My Subscription Addiction
My Subscription Addiction is a subscription box review and recommendation website founded in 2012 that helps individual consumers discover, compare, and subscribe to subscription services across 38+ categories, monetizing primarily through affiliate commissions.
- Company typePrivate
- Founded2012
- HeadquartersNew York, United States
- Headcount1–10
- GTM typeB2C
- OfferingDigital Commerce or Content
What My Subscription Addiction does
My Subscription Addiction (operated by MSA Network LLC) is a subscription box review and recommendation website founded in 2012 and headquartered in New York. The platform publishes editorial reviews, curated best-of lists, spoilers, and coupon codes across 38+ subscription categories including beauty, fashion, food, pets, kids, wellness, and home. It serves individual consumers seeking to discover and compare subscription services, and secondarily serves subscription box brands seeking editorial coverage and customer acquisition through affiliate channels.
The site's core products are its editorial review library, a searchable subscription box directory (The Directory), a curated coupon aggregation page (Best Coupons), spoiler previews for popular boxes, category-specific best-of lists, and a free email newsletter. The underlying technology is a standard content management system powering a WordPress-based blog and directory site; there is no proprietary technology, no mobile app, and no public API. Content is the only product surface.
The business model is content-led affiliate marketing. My Subscription Addiction generates the substantial majority of its revenue from affiliate commissions when readers click through to subscribe to featured services (IPSY, Stitch Fix, HelloFresh, FabFitFun, BoxyCharm, and others). The site distributes content freely to readers and does not charge subscription fees for access. Go-to-market is entirely inbound through organic SEO, social media (Facebook, Twitter, Instagram, Pinterest), and email newsletter. The company is small (1-10 employees), privately held, bootstrapped with no disclosed outside funding, and appears to be founder-operated with a recently-added CRO and Chairman on the leadership bench.
My Subscription Addiction firmographics
Firmographics- Name
- My Subscription Addiction
- Legal name
- MSA Network LLC
- Website
- https://mysubscriptionaddiction.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- My Subscription Addiction is a subscription box review and recommendation website founded in 2012 that helps individual consumers discover, compare, and subscribe to subscription services across 38+ categories, monetizing primarily through affiliate commissions.
- Ownership category
- akta.pro rank
My Subscription Addiction industry classification
Industry- Product category
- Subscription Box Reviews and Recommendations
- akta.pro primary industry
- Subscription Boxes & Curated Product Subscriptions (CRAFAIAF)
- akta.pro secondary industry
- RSS/Feed Readers & Subscription Aggregators (MPACAKAD)
Keywords
Where My Subscription Addiction is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
My Subscription Addiction business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Affiliate Marketing Commissions: The site generates revenue through affiliate marketing partnerships with subscription box companies. When readers click on links to subscription services (such as IPSY, Stitch Fix, HelloFresh, etc.) and complete purchases, My Subscription Addiction earns a commission. This is indicated by affiliate tracking URLs in their content and statements about receiving commissions on purchases made through links.
- Email Newsletter Subscription: The site offers a free email newsletter subscription to deliver deals and content updates to subscribers, building an owned audience for ongoing engagement.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels6 records
My Subscription Addiction product offering
Product offeringCore offering
My Subscription Addiction operates a content publishing and affiliate marketing website that delivers editorial reviews, best-of lists, spoilers, coupons, and a searchable directory of subscription boxes across 38+ categories. The site monetizes by earning affiliate commissions when readers click through and subscribe to featured subscription services such as IPSY, Stitch Fix, and HelloFresh, while readers access all content for free.
Product overview
My Subscription Addiction is a subscription box review and recommendation platform operating as a single unified content site rather than a modular platform. The core offering consists of editorial reviews, category-specific best-of lists (covering beauty, fashion, food, kids, lifestyle, and more), a searchable subscription box directory, coupon codes, and spoiler previews for popular subscription services. The site also offers an email newsletter for subscribers to receive updates. The platform functions primarily as an informational and discovery resource rather than a transactional service, helping consumers find and evaluate subscription boxes through reader-voted rankings and staff-written reviews.
Differentiator
Problem solved
Functional benefit
Products and services
- Subscription Box Reviews and Recommendations Platform A comprehensive review and recommendation platform providing editorial reviews, ratings, and comparisons of subscription boxes across categories including beauty, fashion, food, kids, lifestyle, wellness, and pets. Targeted at individual consumers seeking honest third-party assessments before subscribing to recurring product services.
- The Directory A searchable directory of subscription boxes allowing users to browse and discover subscription services across multiple categories. Targeted at consumers who want to explore available subscription options in one consolidated listing.
- Best Coupons A curated collection of discount codes and promotional offers for subscription box services. Targeted at consumers seeking the best value when subscribing to subscription box services.
- Spoilers Preview content revealing upcoming items in subscription boxes before they ship, covering popular services like FabFitFun, Boxycharm, Ipsy, and Allure. Targeted at subscribers and prospective subscribers who want to anticipate upcoming box contents.
- Category-Specific Best Of Lists Curated top-10 style lists for specific subscription box categories including women's boxes, men's boxes, kids' boxes, beauty boxes, clothing boxes, meal subscriptions, wine clubs, and wellness subscriptions. Targeted at consumers comparing options within a particular category.
- Email Newsletter A subscription-based email newsletter delivering the latest reviews, spoilers, and exclusive coupon codes directly to subscribers' inboxes. Targeted at readers who want ongoing updates on subscription box news and deals.
Companies that use My Subscription Addiction
Customer profileNamed customers1 record
Segments2 records
Ideal customer profiles2 records
My Subscription Addiction technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
My Subscription Addiction partnerships and signals
Strategic signalScale indicators4 records
Recent moves2 records
Expansion highlights4 records
My Subscription Addiction competitors and assessment
Company assessmentBroad incumbents
- Reviewed (USA Today / Gannett): Large-scale product review publication owned by Gannett. Competes for affiliate-driven commerce content and shares the SEO-driven review monetization model.
- Wirecutter (The New York Times): NYT-owned product review site using affiliate commerce. Operates at much greater scale and breadth, competing directly for the same consumer-review-intent search traffic that My Subscription Addiction monetizes.
- BestProducts.com: Generalist product review and recommendation site owned by Dotdash Meredith. Competes for the same affiliate commerce search traffic across multiple consumer categories.
Direct peers
- The Strategist (New York Magazine): NY Mag's product review and recommendation vertical with affiliate monetization. Closest analogue in terms of editorial review model plus commerce conversion, though at significantly larger reach.
- This is Why I'm Broke: Affiliate-driven product discovery and review site covering gadgets, gifts, and subscription products. Similar SEO-led monetization and consumer discovery focus.
- Gear Patrol: Men's lifestyle publication covering gear, apparel, and subscription products via reviews and affiliate links. Comparable editorial commerce model with overlapping audience intent.
- HelloSubscription: Subscription box review and discovery site with affiliate model. Operates in the exact same niche as My Subscription Addiction with very similar content structure.
- Subscription Box Mama: Niche subscription box review blog operating in the same category. Smaller scale than My Subscription Addiction but pursues the same content + affiliate model.
Others
- Cratejoy: Subscription box marketplace platform enabling merchants to launch and sell boxes. Adjacent ecosystem participant rather than direct competitor, but intersects with the same subscription commerce category.
- MyDealershipBox (now MSA-affiliated brands / similar blogs): Generalist DTC subscription review blogs and creators in the same category that compete for SEO traffic and affiliate dollars in the subscription box niche.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key highlights6 records
Customer concentration
My Subscription Addiction social profiles
Digital presenceMy Subscription Addiction financial estimates
Financial estimateRevenue estimate
Valuation estimate
My Subscription Addiction leadership team
Management profileNumber of profiles
Profiles3 records
My Subscription Addiction funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
My Subscription Addiction M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about My Subscription Addiction
What does My Subscription Addiction do?
My Subscription Addiction operates a content publishing and affiliate marketing website that delivers editorial reviews, best-of lists, spoilers, coupons, and a searchable directory of subscription boxes across 38+ categories. The site monetizes by earning affiliate commissions when readers click through and subscribe to featured subscription services such as IPSY, Stitch Fix, and HelloFresh, while readers access all content for free.
Is My Subscription Addiction a public or private company?
My Subscription Addiction is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was My Subscription Addiction founded?
My Subscription Addiction was founded in 2012. It employs 1 to 10 people.
Where is My Subscription Addiction based?
My Subscription Addiction is headquartered in New York, United States, in the North America region.
How does My Subscription Addiction make money?
Two revenue lines are on record. Affiliate Marketing Commissions are the primary driver. The others are email Newsletter Subscription.
Who are My Subscription Addiction's main competitors?
Broad incumbents on record are Reviewed (USA Today / Gannett), Wirecutter (The New York Times) and BestProducts.com. Direct peers are The Strategist (New York Magazine), This is Why I'm Broke, Gear Patrol, HelloSubscription and Subscription Box Mama. Others are Cratejoy and MyDealershipBox (now MSA-affiliated brands / similar blogs).
Does My Subscription Addiction have an API?
No public API is recorded for My Subscription Addiction.
What industry is My Subscription Addiction in?
My Subscription Addiction's product category is Subscription Box Reviews and Recommendations. Its primary akta.pro industry code is CRAFAIAF, Subscription Boxes & Curated Product Subscriptions, with a secondary code of MPACAKAD, RSS/Feed Readers & Subscription Aggregators.