Piaget
Piaget is a Swiss luxury watch and jewelry maison founded in 1874, owned by Richemont Group, specializing in ultra-thin high watchmaking and high jewelry craftsmanship for ultra-high-net-worth individuals through a global boutique network.
- Company typePrivate
- Founded1874
- HeadquartersLondon, United Kingdom
- Headcount501–1,000
- GTM typeB2C
- OfferingHardware or Manufacturing
What Piaget does
Piaget is a Swiss luxury watch and jewelry maison founded in 1874 by Georges-Édouard Piaget in the Swiss Jura region, currently operating as a wholly-owned subsidiary of Richemont Group (publicly listed on the SIX Swiss Exchange, ticker CFR). The maison specializes in two integrated product pillars: ultra-thin high watchmaking and high jewelry craftsmanship. Its watch portfolio centers on the Altiplano, Piaget Polo, Limelight Gala, Sixtie, Andy Warhol, and Piaget Polo 79 collections, while high watchmaking offerings include tourbillons (670P, 1270S, 1270D, 642P calibers), perpetual calendars (1255P caliber), skeleton pieces, and Métiers d'Art complications. Technical differentiators include the 2mm-thick Altiplano Ultimate Concept Tourbillon, the 4mm-thick 1255P perpetual calendar, the 1270D gem-set skeleton tourbillon requiring 200 hours of stone-setting work, and the 642P moonphase accuracy of 122 years deviation.
Piaget generates revenue through luxury watch and high jewelry hardware sales distributed via owned boutiques in prime locations (Place Vendôme Paris and others), authorized multi-brand retailers, and e-commerce with concierge support across 40+ countries. Pricing ranges from approximately $32,700 for entry-level Piaget Polo Skeleton steel watches to $85,000+ for white gold diamond skeleton versions, with high jewelry and tourbillon pieces priced on application. The My Piaget Care program offers up to 8-year warranty extensions, maintenance, and personalization services, providing an aftermarket revenue stream. Customers are primarily ultra-high-net-worth individuals and luxury watch collectors, with secondary segments of fashion-conscious luxury consumers and red-carpet/event attendees, engaged through exclusive events, art partnerships, AR-powered virtual try-on via Snapchat, and digital presence across Instagram, Facebook, YouTube, and LinkedIn. The maison employs 501-1000 staff and operates in-house manufacture in La Côte-aux-Fées, Geneva, Switzerland.
Piaget was founded in 1874 by Georges-Édouard Piaget in a small workshop in the Swiss Jura region, focusing on perfecting the anchor escapement and ultra-thin watch components. In 1874, the Maison was established; it launched the Piaget Polo collection in 1979 as its first named watch, which became an icon of shape-in-shape design. The brand reached its 150th anniversary in 2024 with the launch of the Altiplano Ultimate Concept Tourbillon and the Essence of Extraleganza high jewelry collection. Recent product launches through 2026 include the reinvented Piaget Polo at Watches & Wonders (April 2026), the Colours of Extraleganza haute joaillerie collection of 65 pieces (June 2026), and the Wristcheck collaboration Altiplano Ultimate Automatic 910P limited to 30 examples (June 2026). Leadership includes Benjamin Comar as CEO, with Julie Thompson as Chief Digital Officer, Giorgio Ferrazzi as CFO, Lydia Guerville as COO, and Stephanie Sivrière as Artistic Director.
Piaget firmographics
Firmographics- Name
- Piaget
- Legal name
- Piaget
- Website
- https://piaget.com
- Company type
- Private
- Founded year
- 1874
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- Piaget is a Swiss luxury watch and jewelry maison founded in 1874, owned by Richemont Group, specializing in ultra-thin high watchmaking and high jewelry craftsmanship for ultra-high-net-worth individuals through a global boutique network.
- Ownership category
- akta.pro rank
Piaget industry classification
Industry- Product category
- Luxury Watches and High Jewelry
- NAICS
- Jewelry and Silverware Manufacturing (339910), Jewelry Retailers (458310)
- SIC
- Jewelry, Precious Metal (3911), Jewelry, Silverware & Plated Ware (3910)
- akta.pro primary industry
- Multi-category Luxury Maisons (Jewelry/Watches/Leather/RTW) (CRAKAFAA)
- akta.pro secondary industries
- Luxury Mechanical Watches (CRAKADAA), High Jewelry & Haute Joaillerie (CRAKAAAE)
Keywords
Where Piaget is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices2 records
Markets served
Piaget business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Luxury watch sales: Sale of luxury timepieces ranging from entry-level Swiss watches to ultra-complicated high watchmaking pieces. Products sold through owned boutiques and authorized retailers.
- High jewelry collections: Bespoke and limited-edition high jewelry pieces featuring precious gemstones, often incorporating functional watch complications. Sold through private appointments and exclusive events.
- Watch services and warranty programs: My Piaget Care program offering up to 8 years warranty extension, maintenance, repair, and personalization services for existing timepieces.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Piaget Polo Skeleton - Steel |
| One time/ perpetual license | Pay-as-you-go | Piaget Polo Skeleton - Rose Gold |
| One time/ perpetual license | Pay-as-you-go | Piaget Polo Skeleton - White Gold Diamond |
| Other | Multi-year contract | High watchmaking complications |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels7 records
Piaget product offering
Product offeringCore offering
Piaget designs, manufactures, and sells ultra-thin luxury Swiss mechanical watches and high jewelry pieces. Operating from its manufacture in La Côte-aux-Fées, the maison brings together more than 50 métiers under one roof to craft precious-metal timepieces and gem-set jewelry for ultra-high-net-worth individuals worldwide.
Product overview
Piaget is a Swiss luxury watch and jewelry maison offering an integrated portfolio of high jewelry, high watchmaking, and fine jewelry products. The watch portfolio centers on signature collections including Piaget Polo (sport-chic with integrated bracelet), Altiplano (ultra-thin elegance), Limelight Gala (diamond-set refinement), and Possession (jewelry watches), alongside the heritage Sixtie, Andy Warhol, and Piaget Polo 79 collections. High watchmaking offerings include tourbillon, perpetual calendar, and Métiers d'Art complications. The jewelry portfolio spans high jewelry collections (Extraleganza, Swinging Sautoirs & Cuff watches, Piaget Treasures) and fine jewelry (Possession, Piaget Cocktail, Piaget Rose, Piaget Sunlight). The maison's core differentiators are ultra-thin movement expertise, gold craftsmanship (House of Gold), and signature use of color through vibrant gemstones. Products are sold through owned boutiques and select retailers globally.
Differentiator
Problem solved
Functional benefit
Products and services
- Altiplano Watch
Quantifiable outcome
- Moonphase accuracy of 122 years deviation (642P caliber)
- +2 more outcomes
Companies that use Piaget
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles1 record
Piaget technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature7 records
Piaget partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered minor and core.
- WristcheckminorCollaboration on Altiplano Ultimate Automatic 910P limited-edition ultra-thin watch (30 examples worldwide), combining Piaget's ultra-thin watchmaking expertise with Wristcheck's contemporary visual identity featuring signature blue accents in the open-worked movement.
- Art GenèveminorArt sponsorship partnership including sponsoring the Prix Solo Art Genève-Piaget prize, with artist collaborations inspired by Piaget heritage pieces. Draws on Piaget's tradition of artist collaborations dating to the 1960s with figures including Salvador Dali and Andy Warhol.
- Responsible Jewellery CouncilcoreTrustee member of the Responsible Jewellery Council, demonstrating commitment to sustainable sourcing and production processes. Part of Piaget's sustainability leadership under parent company Richemont.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
Piaget competitors and assessment
Company assessmentDirect peers
- Cartier: Richemont sister maison producing ultra-luxury watches and high jewelry. Direct comparable on multi-category luxury positioning, integrated watchmaking/jewelry savoir-faire, and global boutique-led distribution.
- Bulgari: Italian luxury maison combining high jewelry and watchmaking (Octo, Serpenti). Closely overlaps Piaget on integrated jewelry-watch design and ultra-thin haute horlogerie (e.g., Octo Finissimo).
- Van Cleef & Arpels: Another Richemont sibling operating at the intersection of haute joaillerie and luxury watchmaking (e.g., Poetic Complications). Closely comparable scale, parent backing, and house-of-craft positioning to Piaget.
- Jaeger-LeCoultre: Richemont-owned Swiss manufacture with deep ultra-thin heritage (e.g., Master Ultra Thin) and integrated vertical movement production. Highly comparable on manufacturing pedigree and combined watch-jewelry craft.
- Audemars Piguet: Independent Swiss haute horlogerie maison (Royal Oak, Code 11.59). Comparable on ultra-complicated limited production, exclusive distribution, and collectible-grade pricing strategy.
- Boucheron: French haute joailler with Place Vendôme presence and HVN-driven multi-category positioning. Directly comparable high-jewelry-led maison profile with sister-Piaget distribution dynamics.
- Patek Philippe: Reference haute horlogerie maison with strong complications (perpetual calendars, tourbillons) and collectible secondary-market pricing. Comparable positioning in ultra-thin and grand-complication watchmaking.
- Chopard: Family-owned Swiss maison producing fine jewelry and haute horlogerie (L.U.C). Directly comparable on combined jewelry-watch manufacturing and limited-edition HNW distribution.
Broad incumbents
- Rolex: Category-leading luxury watchmaker across price tiers with global authorized-retailer scale. Broader incumbent competing for the same HNW watch buyer, but at materially higher volume and price diversity.
- Harry Winston: Ultra-luxury jewelry and high watchmaking house now under the Swatch Group/Richemont competitor ecosystem. Comparable on combined high jewelry and complicated haute horlogerie at ultra-premium price points.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Piaget social profiles
Digital presencePiaget compliance and trust
Trust signalCompliance1 record
Piaget financial estimates
Financial estimateRevenue estimate
Valuation estimate
Piaget leadership team
Management profileNumber of profiles
Profiles5 records
Piaget funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Piaget M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Piaget
What does Piaget do?
Piaget designs, manufactures, and sells ultra-thin luxury Swiss mechanical watches and high jewelry pieces. Operating from its manufacture in La Côte-aux-Fées, the maison brings together more than 50 métiers under one roof to craft precious-metal timepieces and gem-set jewelry for ultra-high-net-worth individuals worldwide.
Is Piaget a public or private company?
Piaget is a private company. It is classified as corporate owned and is currently operating.
When was Piaget founded?
Piaget was founded in 1874. It employs 501 to 1,000 people.
Where is Piaget based?
Piaget is headquartered in London, United Kingdom, in the Europe region.
How does Piaget make money?
Three revenue lines are on record. Luxury watch sales are the primary driver. The others are high jewelry collections and watch services and warranty programs.
Who are Piaget's main competitors?
Direct peers on record are Cartier, Bulgari, Van Cleef & Arpels, Jaeger-LeCoultre, Audemars Piguet, Boucheron, Patek Philippe and Chopard. Broad incumbents are Rolex and Harry Winston.
Does Piaget have an API?
No public API is recorded for Piaget.
What industry is Piaget in?
Piaget's product category is Luxury Watches and High Jewelry. Its primary akta.pro industry code is CRAKAFAA, Multi-category Luxury Maisons (Jewelry/Watches/Leather/RTW), with a secondary code of CRAKADAA, Luxury Mechanical Watches. Its NAICS code is 339910 and its SIC code is 3911.