Saxo Markets
Saxo Markets is the institutional division of Saxo Bank, a privately held Danish SIFI-designated bank offering multi-asset trading platforms with access to 71,000+ financial instruments for 1.5 million+ clients across 11 countries, generating revenue through transaction fees and spreads.
- Company typePrivate
- Founded1992
- HeadquartersShanghai, China
- Headcount1,001–5,000
- GTM typeB2B
- OfferingServices
What Saxo Markets does
Saxo Markets is the institutional division of Saxo Bank Group, a privately held Danish (EU) bank founded in 1992 and headquartered in Copenhagen, operating as a Systemically Important Financial Institution (SIFI) with an investment-grade credit rating from S&P. The firm serves over 1.5 million clients across 11 countries through a workforce of 1,001–5,000 employees representing more than 70 nationalities, with EUR 115 billion+ in client assets under administration.
The company's core product is a multi-platform trading and investment infrastructure providing access to over 71,000 financial instruments spanning equities, bonds, commodities, forex, and derivatives. The platform architecture is self-described as "industry-leading" and supports both self-directed digital access for individual traders and institutional-grade services, targeting what Saxo characterizes as "serious investors and traders" who require regulated, comprehensive multi-asset market access. Distribution is multi-channel, combining digital self-service platforms with relationship-based sales, including a dedicated institutional sales buildout in Asia Pacific under Head of Institutional Business, APAC (Aditya Laroia) and global sales strategy execution under EVP Jennifer Hansen.
Saxo generates revenue primarily through transaction-based fees — including trading commissions, spreads on multi-asset execution, account management charges, and likely margin/financing income on leveraged positions. Pricing tiers and specific fee structures are not publicly disclosed. The GTM motion is sales-led with a horizontal segmentation approach targeting the serious individual investor/trader persona as the primary segment. The company emphasizes Scandinavian-heritage values of trust, fairness, and security, alongside its regulatory credibility as core differentiators.
Saxo Markets firmographics
Firmographics- Name
- Saxo Markets
- Legal name
- Saxo Bank
- Website
- https://cn.saxobank.com
- Company type
- Private
- Founded year
- 1992
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- Saxo Markets is the institutional division of Saxo Bank, a privately held Danish SIFI-designated bank offering multi-asset trading platforms with access to 71,000+ financial instruments for 1.5 million+ clients across 11 countries, generating revenue through transaction fees and spreads.
- Ownership category
- akta.pro rank
Saxo Markets industry classification
Industry- Product category
- Multi-Asset Online Brokerage
- NAICS
- Securities and Commodity Contracts Intermediation and Brokerage (5231), Securities, Commodity Contracts, and Other Financial Investments and Related Activities (523)
- SIC
- Security Brokers, Dealers & Flotation Companies (6211), Finance Services (6199)
- akta.pro primary industry
- Multi-Asset / Cross-Asset Brokerage (FSAEACAM)
- akta.pro secondary industry
- Institutional Brokerage & Agency Execution (FSAEACAC)
Keywords
Where Saxo Markets is headquartered
LocationHeadquarters
- HQ city
- Shanghai
- HQ country
- China
- HQ region
- Asia
Offices1 record
Markets served
Saxo Markets business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure, Supply Chain
Revenue model
- Trading and Investment Services: Saxo Bank generates revenue primarily through trading fees, spreads, and commissions on the 71,000+ financial instruments available on its platforms. As a full-service investment bank, revenue is derived from transaction-based fees, account management services, and potentially margin/financing services for leveraged positions.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels1 record
Saxo Markets product offering
Product offeringCore offering
Saxo Markets, the Institutional Division of Saxo Bank Group, operates multi-asset trading platforms providing clients access to 71,000+ financial instruments including stocks, bonds, commodities, forex, and derivatives. The division serves 1.5 million+ clients globally with EUR 115 billion+ in client assets under administration and earns revenue through transaction fees, spreads, and commissions on trading and investment activity.
Product overview
Saxo Bank is an international, award-winning investment firm that provides regulated access to financial instruments through its industry-leading platforms. The company offers clients access to over 71,000 financial instruments on its trading and investment platforms, serving investors and traders who are serious about investing.
Differentiator
Problem solved
Functional benefit
Products and services
- Saxo Multi-Asset Trading Platform Proprietary multi-asset trading platform providing access to 71,000+ financial instruments across equities, bonds, commodities, forex, and derivatives. Used by institutional clients globally for execution, position management, and multi-asset workflow consolidation.
Companies that use Saxo Markets
Customer profileSegments1 record
Ideal customer profiles1 record
Saxo Markets technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Saxo Markets partnerships and signals
Strategic signalScale indicators5 records
Recent moves6 records
Expansion highlights4 records
Saxo Markets competitors and assessment
Company assessmentDirect peers
- OANDA: OANDA is a global multi-asset broker specializing in FX, CFDs, indices, commodities, and bonds. It overlaps with Saxo in serving multi-jurisdiction retail and professional clients with regulated, multi-platform trading access.
- Interactive Brokers: Interactive Brokers is a global multi-asset broker offering access to stocks, options, futures, forex, bonds, and funds across 150+ markets. It is the closest comparable to Saxo on breadth of instruments, multi-jurisdiction licensing, and serving both retail and institutional clients.
- Swissquote: Swissquote is a Swiss-listed bank-broker offering multi-asset trading, FX, custody, and lending to retail and institutional clients. It is a tight comparable on the regulated bank + multi-asset broker combination that defines Saxo's positioning.
- Plus500: Plus500 is a global CFD-focused multi-asset broker offering shares, forex, indices, commodities, and options. It competes with Saxo on multi-asset CFD and retail trading with a strong technology-platform-led GTM.
- CMC Markets: CMC Markets is a global CFD and multi-asset broker serving retail and institutional clients with forex, indices, shares, commodities, and treasuries. Its product breadth and CFD-led revenue model closely mirror Saxo's transaction-fee economics.
- eToro: eToro is a multi-asset retail trading and investing platform offering stocks, ETFs, crypto, and CFDs with a social-trading overlay. It competes with Saxo for retail self-directed investors seeking broad instrument access on a single platform.
- Robinhood: Robinhood is a US-headquartered retail trading platform offering stocks, options, ETFs, and crypto. While narrower in asset class coverage, it competes with Saxo for the same serious self-directed retail investor persona globally.
- IG Group: IG Group is a UK-listed multi-asset broker offering CFDs, spread betting, share trading, and ISA/sipp accounts across global markets. It competes directly with Saxo in multi-asset online trading for retail and professional investors.
- DEGIRO: DEGIRO is a European low-cost multi-asset broker offering stocks, ETFs, bonds, options, futures, and funds across global markets. It targets the same European retail and active-trader segment as Saxo with a lower-fee positioning.
Broad incumbents
- Charles Schwab: Charles Schwab is a large US incumbent brokerage and wealth manager offering trading, banking, and advisory across multiple asset classes. It is a broad incumbent reference point for Saxo's regulated multi-asset, multi-segment platform play, though at substantially greater scale.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights5 records
Customer concentration
Saxo Markets social profiles
Digital presenceSaxo Markets financial estimates
Financial estimateRevenue estimate
Valuation estimate
Saxo Markets leadership team
Management profileNumber of profiles
Profiles2 records
Saxo Markets funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Saxo Markets M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Saxo Markets
What does Saxo Markets do?
Saxo Markets, the Institutional Division of Saxo Bank Group, operates multi-asset trading platforms providing clients access to 71,000+ financial instruments including stocks, bonds, commodities, forex, and derivatives. The division serves 1.5 million+ clients globally with EUR 115 billion+ in client assets under administration and earns revenue through transaction fees, spreads, and commissions on trading and investment activity.
Is Saxo Markets a public or private company?
Saxo Markets is a private company. It is classified as unknown and is currently operating.
When was Saxo Markets founded?
Saxo Markets was founded in 1992. It employs 1,001 to 5,000 people.
Where is Saxo Markets based?
Saxo Markets is headquartered in Shanghai, China, in the Asia region.
How does Saxo Markets make money?
One revenue line is on record: trading and Investment Services.
Who are Saxo Markets's main competitors?
Direct peers on record are OANDA, Interactive Brokers, Swissquote, Plus500, CMC Markets, eToro, Robinhood, IG Group and DEGIRO. Charles Schwab is listed as a broad incumbent.
Does Saxo Markets have an API?
No public API is recorded for Saxo Markets.
What industry is Saxo Markets in?
Saxo Markets's product category is Multi-Asset Online Brokerage. Its primary akta.pro industry code is FSAEACAM, Multi-Asset / Cross-Asset Brokerage, with a secondary code of FSAEACAC, Institutional Brokerage & Agency Execution. Its NAICS code is 5231 and its SIC code is 6211.