What Tatte Bakery & Cafe does

Tatte Bakery & Cafe is a privately held bakery and cafe chain operating under Tatte Holdings, LLC, founded in 2007 by Tzurit Or in Boston. The company runs a multi-unit retail footprint across six states — Massachusetts, New York, New Jersey, Maryland, Virginia, and Washington DC — with locations spanning Brookline, Cambridge, Boston, Burlington, Garden City, Adams Morgan, City Center, Falls Church, Ridgewood, and an upcoming Manhattan cafe at 315C Park Avenue South (Gramercy) opening Summer 2026. Its menu centers on handcrafted laminated-dough Viennoiserie (croissants, kouign-amann, morning buns), Mediterranean and Israeli-inspired savory items (shakshuka, tahini Caesar, lamb kebabs), and three proprietary signature coffee blends (T1 Drip, T2 Drip, No. 4 Espresso) co-developed with Boston-based Gracenote Coffee.

The business operates a direct-to-consumer model across multiple channels: in-cafe counter service for dine-in and takeout, direct online ordering for pickup through the company website, third-party delivery via DoorDash and UberEats, catering for groups of 10+ at a $100 minimum served from four dedicated catering kitchens, special-order custom cakes and desserts with 48-hour lead time, and physical and digital gift cards. Pricing is unit-based by category, with pastries $0.90-$7.50, breakfast $10-$15, sandwiches and salads $13.50-$18, entrees up to $22, and coffee drinks $4.15-$7.25. The company employs 251-500 people, holds the registered TATTE trademark, and reports no external institutional funding in the source materials, with Ronald Shaich (founder of Panera Bread) listed as Board Chair and investor.

The executive team is unusually heavy with operators who scaled Panera Bread, including SVP/COO Jeff Wood (25 years at Panera), SVP/CIO Scott Davis (Panera alumni, joined September 2025), SVP/CDO Mark Berinato (Panera and CAVA digital), and SVP/Bakery & Supply Chain Gregg Godfrey (Panera 15 years). This bench, combined with continued multi-state geographic expansion and a proprietary product roadmap, signals an operator-led scaling phase rather than founder-only execution. The company's primary revenue mechanics remain in-cafe traffic, beverage attach, and growing catering and digital channels, with no disclosed revenue, funding, or M&A activity in the available data.

Name

Tatte Bakery & Cafe

Legal name

Tatte Holdings, LLC

Website

https://tattebakery.com

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

251–500 employees

Short description

Tatte Bakery & Cafe is a privately held multi-unit bakery and cafe chain founded in 2007, serving handcrafted pastries, Mediterranean-inspired savory fare, and proprietary coffee blends through cafes across six US states plus catering, online ordering, and third-party delivery.

Ownership category

akta.pro rank

Product category

Specialty Bakery & Café

NAICS

Retail Bakeries (311811), Snack and Nonalcoholic Beverage Bars (722515), Baked Goods Retailers (445291)

SIC

Retail-Eating & Drinking Places (5810), Bakery Products (2050)

akta.pro primary industry

Cafe-Bakeries (Bakery + Coffee/Foodservice) (THAFAFAG)

akta.pro secondary industries

Patisseries & Viennoiserie (French-Style) (THAFAFAB), Ethnic & Regional Bakeries (e.g., Middle Eastern, Asian, Latin) (THAFAFAJ)

Keywords

• Artisan bakery cafe
• Handcrafted viennoiserie
• Specialty coffee blends
• Mediterranean cafe menu
• Event catering services

Headquarters

HQ city

Cambridge

HQ country

United States

HQ region

North America

Offices11 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Retail Cafe Sales: In-cafe dining and takeout sales of pastries, baked goods, sandwiches, salads, bowls, and beverages. Customers order at counter and are served seated or with takeout.
2. Online Ordering: Direct website ordering for pickup at any cafe location, processed through the company's own ordering system.
3. Catering Services: Catering orders for groups of 10+ people with $100 minimum, available for pickup or delivery from dedicated catering kitchens in Cambridge, Boston, Burlington MA, and Washington DC.
4. Special Bakery Orders: Custom orders for cakes, tarts, desserts, and gift assortments prepared for pickup with 48-hour advance notice.
5. Gift Cards: Physical gift cards sold at all locations and digital gift cards available online for delivery via text or email.
6. Third-Party Delivery: Delivery orders processed through DoorDash and UberEats third-party platforms.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels4 records

Core offering

Tatte Bakery & Café operates a chain of retail bakeries and cafés selling handcrafted pastries and viennoiserie, a full breakfast/brunch/lunch menu with Levantine, Mediterranean, and European influences, and specialty coffee built on three proprietary blends (T1, T2, No. 4) developed with local roaster Gracenote Coffee. The company supplements in-cafe dining with online ordering for pickup, group catering services, custom special-orders, and gift cards, serving consumers across Massachusetts, New York, New Jersey, Maryland, Virginia, and Washington DC.

Product overview

Tatte Bakery & Café is a bakery and café chain founded by Tzurit Or in Boston in 2007. The company operates a portfolio of products centered around handcrafted pastries, Viennoiserie, and specialty coffee alongside an all-day savory menu featuring Levantine, Mediterranean, and European influences. The product portfolio includes three signature coffee blends (T1 Drip Blend, T2 Drip Blend, and No. 4 Espresso Blend) created in partnership with local roasters, a full menu of breakfast, brunch, and lunch items, specialty catering services, and custom bakery orders. The company serves customers across multiple café locations in Massachusetts, New York, New Jersey, Maryland, Virginia, and Washington DC.

Differentiator

Problem solved

Functional benefit

Products and services

• Tatte Bakery & Café retail experience Retail bakery and café chain offering handcrafted pastries, breads, breakfast, brunch, lunch dishes, and specialty coffee in Levantine, Mediterranean, and European-inspired styles; sold to walk-in customers across Massachusetts, New York, New Jersey, Maryland, Virginia, and Washington DC.
• All-Day Food Menu All-day savory menu including breakfast sandwiches, plates, tartines, quiches, soups, sandwiches, salads, grain bowls, shakshukas, and weekend brunch offerings with Israeli, Mediterranean, and European influences; for in-cafe dining, takeout, pickup, and delivery customers.
• Pastries & Viennoiserie Handcrafted daily pastries including croissants (plain, chocolate, almond, pistachio), kouign-amann, morning buns, danishes, muffins, scones, cakes, and seasonal desserts made from laminated yeast dough; sold across all café locations.
• T1 Drip Blend Coffee Signature drip coffee blend made with Ethiopian and Brazilian beans, featuring notes of chocolate mousse, toasted hazelnut, and confected blueberry; sold as brewed coffee in cafés.
• T2 Drip Blend Coffee Seasonal drip coffee blend featuring Ethiopian and Mexican beans with bright fruit, floral notes, and a chocolate foundation; sold as brewed coffee in cafés during its seasonal run.
• No. 4 Espresso Blend Coffee Signature espresso blend combining four Central and South American single-origin coffees with notes of black cherry, caramel, milk chocolate, and orange; designed for espresso but versatile for drip, pourover, or aeropress; served across all café locations.
• Catering Services Group catering offering savory dishes and sweets packaged for groups of 10 or more with a $100 minimum order; available for pickup or delivery from dedicated catering kitchens in Cambridge, Boston, Burlington MA, and Washington DC; targeted at businesses, event planners, and group gatherings.
• Special Bakery Orders Custom orders for cakes, tarts, desserts, and gift assortments prepared for pickup with 48-hour advance notice at all café locations; targeted at customers celebrating special occasions.
• Tatte Gift Cards Physical gift cards sold at all café locations and digital gift cards available online for delivery via text or email in variable denominations; redeemable across the food, beverage, and retail assortment.

Quantifiable outcome

• Pride Cake program in 7th year, supporting LGBTQ+ youth organizations including BAGLY, SMYAL, and The Ali Forney Center

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature3 records

Partnerships

One partnership is on record.

• Urban Edge PropertiesminorOthersUrban Edge Properties, a retail REIT, signed a lease agreement with Tatte Bakery & Cafe as a tenant at Bergen Town Center in Paramus, New Jersey. Tatte joins five other tenants including Elev8tion Fitness, Nail Art Spa, Pilates Addiction, Canton Rodeo, and Swarovski at the 1 million-square-foot retail property.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Levain Bakery: NYC-founded premium bakery-cafe known for handmade cookies, pastries, and coffee. Comparable on artisan craft positioning and urban premium customer base, especially relevant given Tatte's NYC expansion.
• Stumptown Coffee Roasters: Specialty coffee roaster with cafes serving coffee drinks alongside pastry and light food offerings. Comparable on signature coffee blend strategy and urban cafe experience.
• Paris Baguette: International bakery-cafe chain with hundreds of US locations offering pastries, Viennoiserie, cakes, sandwiches, and coffee. Directly comparable on bakery-cafe format and specialty coffee/bread offerings.
• Le Pain Quotidien: Bakery-cafe chain serving all-day breakfast, pastries, salads, and specialty coffee in a European-inspired format with dine-in and catering. Closest direct competitor to Tatte on positioning, menu, and target customer.
• La Colombe Coffee Roasters: Specialty coffee roaster with a growing cafe footprint offering coffee drinks, pastries, and light food. Comparable on coffee-led cafe format and expansion-driven growth strategy in Northeast/Mid-Atlantic markets.
• Blue Bottle Coffee: Premium specialty coffee operator with cafes offering single-origin coffee, light pastries, and viennoiserie. Competes with Tatte on coffee quality and cafe experience in shared urban markets.

Broad incumbents

• Panera Bread: Larger bakery-cafe incumbent operating thousands of US units with soups, sandwiches, salads, and bakery items. Chairman Ronald Shaich and several Tatte SVPs came from Panera, making it both a competitor and a strategic reference point.
• Pret A Manger: Established cafe chain serving sandwiches, salads, soups, pastries, and coffee with urban locations. Comparable on cafe format, breakfast/lunch daypart, and urban professional customer segment.

Emerging players

• CAVA: Mediterranean-inspired fast-casual chain that shares Tatte's Levantine/Mediterranean menu influences and digital-first operating DNA (Tatte's CDO came from CAVA). Compares on menu philosophy and digital scaling playbook.
• Dominique Ansel Bakery: Chef-owned premium bakery-cafe in NYC known for handcrafted Viennoiserie, signature pastries, and coffee. Comparable on premium artisanal positioning and Manhattan customer base Tatte is now entering.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/tattebakery

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tatte Bakery & Cafe