Air Canada Vacations

What Air Canada Vacations does

Air Canada Vacations is the Canadian tour operator arm of Air Canada, operated by Touram Limited Partnership (Quebec-registered limited partnership, holder of Quebec permit #702566 and TICO registration #R50013536 / 50013537), with offices in Montreal and Mississauga. The company sells bundled leisure travel — flight + hotel, all-inclusive resorts, guided tours, cruises, Disney vacations, groups, and special event trips — across 64 destinations and 620+ hotels, anchored on Air Canada's global flight network and the Aeroplan loyalty program. Pricing is transaction-based, with add-on revenue from CareFlex/CareFlex Plus travel protection ($99–$149/person), Allianz insurance, Uplift Flex Pay installments (14.99%–34.99% APR), Business Class upgrades, and select $50 deposits for early bookings.

The underlying technology is an online booking platform integrated with Air Canada's flight systems, Aeroplan, and a dedicated agent portal featuring the Sun Toolkit (product catalog), Group Quoting Tool, and ACV Options hold feature. The go-to-market is hybrid: a B2B2C channel of 4,200+ Canadian travel advisors (engaged through annual nationwide Product Launch Tours, TravelOnly's AI-powered Lead Hive, and an agent portal) complemented by DTC booking via vacations.aircanada.com and a phone sales operation. Customer segments span sun destination travelers, European vacation travelers, families, couples/luxury travelers, groups, and travel advisors themselves, with a stated segmentation approach of "hybrid."

Revenue is generated primarily through package transaction fees, supplemented by professional services revenue from Allianz insurance distribution, recurring-style fees on CareFlex protection plans, and incremental margin on Business Class upgrades and financing. The company's competitive position rests on Air Canada's distribution and brand, the Aeroplan 10M-member loyalty pool, scaled supplier partnerships (100+ at the 2025 launch including Hyatt, Iberostar, Sandals, Lopesan, Virgin Voyages, CroisiEurope, Avalon Waterways, Seabourn), and flexibility tools (ACV Options holds, CareFlex cancellations up to 24 hours pre-departure). Recent operational disruptions include the 2025 Air Canada labour strike, the 2026 Cuba suspension through November 1 due to aviation fuel shortages, and a $50 per-passenger fuel surcharge effective April 6, 2026.

Name

Air Canada Vacations

Legal name

Touram Limited Partnership

Website

https://vacations.aircanada.com

Company type

Private

Founded year

1975

Operating status

Operating

Headcount range

251–500 employees

Short description

Air Canada Vacations is a Canadian tour operator (Touram Limited Partnership) selling bundled flight-plus-hotel leisure packages, cruises, tours, and groups across 64 destinations via Air Canada's network, Aeroplan loyalty, a 4,200+ travel-advisor channel, and direct-to-consumer booking.

Ownership category

akta.pro rank

Product category

Tour Operator Services

NAICS

Tour Operators (561520), Travel Agencies (56151)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Cruise & Land Tour (Cruisetour) Package Operators (THAKADAO)

akta.pro secondary industries

Cruise Air/Hotel Add-On Packagers (Fly-Cruise Specialists) (THAKAKAK), Luxury Multi-Day Tour Operators (THAKADAE), Inclusive Tour (IT) & Leisure Package Charter Operators (THABADAC)

Keywords

• Tour operator services
• Vacation package booking
• Leisure travel packages
• Cruise packages
• All-inclusive resorts

Headquarters

HQ city

Montréal

HQ country

Canada

HQ region

North America

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Operations, Marketing or Sales, Personnel, Technology or R&D, Infrastructure

Revenue model

1. Vacation Packages: Bundle sales of flight + hotel packages to sun destinations (Mexico, Caribbean, Central America), Europe, Canada, and United States. Includes all-inclusive resort packages and tour packages.
2. Cruise Packages: Flight + cruise package sales with new cruise partners including Virgin Voyages, CroisiEurope, Avalon Waterways, and Seabourn Cruise Line.
3. Hotel Bookings: Standalone hotel bookings through the platform, including partner properties like Hyatt, Iberostar, Sandals, and Lopesan resorts.
4. Travel Insurance: Partnered with Allianz Global Assistance to offer travel insurance products including Deluxe, Non-medical, Classic emergency medical, and Trip cancellation/interruption packages.
5. Travel Protection Plans: Proprietary CareFlex travel protection plans (TouteTranquillité, TouteFlexibilité, TouteFlexibilité Plus) ranging from $99-$149 per person plus taxes.
6. Flight Upgrades: Business Class upgrades on Air Canada and Air Canada Rouge flights, offering priority services, Maple Leaf Lounge access, premium dining, and extra baggage allowance.
7. Flexible Payment (Flex Pay): Partnership with Uplift Canada Services to offer installment payment plans. Annual percentage rates range from 14.99% to 34.99%, with promotional 0% financing occasionally available.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels7 records

Core offering

Air Canada Vacations is a Canadian tour operator that bundles Air Canada flights with hotel accommodations, cruises, tours, and all-inclusive resort stays into vacation packages sold to consumers across 64 sun, European, North American, and international destinations. The company offers a Sun Toolkit catalog of more than 620 hotels, standalone hotel bookings, group travel programs, cruise packages with partners such as Virgin Voyages, CroisiEurope, Avalon Waterways and Seabourn, plus travel protection plans and Aeroplan loyalty integration.

Product overview

Air Canada Vacations operates as a tour operator offering a comprehensive portfolio of vacation products centered around package travel. The core offering consists of vacation packages combining flights and accommodations across multiple product lines: All-Inclusive packages, Tour Packages, Flight & Hotel combinations, standalone Hotels, Cruises (with partners Virgin Voyages, CroisiEurope, Avalon Waterways, and Seabourn), Disney Vacations, Groups travel, and Special Event Trips. The product portfolio is supported by add-on services including CareFlex/CareFlex Plus travel protection plans, ACV Options for booking holds, Flexible Payment Options (including Flex Pay installments), Travel Insurance (via Allianz Global Assistance), Business Class upgrades, and Accessibility Services. The company integrates with Aeroplan for loyalty rewards and operates the Groups Excellence Program for group booking loyalty. The Sun Collection serves as a curated sub-brand featuring over 620 hotels across 64 destinations.

Differentiator

Problem solved

Functional benefit

Brands

• ACV Options: Booking tool allowing holds on Sun packages for 24 hours and Europe packages for 48 hours without payment
• CareFlex Plus
• Groups Excellence Program
• Diverse Program
• Long Stay Programs
• Flex Pay
• Sun Toolkit
• CareFlex
• CareFree
• Sun Collection

Products and services

• Vacation Packages Core bundled packages combining Air Canada flights with hotel accommodations, available as all-inclusive, tour, flight & hotel, or cruise-and-flight options across 64 sun, European, North American, and international destinations, designed for individual leisure travelers.
• All-Inclusive Resort Packages Vacation packages to all-inclusive resorts in Mexico, the Caribbean, and Central America that bundle flights, accommodations, meals, beverages, entertainment, and activities into a single price, marketed to families, couples, and luxury travelers.
• Tour Packages Guided multi-day tour itineraries to Europe, South America, and Central America that combine flights, hotels, transportation, and sightseeing for leisure travelers seeking structured experiences.
• Flight & Hotel Packages Flexible bundles pairing Air Canada flights with hotel stays without mandatory meal plans, including packages to Las Vegas and U.S. destinations starting at $399.
• Cruise Packages Flight-plus-cruise packages offered with cruise partners Virgin Voyages, CroisiEurope, Avalon Waterways, and Seabourn Cruise Line, allowing customers to combine Air Canada flights with ocean and river cruise itineraries.
• Disney Vacations Specialized vacation packages to Disney destinations and theme parks bundling flights, hotel accommodations near parks, and ticketing, targeted at families.
• Group Travel Packages Vacation packages for groups of 10+ rooms requiring weddings, reunions, or events, supported by the Groups Excellence Program loyalty initiative and a dedicated Group Quoting Tool for travel advisors.
• Standalone Hotel Bookings Standalone hotel-only reservations through the platform at partner properties including Hyatt, Iberostar, Sandals, and Lopesan resorts, available to individual consumers.
• Travel Insurance Travel insurance policies underwritten by CUMIS General Insurance Company and administered by Allianz Global Assistance, providing emergency medical, trip cancellation, interruption, baggage, and travel delay coverage for vacation package customers.
• Business Class Flight Upgrades Optional paid upgrades from economy to Business Class on Air Canada and Air Canada Rouge flights, adding priority services, Maple Leaf Lounge access, premium dining, extra baggage allowance, and guaranteed window or aisle seating.
• CareFlex Plus Travel Protection Paid travel protection plan ($149 per person) providing full refunds up to 24 hours before departure, designed for travelers seeking maximum flexibility to cancel, change, or transfer bookings.
• Aeroplan Loyalty Program Aeroplan rewards integration allowing members to earn points on all flight-inclusive packages and redeem starting at 1,000 points, with eligibility for accelerated earning through co-branded credit cards and faster Aeroplan Elite Status qualification.

Quantifiable outcome

• CareFlex Plus allows cancellations up to 24 hours prior to departure with full refund
• +2 more outcomes

Named customers5 records

Segments6 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature4 records

Partnerships

14 partnerships are on record, tiered minor and core.

• Transat/Air TransatminorChannel Partner/ Reseller/ Distributor · 19 February 2026Competitor tour operator collaboration in response to Cuba suspension. Both operators repatriated Canadian passengers from Cuba and processed refunds for affected bookings. Transat brought home 6,500 passengers.
• The Bahamas Ministry of Tourism, Investments & AviationminorStrategic or Co-development Partner · 9 October 2025Government tourism partnership for expanded airlift and connectivity to The Bahamas. Sales mission conducted in Canada including Ottawa, Halifax, and Calgary. New and expanded flights announced by Air Canada and other carriers.
• Virgin VoyagescoreStrategic or Co-development Partner · 26 September 2025New cruise partner added to Air Canada Vacations' cruise portfolio. Part of the Sun Toolkit featuring 620+ hotels across 64 destinations. Virgin Voyages offers adult-focused cruise experiences.
• CroisiEuropecoreStrategic or Co-development Partner · 26 September 2025European river cruise partner added to the cruise offerings. Part of expanded cruise partnerships including Virgin Voyages and upcoming partners Avalon Waterways and Seabourn Cruise Line.
• Avalon WaterwayscoreStrategic or Co-development Partner · 26 September 2025River cruise partner coming soon as part of expanded cruise partnerships. Will offer river cruise vacation packages combined with Air Canada flights.
• Seabourn Cruise LinecoreStrategic or Co-development Partner · 26 September 2025Luxury cruise partner coming soon as part of expanded cruise partnerships. Will provide ultra-luxury cruise experiences combined with Air Canada flight packages.
• Lopesan Costa Bavaro Resort, Spa & CasinocoreChannel Partner/ Reseller/ Distributor · 17 September 20255-star luxury all-inclusive resort partner in Punta Cana, Dominican Republic. Features 1,042 rooms, 14 restaurants, 15 bars, waterpark, and Unique Club tier. Exclusive perks include 10% spa discount and free 30-minute massage.
• Hyatt Ziva Cap CanacoreChannel Partner/ Reseller/ Distributor · 17 September 2025All-inclusive luxury resort partner in Punta Cana, Dominican Republic. Features 375 rooms, 8 restaurants, 6 bars, waterpark, and Club Level upgrades. Wheelchair accessible rooms available.
• Hyatt Zilara Cap CanacoreChannel Partner/ Reseller/ Distributor · 17 September 2025Adults-only luxury resort partner in Punta Cana, Dominican Republic. Offers ocean views, swim-up suites, and premium amenities for adult travelers.
• Iberostar Waves DominicanacoreChannel Partner/ Reseller/ Distributor · 17 September 20254-star resort partner in Dominican Republic with family-friendly amenities and beachfront location.
• Sandals Royal BahamiancoreChannel Partner/ Reseller/ Distributor · 17 September 2025Adults-only luxury resort partner in The Bahamas. Exclusive partnership offering $500 off per couple for select packages.
• TravelOnlycoreGTM or Marketing Partner · 15 August 2025Canadian travel agency company partnership for AI-powered lead generation. Air Canada Vacations collaborated on Lead Hive platform development alongside Club Med, AmaWaterways, and Princess Cruises. TravelOnly is the first in Canada to equip advisors with AI-powered lead generation technology.
• Uplift Canada ServicesminorStrategic or Co-development Partner · 5 August 2025Financing partner for Flex Pay installment payment plans. Subsidiary of Upgrade, Inc. Provides annual percentage rates from 14.99% to 34.99%, with promotional 0% financing occasionally available. Minimum purchase of $150 required.
• Allianz Global AssistancecoreStrategic or Co-development Partner · 26 June 2025Travel insurance provider offering emergency medical, trip cancellation, interruption and delay coverage. Products include Deluxe package (up to age 74), Non-medical package, Classic emergency medical plan (up to age 64), and Trip cancellation/interruption package. Underwritten by CUMIS General Insurance Company.

Scale indicators6 records

Recent moves4 records

Expansion highlights3 records

Direct peers

• WestJet Vacations: WestJet's tour operator division, offering very similar flight + hotel packages, all-inclusive resorts, and cruises to Canadian travellers; competes head-to-head on the same sun destinations and through a parallel loyalty-adjacent distribution model.
• Sunwing Vacations: Major Canadian tour operator (Sunwing Travel Group) focused on Caribbean, Mexico, and Central America packages to budget-conscious Canadian travellers — competes directly on price-sensitive sun packages and Cuba (which is now suspended industry-wide).
• CAA Travel: CAA's travel agency network sells vacation packages and cruises to Canadian consumers through a bricks-and-clicks advisor model, overlapping ACV's travel-advisor channel and consumer-facing sun and cruise bookings.
• Collette Tours: Long-established North American tour operator offering multi-day guided tours to Europe, Asia, and South America; overlaps with ACV's tour-packages and European vacation traveller segments.
• Air Transat Holidays: Air Canada's sister competitor (also a Transat A.T. Inc. brand) and the closest direct peer — a Canadian tour operator packaging flights + hotels + cruises to sun and Europe destinations for the same Canadian traveller base.

Broad incumbents

• Globus Family of Brands: Large, established guided-tour and package-tour operator (Globus, Cosmos, Monograms) with comparable escorted tour packages to Europe and multi-day itineraries, although it does not bundle flights/airline loyalty in the same way ACV does.
• Expedia Group: Largest North American OTA offering competing flight+hotel package products to global destinations; while not advisor-driven, it competes for the same end-consumer package bookings and exerts pricing pressure on Canadian travellers.

Emerging players

• Princess Cruises: Major cruise line and named co-development partner of ACV (via Lead Hive / TravelOnly); competes for the same cruise-booking wallet share but does not bundle flights at the same scale for Canadian travellers.
• Club Med: All-inclusive resort brand named alongside ACV in the TravelOnly Lead Hive partnership; overlaps on premium all-inclusive sun packages and luxury collections but distributes primarily direct rather than via advisors.

Regional players

• American Airlines Vacations: U.S.-based airline-affiliated tour operator with a comparable flight + hotel + cruise bundle model; serves a different primary geography but is the closest U.S. analog of the airline-vacation model that Air Canada Vacations operates in Canada.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookm.facebook.com/aircanadavacations
• Instagraminstagram.com/aircanadavacations
• Pinterestpinterest.com/aircanadavacations
• Xx.com/aircanadavac
• LinkedInlinkedin.com/company/air-canada-vacations

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Air Canada Vacations