Arkansas Money & Politics

What Arkansas Money & Politics does

Arkansas Money & Politics (AMP) is a statewide business and political magazine headquartered in Little Rock, Arkansas, and operated as a publication under AY Media Group. The company publishes content covering Arkansas business, money, politics, health, lifestyle, and sports via a monthly print magazine distributed through statewide newsstands, a digital edition accessible through its website, a daily email newsletter (AMP Daily Digest), and digital archives. Content delivery is supported by a multi-channel presence including Facebook, Twitter/X, LinkedIn, and RSS feeds, with the publication actively producing articles as of 2026.

The company's revenue model is anchored in two streams: advertising sales across both print and digital properties, and recurring magazine subscriptions managed through SubscriptionGenius. Advertising sales are executed through a sales-led motion with a dedicated Senior Advertising Account Executive targeting CEOs, executives, business owners, and political leaders across Arkansas. The publication serves two primary segments: affluent decision-makers in the Arkansas business community and influential political leaders including elected officials and trade association executives. AMP Publisher Heather Baker oversees advertising operations, while Vicki Vowell serves as founder and CEO.

AMP operates as a lean, regionally focused media property with 11-50 employees and no publicly disclosed financials. It distinguishes itself through editorial awards programs including the Diamond Journalism Awards, AMP Best of 2026, AMP Masters in Their Fields, AMP Most Admired Companies, and AMP Future 50. The publication has no disclosed technology stack, integrations, or AI capabilities, and its distribution remains entirely within the state of Arkansas.

Name

Arkansas Money & Politics

Legal name

Arkansas Money and Politics

Website

https://armoneyandpolitics.com

Company type

Private

Founded year

1988

Operating status

Operating

Headcount range

11–50 employees

Short description

Arkansas Money & Politics is a regional business and political magazine serving affluent decision-makers, executives, and political leaders across Arkansas through print, digital, and newsletter channels, operating under AY Media Group.

Ownership category

akta.pro rank

Product category

Regional Business and Political Journalism

NAICS

Periodical Publishers (513120)

SIC

Periodicals: Publishing Or Publishing & Printing (2721)

akta.pro primary industry

News, Politics & Current Affairs Magazines (MPAJAEAO)

Keywords

• Business journalism
• Regional magazine publishing
• Political news coverage
• Digital advertising sales
• Periodical subscription media

Headquarters

HQ city

Little Rock

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Advertising Revenue: Revenue generated from print and digital advertising across the statewide publication, targeting CEOs, executives, business owners, and political leaders.
2. Magazine Subscriptions: Revenue from magazine subscriptions including print and digital issues, with subscriptions available through SubscriptionGenius.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Arkansas Money & Politics (AMP) publishes a statewide business and political magazine covering Arkansas business, politics, money, health, lifestyle, and sports. The publication is delivered through a print magazine, digital magazine, online news website, and daily email newsletter, and monetizes its audience through print and digital advertising sold to businesses and through paid subscriptions to individual readers.

Product overview

Arkansas Money & Politics is a business publication operated by AY Media Group that provides coverage of Arkansas business, money, politics, health, lifestyle, and sports. The company's offering consists of a unified media platform with multiple distribution channels: the core Arkansas Money & Politics Online News Website delivers digital articles and breaking news, while the AMP Digital Magazine provides an electronic version of the publication. Related offerings include the AMP Daily Digest email newsletter for daily news delivery, Print Magazine Subscription for physical delivery, and Print and Digital Advertising services for businesses seeking to reach Arkansas decision-makers. These products collectively serve the state's business, political, and civic leadership community.

Differentiator

Problem solved

Functional benefit

Products and services

• Print Magazine (Arkansas Money & Politics) Monthly print edition of Arkansas Money & Politics covering Arkansas business, politics, money, health, lifestyle, and sports, distributed via statewide newsstands and through paid subscriptions to individual readers.
• AMP Digital Magazine Digital edition of the Arkansas Money & Politics publication featuring in-depth journalism on Arkansas business, politics, health, and lifestyle topics, accessible online via the publication's digital issue page.
• Arkansas Money & Politics Online News Website Digital news platform providing business, political, and lifestyle coverage for Arkansas, featuring article archives, category navigation, and breaking news updates.
• AMP Daily Digest Email Newsletter Email newsletter delivering daily business and political news updates from Arkansas Money & Politics directly to subscribers' inboxes.
• Print and Digital Advertising Advertising solutions offered across AMP's print magazine, digital magazine, website, and email newsletter, targeting Arkansas business leaders, entrepreneurs, and political decision-makers. Sold via a dedicated Senior Advertising Account Executive.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves5 records

Expansion highlights3 records

Others

• CityWire: Financial news and information provider focused on investment professionals. Adjacent to AMP's money/business coverage with similar high-net-worth decision-maker audience targeting.

Broad incumbents

• Politico: National political news organization with state-level political coverage that increasingly competes with regional publications like AMP for political audience attention and digital ad revenue.
• The Hill: National political publication covering policy and politics. Overlaps with AMP's political coverage thesis at a broader scale and competes for political-leader readership.
• American City Business Journals: National network of metropolitan business publications including the Arkansas Business Journal. Represents the larger incumbent model of regional business publishing that AMP operates within.
• Forbes: Global business publication with regional and state-level coverage. Competes with AMP for affluent business executive readership and national advertising budgets that could otherwise flow to regional publications.

Direct peers

• Arkansas Times: Long-running Arkansas news, politics, and culture publication based in Little Rock. Competes with AMP for political coverage readership and advertising among Arkansas thought leaders.
• Talk Business & Politics: Arkansas-focused business and political news platform founded by Roby Brock. Overlaps directly with AMP's money-and-politics thesis and targets the same Arkansas executive and political audience.
• Arkansas Business: The leading statewide business news publication in Arkansas. It competes directly with AMP for the same executive readership and regional advertising dollars, though it does not pair business coverage with political coverage.
• Little Rock Soiree: Central Arkansas lifestyle and business magazine targeting affluent Little Rock readers. Competes with AMP for premium print advertising among Arkansas affluent decision-makers.
• AY Magazine: Sister publication under AY Media Group (AMP's parent company). It shares sales infrastructure and audience with AMP and competes for the same Arkansas lifestyle/business advertising dollars.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/amppob
• Facebookfacebook.com/amppob
• LinkedInlinkedin.com/company/ay-media-group

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Arkansas Money & Politics