CCM Hockey

What CCM Hockey does

CCM Hockey, operated by Sport Maska Inc. and headquartered in Saint-Laurent (Montreal), Quebec, designs, manufactures, and distributes hockey equipment across skates, sticks, helmets, protective gear, goalie equipment, and apparel. Founded in 1899 and operating in 40+ countries, the company runs a multi-tiered product portfolio spanning the premium Vizion line, performance-focused JetSpeed and Tacks lines, entry-level NEXT, women's FTW (For Her) collection, and specialized goalie equipment under EFlex, Heaton, and Phenom brands. Its technical differentiation centers on the proprietary Step Steel blade family, including mirror-finish V-Steel and carbon-coated BlackSteel variants using world-sourced steel alloys with monitored quality control. The company has also expanded its skating portfolio through acquired brands Jackson Ultima (figure skating) and Atom.

The business model is primarily direct-to-consumer hardware sales through owned regional e-commerce platforms (North America and Europe), supplemented by a retail store locator channel and a franchise-based trade-in/resale partnership with Winmark Corporation / Play It Again Sports (300+ stores). Pricing follows a tiered unit-pricing structure spanning from entry-level gear (e.g., youth goalie sticks from ~$59) to premium products. Distribution reaches eight named European countries plus North America, with apparel, training wear, and team uniforms providing secondary revenue. Since a January 2025 acquisition by Altor Equity Partners (majority stake) alongside Northleaf Capital Partners, CCM has accelerated strategic activity, including the Barbie x CCM collection, the From the Crease goaltending app, a multi-year Montreal Canadiens Children's Foundation partnership, and a three-year extension of the Winmark partnership.

CCM serves five distinct customer segments: elite/professional hockey players, youth and junior players, women's hockey players, hockey goalies, and para ice hockey athletes (the latter via the official World Para Ice Hockey supplier agreement). Marketing relies on NHL-caliber athlete endorsements (notably Connor McDavid), professional women's athlete collaborations (Taylor Heise, Erin Ambrose), grassroots community programs, and customization tools (Skate and Goalie Customizers plus fit Selectors). The company's quantitative footprint includes 300,000+ equipment trade-ins facilitated since 2023, supply to 650+ underprivileged children in Quebec, and recognition as one of three major global players in the ice skating/hockey equipment market alongside Bauer Hockey and Zamboni Company.

Name

CCM Hockey

Legal name

Sport Maska Inc.

Website

https://ccmhockey.com

Company type

Private

Founded year

1899

Operating status

Operating

Headcount range

101–250 employees

Short description

CCM Hockey, operated by Sport Maska Inc. and headquartered near Montreal, designs, manufactures, and distributes ice hockey equipment and apparel, including skates, sticks, helmets, and protective gear, serving elite, youth, women's, goalie, and para-ice-hockey segments in 40+ countries through direct e-commerce and retail channels.

Ownership category

akta.pro rank

Product category

Hockey Equipment

NAICS

Sporting and Athletic Goods Manufacturing (33992), Sporting and Athletic Goods Manufacturing (339920), Sporting Goods Retailers (45911)

SIC

Sporting & Athletic Goods, Nec (3949)

akta.pro primary industry

Ice Hockey & Field Hockey Equipment Retail (CRAMAEAE)

akta.pro secondary industries

Team Sports Protective Gear & Sports Medicine Retail (CRAMAEAJ), Team Sports Equipment & Apparel Distribution (CRAOAJAA)

Keywords

• Hockey equipment
• Ice hockey gear
• Hockey sticks
• Hockey protective gear
• Goalie equipment

Headquarters

HQ city

Montréal

HQ country

Canada

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Hockey Equipment Sales: CCM Hockey generates primary revenue through direct sales of hockey equipment including skates, sticks, helmets, and protective gear through owned e-commerce platforms and retail channels.
2. Hockey Apparel Sales: Secondary revenue stream from branded apparel including training wear, outerwear, headwear, and team uniforms across men's, women's, and youth categories.
3. Resale/Trade-in Program: Partnership with Winmark Corporation and Play It Again Sports enables families to buy and sell pre-owned CCM gear through franchise network, supporting equipment lifecycle extension and circular economy model.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels5 records

Core offering

CCM Hockey designs, manufactures, and distributes ice hockey equipment and apparel, including skates, sticks, helmets, protective gear, goalie equipment, and clothing across multiple performance tiers. The company sells directly through owned regional e-commerce platforms in North America and Europe and through retail and franchise channels in over 40 countries. It also operates equipment trade-in and resale programs, customization tools, and women's and youth-specific product lines.

Product overview

CCM Hockey operates as a comprehensive hockey equipment and apparel company owned by Sport Maska Inc., offering a multi-tiered product portfolio spanning skates, sticks, protective gear, helmets, goalie equipment, and apparel. The core product lines include Vizion (premium/advanced), JetSpeed and Tacks (performance-focused), and NEXT (entry-level), with specialized women's line FTW and youth offerings. Goalie equipment is offered through EFLEX, CCM Phenom, Tacks, and Heaton collections. The company also provides customization tools including Goalie Customizer, Skate Customizer, and various selectors for fit guidance. CCM serves markets across North America and Europe through regional websites, operating in over 40 countries globally.

Differentiator

Problem solved

Functional benefit

Brands

• Vizion: Premium line of hockey equipment featuring next-generation gear for skates, sticks, and goalie equipment
• JetSpeed
• Tacks
• Ribcor
• EFlex
• NEXT
• FTW (For Her)
• JOFA
• Heaton
• Step Steel
• Jackson Ultima
• Atom

Quantifiable outcome

• Over 300,000 pieces of hockey gear kept in use through trade-in program
• +1 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Five partnerships are on record, tiered core and flagship.

• Winmark Corporation (The Resale Company)coreStrategic or Co-development Partner · 24 June 2026Winmark Corporation extended its strategic resale partnership with CCM Hockey for three additional years through 2029. The partnership, launched in 2023 through Play It Again Sports locations, has facilitated more than 300,000 hockey equipment trade-ins, enabling families to buy and sell CCM gear at reduced prices while supporting sustainability in hockey communities across North America. The extension aims to enhance affordability and circularity.
• Mattel (Barbie)flagshipStrategic or Co-development Partner · 10 March 2026CCM Hockey and Mattel Inc. launched the Barbie x CCM Collection, a first-of-its-kind line of hockey gear and apparel designed to promote inclusivity and encourage more girls to participate in the sport. The collection includes JetSpeed FTW Pro sticks and apparel, with a second product drop planned for August during Back to Hockey season. The partnership aims to reshape hockey's traditional image by combining CCM's performance equipment with Barbie's iconic aesthetic and branding.
• From the Crease (FTC)coreStrategic or Co-development Partner · 8 January 2026From the Crease announced the launch of its global goaltending educational app in February 2026, developed in strategic partnership with CCM Hockey and InGoal Magazine. The app features a structured eight-module curriculum with 48 lessons covering technical, tactical, mental, and physical development, along with analytics tools including the TRENDkeeper™ engine. Early registration is open with founder-level discounts and priority access incentives.
• Montreal Canadiens Children's FoundationcoreGTM or Marketing Partner · 9 December 2025CCM Hockey announced a multi-year partnership with the Montreal Canadiens organization and the Montreal Canadiens Children's Foundation to promote hockey accessibility and youth engagement in Quebec. CCM will supply helmets and skates to over 650 underprivileged children in Quebec and donate equipment to community rink projects, aligning with its goal to grow hockey at the grassroots level.
• World Para Ice HockeycoreGTM or Marketing Partner · 27 November 2025World Para Ice Hockey announced a partnership with CCM Hockey as its official equipment supplier for 2026, marking its first global supplier agreement and a milestone in the sport's development. CCM will provide uniforms and equipment for major events in 2026, including the Milano-Cortina Paralympic Winter Games and World Championships.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Bauer Hockey: Bauer Hockey is CCM's primary direct competitor in ice hockey skates, sticks, helmets, and protective gear, sharing the same product categories, retail channels, and athlete endorsement model. The two companies effectively form a duopoly in the global ice hockey equipment market.
• Warrior Hockey: Warrior Hockey manufactures hockey sticks, gloves, and protective equipment competing directly with CCM's stick and protective lines. It is a meaningful secondary competitor at the elite and competitive player tiers, particularly in North America.
• TRUE Hockey: TRUE Hockey designs and manufactures hockey skates, sticks, and protective equipment, directly competing with CCM across the same core categories. It is an emerging challenger brand that has gained traction in the elite skate segment in recent years.
• Sher-Wood Hockey: Sher-Wood Hockey produces hockey sticks and protective equipment, historically competing with CCM in the stick and glove categories. It is a long-standing direct peer with comparable product offerings and North American retail distribution.
• Winnwell: Winnwell manufactures and distributes hockey equipment and accessories, competing with CCM's protective, apparel, and entry-level product lines. It is a value-oriented direct peer with broad presence in sporting goods retailers across North America.
• Graf Skates: Graf manufactures high-end ice hockey and figure skating skates that compete directly with CCM's premium skate offerings, including the Vizion line. It is a focused European-based peer with comparable premium positioning and custom-fit capabilities.
• Vaughn Custom Sports: Vaughn specializes in goaltending equipment (pads, gloves, blockers) competing directly with CCM's EFLEX and Tacks goalie lines. It is a leading peer in the goalie equipment sub-category where CCM also has a meaningful product presence.
• Brian's Custom Goaltending: Brian's is a Canadian custom goalie equipment manufacturer competing with CCM in the goaltending segment. It is a direct peer in the goalie-only sub-category with custom-build capabilities similar to CCM's Goalie Customizer tool.

Broad incumbents

• Riddell: Riddell is a broader football and team sports protective equipment incumbent with overlap to CCM's helmet and protective gear categories. While not focused on hockey, its scale, sourcing, and athlete endorsement capabilities make it a relevant broader incumbent peer.
• Under Armour: Under Armour is a broad incumbent in athletic apparel and team sports equipment, with overlap to CCM's apparel and training product lines. Although it does not specialize in ice hockey, it competes for the same athlete endorsement dollars and consumer apparel spending.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/ccmhockey
• Xx.com/CCMHockey
• Facebookfacebook.com/CCMHockey
• LinkedInlinkedin.com/company/ccmhockey

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds2 records

Investors3 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A2 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CCM Hockey