First Choice Business Brokers

What First Choice Business Brokers does

First Choice Business Brokers (FCBB) is a US business brokerage firm founded in 1994 and headquartered in Las Vegas, Nevada. The company operates through a national franchise network of 119+ independently owned offices staffed by 278 business brokers, providing brokerage services for the sale of Main Street and lower middle market businesses. Its core product suite spans confidential business listings, proprietary Market Price Analysis (MPA) valuations, buyer representation through a structured 12-step process, seller representation through a 10-step process, and M&A advisory for businesses with revenue up to $35 million. Supporting services include E-2 visa immigration pathways, SBA and ROBS financing referrals, and an exclusive partnership with Reins for phantom equity and key employee retention.

Revenue is generated almost entirely through transaction-based commissions on successful business sales, with FCBB corporate likely capturing franchise fees, royalties, and platform fees from the network rather than direct commissions. Go-to-market combines franchise-driven field sales (each office operates locally under the national brand), inside sales through a national call center and website lead intake, and event/marketing-driven franchise recruitment anchored on the 'Boomer Exit Wave' narrative — the thesis that over 12 million US businesses with more than $10 trillion in assets will change hands as Baby Boomer owners retire without succession plans. The company has listed and managed over $15 billion in businesses and closed over $8.5 billion in transactions cumulatively, and it holds multiple Entrepreneur Franchise 500 awards.

Underlying technology is a web-based listing platform with CRM-driven buyer-seller matching and the proprietary MPA valuation methodology — there is no disclosed AI, API, or SDK layer. The company is privately held, has been operating for 30+ years, and maintains memberships in the International Franchise Association, Canadian Franchise Association, and International Business Brokers Association.

Name

First Choice Business Brokers

Legal name

First Choice Business Brokers

Website

https://fcbb.com

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

251–500 employees

Ownership category

akta.pro rank

Product category

Business Brokerage Services

akta.pro primary industry

Lower Middle-Market Business Brokerage (FSAEAIAB)

akta.pro secondary industry

Sell-Side Business Brokerage (FSAEAIAC)

Keywords

• Business brokerage services
• Mergers and acquisitions
• Business valuation
• Middle market advisory
• Franchise opportunities

Headquarters

HQ city

Las Vegas

HQ country

United States

HQ region

North America

Offices35 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure

Revenue model

1. Business Brokerage Commission: FCBB brokers earn commissions on successful business sale transactions. The commission is typically paid by the seller (though buyer representation fees may also apply). Fees are success-based — contingent on closing. The company leverages a national franchise network where each independently owned office collects commissions on transactions they facilitate.

Pricing tiers

Go-to-market motion3 records

Distribution channels1 record

Marketing channels6 records

Core offering

First Choice Business Brokers provides confidential business sales brokerage and mergers & acquisitions advisory for Main Street and lower middle-market businesses. Services span business valuation using a proprietary Market Price Analysis (MPA) methodology, confidential listing, buyer representation with NDA-protected access to financials, 12-step buyer and 10-step seller processes, custom business search, transaction coordination through closing, and integrated immigration (E-2 visa) and SBA/ROBS financing pathways.

Product overview

First Choice Business Brokers operates as a business brokerage and M&A firm offering a comprehensive suite of services for buying and selling businesses. The core offering consists of Business Sales & Brokerage Services, Business Valuation/Market Price Analysis, Buyer Representation, Custom Business Search, Transactional Guidance, and Merger & Acquisition Services for lower middle market businesses. Supporting services include E-2 Visa Immigration assistance for foreign buyers, Financing Options including SBA loans and ROBS retirement fund rollovers, and the Reins Key Employee Retention partnership for phantom equity plans. The company also offers Franchise Opportunities for professionals to join as business broker franchisees. The platform specializes in Main Street and Middle Market businesses, connecting qualified buyers and sellers through a national network of 119+ office locations and 278 business brokers.

Differentiator

Problem solved

Functional benefit

Products and services

• Business Sales & Brokerage Services Core brokerage service connecting qualified buyers and sellers for business transactions, providing confidential listing services, buyer representation, and seller representation across Main Street and Middle Market businesses via FCBB's franchise network.
• Business Valuation / Market Price Analysis Expert valuation services using FCBB's proprietary Market Price Analysis (MPA) methodology that considers discretionary income and expenses, financial history, future projections, and industry comparisons to determine competitive asking prices for sellers.
• Buyer Representation & Business Search Comprehensive services guiding buyers through the business purchasing process via a structured 12-step process, including custom searches, buyer representation, and confidentiality protection through NDA agreements.
• Custom Business Search Proactive search service matching buyers with businesses meeting specific attributes including strategic value, desired net income, industry familiarity, and geographical location preferences.
• Transactional Guidance Navigation services through the business transition process including timing of meetings, due diligence coordination, landlord approval, bank approval, and coordination with escrow agents and closing attorneys.
• Merger & Acquisition Services Specialized M&A advisory services for lower middle market businesses with revenue up to $35M, including strategic advisory, valuation services, market entry/exit strategies, and deal structuring through a structured 8-step process.
• E-2 Visa Immigration Services Immigration pathway through business ownership enabling foreign nationals to enter the US by purchasing an existing US business and applying for an E-2 visa, with connections to FCBB's partner immigration attorneys.
• Financing Options Access to SBA lenders, conventional loans, unsecured signature loans, and ROBS (Rollover for Business Startups) program enabling use of retirement funds for business acquisition without tax penalties.
• Franchise Opportunities Executive-level franchise model for experienced professionals to become business brokers, offering a low-overhead service-based structure with training, systems, and national brand support through the FCBB franchise network.
• Reins Key Employee Retention Exclusive partnership offering phantom stock and profit sharing plans through Reins to help businesses retain key employees during ownership transitions, using proprietary MARE (Modern Agreement for Rewards & Equity) plans.

Quantifiable outcome

• Over $15 billion in businesses listed and managed since 1994
• +3 more outcomes

Named customers5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Three partnerships are on record, tiered core.

• ReinscoreStrategic or Co-development PartnerReins is an exclusive FCBB partner providing phantom stock and profit sharing plans for key employee retention. Reins serves both sellers (to maintain employee stability before and during a business sale) and buyers (to protect their acquisition investment post-close). FCBB refers its clients to Reins for employee equity and retention solutions, and Reins provides exclusive pricing to FCBB clients. The partnership is highlighted as a differentiator for FCBB's full-service offering.
• Jessica Weiss, Esq. (Weiss & Moy, PC)coreImplementation/ SI/ Consulting PartnerJessica Weiss is an immigration attorney with 20+ years of experience helping foreign buyers obtain E-2 visas and other business visas and green card categories through business purchase. She is FCBB's recommended immigration attorney partner with offices in Phoenix AZ, Boca Raton FL, and Las Vegas NV. FCBB refers its international buyer clients to her for immigration legal services.
• Allison-Claire Acker (Wolfsdorf Rosenthal)coreImplementation/ SI/ Consulting PartnerAllison-Claire Acker of Wolfsdorf Rosenthal is an immigration attorney recommended by FCBB for buyers seeking E-2 visas or other immigration pathways through business ownership. Wolfsdorf Rosenthal is a specialized business immigration law firm. FCBB refers international buyer clients to her practice.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Houlihan Lokey: Global investment bank with a significant middle market M&A practice. Touches FCBB's adjacency at the larger end of its lower middle market M&A offering and represents the kind of incumbent competitor that absorbs deal flow as transaction sizes scale up.
• Benchmark International: Global M&A advisory firm with a strong lower middle market practice, providing sell-side and buy-side advisory services. Comparable to FCBB's M&A extension but operates at a larger scale and broader geographic footprint as a non-franchise incumbent.

Direct peers

• Sunbelt Business Brokers: One of the largest business brokerage franchise networks in North America, directly comparable to FCBB in model, target market (Main Street and lower middle market), and franchise distribution. Operates a similar franchise-based intermediary model with national listing inventory.
• Morgan & Westfield: M&A advisory and business brokerage firm serving lower middle market and Main Street business owners, with a similar full-service process spanning valuation, marketing, negotiation, and closing. Directly comparable to FCBB on service scope and customer profile.
• Transworld Business Advisors: Business brokerage franchise specializing in the sale of businesses, franchise sales, and M&A advisory for the lower middle market. Closely comparable to FCBB's franchise model, Main Street / middle market focus, and structured advisory services.
• Murphy Business & Financial Corporation: Franchised business brokerage firm offering business sales, valuations, and merger & acquisition services for Main Street and middle market businesses. Directly comparable to FCBB on target customer, service mix, and franchise distribution model.
• Hedgestone Business Advisors: Business brokerage and M&A advisory firm for Main Street and lower middle market businesses, with a multi-region presence and structured selling process. Comparable to FCBB's target customer, deal size band, and transaction methodology.
• VR Business Brokers: Long-established business brokerage franchise network serving SMB business buyers and sellers across multiple US regions. Directly comparable to FCBB on franchise structure, target deal size, and intermediary-led Main Street transactions.

Emerging players

• BizBuySell: Largest online marketplace for buying and selling small businesses in the US. Not a franchise broker, but addresses the same Main Street business sale transaction with a lower-friction self-serve model, creating partial competitive overlap and potential disintermediation risk for FCBB.

Others

• International Business Brokers Association (IBBA): Industry association for business brokers of which FCBB is a member. Not a direct competitor, but the IBBA sets professional standards, certification, and market conventions that shape the competitive context in which FCBB operates.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/tr?id=1234456920591711&ev=PageView&noscript=1
• LinkedInlinkedin.com/company/first-choice-business-brokers

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about First Choice Business Brokers