meinestadt.de

What meinestadt.de does

meinestadt.de, founded in 1996 and headquartered in Köln, operates as a horizontal German local-information portal covering all cities and municipalities in Germany. The platform is organised around location-based (city or postal-code) search and bundles more than a dozen vertically focused sub-portals: jobs (with apprenticeship, dual-study, minijob and internship listings), real estate (rentals, purchases, commercial, valuation, relocation), automobiles (used-car aggregator plus workshop and registration data), dating, leisure and tourism, events, business directory, tradespeople search, city maps, local news and weather, and shopping flyers (via Shopfully). Technical delivery is via web plus dedicated iOS and Android apps with push-notification alerting, plus newsletter and magazine content properties (Ratgeber) that feed SEO authority. The core tech stack is a standard location-indexed web portal with vertically federated sub-domain pages; only "JobScan" matching is highlighted as algorithmic differentiation, with no broader disclosed AI/ML capability.

Name

meinestadt.de

Website

https://meinestadt.de

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

251–500 employees

Short description

meinestadt.de is a Germany-only horizontal online portal, founded in 1996 and based in Köln, that aggregates location-based local information and commerce across jobs, real estate, autos, dating, events, business directory, tourism, maps, news and shopping flyers for every German municipality, monetising via SMB listing fees, display ads and dating-affiliate referrals.

Ownership category

akta.pro rank

Headquarters

HQ city

Köln

HQ country

Germany

HQ region

Europe

Markets served

GTM type

B2B and B2C

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations

Revenue model

1. Job Listings: Employers pay to post job listings on the jobs.meinestadt.de portal. Premium job listings (Talent Hero) are featured placements for enhanced visibility.
2. Real Estate Listings: Private and commercial real estate listing fees. Real estate agents (Makler:innen) have dedicated B2B portals for listing management.
3. Advertising: Display advertising and sponsored content across the portal and sub-portals including Jobs, Real Estate, Auto, and Dating sections.
4. Dating Services: Referral fees from dating partner portals (Parship, elitepartner, bildkontakte, etc.) through affiliate partnerships.
5. Newsletter Marketing: Free newsletters for job search, apartment hunting, and real estate sales, with contentfinanced through advertising.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels5 records

Core offering

meinestadt.de operates a Germany-wide local portal that aggregates city-specific information across multiple life categories including jobs, real estate, autos, dating, leisure, events, business directory, and local news. The platform monetizes primarily through paid job and real estate listings, display advertising, and affiliate referrals to partner dating services. Users access the service via the main website, dedicated category sub-portals, and a mobile app with location-based search across all German municipalities.

Product overview

meinestadt.de is a comprehensive German local portal offering a multi-category platform with multiple interconnected services. The core offerings include: Jobs (job portal with job listings, Ausbildung/apprenticeships, Duales Studium/dual studies, Minijobs, and Praktikum/internships), Immobilien (real estate portal for renting and buying apartments, houses, and commercial properties), Auto (automobile portal with used car listings and workshops), Dating (Singlebörse/online dating platform), Freizeit (leisure/tourism with excursions and attractions), Veranstaltungen (events portal), Branchenbuch (business directory), Handwerker (tradespeople search with services for photovoltaics and heat pumps), Stadtplan (interactive city maps), Aktuelles (local news, weather, police reports, fuel prices), Prospekte (shopping brochures and flyers), and various magazines/ratgeber (guides on jobs, real estate, dating, tourism, autos, and everyday assistance). The platform operates on a location-based model, serving all cities and municipalities across Germany.

Differentiator

Problem solved

Functional benefit

Products and services

• Jobs Portal (jobs.meinestadt.de) A job search and posting portal featuring job listings, apprenticeship (Ausbildung) positions, dual study programs (Duales Studium), minijobs, internships, and career guides with JobScan matching technology for skilled workers in Germany.
• Immobilien Portal (Real Estate) Real estate search portal offering apartments and houses for rent and purchase across Germany, including commercial properties, property valuation services, and relocation support.
• Auto Portal (auto.meinestadt.de) Automobile portal aggregating used car listings from various auto exchanges, with dealer and workshop directories, technical vehicle data, and vehicle registration (Kfz-Zulassung) information.
• Singlebörse / Dating Portal Online dating and partner search platform with categories including men/women seeking opposite or same-sex partners, partner agencies, casual dating, and 50+ dating, with referrals to premium partner services.
• Freizeit / Tourismus Portal Leisure and tourism portal featuring excursion destinations, points of interest, outdoor activities, scenic landscapes, nature attractions, and a tourism magazine for German cities and regions.
• Veranstaltungen Portal (Events) Events portal covering concerts, comedy, markets, children's events, musicals and shows across Germany, with event registration functionality for organizers.
• Branchenbuch (Business Directory) Online business directory and yellow pages covering various industries including healthcare, allowing companies to register and increase local visibility.
• Handwerker Search (Tradespeople Directory) Tradespeople search directory specializing in craftsmen including photovoltaics installation and heat pump services, along with property valuation and improvement guides.
• Stadtplan (City Maps) Interactive city maps for all German cities with address search functionality, street directory, and points of interest.
• Aktuelles (Local News) Local news and information portal featuring police reports, weather forecasts, bio-weather, fuel prices (benzine and diesel), and local event information.
• Prospekte / Shopping Shopping brochure and flyer portal aggregating current offers from nearby retailers, covering major German cities (content provided by partner Shopfully).
• Magazine and Ratgeber (Guides) Thematic magazines and expert guides covering Job, Immobilien, Auto, Dating, Tourism, and everyday assistance topics for German consumers.
• Ausbildung / Apprenticeship Portal Apprenticeship marketplace with 13,325 open vocational training positions in Germany, organized by vocational fields, school-leaving qualifications, and profession.
• Duales Studium (Dual Study Programs) Dual study program listings combining academic study with practical work experience, covering various bachelor's degrees in Business Administration, IT, Engineering, Tourism, and Social Work.
• meinestadt.de Mobile App Mobile application providing local news and information on-the-go with property alerts via push notifications and bookmark functionality, available on iOS and Android.
• Newsletter Services Free weekly email newsletters for apartment hunting, property sales, and job search tips delivered to subscribers.

Segments7 records

Ideal customer profiles7 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature1 record

Partnerships

Nine partnerships are on record, tiered minor.

• SCHUFAminorStrategic or Co-development PartnerSCHUFA provides credit check and creditworthiness services for users applying for rental properties. meinestadt.de users can request SCHUFA credit reports directly through the real estate portal.
• SIXTminorGTM or Marketing PartnerSIXT offers 10% discount on transporter rentals for users moving with meinestadt.de. Partnership provides added value for users relocating through the real estate portal.
• VerivoxminorGTM or Marketing PartnerVerivox provides comparison services for ancillary costs (Nebenkosten) related to renting or buying property. Integrated into the real estate portal services.
• immoweltminorGTM or Marketing Partnerimmowelt provides real estate financing tools and calculators for users looking to purchase property through the meinestadt.de portal.
• ParshipminorGTM or Marketing PartnerParship is a premium dating service featured as a top partner on meinestadt.de dating portal. Referrals from meinestadt.de users generate affiliate revenue.
• elitepartnerminorGTM or Marketing PartnerElitepartner is positioned as a premium dating service for cultured and sophisticated singles. Featured as a top partner referral on the dating portal.
• bildkontakteminorGTM or Marketing PartnerDating partner specializing in singles with photos, featured as a top partner referral on the dating portal.
• Lemon SwanminorGTM or Marketing PartnerDating service with focus on women, featured as a top partner on the dating portal with affiliate referral arrangement.
• c-dateminorGTM or Marketing PartnerCasual dating service featured as a top partner for non-committed relationships on the dating portal.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• mobile.de: Germany's leading used car classifieds platform. Directly competes with auto.meinestadt.de for vehicle listings, dealer traffic, and adjacent auto services across the same consumer base.
• AutoScout24: One of Germany's largest auto marketplaces for used and new vehicles. Directly comparable to meinestadt.de's Auto portal — both aggregate listings for German car buyers and dealers, with workshop and technical-data adjacencies.
• Das Örtliche: German local business directory and phone book with strong regional coverage. Directly comparable to meinestadt.de's local business discovery and city-map products, serving the same local-search German consumer.
• Immowelt: Major German real estate listings portal that is both a meinestadt.de partnership integration and a competitor. Comparable real estate listing monetization, agent tooling, and buyer/renter audience targeting.
• Immobilienscout24 (Immoscout24): Germany's dominant real estate listing portal. Directly competes with meinestadt.de's Immobilien vertical for both rental and purchase listings, serving the same German consumer and Makler market across overlapping geographies.
• StepStone: One of Germany's leading job boards and recruiting platforms. Competes with jobs.meinestadt.de for skilled-worker and professional listings, employer B2B tooling, and candidate traffic across German-speaking markets.
• Gelbe Seiten (Yellow Pages Germany): Germany's primary printed and online business directory ("Branchenbuch"). Direct comparable to meinestadt.de's Branchenbuch product — same SMB discovery use case, same German local market.

Broad incumbents

• Yelp: Global consumer review and local business discovery platform with German operations (yelp.de). Comparable to meinestadt.de's local-services and business directory surfaces, but broader in scope and review-led.
• Indeed Germany: Global job search engine with substantial German penetration. Competes broadly for job-seekers and listings on jobs.meinestadt.de but operates across multiple job categories and geographies rather than Germany's local vertical only.
• Google Maps: Global local information, business discovery, and city-map platform. Overlaps with meinestadt.de's Branchenbuch, Stadtplan, and local-event surfaces, though with broader scope and different monetization.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/meinestadt_de
• Facebookfacebook.com/meinestadt.de

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about meinestadt.de