Sportico
- Company typePrivate
- Founded2020
- HeadquartersLos Angeles, United States
- Headcount11–50
- GTM typeB2B
- OfferingDigital Commerce or Content
Sportico firmographics
Firmographics- Name
- Sportico
- Legal name
- Sportico Media, LLC
- Website
- https://sportico.com
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Sportico industry classification
Industry- Product category
- Sports Business Media and Data
- akta.pro primary industry
- Sponsorship Sales, Valuation & Analytics Services (Rights Sales, Measurement, Consulting) (MPAKALAK)
- akta.pro secondary industry
- Sports Business Consulting & Advisory (Strategy, Valuation, Due Diligence) (MPAKAKAL)
Keywords
Where Sportico is headquartered
LocationHeadquarters
- HQ city
- Los Angeles
- HQ country
- United States
- HQ region
- North America
Markets served
Sportico business model
Business model- GTM type
- B2B
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Marketing or Sales, Technology or R&D, Operations
Revenue model
- Subscriptions: Sportico operates a subscription-based model offering premium sports business content, with users able to subscribe and manage accounts on their website.
- Advertising and Sponsorships: The platform generates advertising revenue through its website, newsletters, and podcast content. Their partnership with Yahoo provides additional advertising inventory.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Subscription-based premium content |
Distribution channels4 records
Marketing channels7 records
Sportico product offering
Product offeringCore offering
Sportico is a sports business media company that operates a digital platform delivering news, analysis, and proprietary data products covering the intersection of sports and finance. Its core offerings include sports business journalism, annual franchise valuation reports and interactive databases across major leagues (NFL, NBA, MLB, WNBA, MLS, NWSL, NHL, Premier League, Formula 1, international soccer), podcasts (Sporticast and La Previa), email newsletters, and a weekly transactions wire service, distributed through its own website and partnerships including Yahoo Media Group.
Product overview
Sportico is a sports business media company offering a unified platform combining news coverage, proprietary data products, and multimedia content. The core offerings include the Sportico digital platform providing sports business journalism, the Sporticast and La Previa podcasts, and Sports Franchise Valuations reports with interactive data visualization tools. Newsletter products (The Kicker, The Morning Lead) complement the real-time coverage. The company is part of Penske Media Corporation.
Differentiator
Problem solved
Functional benefit
Brands
- Sporticast: The flagship sports business podcast hosted by Scott Soshnick and Eben Novy-Williams covering sports industry news, deals, and analysis
- La Previa
Products and services
- Sportico Platform Sportico's primary digital platform providing sports business news, analysis, and data coverage across professional sports leagues including NFL, NBA, MLB, WNBA, NWSL, MLS, Premier League, NHL, and international soccer. Targets sports industry professionals, investors, and athletes seeking business intelligence.
- Sporticast Podcast A sports business podcast hosted by Scott Soshnick and Eben Novy-Williams covering sports industry news, team valuations, media rights, sponsorship deals, and interviews with sports executives. The show has published over 560 episodes.
- La Previa Podcast A Spanish-language sports business podcast co-hosted by Asli Pelit and Boris Gartner (CEO of LaLiga North America), providing analysis of sports business stories from both sides of the Atlantic with special guest appearances.
- Sports Franchise Valuations Sportico's proprietary team valuation reports and interactive databases covering NFL, NBA, MLB, WNBA, NWSL, MLS, Premier League, NHL, Formula 1, and international soccer leagues, with the top 100 sports franchises collectively valued at $547 billion.
- Sportico Transactions A weekly wire service providing a rundown of personnel moves, partnerships, and products across the sports business industry.
- Newsletter Publications Email newsletter products including 'The Kicker' (daily overview of impactful sports business news), 'The Morning Lead' (early morning news briefing), and breaking news alerts, delivered to subscribers.
Companies that use Sportico
Customer profileSegments3 records
Ideal customer profiles3 records
Sportico technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Sportico partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- Cannes Lions / SPORT BEACHcoreSportico is an official media partner of SPORT BEACH at the Cannes Lions International Festival of Creativity. Sportico conducts exclusive interviews with athletes and executives at the event, producing content and coverage that reinforces its position as a leading sports business media outlet.
- Yahoo Media GroupcoreYahoo Media Group launched a sports business hub that consolidates coverage at the intersection of sports and finance. Sportico is one of eight media outlets powering this platform, which targets 100+ million monthly visitors across Yahoo Sports and Yahoo Finance. The partnership features original reporting and expands Sportico's distribution reach.
- Invest in Sports ConferenceminorSportico hosts the annual Invest in Sports conference bringing together industry leaders to discuss sports investment opportunities. The event features speakers from across the sports industry.
- Penske Media CorporationcoreSportico is a subsidiary of Penske Media Corporation, which owns other major media brands including Variety, Rolling Stone, Billboard, The Hollywood Reporter, Deadline, and WWD. This parent company relationship provides operational support and cross-promotional opportunities.
Scale indicators6 records
Recent moves5 records
Expansion highlights5 records
Sportico competitors and assessment
Company assessmentMarket position
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Sportico social profiles
Digital presenceSportico financial estimates
Financial estimateRevenue estimate
Valuation estimate
Sportico leadership team
Management profileNumber of profiles
Profiles1 record
Sportico funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Sportico M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Sportico
What does Sportico do?
Sportico is a sports business media company that operates a digital platform delivering news, analysis, and proprietary data products covering the intersection of sports and finance. Its core offerings include sports business journalism, annual franchise valuation reports and interactive databases across major leagues (NFL, NBA, MLB, WNBA, MLS, NWSL, NHL, Premier League, Formula 1, international soccer), podcasts (Sporticast and La Previa), email newsletters, and a weekly transactions wire service, distributed through its own website and partnerships including Yahoo Media Group.
Is Sportico a public or private company?
Sportico is a private company. It is classified as corporate owned and is currently operating.
When was Sportico founded?
Sportico was founded in 2020. It employs 11 to 50 people.
Where is Sportico based?
Sportico is headquartered in Los Angeles, United States, in the North America region.
How does Sportico make money?
Two revenue lines are on record. Subscriptions are the primary driver. The others are advertising and Sponsorships.
Does Sportico have an API?
No public API is recorded for Sportico.
What industry is Sportico in?
Sportico's product category is Sports Business Media and Data. Its primary akta.pro industry code is MPAKALAK, Sponsorship Sales, Valuation & Analytics Services (Rights Sales, Measurement, Consulting), with a secondary code of MPAKAKAL, Sports Business Consulting & Advisory (Strategy, Valuation, Due Diligence).