MVMT
MVMT is a California-based direct-to-consumer watch and accessories brand founded in 2013, offering men's and women's timepieces, sunglasses, and jewelry at $75-$348 price points. Now a subsidiary of Movado Group, it serves fashion-conscious consumers seeking modern minimalist design at accessible prices.
- Company typePrivate
- Founded2013
- HeadquartersLos Angeles, United States
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What MVMT does
MVMT is a California-based direct-to-consumer watch and accessories brand founded in 2013, offering men's and women's timepieces (quartz and automatic), polarized sunglasses, and jewelry at price points ranging from approximately $75 to $348. Core product technology centers on Japanese Miyota movements — including the MIYOTA 8215 automatic movement with Côtes de Genève rotor and exhibition case back — hardened mineral crystal, proprietary ceramic case technology, and a quick-release interchangeable strap system. The portfolio spans dress watches, dive watches (Cali Diver line with up to 10ATM water resistance), chronographs, ceramic editions, automatic timepieces, and a recurring cadence of limited-edition collaborations with influencers and brands such as Call of Duty, Hello Kitty, and motocross athlete Jett Lawrence.
The brand operates primarily through its owned e-commerce storefront at mvmt.com, supported by social media-driven acquisition (5M+ followers), influencer marketing, email campaigns, and a gifting-oriented assortment targeting birthdays, weddings, anniversaries, and graduations. MVMT's customer base consists of fashion-conscious men and women seeking modern California-minimalist design at sub-luxury prices, with additional distribution through Movado Company Stores (parent-company physical retail) and eShopWorld for international cross-border fulfillment. Checkout supports Adyen, Klarna, Affirm, Apple Pay, Google Pay, Amazon Pay, and PayPal, with social login via Facebook and Twitter/X.
In December 2025, MVMT was acquired by Movado Group, Inc. (NYSE: MOV), a publicly traded diversified watch conglomerate whose portfolio also includes Movado, Olivia Burton, Concord, and Ebel, alongside licensed brands Calvin Klein, Coach, Hugo Boss, Lacoste, and Tommy Hilfiger. MVMT continues to operate as an active subsidiary brand from its Los Angeles design headquarters, while legal and operational oversight sits under Movado Group's Paramus, New Jersey corporate headquarters. The company reports 11-50 employees, 95,000+ five-star customer reviews, and an original 2013 seed funding round of $300,000.
MVMT firmographics
Firmographics- Name
- MVMT
- Legal name
- Movado Group, Inc.
- Website
- https://mvmt.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- MVMT is a California-based direct-to-consumer watch and accessories brand founded in 2013, offering men's and women's timepieces, sunglasses, and jewelry at $75-$348 price points. Now a subsidiary of Movado Group, it serves fashion-conscious consumers seeking modern minimalist design at accessible prices.
- Ownership category
- akta.pro rank
MVMT industry classification
Industry- Product category
- Watches and Fashion Accessories
- NAICS
- Jewelry Retailers (458310), Jewelry Retailers (45831), Optical Goods Retailers (45613), Clothing, Clothing Accessories, Shoe, and Jewelry Retailers (458)
- SIC
- Retail-Jewelry Stores (5944), Retail-Apparel & Accessory Stores (5600), Ophthalmic Goods (3851)
- akta.pro primary industry
- Fashion Watches (CRAKADAD)
- akta.pro secondary industries
- Reading Glasses (OTC) (CRAAAKAG), Tech & Utility Accessories (Phone Cases, Watch Bands, Key Holders) (CRAAAJAK)
Keywords
Where MVMT is headquartered
LocationHeadquarters
- HQ city
- Los Angeles
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
MVMT business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Marketing or Sales, Operations, Personnel, Technology or R&D, Infrastructure
Revenue model
- Watches: Primary revenue stream from sale of men's and women's watches including automatic, quartz, and ceramic models. Price points range from approximately $75 to $348 for standard models.
- Eyewear: Sale of sunglasses and polarized eyewear including aviator, round, square, and rectangle frame styles
- Jewelry: Men's and women's jewelry including necklaces, bracelets, chains, cuffs, and pendants in various materials and colors
- Accessories: Watch bands, blue light glasses, and gift boxes sold as supplementary products
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Men's Watches - Entry Level |
| Unit Pricing | Pay-as-you-go | Odyssey II Automatic Watch |
| Unit Pricing | Pay-as-you-go | Premium Collections |
| Unit Pricing | Pay-as-you-go | Women's Watches - Signature Square |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
MVMT product offering
Product offeringCore offering
MVMT designs and sells men's and women's watches (quartz and automatic, including Miyota-powered automatic and ceramic models), sunglasses (polarized and non-polarized), and jewelry (necklaces, bracelets, chains, cuffs, pendants). The brand also offers watch bands, blue light glasses, and limited-edition collaborative timepieces. Products are priced between approximately $75 and $348 and sold primarily through its own e-commerce site, Movado Company Stores, and eShopWorld for international orders.
Product overview
MVMT (Move) is a California-based watch and accessories brand founded in 2013, now owned by Movado Group. The company offers a portfolio of timepieces and eyewear under a California Minimal design philosophy. Core products include men's and women's watches (featuring quartz and automatic movements), sunglasses (polarized and non-polarized), and jewelry (necklaces, bracelets). Watch collections span multiple styles: dress watches, dive watches (Cali Diver), chronographs, ceramic watches, and automatic timepieces. Recent offerings include the Odyssey II Automatic with Miyota 8215 movement, Mulholland chronograph collection inspired by 70s auto racing, and SS25 women's watches featuring various case shapes. The brand also produces limited edition collaborations with influencers and franchises. MVMT emphasizes interchangeable straps, Japanese quartz and automatic movements (Miyota), and water resistance ratings across its watch range.
Differentiator
Problem solved
Functional benefit
Products and services
- Watches MVMT's primary product category featuring men's and women's timepieces including quartz and automatic movements. The line spans dress watches, dive watches (Cali Diver), chronographs, ceramic editions, and automatic collections (Odyssey II with Miyota 8215 movement, Legacy Slim Auto, Mulholland) in price points from approximately $75 to $348.
- Sunglasses
Companies that use MVMT
Customer profileSegments3 records
Ideal customer profiles3 records
MVMT technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration10 records
Feature3 records
MVMT partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Movado GroupcoreMovado Group, Inc. acquired MVMT as part of strategic M&A activity to strengthen their market position in the digital-first watch segment. MVMT operates as a subsidiary brand under Movado Group's portfolio which also includes Movado, Olivia Burton, Concord, and Ebel brands.
Scale indicators4 records
Recent moves6 records
Expansion highlights6 records
MVMT competitors and assessment
Company assessmentMarket position
Competitive moat4 records
Key risks1 record
Key highlights7 records
Customer concentration
MVMT social profiles
Digital presenceMVMT compliance and trust
Trust signalCompliance7 records
MVMT financial estimates
Financial estimateRevenue estimate
Valuation estimate
MVMT leadership team
Management profileNumber of profiles
Profiles2 records
MVMT funding detail
Funding detailFunding overview
Funding rounds1 record
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
MVMT M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about MVMT
What does MVMT do?
MVMT designs and sells men's and women's watches (quartz and automatic, including Miyota-powered automatic and ceramic models), sunglasses (polarized and non-polarized), and jewelry (necklaces, bracelets, chains, cuffs, pendants). The brand also offers watch bands, blue light glasses, and limited-edition collaborative timepieces. Products are priced between approximately $75 and $348 and sold primarily through its own e-commerce site, Movado Company Stores, and eShopWorld for international orders.
Is MVMT a public or private company?
MVMT is a private company. It is classified as corporate owned and is currently operating.
When was MVMT founded?
MVMT was founded in 2013. It employs 11 to 50 people.
Where is MVMT based?
MVMT is headquartered in Los Angeles, United States, in the North America region.
How does MVMT make money?
Four revenue lines are on record. Watches are the primary driver. The others are eyewear, jewelry and accessories.
Does MVMT have an API?
No public API is recorded for MVMT.
What industry is MVMT in?
MVMT's product category is Watches and Fashion Accessories. Its primary akta.pro industry code is CRAKADAD, Fashion Watches, with a secondary code of CRAAAKAG, Reading Glasses (OTC). Its NAICS code is 458310 and its SIC code is 5944.