What Haig Partners does

Haig Partners is a privately held boutique investment banking firm founded in 1996 by Alan Haig and headquartered in Fort Lauderdale, Florida. The firm specializes exclusively in sell-side M&A advisory and related capital-raising services for owners of higher-value franchised automotive, RV, and heavy-truck dealerships and dealership groups in the United States. Across its principals, Haig Partners has been involved in the purchase or sale of more than 590 dealerships with cumulative transaction value exceeding $10.6 billion (excluding inventories), and has represented 32 dealership groups on the Automotive News Top 150 list — more than any other advisory firm in the segment.

The firm's core product is sell-side advisory: confidential, customizable sale processes including valuation, buyer outreach through a proprietary Buyer Database, due-diligence management, OEM approval navigation, negotiation, and closing. Complementary offerings include standalone dealership valuation services, The Haig Report® (a quarterly industry publication tracking auto-retail trends and blue-sky values since 2014, co-authored with NADA's official buying/selling guide), and Maximizing Value Conferences held at NADA and national dealer meetings.

Haig Partners operates on a professional-services revenue model, earning success fees as a percentage of transaction value on a per-engagement basis. Distribution is exclusively direct, relationship-based origination by senior bankers — supported by thought leadership content, industry-event presence, and earned media — with no formal sales team, marketing funnel, or channel partners. The firm employs approximately 15 people across senior bankers (President Alan Haig, CFO Anne Haig, CGO Aimee Allen, Managing Directors Derek Garber, Jayson Crouch, Emily Bourne, Kevin Nill), Vice Presidents, Associates, Analysts, and a Marketing Associate.

Name

Haig Partners

Legal name

Haig Partners LLC

Website

https://haigpartners.com

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

11–50 employees

Short description

Haig Partners is a Fort Lauderdale-based boutique investment bank that provides sell-side M&A advisory to owners of higher-value U.S. franchised auto, RV, and heavy-truck dealerships, having advised on 590+ dealership transactions and 32 Automotive News Top 150 Dealer Groups — more than any peer.

Ownership category

akta.pro rank

Product category

Auto Dealership M&A Advisory

NAICS

Management Consulting Services (54161)

SIC

Services-Management Consulting Services (8742), Investment Advice (6282)

akta.pro primary industry

Sell-Side M&A Advisory (FSAEAGAA)

akta.pro secondary industries

Industry-Specialist / Sector-Focused M&A Advisory (FSAEAGAJ), Buy-Side M&A Advisory (FSAEAGAB)

Keywords

• Sell-side M&A advisory
• Dealership buy-sell advisory
• Automotive retail investment banking
• Franchise dealership valuation
• Dealership M&A advisory

Headquarters

HQ city

Fort Lauderdale

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Sell-Side M&A Advisory: Haig Partners earns fees for serving as exclusive advisor on dealership buy-sell transactions. As a boutique investment banking firm, they charge success fees typically structured as a percentage of transaction value for guiding dealership owners through confidential sales processes, buyer outreach, due diligence, and closing.

Go-to-market motion2 records

Distribution channels1 record

Marketing channels6 records

Core offering

Haig Partners is a boutique investment banking firm that provides sell-side M&A advisory services to owners of franchised auto, RV, and heavy truck dealerships in the U.S. The firm guides dealership owners through confidential sales processes, valuation, buyer outreach using a proprietary buyer database, OEM approval navigation, and transaction closing. Complementary offerings include dealership valuation services, The Haig Report® quarterly industry research publication, and Maximizing Value Conferences.

Product overview

Haig Partners is a boutique investment banking firm and the leading buy-sell advisory firm for higher-value auto, RV, and heavy truck dealerships in the U.S. The firm operates as a unified advisory platform offering sell-side M&A advisory services, dealership valuation, and market intelligence through The Haig Report. The core product is sell-side advisory services complemented by The Haig Report (a quarterly industry research publication), a Buyer Database service for matching sellers with potential acquirers, and Maximizing Value Conferences for industry education. The firm also publishes proprietary research and co-authored NADA's 'A Dealer Guide to Buying and Selling a Dealership.'

Differentiator

Problem solved

Functional benefit

Products and services

• Sell-Side Advisory Services Advisory services helping dealership owners maximize the value of their businesses through confidential, customizable sales processes, buyer outreach, OEM approval navigation, due diligence management, and end-to-end transaction execution through closing.
• Dealership Valuation Services Expert valuation services to help dealers understand the worth of their dealerships based on market conditions, franchise performance, and financial metrics, used as a standalone engagement or as part of the sell-side advisory process.
• The Haig Report® Proprietary quarterly research report tracking trends in auto retail and their impact on dealership values, providing data and analysis on dealership performance, buy-sell market trends, franchise valuations, and market outlook. Published since 2014, it is the longest-published report of its kind in the auto retail industry.
• Buyer Database A database of pre-qualified potential buyers for dealerships represented for sale, enabling Haig Partners to align strategic interests with appropriate acquisition opportunities. Prospective buyers can join the database to be notified of acquisition opportunities matching their interests.
• Maximizing Value Conference Proprietary industry conference held at NADA and in conjunction with various National Dealer Meetings providing dealers with research about the auto retail industry, buy-sell trends, and insights on how to maximize the value of their dealerships.

Quantifiable outcome

• 590+ dealerships advised in purchase or sale transactions
• +2 more outcomes

Named customers8 records

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Performance Brokerage Services: Specialty buy-sell advisor for auto, RV, and powersports dealerships; competes head-to-head with Haig Partners on sell-side mandates in the same dealer vertical and customer base.
• Presidio Group: Boutique M&A advisor for auto, RV, and marine dealerships with a similar relationship-driven, sector-focused model; directly comparable to Haig in scope, vertical, and transaction profile.
• Cascade Partners: Middle-market M&A advisor with meaningful auto dealer and dealer-services deal flow; competes for similar sell-side mandates and serves many of the same family-owned and founder-led dealership groups.

Regional players

• Kerridge Advisors: Specialist automotive and retail M&A advisor; provides the same sell-side and buy-side advisory services as Haig, primarily in the UK and Europe, making it a regional rather than direct U.S. competitor.

Broad incumbents

• Brown Gibbons Lang (BGL): Middle-market investment bank with a dedicated automotive and dealerships M&A practice; overlaps with Haig on auto retail sell-side mandates but operates across many additional sectors with a larger platform.
• Huntington Bank (Auto Dealer Finance): Large commercial bank with a dedicated auto dealer finance and M&A advisory practice; competes with Haig on dealership buy-sell mandates, especially where acquisition financing is bundled with advisory.
• Bank of America Auto Dealer Services: Bulge-bracket commercial bank with a long-standing auto dealer M&A and capital markets franchise; a source of competition for the largest dealership group transactions and where Haig's alumni (Nill) previously operated.

Others

• Stoll Keenan Ogden PLLC: Law firm frequently engaged as transaction counsel on dealership buy-sells (e.g., Bosak Auto Group deal); adjacent ecosystem participant that often co-delivers deals alongside Haig and competes for share-of-wallet in the same process.
• Center Capital (commercial finance / dealer floor planning): Specialty lender to auto dealers (floor plan and acquisition financing); not an advisory competitor, but a financing counterparty whose capital availability and pricing directly influence Haig's deal pipeline.

Emerging players

• NewDirection Capital Partners: Emerging advisory and capital provider focused on auto retail and dealership M&A; competes for a narrower set of mandates but targets the same dealer-owner customer base.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/HaigPartners
• YouTubeyoutube.com/channel/UCXoQx2j4Bgyhpd7ediCDKyw
• Facebookfacebook.com/HaigPartners
• LinkedInlinkedin.com/company/haig-partners

Revenue estimate

Valuation estimate

Number of profiles

Profiles15 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Haig Partners