MISA

What MISA does

MISA (Công ty Cổ phần MISA) is a Vietnamese enterprise software company founded in 1994 and headquartered in Hanoi, operating a comprehensive digital transformation platform serving Vietnamese micro-businesses, SMEs, large enterprises, government agencies, educational institutions, healthcare providers, and individual consumers. The company has grown from an accounting software vendor into a multi-product ecosystem anchored by the AMIS unified business management platform, which spans finance-accounting (AMIS Kế toán, MISA ASP, MISA SME 2023), human resources (AMIS Nhân sự, AMIS Tiền lương), marketing and sales (AMIS CRM, AMIS aiMarketing), operations, and digital office modules. Specialized sub-brands address adjacent verticals including MISA FinGov for government financial management, MISA EMIS for education, MISA iHOS for hospital administration, MISA eShop and MISA CukCuk for retail and restaurant POS, and MISA meInvoice and MISA eSign for electronic invoicing and digital signatures.

The underlying technology architecture is a platform-plus-modules model with integrated AI capabilities delivered through AMIS OneAI, which wraps third-party foundation models (ChatGPT, Gemini, Grok) into an Agentic AI layer for autonomous enterprise operations. MISA also participates as a validator node in Vietnam's national NDAChain blockchain and has integrated with the Ministry of Public Security's VNeID digital identity platform, positioning the company as a participant in national digital infrastructure. The technology stack is complemented by ISO 27001, ISO 9001, CMMI DEV/3, and CSA STAR certifications, and the company employs over 2,000 staff across 8 nationwide offices.

MISA's business model is multi-stream: SaaS subscriptions (online accounting, electronic invoices, digital signatures, AI platform from 500k VND/month), perpetual licenses (desktop products such as MISA SME 2023 and MISA Mimosa 2025), professional services for enterprise and government implementations, and digital financial services via MISA Lending and the JetPay payment gateway. Distribution combines self-serve direct online sales, a nationwide authorized agent network (đại lý) of tax agents and accounting service firms, enterprise field sales, app marketplace distribution, and training partnerships with 600+ educational institutions. Revenue is generated across more than 400,000 enterprise customers, 44,500+ government administrative units, and 3.5M+ individual users, with international presence extending to 22 countries.

Name

MISA

Legal name

Công ty Cổ phần MISA

Website

https://misa.vn

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

MISA is a Vietnamese enterprise software company founded in 1994 that provides the AMIS unified business management platform spanning accounting, HR, CRM, and AI-driven automation for SMEs, government agencies, educational institutions, and individuals across Vietnam and 22 countries.

Ownership category

akta.pro rank

Product category

Business Management Software

NAICS

Software Publishers (513210)

SIC

Services-Computer Programming Services (7371)

akta.pro primary industry

Core ERP Suites (Financials, Procurement, Projects) (HDAEAEAA)

akta.pro secondary industry

Public Sector & Government ERP (HDAEAEAG)

Keywords

• Business management software
• Cloud accounting software
• Electronic invoicing solutions
• Government financial software
• Enterprise AI platform

Headquarters

HQ city

Hanoi

HQ country

Vietnam

HQ region

Asia

Offices7 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Software Subscriptions: SaaS-based software subscriptions for businesses, government agencies, and individuals. Products include AMIS Kế toán, AMIS CRM, AMIS aiMarketing, and other business management modules. Pricing starts from 500k VND/month for AI platform access.
2. Perpetual Software Licenses: Traditional one-time license sales for desktop software such as MISA SME 2023, MISA Mimosa 2025 for offline deployment.
3. Professional Services: Implementation, training, and consulting services for enterprise and government customers. Includes training cooperation programs with 600+ educational institutions.
4. Digital Financial Services: MISA Lending platform connecting businesses with banks for online credit assessment, MISA Lending for loan facilitation, and JetPay payment gateway services.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels8 records

Core offering

MISA develops and sells integrated business management software, cloud accounting, electronic invoicing, digital signatures, CRM, HR, and government financial management platforms under the AMIS brand, with the AMIS OneAI platform layering Agentic AI capabilities across the product suite. Its products serve Vietnamese enterprises, micro/household businesses, government agencies, educational institutions, accounting service firms, and individual consumers via SaaS subscriptions, perpetual licenses, and adjacent digital financial services (MISA Lending, JetPay).

Product overview

MISA is a comprehensive digital transformation ecosystem offering a platform-plus-modules architecture serving enterprises, small businesses, household businesses, government agencies, educational institutions, and individuals. The core AMIS platform provides unified business management with specialized modules for accounting (AMIS Kế toán, MISA ASP), HR management (AMIS Nhân sự, AMIS Tiền lương), marketing (AMIS CRM, AMIS aiMarketing), and operations (AMIS Công việc, AMIS Tài sản). Specialized platforms include MISA FinGov for government financial management, MISA EMIS for education, MISA iHOS for healthcare, and MISA eShop/MISA CukCuk for retail and restaurant management. The OneAI platform integrates advanced AI models (ChatGPT, Gemini, Grok) across all products to enable Agentic AI capabilities for autonomous business operations.

Differentiator

Problem solved

Functional benefit

Brands

• MISA AMIS: Unified business management platform integrating AI for enterprises
• MISA OneAI
• MISA meInvoice
• MISA eSign
• MISA CukCuk
• MISA eShop
• MISA SME
• MISA FinGov
• MISA EMIS
• MISA iGOV
• MISA iHOS
• MISA TaskGov
• MISA Lending
• MISA Mimosa
• MISA ASP
• AMIS Kế toán
• AMIS CRM
• AMIS aiMarketing
• MISA MoneyKeeper
• MISA Golf
• MISA Hotich
• JetPay
• MISA Lomas
• EMIS Kindergarten
• MISA Bamboo
• MISA QLTS
• MISA QLCB
• MISA mTax
• MISA BankHub
• MISA Soundify
• MISA OCM

Products and services

• AMIS Kế toán

Quantifiable outcome

• 3% increase in new customers for businesses using MISA solutions
• +4 more outcomes

Named customers4 records

Segments7 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability9 records

Feature4 records

Partnerships

Ten partnerships are on record, tiered core, regional and minor.

• HDBankcoreStrategic or Co-development Partner · 26 June 2026MISA and HDBank signed strategic partnership agreement on June 26, 2026 to build a comprehensive digital financial ecosystem, providing modern banking and financial solutions while expanding services.
• ChaileasecoreStrategic or Co-development Partner · 24 June 2026MISA and Chailease signed cooperation agreement on June 24, 2026 to deploy digital financial solutions, helping businesses access capital quickly and conveniently while improving management efficiency.
• LOTTE FinancecoreStrategic or Co-development Partner · 15 June 2026MISA and LOTTE Finance signed cooperation agreement on June 15, 2026 to deploy comprehensive digital financial solutions for customers, combining MISA's software ecosystem with LOTTE Finance's financial services.
• Thanh Hoa Provincial People's CommitteeregionalStrategic or Co-development Partner · 11 June 2026MISA was one of 3 technology companies to sign cooperation agreement with Thanh Hoa province on June 11, 2026 for developing science, technology, innovation, and digital transformation.
• NDAChain (National Blockchain Platform)coreTechnology or Integration · 25 July 2025MISA participates as a validator node in Vietnam's national blockchain platform NDAChain, which operates 49 public-private validator nodes using Proof-of-Authority consensus with Zero-Knowledge Proof. NDAChain processes 3,600 transactions per second and supports decentralized identity verification and product traceability.
• ACB BankcoreStrategic or Co-development Partner · 18 June 2024MISA signed comprehensive partnership with ACB in June 2024 to build a digital financial ecosystem, combining MISA's business software with ACB's banking services for business customers.
• 600+ Universities and Educational InstitutionscoreStrategic or Co-development PartnerMISA has training cooperation agreements with over 600 universities, colleges, and vocational schools nationwide. Each year, tens of thousands of students receive free training on MISA software. MISA provides textbooks, practice exercises, exam banks, and curriculum materials.
• VnResourceminorOthersVnResource is a member company of MISA specializing in customized HR management solutions tailored for individual enterprise needs, helping optimize time, costs, and work efficiency.
• Various Training InstitutionsminorStrategic or Co-development PartnerTraining partnerships include Banking Academy, Vietnam National University of Agriculture, Hanoi University of Industry, University of Economics - Vietnam National University, and many others.
• RAR Center - Ministry of Public SecuritycoreStrategic or Co-development PartnerMISA cooperated with RAR Center under Ministry of Public Security to deploy digital signature certificate registration on VNeID application for citizens, supporting national digital identity infrastructure.

Scale indicators9 records

Recent moves8 records

Expansion highlights7 records

Direct peers

• Fast Accounting (FAST Joint Stock Company): Vietnamese enterprise software company focused on accounting, ERP, and tax-compliance solutions for SMEs and government; directly competes head-to-head with MISA in the Vietnamese on-premise and cloud accounting market.
• Kingdee International Software Group: China-headquartered ERP and cloud financial software vendor serving SMEs, large enterprises, and government; comparable to MISA as a domestic champion monetizing regulatory-driven ERP demand, with a similar SME + public-sector GTM.
• Yonyou Network Technology: China's largest ERP and financial-management software provider with deep coverage across SMEs, large enterprises, and government agencies; comparable to MISA in product breadth (ERP + FinGov + cloud) and in monetizing state digitalization mandates.
• TOTVS: Latin America's largest domestic ERP and business-management software company, dominant in accounting, tax, HR, and government verticals; structurally comparable to MISA as a regional champion built on regulatory-driven ERP demand.
• Bravo Software (Vietnam): Vietnamese developer of Bravo Accounting and restaurant POS solutions directly overlapping with MISA's MISA CukCuk and AMIS Kế toán lines, competing for the same SME and household-business segments in Vietnam.
• FPT Software: Vietnamese IT services and enterprise software arm of FPT, providing ERP, digital-government, and AI solutions to Vietnamese enterprises and ministries; shares MISA's domestic enterprise and government customer base and Vietnamese digital-transformation tailwind.

Broad incumbents

• SAP: Global ERP incumbent whose SAP Business One and S/4HANA target the same Vietnamese enterprise segment MISA addresses; represents both a potential technology partner and a competitive risk as global SaaS ERP penetrates Vietnamese mid-market and government.
• Oracle NetSuite: Global cloud ERP with growing localization efforts in Southeast Asia, competing directly against MISA's AMIS platform for Vietnamese growth-stage SMEs and subsidiaries of multinationals operating in Vietnam.
• Sage Group: Global accounting and SMB ERP vendor whose cloud accounting suite targets the same SME accounting-and-compliance customer profile that anchors MISA's AMIS Kế toán and household-business products.
• Intuit QuickBooks: Global SMB accounting platform with AI-augmented bookkeeping features; represents the cloud-native competitive threat to MISA's offline accounting installed base (MISA SME, Mimosa) and online AMIS Kế toán line.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/MISAJSCchannel
• Facebookfacebook.com/MISAJSC
• LinkedInlinkedin.com/company/misacompany
• TikToktiktok.com/@tuyendungmisa
• Xx.com/MISAJSC

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries1 record

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MISA