UniPAY

What UniPAY does

UniPAY is a Tbilisi-based Payment Service Provider (operating as UniPAY Ltd, registration number 0007-9004) founded in 2012 by Koba Kurdadze, delivering online payment acceptance infrastructure exclusively to businesses registered in Georgia. The platform serves over 500 merchants including L'Occitane and Herbalife at the enterprise tier alongside Georgian SMBs such as Eshvi, Khidi, and Sami Dzv, processing ₾48 million in annual transaction volume and approximately 57,000 monthly orders. UniPAY supports domestic and international card acceptance (Visa, Mastercard, AMEX) plus Apple Pay and Google Pay in GEL, USD, and EUR, and is the official payment partner for Shopify in Georgia.

The platform is built on four core products—Online Payments (gateway with fraud detection and card tokenization), Subscriptions (recurring billing with smart retry and custom cycles), Checkout (no-code checkout), and the forthcoming PayLink—supplemented by Invoices, Split Payments, Payouts, and a Business Dashboard. UniPAY exposes a REST API (V2 and V3) with 99.9% reported uptime, alongside native plugins for ten e-commerce platforms (Shopify, WooCommerce, Wix, Tilda, Magento, PrestaShop, OpenCart, Ecwid, CS-Cart, WHMCS). The technology stack is conventional payment-gateway architecture with no disclosed proprietary AI/ML components.

UniPAY monetizes primarily via transaction-based pricing: 2.5% + ₾0.25 for domestic card transactions, 3.0% + ₾0.35 for international cards, 3.0% + ₾0.25 for international digital wallets, and 4.0% + ₾0.35 for local AMEX, plus one-time activation fees (₾48 standard, ₾149 multi-currency) and a ₾0.50 payout fee. Distribution is product-led self-serve through business.unipay.com, with channel expansion via a 2024 TransferGo partnership for UK/EU-to-Georgia IBAN remittances. The company operates with 11–50 employees, is privately held with no disclosed institutional funding, and is restricted by policy to Georgian-registered business entities for domestic acquiring.

Name

UniPAY

Legal name

UniPAY Ltd

Website

https://unipay.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

UniPAY is a Tbilisi-based payment service provider offering online card and digital wallet acceptance, subscriptions, and payouts to over 500 Georgian-registered businesses via API and e-commerce platform integrations, processing ₾48 million annually.

Ownership category

akta.pro rank

Product category

Payment Processing

NAICS

Financial Transactions Processing, Reserve, and Clearinghouse Activities (52232), Financial Transactions Processing, Reserve, and Clearinghouse Activities (522320)

SIC

Finance Services (6199)

akta.pro primary industry

Integrated Payment Processors (PSP/Acquirer) (FSAMABAA)

akta.pro secondary industries

International / Multi-Currency Wallets (FSAMAEAL), Multi-Currency Accounts, Wallets & IBAN Services (FSAMAIAG), Cross-Border & FX Payments Platforms (BPAMAFAK)

Keywords

• Online payment processing
• Payment gateway
• Subscription billing
• E-commerce payments
• Payment API

Headquarters

HQ city

Tbilisi

HQ country

Georgia

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Domestic Card Processing: Transaction fees on Visa and Mastercard payments issued by local Georgian banks at 2.5% + 0.25 GEL per transaction
2. International Card Processing: Transaction fees on Visa and Mastercard payments issued by international banks at 3.0% + 0.35 GEL per transaction
3. Digital Wallet Processing: Fees for Apple Pay and Google Pay international e-wallet transactions at 3.0% + 0.25 GEL per transaction
4. American Express Processing: Fees for AMEX card issued by local Georgian banks at 4.0% + 0.35 GEL per transaction
5. Business Account Activation: One-time account setup, profile activation, identification and verification fee of 48.00 GEL
6. Multi-Currency Account Activation: One-time fee of 149.00 GEL to activate USD, EUR and GBP account functionality
7. Payout/Withdrawal Fees: Withdrawal into attached IBAN account at 0.50 GEL per transaction

Pricing tiers

Go-to-market motion4 records

Distribution channels4 records

Marketing channels5 records

Core offering

UniPAY operates an online payment gateway platform that enables Georgian-registered businesses to accept and manage card payments (Visa, MasterCard, AMEX) and digital wallets (Apple Pay, Google Pay) in GEL, USD, and EUR. The platform provides checkout, recurring billing, payment links, payouts, split payments, and invoicing through APIs and prebuilt integrations with major e-commerce platforms such as Shopify, WooCommerce, Wix, Tilda, and others.

Product overview

UniPAY is a Georgian-based Payment Services Provider (PSP) offering an all-in-one payment platform. The core product portfolio consists of Online Payments (payment gateway with domestic/international transaction support, card tokenization, and fraud prevention), Subscriptions (automated recurring billing), Checkout (no-code checkout solution), and PayLink (payment link generator). Supporting modules include Invoices, Split Payments, Payouts, and Custom Solutions. The platform integrates with major card schemes (Visa, Mastercard, AMEX) and digital wallets (Apple Pay, Google Pay), processing in Georgian Lari (GEL), USD, and EUR. The ecosystem is accessed through a Business Dashboard and supports API integration for developers.

Differentiator

Problem solved

Functional benefit

Products and services

• Online Payments A comprehensive payment gateway enabling Georgian-registered businesses to accept and manage online card transactions (Visa, MasterCard, AMEX, Apple Pay, Google Pay) with domestic and international processing, card tokenization, and fraud prevention tools.
• Subscriptions Recurring billing solution for collecting subscription payments, featuring automated billing, flexible plans, custom billing cycles, smart retry mechanisms for failed payments, and scalability from 100 to 100,000+ subscribers. Targeted at SaaS and subscription-based businesses.
• Checkout A no-code checkout solution providing a seamless customer experience that allows businesses to accept, settle, and track all payments within a single platform. Supports Visa, MasterCard, AMEX, Apple Pay, and Google Pay.
• Invoices Digital invoicing solution for generating and sending invoices to customers for payment collection. Targeted at businesses needing invoicing workflows beyond card checkout.
• Split Payments Solution for splitting payments between multiple parties, designed for marketplaces and platforms that need to distribute funds to multiple vendors or stakeholders.
• Payouts Fund disbursement service enabling businesses to transfer funds to entities and customers, with automatic transfers every second day to attached IBAN accounts.
• Custom Solutions Tailored payment solutions designed to meet specific business requirements that fall outside UniPAY's standard product offerings, typically for larger merchants or specialized verticals.

Quantifiable outcome

• 500+ merchants use the platform
• +3 more outcomes

Named customers5 records

Segments8 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration10 records

Feature6 records

Partnerships

One partnership is on record.

• TransferGocoreStrategic or Co-development PartnerGeorgia-based payment service provider UniPAY partnered with fintech company TransferGo to introduce IBAN payout services from UK and European Union to Georgia. This enables international transfers directly to bank accounts in Georgia, offering Georgians abroad (particularly diaspora) a more efficient way to send money home. TransferGo is a global fintech with presence in 160 countries focusing on financial inclusion and accessible money transfers.

Scale indicators6 records

Recent moves5 records

Expansion highlights6 records

Broad incumbents

• Stripe: Global integrated payment processor with developer-first APIs, subscriptions, and fraud tooling. Competes with UniPAY for any Georgian merchant with cross-border volume and is the benchmark for product velocity and UX.
• Adyen: Global enterprise PSP offering unified online, in-person, and platform payments with multi-currency processing. Competes for mid-market and enterprise Georgian merchants that UniPAY also serves (L'Occitane, Herbalife).
• Checkout.com: Global PSP focused on enterprise digital commerce with optimized authorization rates and multi-currency settlement. Comparable on cross-border card processing and the international pricing tier UniPAY charges.
• TBC Bank: Major Georgian bank with TBC Pay digital payments offering card acquiring and POS/e-commerce solutions. Competes with UniPAY across both retail banking customers and merchant payment acceptance.
• Bank of Georgia (BOG): Georgia's largest bank offering merchant acquiring, online banking, and payment services as part of its full-service banking suite. A broad incumbent that UniPAY competes against for merchant acquiring and cross-border services.

Direct peers

• Payze: Georgian payment service provider offering online card acquiring, subscriptions, and multi-currency accounts for local businesses. Directly competes with UniPAY in the same Georgian PSP market with similar product breadth.
• TransferGo: UK-headquartered remittance fintech active in 160 countries and UniPAY's partner for IBAN pay-outs to Georgia. Operates in adjacent payment corridors and shares customer overlap with UniPAY's cross-border value proposition.
• 2Checkout (Verifone): Global digital commerce platform serving SaaS, gaming, and digital goods merchants with international card processing and subscriptions. Comparable to UniPAY's vertical coverage of gaming, fintech, and digital services.
• Paddle: Merchant-of-record payment platform purpose-built for SaaS and digital subscriptions with global tax/compliance baked in. Closest product analog to UniPAY's SaaS & Marketplaces focus and subscription API.

Regional players

• Flitt (E-COM): Eastern European PSP serving Ukraine and CIS with online acquiring, subscriptions, and e-commerce plugins. Regional analog with similar product scope and SMB platform-integration-led GTM.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/unipaygeorgia
• Facebookfacebook.com/unipay.ge
• LinkedInlinkedin.com/company/unipaycom

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about UniPAY