FindLaw

What FindLaw does

FindLaw is a legal information and attorney directory platform founded in 1995 and headquartered in Eagan, Minnesota, serving two distinct customer segments: consumers seeking legal information and representation, and law firms seeking client acquisition. Its core product is an attorney directory containing more than 1.2 million law firm listings, supported by a content library of over 35,000 reviewed legal articles, case law databases, and U.S. codes. The company operates within a broader FindLaw Legal Network that includes SuperLawyers.com, Abogado.com (Spanish-language), and LawInfo.com, all of which contribute to a unified SEO-driven distribution footprint in U.S. legal search.

FindLaw monetizes primarily through premium attorney directory listings, where law firms pay for enhanced visibility and inbound leads, and through affiliate partnerships that route consumer intent to complementary legal service providers — notably LegalZoom for business formation and Quicken WillMaker & Trust by Nolo for estate planning. The company employs between 501 and 1,000 people and is led by CEO Victor Preisser. Historically, FindLaw has engaged in M&A, including the 2000 acquisition of Infirmation.com, indicating a long-running consolidation strategy in the legal directory category.

On the technology side, FindLaw has deployed an AI Virtual Agent that fields consumer legal questions using the platform's proprietary content corpus as its knowledge base. The feature represents an incremental layer on top of FindLaw's existing content and directory assets rather than a fundamental re-architecture of the product. The combination of a large attorney network, a substantial first-party content library, a multi-property Legal Network, and a small set of material affiliate relationships defines the current scope and economics of the business. No direct revenue, funding, or valuation figures are disclosed in the available data.

Name

FindLaw

Legal name

FindLaw

Website

https://findlaw.com

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

501–1,000 employees

Short description

FindLaw is a U.S. legal information and attorney directory platform serving consumers seeking legal help and law firms seeking clients via premium listings, affiliate partnerships, and a multi-property Legal Network.

Ownership category

akta.pro rank

Product category

Legal Information Services

NAICS

Legal Services (5411), Web Search Portals and All Other Information Services (51929)

SIC

Services-Legal Services (8111)

akta.pro primary industry

Legal Practice Management & Case Management (BPAEAPAC)

Keywords

• Legal information platform
• Attorney directory services
• Legal content publishing
• Lawyer referral platform
• Law firm marketing services

Headquarters

HQ city

Eagan

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B and B2C

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Marketing or Sales, Personnel, Operations

Revenue model

1. Attorney Directory Listings: Law firms pay for premium directory listings and enhanced visibility in the attorney search results. Law firms are matched with potential clients through the directory.
2. Affiliate Partnerships - Estate Planning Forms: Partnership with Quicken WillMaker & Trust by Nolo through affiliate links. FindLaw earns commission when users purchase estate planning forms through the FindLaw platform.
3. Affiliate Partnerships - Business Formation: Partnership with LegalZoom for business formation services (LLC, corporation, nonprofit, DBA). FindLaw earns affiliate commissions when users click through to LegalZoom services.
4. Legal Professional Marketing Services: Law firm marketing services and professional resources at lp.findlaw.com for legal professionals seeking to grow their practice.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

FindLaw is a web-based legal information platform that publishes free legal content, hosts a nationwide attorney directory of 1.2 million+ law firms, and provides searchable U.S. case law and statutory databases. It generates revenue primarily through paid attorney directory listings and affiliate partnerships with LegalZoom (business formation) and Quicken WillMaker & Trust by Nolo (estate planning forms). The platform also operates sister sites including SuperLawyers.com, Abogado.com, and LawInfo.com.

Product overview

FindLaw operates as a legal information and directory platform offering a suite of interconnected services. The core products include a nationwide lawyer directory (1.2M+ law firms), an extensive legal information library (35,000+ articles), case law databases, and U.S. codes access. These are complemented by legal forms services through partnerships with Quicken WillMaker & Trust (estate planning) and LegalZoom (business formation). The platform also features topic-specific legal content areas covering personal injury, bankruptcy, family law, criminal law, and DUI law. An AI Virtual Agent provides conversational access to the legal knowledge base. The company positions itself as the #1 source of free legal information with 100% free access to federal and state laws.

Differentiator

Problem solved

Functional benefit

Products and services

• Lawyer Directory Nationwide directory of over 1.2 million law firms and attorneys, searchable by location, legal issue, and name, enabling consumers to find and connect with appropriate legal representation.
• Learn About the Law (Legal Information Library) Comprehensive legal information resource covering 35,000+ articles on legal topics reviewed by legal professionals, providing free access to federal and state laws.
• Case Law Database Searchable database of state and federal court opinions including U.S. Supreme Court and all Circuit Courts, enabling legal research across jurisdictions.
• U.S. Codes and Regulations Free access to the United States Code, Code of Federal Regulations, U.S. Constitution, and various state codes for legal research.
• Estate Planning Forms (Quicken WillMaker & Trust Partnership) DIY estate planning software offered through partnership with Quicken WillMaker & Trust by Nolo, providing customized estate planning documents including wills, powers of attorney, and health care directives, with lawyer-edited state-specific forms.
• Business Formation Services (LegalZoom Partnership) Business formation services offered through partnership with LegalZoom, enabling entrepreneurs to form LLCs, corporations, nonprofits, and DBAs, with resources for ongoing compliance.

Quantifiable outcome

• 35,000+ legal articles available for free consumer access
• +1 more outcomes

Segments4 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

AI capability2 records

Feature4 records

Partnerships

Five partnerships are on record, tiered core.

• SuperLawyers.comcoreOthersPart of the FindLaw Legal Network. SuperLawyers.com is a directory of U.S. attorneys featuring the exclusive Super Lawyers rating system. Operates as a sister site within the FindLaw family of legal websites.
• Abogado.comcoreOthersPart of the FindLaw Legal Network. The #1 Spanish-language legal website for consumers, providing legal information and attorney matching services for Spanish-speaking audiences.
• LawInfo.comcoreOthersPart of the FindLaw Legal Network. A nationwide attorney directory and legal consumer resources platform operating as part of the FindLaw family of legal websites.
• LegalZoomcoreGTM or Marketing PartnerFindLaw has partnered with LegalZoom, an industry leader in online business formations, to offer LLC, corporation, nonprofit, and DBA formation services to FindLaw users. LegalZoom handles the actual service delivery while FindLaw receives affiliate referrals. The partnership targets entrepreneurs and small business owners seeking business formation services.
• Quicken WillMaker & Trust by NolocoreGTM or Marketing PartnerFindLaw partners with Quicken WillMaker & Trust by Nolo, America's #1 estate planning software, to provide DIY estate planning forms through the FindLaw platform. Nolo provides the software and document preparation while FindLaw refers users through affiliate links. The partnership offers state-specific questionnaires and lawyer-edited documents.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Avvo: Avvo operates a nationwide attorney directory with ratings, consumer legal Q&A, and lawyer marketing services. It directly competes with FindLaw in connecting consumers to attorneys and monetizing law firm directory listings.
• Justia: Justia provides free legal information, case law, statutes, and an attorney directory, similar to FindLaw's content and directory model. It serves the same consumer and law firm audiences with comparable free-information-plus-marketing monetization.
• Lawyers.com (Martindale-Hubbell): Lawyers.com, part of Martindale-Hubbell, offers attorney search, legal articles, and law firm marketing. It overlaps directly with FindLaw's directory listings and content-driven consumer acquisition.
• LegalZoom: LegalZoom is FindLaw's affiliate partner for business formation but also a direct competitor in DIY legal services (LLCs, wills). It overlaps in serving consumers seeking affordable, self-serve legal solutions.
• Nolo: Nolo publishes legal self-help books, articles, and software (including Quicken WillMaker & Trust) and competes with FindLaw's content and estate planning offerings. It is simultaneously a partner (via affiliate) and a competitor in legal information and DIY forms.
• Rocket Lawyer: Rocket Lawyer offers online legal documents, attorney consultations, and DIY legal services to consumers and small businesses. It competes with FindLaw's affiliate-mediated forms marketplace and affiliate-driven small business legal services.

Broad incumbents

• Martindale-Hubbell: Martindale-Hubbell is a long-established legal directory and ratings service within the broader legal information industry. It competes with FindLaw's attorney directory but also offers peer ratings and broader legal industry resources.
• LexisNexis: LexisNexis provides legal research databases (cases, statutes, secondary sources) and broader legal information services. It overlaps with FindLaw's case law and codes repositories, but targets legal professionals rather than consumers.

Emerging players

• Clio: Clio is a leading cloud-based legal practice management platform for law firms. It is an emerging player in legal tech that addresses the same law firm customer base FindLaw monetizes through directory listings and marketing services.
• Harvey: Harvey is an AI-native legal assistant for law firms and legal professionals. It represents an emerging AI-first approach to legal information access that could disrupt FindLaw's content and directory value proposition over time.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/findlawconsumer
• Facebookfacebook.com/FindLawConsumers
• LinkedInlinkedin.com/company/findlaw

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about FindLaw