Piaget

What Piaget does

Piaget is a Swiss luxury watch and jewelry maison founded in 1874 by Georges-Édouard Piaget in the Swiss Jura region, currently operating as a wholly-owned subsidiary of Richemont Group (publicly listed on the SIX Swiss Exchange, ticker CFR). The maison specializes in two integrated product pillars: ultra-thin high watchmaking and high jewelry craftsmanship. Its watch portfolio centers on the Altiplano, Piaget Polo, Limelight Gala, Sixtie, Andy Warhol, and Piaget Polo 79 collections, while high watchmaking offerings include tourbillons (670P, 1270S, 1270D, 642P calibers), perpetual calendars (1255P caliber), skeleton pieces, and Métiers d'Art complications. Technical differentiators include the 2mm-thick Altiplano Ultimate Concept Tourbillon, the 4mm-thick 1255P perpetual calendar, the 1270D gem-set skeleton tourbillon requiring 200 hours of stone-setting work, and the 642P moonphase accuracy of 122 years deviation.

Piaget generates revenue through luxury watch and high jewelry hardware sales distributed via owned boutiques in prime locations (Place Vendôme Paris and others), authorized multi-brand retailers, and e-commerce with concierge support across 40+ countries. Pricing ranges from approximately $32,700 for entry-level Piaget Polo Skeleton steel watches to $85,000+ for white gold diamond skeleton versions, with high jewelry and tourbillon pieces priced on application. The My Piaget Care program offers up to 8-year warranty extensions, maintenance, and personalization services, providing an aftermarket revenue stream. Customers are primarily ultra-high-net-worth individuals and luxury watch collectors, with secondary segments of fashion-conscious luxury consumers and red-carpet/event attendees, engaged through exclusive events, art partnerships, AR-powered virtual try-on via Snapchat, and digital presence across Instagram, Facebook, YouTube, and LinkedIn. The maison employs 501-1000 staff and operates in-house manufacture in La Côte-aux-Fées, Geneva, Switzerland.

Piaget was founded in 1874 by Georges-Édouard Piaget in a small workshop in the Swiss Jura region, focusing on perfecting the anchor escapement and ultra-thin watch components. In 1874, the Maison was established; it launched the Piaget Polo collection in 1979 as its first named watch, which became an icon of shape-in-shape design. The brand reached its 150th anniversary in 2024 with the launch of the Altiplano Ultimate Concept Tourbillon and the Essence of Extraleganza high jewelry collection. Recent product launches through 2026 include the reinvented Piaget Polo at Watches & Wonders (April 2026), the Colours of Extraleganza haute joaillerie collection of 65 pieces (June 2026), and the Wristcheck collaboration Altiplano Ultimate Automatic 910P limited to 30 examples (June 2026). Leadership includes Benjamin Comar as CEO, with Julie Thompson as Chief Digital Officer, Giorgio Ferrazzi as CFO, Lydia Guerville as COO, and Stephanie Sivrière as Artistic Director.

Name

Piaget

Legal name

Piaget

Website

https://piaget.com

Company type

Private

Founded year

1874

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Piaget is a Swiss luxury watch and jewelry maison founded in 1874, owned by Richemont Group, specializing in ultra-thin high watchmaking and high jewelry craftsmanship for ultra-high-net-worth individuals through a global boutique network.

Ownership category

akta.pro rank

Product category

Luxury Watches and High Jewelry

NAICS

Jewelry and Silverware Manufacturing (339910), Jewelry Retailers (458310)

SIC

Jewelry, Precious Metal (3911), Jewelry, Silverware & Plated Ware (3910)

akta.pro primary industry

Multi-category Luxury Maisons (Jewelry/Watches/Leather/RTW) (CRAKAFAA)

akta.pro secondary industries

Luxury Mechanical Watches (CRAKADAA), High Jewelry & Haute Joaillerie (CRAKAAAE)

Keywords

• Luxury watchmaking
• High jewelry
• Swiss timepieces
• Ultra-thin movements
• Haute horlogerie

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Luxury watch sales: Sale of luxury timepieces ranging from entry-level Swiss watches to ultra-complicated high watchmaking pieces. Products sold through owned boutiques and authorized retailers.
2. High jewelry collections: Bespoke and limited-edition high jewelry pieces featuring precious gemstones, often incorporating functional watch complications. Sold through private appointments and exclusive events.
3. Watch services and warranty programs: My Piaget Care program offering up to 8 years warranty extension, maintenance, repair, and personalization services for existing timepieces.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Piaget designs, manufactures, and sells ultra-thin luxury Swiss mechanical watches and high jewelry pieces. Operating from its manufacture in La Côte-aux-Fées, the maison brings together more than 50 métiers under one roof to craft precious-metal timepieces and gem-set jewelry for ultra-high-net-worth individuals worldwide.

Product overview

Piaget is a Swiss luxury watch and jewelry maison offering an integrated portfolio of high jewelry, high watchmaking, and fine jewelry products. The watch portfolio centers on signature collections including Piaget Polo (sport-chic with integrated bracelet), Altiplano (ultra-thin elegance), Limelight Gala (diamond-set refinement), and Possession (jewelry watches), alongside the heritage Sixtie, Andy Warhol, and Piaget Polo 79 collections. High watchmaking offerings include tourbillon, perpetual calendar, and Métiers d'Art complications. The jewelry portfolio spans high jewelry collections (Extraleganza, Swinging Sautoirs & Cuff watches, Piaget Treasures) and fine jewelry (Possession, Piaget Cocktail, Piaget Rose, Piaget Sunlight). The maison's core differentiators are ultra-thin movement expertise, gold craftsmanship (House of Gold), and signature use of color through vibrant gemstones. Products are sold through owned boutiques and select retailers globally.

Differentiator

Problem solved

Functional benefit

Products and services

• Altiplano Watch

Quantifiable outcome

• Moonphase accuracy of 122 years deviation (642P caliber)
• +2 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature7 records

Partnerships

Three partnerships are on record, tiered minor and core.

• WristcheckminorStrategic or Co-development Partner · 1 June 2026Collaboration on Altiplano Ultimate Automatic 910P limited-edition ultra-thin watch (30 examples worldwide), combining Piaget's ultra-thin watchmaking expertise with Wristcheck's contemporary visual identity featuring signature blue accents in the open-worked movement.
• Art GenèveminorGTM or Marketing PartnerArt sponsorship partnership including sponsoring the Prix Solo Art Genève-Piaget prize, with artist collaborations inspired by Piaget heritage pieces. Draws on Piaget's tradition of artist collaborations dating to the 1960s with figures including Salvador Dali and Andy Warhol.
• Responsible Jewellery CouncilcoreOthersTrustee member of the Responsible Jewellery Council, demonstrating commitment to sustainable sourcing and production processes. Part of Piaget's sustainability leadership under parent company Richemont.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Cartier: Richemont sister maison producing ultra-luxury watches and high jewelry. Direct comparable on multi-category luxury positioning, integrated watchmaking/jewelry savoir-faire, and global boutique-led distribution.
• Bulgari: Italian luxury maison combining high jewelry and watchmaking (Octo, Serpenti). Closely overlaps Piaget on integrated jewelry-watch design and ultra-thin haute horlogerie (e.g., Octo Finissimo).
• Van Cleef & Arpels: Another Richemont sibling operating at the intersection of haute joaillerie and luxury watchmaking (e.g., Poetic Complications). Closely comparable scale, parent backing, and house-of-craft positioning to Piaget.
• Jaeger-LeCoultre: Richemont-owned Swiss manufacture with deep ultra-thin heritage (e.g., Master Ultra Thin) and integrated vertical movement production. Highly comparable on manufacturing pedigree and combined watch-jewelry craft.
• Audemars Piguet: Independent Swiss haute horlogerie maison (Royal Oak, Code 11.59). Comparable on ultra-complicated limited production, exclusive distribution, and collectible-grade pricing strategy.
• Boucheron: French haute joailler with Place Vendôme presence and HVN-driven multi-category positioning. Directly comparable high-jewelry-led maison profile with sister-Piaget distribution dynamics.
• Patek Philippe: Reference haute horlogerie maison with strong complications (perpetual calendars, tourbillons) and collectible secondary-market pricing. Comparable positioning in ultra-thin and grand-complication watchmaking.
• Chopard: Family-owned Swiss maison producing fine jewelry and haute horlogerie (L.U.C). Directly comparable on combined jewelry-watch manufacturing and limited-edition HNW distribution.

Broad incumbents

• Rolex: Category-leading luxury watchmaker across price tiers with global authorized-retailer scale. Broader incumbent competing for the same HNW watch buyer, but at materially higher volume and price diversity.
• Harry Winston: Ultra-luxury jewelry and high watchmaking house now under the Swatch Group/Richemont competitor ecosystem. Comparable on combined high jewelry and complicated haute horlogerie at ultra-premium price points.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/Piaget
• Facebookfacebook.com/piaget
• LinkedInlinkedin.com/company/piaget
• Instagraminstagram.com/piaget
• Xx.com/piaget

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Piaget