Sportico

Sports Business Media and Datasportico.com

Company typePrivate
Founded2020
HeadquartersLos Angeles, United States
Headcount11–50
GTM typeB2B
OfferingDigital Commerce or Content

Sportico firmographics

Firmographics

Name: Sportico
Legal name: Sportico Media, LLC
Website: https://sportico.com
Company type: Private
Founded year: 2020
Operating status: Operating
Headcount range: 11–50 employees
Ownership category
akta.pro rank

Sportico industry classification

Industry

Product category: Sports Business Media and Data
akta.pro primary industry: Sponsorship Sales, Valuation & Analytics Services (Rights Sales, Measurement, Consulting) (MPAKALAK)
akta.pro secondary industry: Sports Business Consulting & Advisory (Strategy, Valuation, Due Diligence) (MPAKAKAL)

Keywords

Sports business media
Sports franchise valuations
Athlete earnings analysis
Sports industry journalism
Sports finance reporting

Where Sportico is headquartered

Location

Headquarters

HQ city: Los Angeles
HQ country: United States
HQ region: North America

Markets served

Sportico business model

Business model

GTM type: B2B
Offering type: Digital Commerce or Content
Cost components: Personnel, Marketing or Sales, Technology or R&D, Operations

Revenue model

Subscriptions: Sportico operates a subscription-based model offering premium sports business content, with users able to subscribe and manage accounts on their website.
Advertising and Sponsorships: The platform generates advertising revenue through its website, newsletters, and podcast content. Their partnership with Yahoo provides additional advertising inventory.

Pricing tiers

Model	Billing	Price
Subscription	Monthly	Subscription-based premium content

Distribution channels4 records

Marketing channels7 records

Sportico product offering

Product offering

Core offering

Sportico is a sports business media company that operates a digital platform delivering news, analysis, and proprietary data products covering the intersection of sports and finance. Its core offerings include sports business journalism, annual franchise valuation reports and interactive databases across major leagues (NFL, NBA, MLB, WNBA, MLS, NWSL, NHL, Premier League, Formula 1, international soccer), podcasts (Sporticast and La Previa), email newsletters, and a weekly transactions wire service, distributed through its own website and partnerships including Yahoo Media Group.

Product overview

Sportico is a sports business media company offering a unified platform combining news coverage, proprietary data products, and multimedia content. The core offerings include the Sportico digital platform providing sports business journalism, the Sporticast and La Previa podcasts, and Sports Franchise Valuations reports with interactive data visualization tools. Newsletter products (The Kicker, The Morning Lead) complement the real-time coverage. The company is part of Penske Media Corporation.

Differentiator

Problem solved

Functional benefit

Brands

Sporticast: The flagship sports business podcast hosted by Scott Soshnick and Eben Novy-Williams covering sports industry news, deals, and analysis
La Previa

Products and services

Sportico Platform Sportico's primary digital platform providing sports business news, analysis, and data coverage across professional sports leagues including NFL, NBA, MLB, WNBA, NWSL, MLS, Premier League, NHL, and international soccer. Targets sports industry professionals, investors, and athletes seeking business intelligence.
Sporticast Podcast A sports business podcast hosted by Scott Soshnick and Eben Novy-Williams covering sports industry news, team valuations, media rights, sponsorship deals, and interviews with sports executives. The show has published over 560 episodes.
La Previa Podcast A Spanish-language sports business podcast co-hosted by Asli Pelit and Boris Gartner (CEO of LaLiga North America), providing analysis of sports business stories from both sides of the Atlantic with special guest appearances.
Sports Franchise Valuations Sportico's proprietary team valuation reports and interactive databases covering NFL, NBA, MLB, WNBA, NWSL, MLS, Premier League, NHL, Formula 1, and international soccer leagues, with the top 100 sports franchises collectively valued at $547 billion.
Sportico Transactions A weekly wire service providing a rundown of personnel moves, partnerships, and products across the sports business industry.
Newsletter Publications Email newsletter products including 'The Kicker' (daily overview of impactful sports business news), 'The Morning Lead' (early morning news briefing), and breaking news alerts, delivered to subscribers.

Companies that use Sportico

Customer profile

Segments3 records

Ideal customer profiles3 records

Sportico technology and API

Technology

Technology focussed No

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

Sportico partnerships and signals

Strategic signal

Partnerships

Four partnerships are on record, tiered core and minor.

Cannes Lions / SPORT BEACHcoreGTM or Marketing Partner · 1 June 2026Sportico is an official media partner of SPORT BEACH at the Cannes Lions International Festival of Creativity. Sportico conducts exclusive interviews with athletes and executives at the event, producing content and coverage that reinforces its position as a leading sports business media outlet.
Yahoo Media GroupcoreGTM or Marketing Partner · 30 April 2026Yahoo Media Group launched a sports business hub that consolidates coverage at the intersection of sports and finance. Sportico is one of eight media outlets powering this platform, which targets 100+ million monthly visitors across Yahoo Sports and Yahoo Finance. The partnership features original reporting and expands Sportico's distribution reach.
Invest in Sports ConferenceminorGTM or Marketing Partner · 1 November 2025Sportico hosts the annual Invest in Sports conference bringing together industry leaders to discuss sports investment opportunities. The event features speakers from across the sports industry.
Penske Media CorporationcoreOthersSportico is a subsidiary of Penske Media Corporation, which owns other major media brands including Variety, Rolling Stone, Billboard, The Hollywood Reporter, Deadline, and WWD. This parent company relationship provides operational support and cross-promotional opportunities.

Scale indicators6 records

Recent moves5 records

Expansion highlights5 records

Sportico competitors and assessment

Company assessment

Market position

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

Sportico financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Sportico leadership team

Management profile

Number of profiles

Profiles1 record

Sportico funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Sportico M&A and investment

M&A and investment

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sportico

What does Sportico do?

Is Sportico a public or private company?

Sportico is a private company. It is classified as corporate owned and is currently operating.

When was Sportico founded?

Sportico was founded in 2020. It employs 11 to 50 people.

Where is Sportico based?

Sportico is headquartered in Los Angeles, United States, in the North America region.

How does Sportico make money?

Two revenue lines are on record. Subscriptions are the primary driver. The others are advertising and Sponsorships.

Does Sportico have an API?

No public API is recorded for Sportico.

What industry is Sportico in?

Sportico's product category is Sports Business Media and Data. Its primary akta.pro industry code is MPAKALAK, Sponsorship Sales, Valuation & Analytics Services (Rights Sales, Measurement, Consulting), with a secondary code of MPAKAKAL, Sports Business Consulting & Advisory (Strategy, Valuation, Due Diligence).