TAWNY
TAWNY is a Munich-based AI company that builds Vision AI software for emotion, attention, and crowd analytics from any standard camera. It serves market researchers, event organizers, transportation operators, retailers, automotive firms, and academics via a SaaS platform, REST API, and bespoke research services.
- Company typePrivate
- Founded2017
- HeadquartersMünchen, Germany
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What TAWNY does
TAWNY GmbH is a Munich-based AI company founded in 2017 by Dr. Michael Bartl and Dr. Marco Maier, specializing in Vision AI for emotion and behavior analytics from video data. Its core technology combines computer vision, deep neural networks, facial expression recognition, eye tracking, and remote photoplethysmography to decode human affective states from any standard camera feed — webcams, industrial cameras, or recorded video — without specialized hardware or lab setups. The company has patented its algorithms and built proprietary training datasets since founding.
TAWNY commercializes this technology through three intertwined product lines: a web-based, DIY Emotion Analytics SaaS Platform (subscription, billed annually via Paddle) that lets researchers upload video and generate second-by-second emotional data with CSV export; a Video Recording Tool that captures participant reactions for remote studies; and a Technology Integration offering (REST API at vision.tawnyapis.com with a Python SDK on PyPI, plus on-premise deployment) for embedding emotion recognition into third-party products. Revenue is supplemented by full-service Market & Media Research projects and Software Development Consulting delivered under a venture-client model.
The customer base spans six primary verticals — market research (GfK, IMI International), events and entertainment (Live Matters/knw.net, FC Bayern München Basketball, Red Bull, LEGO, Hyve, SevenOne), transportation (Deutsche Bahn), retail (MediaMarkt), automotive (ZF, MAHLE, with Porsche family investment), and enterprise/technology (SAP, Siemens, Telekom) — together with academic and scientific research users. Go-to-market combines sales-led enterprise outreach and demos, a self-serve SaaS motion with free trial, and API-first distribution through integration partners such as XOVIS and SAP.io Foundry. TAWNY's primary differentiators are its German GDPR-by-design posture, patented in-house models, and ability to run on any camera hardware.
TAWNY firmographics
Firmographics- Name
- TAWNY
- Legal name
- TAWNY GmbH
- Website
- https://tawny.ai
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- TAWNY is a Munich-based AI company that builds Vision AI software for emotion, attention, and crowd analytics from any standard camera. It serves market researchers, event organizers, transportation operators, retailers, automotive firms, and academics via a SaaS platform, REST API, and bespoke research services.
- Ownership category
- akta.pro rank
TAWNY industry classification
Industry- Product category
- Emotion Analytics Software
- NAICS
- Computer Systems Design Services (541512)
- SIC
- Services-Computer Programming Services (7371), Services-Computer Processing & Data Preparation (7374)
- akta.pro primary industry
- Image Classification & Tagging (HDAAAEAA)
- akta.pro secondary industry
- Emotion, Sentiment & Paralinguistic Intelligence (HDAAAFAI)
Keywords
Where TAWNY is headquartered
LocationHeadquarters
- HQ city
- München
- HQ country
- Germany
- HQ region
- Europe
Offices1 record
Markets served
TAWNY business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D
Revenue model
- Emotion Analytics SaaS Platform Subscription: Professional subscription plan for the Emotion Analytics Platform, billed annually through payment provider Paddle. Includes free trial period and allows users to create projects, upload videos, and generate analytics reports. Pricing is not publicly disclosed and varies by customer.
- Market & Media Research Projects: Full-service research studies conducted by TAWNY's expert team, including ad testing, billboard effectiveness, shelf impact, UX optimization, and product evaluation. This professional services offering provides end-to-end project delivery.
- API Access and Integration: REST API access to emotion recognition algorithms for direct integration into customer products and services. API access is currently available upon request, enabling real-time emotion analysis capabilities for enterprise clients and technology partners.
- Software Development & Technology Consulting: Custom solutions development and consulting services for computer vision, affective computing, machine learning, and human-computer interaction projects following a venture client model.
- Video Recording Tool: Recording tool to capture audience emotional responses and behavior for online studies, with automatic integration into the TAWNY Emotion Analytics Platform.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Professional Plan - Emotion Analytics Platform |
| Other | Multi-year contract | API Access |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels9 records
TAWNY product offering
Product offeringCore offering
TAWNY provides AI-based Vision AI technology that decodes human emotions, attention, and behavior in real time from video or image inputs. Its web-based DIY Emotion Analytics SaaS Platform lets users upload videos, analyze emotional journeys, and export statistical reports. A REST API and Python SDK enable partners to embed emotion recognition, head/body pose analysis, and facial descriptors directly into their own products and services.
Product overview
TAWNY is a German AI company offering a portfolio of Vision AI products centered on its Emotion Analytics SaaS Platform. The core platform is a web-based DIY tool for analyzing human emotions from video recordings, complemented by a Video Recording Tool for capturing participant reactions. The company also provides Technology Integration via REST API and on-premise options, as well as full-service Market & Media Research Projects and Software Development Consulting. Underlying the offering are three technology pillars — Crowd Analytics, Emotion AI, and Eye Tracking — which can be deployed as standalone modules or integrated together. The technology is developed and patented in Munich since 2017.
Differentiator
Problem solved
Functional benefit
Brands
- knw.net: Event analytics platform operated in partnership with Live Matters. TAWNY's Vision AI technology captures audience analytics for Live Matters' platform.
Products and services
- Emotion Analytics SaaS Platform A web-based Do-It-Yourself SaaS platform that lets users create projects, upload and synchronize video recordings, annotate phases, explore emotional journeys of participants, and export comprehensive analytical results and statistics in CSV format. Designed for enterprise users in market research, UX, and consumer insights who need objective emotion analytics without specialized lab equipment.
- Video Recording Tool A dedicated video recording tool that captures audience emotional responses and behavior for online studies, incorporating subtle emotion analysis and webcam-based eye tracking. Recordings are automatically sent to the TAWNY Emotion Analytics Platform for processing. Targets market research teams conducting remote participant studies.
- Market & Media Research Projects End-to-end research services where TAWNY's expert team conducts comprehensive online studies covering ad testing, billboard effectiveness, shelf impact, UX optimization, and product evaluation. Delivers professional services for enterprise clients who want emotion analytics insights without running studies themselves.
- Technology Integration (REST API & On-Premise) REST API and on-premise deployment options that allow technology partners and enterprise clients to integrate TAWNY's Vision AI capabilities (emotion estimation, head/body pose analysis, facial descriptors) directly into their own products and platforms. Includes Python SDK via PyPI. Targets OEMs, platform integrators, and enterprise technology teams.
- Software Development & Technology Consulting Custom software development and consulting services leveraging TAWNY's expertise in computer vision, affective computing, machine learning, and human-computer interaction. Delivered under a venture client model for collaborative development across all project stages, targeting enterprises needing bespoke Vision AI solutions.
- Crowd Analytics Computer vision technology that analyzes crowd dynamics including crowd size, movement patterns, density, and individual tracking. Processes real-time video feeds from existing camera systems for transportation operators, event organizers, and retail environments needing automated people counting and flow analysis.
- Emotion AI AI technology that gauges and interprets human emotions through facial expressions, providing valence/arousal dimensional analysis and four-category emotion classification. Designed for market research, customer service, and entertainment applications that require automated emotion understanding.
- Eye Tracking Webcam-based eye tracking technology that monitors and analyzes user eye movements and gaze patterns using computer vision. Provides insights into visual attention, engagement, and areas of interest for market research and UX optimization use cases.
Quantifiable outcome
- Flow state detection accuracy of 70% using Deep Neural Networks in study settings
- +1 more outcomes
Companies that use TAWNY
Customer profileNamed customers12 records
Segments6 records
Ideal customer profiles6 records
TAWNY technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
AI capability7 records
Feature8 records
TAWNY partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core, flagship and minor.
- Deutsche Bahn (DB Regio)coreDevelopment partnership for automated passenger counting 2.0 system. TAWNY customized its crowd analytics technology to analyze passenger flow in real-time using existing cameras on trains. The system enables efficient management of passenger volume for enhanced service planning and optimized resource allocation.
- Live MattersflagshipLong-term partnership where TAWNY's Vision AI technology for audience analytics is integrated into Live Matters' event analytics platform knw.net. Live Matters is a leading brand for live communication worldwide.
- knw.net (by Live Matters)coreEvent analytics platform by Live Matters integrating TAWNY's Vision AI for audience analytics and crowd insights.
- SAP.io FoundrycoreTAWNY was selected to be part of the SAP.io cohort in Fall 2020, providing access to SAP's ecosystem and potential integration opportunities.
- MobilityXLabsminorParticipation in MobilityXLabs accelerator program focused on transforming mobility experiences.
- LEGO GroupminorPartnership for LEGO Star Wars cinema promotions where TAWNY's emotion AI technology was used to analyze audience reactions.
- Hochschule Fresenius MünchenminorResearch partnership to study how AI and Affective Computing can predict ad-skipping behavior. Used Facial Coding to analyze emotional reactions to video ads on platforms like YouTube.
- University of PassauminorAcademic research partnership to analyze consumer purchase motivation and loyalty using TAWNY's Emotion Analytics platform for mystery deal research.
- [m]SCIENCEminorPartnership for EROC (Emotional Reactions on Creatives) testing - combining classic advertising KPIs with TAWNY Emotion AI for holistic out-of-home advertising impact assessment.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
TAWNY competitors and assessment
Company assessmentMarket position
Competitive moat5 records
Key highlights7 records
Customer concentration
TAWNY social profiles
Digital presenceTAWNY compliance and trust
Trust signalCompliance2 records
TAWNY financial estimates
Financial estimateRevenue estimate
Valuation estimate
TAWNY leadership team
Management profileNumber of profiles
Profiles3 records
TAWNY funding detail
Funding detailFunding overview
Funding rounds2 records
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
TAWNY M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about TAWNY
What does TAWNY do?
TAWNY provides AI-based Vision AI technology that decodes human emotions, attention, and behavior in real time from video or image inputs. Its web-based DIY Emotion Analytics SaaS Platform lets users upload videos, analyze emotional journeys, and export statistical reports. A REST API and Python SDK enable partners to embed emotion recognition, head/body pose analysis, and facial descriptors directly into their own products and services.
Is TAWNY a public or private company?
TAWNY is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was TAWNY founded?
TAWNY was founded in 2017. It employs 11 to 50 people.
Where is TAWNY based?
TAWNY is headquartered in München, Germany, in the Europe region.
How does TAWNY make money?
Five revenue lines are on record. Emotion Analytics SaaS Platform Subscription is the primary driver. The others are market & Media Research Projects, API Access and Integration, software Development & Technology Consulting and video Recording Tool.
Does TAWNY have an API?
Yes. TAWNY provides a REST API for applying emotion recognition algorithms to images. Access is available upon request. The API authenticates via Bearer token (API key sent as HTTP header), and allows developers to send images for analysis and receive estimations of emotion, intensity, and affect states. Features include FACE_DETECTION, FACE_LANDMARKS, FACE_EMOTION, ATTENTION, HEAD_POSE, and FACE_DESCRIPTOR. A Python SDK is available via PyPI (pip install tawnyapi) for convenient CLI and programmatic access. API endpoint: https://vision.tawnyapis.com/v1/images. Developer documentation is at docs.tawny.ai/api/introduction.html.
What industry is TAWNY in?
TAWNY's product category is Emotion Analytics Software. Its primary akta.pro industry code is HDAAAEAA, Image Classification & Tagging, with a secondary code of HDAAAFAI, Emotion, Sentiment & Paralinguistic Intelligence. Its NAICS code is 541512 and its SIC code is 7371.