HAPO Community Credit Union

What HAPO Community Credit Union does

HAPO Community Credit Union is a member-owned cooperative financial institution founded in 1953, headquartered in Richland, Washington, operating 25 branches across Southeastern Washington, Northeastern Oregon, Vancouver WA, and the Portland/Milwaukie OR area. The institution serves individual consumers, small-to-medium businesses, and youth/young adults with a full suite of banking products including free checking, savings, money market accounts, CDs, IRAs, Visa credit and debit cards, and loan products spanning mortgages, auto, consumer, commercial real estate, construction, and equipment financing. Under President & CEO Dolores Broeske, HAPO employs 251-500 people and supports its members with 100+ certified financial coaches, a youth financial education program (HAPO Academy, LiveNow platform), and the Dollars & Sense podcast.

The credit union's technology stack centers on a standard online and mobile banking platform augmented by third-party fintech integrations: MX Money for personal financial management, SavvyMoney for credit scoring, Apple Pay for digital wallet support, and QuickBooks Direct Connect for commercial accounting. Revenue is generated primarily through net interest income on loans (mortgage, auto, consumer, commercial), deposit interest spread, Visa credit card interest and transaction fees, and ancillary account fees. HAPO markets a 'Fair Banking' positioning with no monthly fees and no minimum balance requirements on core checking, using freemium pricing to drive member acquisition while monetizing through loan portfolio yield.

HAPO's go-to-market is direct-to-consumer across physical branches, digital channels, and a contact center, with an emphasis on community engagement including partnerships with 8+ regional Chambers of Commerce, in-school financial literacy programs, and local decision-making. The institution is federally insured by the NCUA and is currently expanding through the announced acquisition of Community First Bank (October 2024, expected close mid-2025), which will add branches and clients to its network. HAPO differentiates via member-owned cooperative governance, community roots spanning seven decades, and a financial-coaching-led member experience rather than competing primarily on rate or digital features.

Name

HAPO Community Credit Union

Legal name

HAPO Community Credit Union

Website

https://hapo.org

Company type

Private

Founded year

1953

Operating status

Operating

Headcount range

251–500 employees

Short description

HAPO Community Credit Union is a member-owned cooperative founded in 1953, operating 25 branches across Washington and Oregon. It serves consumers, small-to-medium businesses, and youth with checking, savings, lending, credit cards, and financial coaching, and is expanding via its pending acquisition of Community First Bank.

Ownership category

akta.pro rank

Product category

Retail Banking

NAICS

Credit Unions (52213), Credit Unions (522130), Credit Card Issuing (522210)

SIC

Savings Institution, Federally Chartered (6035), Personal Credit Institutions (6141), Mortgage Bankers & Loan Correspondents (6162)

akta.pro primary industry

Community Credit Unions (Retail/Consumer Focus) (FSABAEAA)

Keywords

• Retail banking services
• Consumer lending
• Mortgage lending
• Commercial banking
• Financial education

Headquarters

HQ city

Richland

HQ country

United States

HQ region

North America

Offices25 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Interest Income: Revenue generated from interest earned on loans including mortgages, auto loans, personal loans, and commercial loans. This is the primary revenue stream for the credit union.
2. Account Fees and Services: Fees from various account services including overdraft protection, wire transfers, and other banking services. Free checking account available with no monthly fees.
3. Credit Card Operations: Revenue from Visa credit card operations including interest on balances and transaction fees.
4. Deposit Interest Spread: Revenue generated from the spread between interest paid on deposits (savings, checking, CDs, IRAs) and interest earned on loans.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels8 records

Core offering

HAPO Community Credit Union is a member-owned cooperative financial institution offering a full suite of retail and commercial banking products, including free checking, savings, money market, certificates of deposit, IRAs, Visa credit and debit cards, and personal, auto, mortgage, and commercial loans. It distributes services through 25 physical branches across Southeastern Washington and Northeastern Oregon, plus online and mobile banking with integrated financial wellness tools (MX Money, Savvy Money, LiveNow) and 100+ certified financial coaches.

Product overview

HAPO Community Credit Union operates as a member-owned financial cooperative offering a comprehensive suite of banking products and services. The core banking offerings include personal checking (Free Checking), savings accounts, money market accounts, certificates of deposit, IRA accounts, Visa credit and debit cards, and various loan products (auto, mortgage, consumer, and commercial loans). Digital services include online banking, mobile banking with Apple Pay integration, bill pay, and Express Pickup. Financial wellness tools include MX Money Management (integrated money management), Savvy Money (credit scoring), and LiveNow (youth financial education). Educational offerings encompass HAPO Academy, certified financial coaching, the Dollars & Sense podcast, and It's a Money Thing video library. The institution also provides business services including merchant services, commercial loans, and QuickBooks integration. HAPO has announced plans to expand through the acquisition of Community First Bank (expected mid-2025).

Differentiator

Problem solved

Functional benefit

Products and services

• Free Checking Personal checking account with no monthly fee, no minimum balance requirement, bill pay, and e-statements for individual members.
• Savings Accounts Personal savings accounts offering competitive dividend rates for individual members.
• Youth Accounts Savings accounts designed for children and teenagers with surcharge-free coin machine access and youth-focused financial education resources.
• Money Market Accounts High-yield savings accounts that pay competitive rates, combining savings safety with higher returns for individual members.
• Certificate of Deposit Term savings accounts that allow members to earn guaranteed dividends over a fixed period with various term lengths.
• IRA Accounts Individual Retirement Accounts including Traditional and Roth IRAs and education savings accounts for retirement and educational planning.
• Visa Credit Cards Multiple Visa credit card options including Cash Back Visa, Low Rate Visa, Home Equity Visa, Youth Visa Credit Card, and Share Secured Visa for credit building and everyday spending.
• Visa Debit Card Debit card for everyday purchases with surcharge-free ATM access and fraud protection features.
• Auto/Motorcycle Loans Vehicle financing for cars and motorcycles with competitive rates and flexible terms for both new and used vehicles.
• Mortgage Loans Home purchase and refinancing loans including buy or refinance options, home equity products, and land and construction loans with dedicated mortgage loan officers.
• Consumer Loans Personal loans for various needs including recreational vehicles, boats, and other personal financing requirements.
• Commercial Loans Business lending services including commercial real estate loans, construction financing, equipment loans, and business lines of credit for commercial members.
• Commercial Credit Cards Business credit cards designed for commercial clients with features suited for business spending and expense management.
• Business Checking Business checking accounts designed for commercial members with features tailored for business banking needs.
• Merchant Services Payment processing services enabling business merchants to accept card payments and manage transactions.
• Online Banking Web-based digital banking platform providing account access, bill pay, e-statements, and integration with MX Money management tools.
• Mobile Banking Smartphone banking application with account access, mobile deposit, person-to-person payments, biometric authentication, and digital wallet support.
• Bill Pay Online bill payment service allowing members to pay bills to merchants, service providers, and individuals electronically.
• SavvyMoney Credit Score Free credit score and report monitoring tool integrated into online banking, showing credit factors, simulations for score improvements, and personalized offers.
• MX Money Management Comprehensive money management platform integrated into online and mobile banking, connecting accounts from thousands of institutions to provide spending insights, budget tracking, investment monitoring, and net worth analysis.
• LiveNow Digital financial wellness hub for teens and young adults with interactive learning modules covering credit building, budgeting, and debt avoidance.
• Financial Coaching One-on-one certified financial coaching services to help members with budgeting, credit building, debt management, and financial planning, delivered by 100+ certified coaches.
• Skip-a-Pay Loan payment flexibility service allowing members to skip a loan payment when needed, subject to eligibility requirements.
• TruStage Insurance Insurance products offered through TruStage partnership including life, auto, home, and other coverage options available to members.

Quantifiable outcome

• 100+ certified financial coaches available to assist members
• +1 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

AI capability7 records

Feature3 records

Partnerships

Ten partnerships are on record, tiered core and minor.

• Community First BankcoreStrategic or Co-development Partner · 8 October 2024HAPO Community Credit Union announced acquisition of Community First Bank through a purchase and assumption agreement. The transaction will expand HAPO's assets and service network, integrating Community First Bank's branches and clients. Expected to complete in mid-2025 pending regulatory and shareholder approval.
• Craft3minorStrategic or Co-development PartnerCommunity lender providing debt financing options and business resources. Referenced as a resource partner for business members seeking commercial lending support.
• Washington Small Business Development Center (SBDC)minorStrategic or Co-development PartnerState-level small business development resources and support services. HAPO blog references SBDC resources for business members.
• SCOREminorStrategic or Co-development PartnerMentorship organization for small businesses. Referenced as a resource for business members on HAPO's Starting a Business resource listing.
• Various Chamber of Commerce PartnershipsminorStrategic or Co-development PartnerPartnerships with regional Chambers of Commerce including Tri-Cities Regional Chamber, Hispanic Chamber, Walla Walla Valley Chamber, Greater Yakima Chamber, Greater Vancouver Chamber, Hermiston Chamber, East Portland Chamber, and Portland Metro Chamber for community engagement and business networking.
• GreenPath Financial WellnessminorStrategic or Co-development PartnerFinancial wellness and counseling services partner referenced on HAPO's website as part of their money management tools.
• TruStage InsuranceminorChannel Partner/ Reseller/ DistributorInsurance products offered through TruStage, available via HAPO membership for life insurance, auto insurance, and other coverage needs.
• MX MoneycoreTechnology or IntegrationIntegrated money management platform providing budgeting, spending tracking, investment monitoring, and net worth analysis tools directly within HAPO's online and mobile banking.
• Co-Op Shared BranchminorChannel Partner/ Reseller/ DistributorShared branch network providing HAPO members surcharge-free ATM access and branch services at participating credit unions nationwide.
• National Credit Union Administration (NCUA)coreOthersFederal regulatory agency that insures deposits and oversees credit union operations. HAPO is federally insured by NCUA.

Scale indicators4 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• BECU (Boeing Employees Credit Union): Washington State-headquartered member-owned credit union offering a comparable full suite of personal/commercial banking, mortgages, and Visa cards with a similarly strong community-cooperative value proposition. Most directly comparable due to overlapping geography and member base.
• Gesa Credit Union: Tri-Cities/Richland-headquartered Washington credit union offering personal and business banking, mortgages, and consumer lending — a direct in-market competitor for the same Richland/Kennewick/Pasco deposit and loan pool that HAPO serves.
• Numerica Credit Union: Eastern Washington and Northern Idaho credit union offering consumer/commercial banking, mortgages, and wealth services. Comparable scale and similar Pacific Northwest community-cooperative positioning.
• Columbia Credit Union: Southwest Washington-based community credit union serving Vancouver WA — directly overlaps with HAPO's Vancouver branch and offers comparable personal/business banking products.

Regional players

• OnPoint Community Credit Union: Oregon-headquartered community credit union serving Portland metro, where HAPO also operates a Milwaukie/Jennings Lodge branch. Comparable product suite and member-owned cooperative model.
• STCU (Spokane Teachers Credit Union): Eastern Washington credit union headquartered in Spokane offering full personal/commercial banking and wealth services. Similar mid-size regional cooperative profile to HAPO with geographic adjacency but not overlapping branch footprint.
• Sound Credit Union: Puget Sound area community credit union offering consumer/business banking, mortgages, and credit cards. Comparable cooperative model; serves a different sub-region of Washington State.
• Advantis Credit Union: Oregon-based community credit union serving Portland metro. Overlaps with HAPO's Portland-area presence and offers a similar personal/business banking and mortgage product mix.
• TwinStar Credit Union: Washington and Oregon community credit union offering full banking services. Comparable scale, similar cooperative structure, and overlapping Pacific Northwest footprint.

Broad incumbents

• First Tech Federal Credit Union: Large, federally chartered technology-industry credit union with a national footprint including Washington and Oregon. Broader scope than HAPO but competes for the same Pacific Northwest consumer/business member relationships.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/HAPOCCU
• YouTubeyoutube.com/channel/UCiTO8ovoZlgny1HC3xNc3bg
• Facebookfacebook.com/hapoccu
• LinkedInlinkedin.com/company/hapo-community-credit-union
• Instagraminstagram.com/hapoccu

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about HAPO Community Credit Union