer engagement).

Product overview

Imagine If Insights & Strategy is a market research and strategy consultancy offering a comprehensive suite of services organized into four main pillars: People Services (personal branding and professional development), Research & Insights (qualitative and quantitative market research methodologies), Strategy Services (organizational change and strategy development), and Impact Solutions (brand strategy and customer engagement). The company combines traditional research approaches with non-traditional methodologies including Hackathons, Insights Labs (consumer co-creation communities), and Predictive Models. The portfolio includes specialized offerings like the Brand Equity Model, PASSPORT personal branding toolkit, and Virtual Success Suite, all designed to help clients translate data into actionable business impact.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• Hackathon produced 80+ tactical steps and comprehensive strategy in one day that would have taken months without the methodology
• +3 more outcomes

Named customers14 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Scale indicators2 records

Recent moves5 records

Expansion highlights3 records

Broad incumbents

• Ipsos: Ipsos is a global market research and consulting firm spanning qualitative, quantitative, behavioral data, predictive analytics and brand strategy. Overlaps with Imagine If across most service lines but at vastly greater scale and with proprietary panels and syndicated products.
• Kantar: Kantar is the world's largest insights and consultancy firm offering brand equity tracking, segmentation, advanced analytics and strategy. While much larger and broader in scope, it directly competes for the same enterprise brand strategy and consumer research engagements.
• Mintel: Mintel is a global market research firm specializing in consumer packaged goods, beauty, food & beverage and retail insights with both syndicated and custom offerings. A scaled incumbent competing for the same CPG/consumer brand engagements.
• Prophet: Prophet is a brand and marketing strategy consultancy that incorporates consumer research, segmentation and analytics into brand strategy and transformation work — competing for the same enterprise brand and change-management engagements, particularly with CPG and entertainment clients.

Direct peers

• Material: Material is a global insights, strategy and design consultancy that blends qualitative research, brand strategy, and experience design for enterprise clients (CPG, tech, retail). Highly comparable to Imagine If Insights' research-plus-strategy-plus-impact positioning at significantly greater scale.
• Hall & Partners: Hall & Partners is a research-led brand tracking and strategy consultancy serving enterprise brands across categories. Comparable to Imagine If in combining rigorous brand equity / segmentation work with strategic recommendations and creative activation.
• Savanta: Savanta is a research and insights agency offering qualitative, quantitative, and advanced analytics with brand strategy and segmentation capabilities. Directly comparable service mix to Imagine If Insights' research + strategy + advanced analytics stack.
• LRW Group (Kelton): LRW Group is a research-driven brand strategy consultancy with deep qualitative, quantitative and analytics capabilities across entertainment, CPG and consumer brands — a direct competitor for the same enterprise client profile Imagine If serves.

Emerging players

• Sequent Partners: Sequent Partners is a brand strategy and consumer insights consultancy combining research with strategic planning and organizational change. Closely aligned with Imagine If's Strategy Services and Change Planning/Activation offerings.
• Sparkler Insights: Sparkler Insights is a boutique insights consultancy combining qual, quant and analytics with strategy and activation — closely matching Imagine If's 'research plus impact' niche positioning at a similar boutique scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/ImagineInsights
• Facebookfacebook.com/imagineifinsights
• LinkedInlinkedin.com/company/imagine-if
• Instagraminstagram.com/imagineifinsights

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Imagine If Insights & Strategy