Conserving Beauty

What Conserving Beauty does

Conserving Beauty is an Australian skincare company founded in 2021 by Natassia Nicolao that develops and sells waterless skincare products targeted at consumers with acne-prone and sensitive skin. The company operates from Carlton, Victoria, and distributes through a Shopify-powered direct-to-consumer e-commerce store alongside retail partners including Priceline (470+ Australian stores), Atomica (Wesfarmers Health), and Space NK (UK and global markets). The reported scale metrics include 25,000+ DTC customers and 100,000+ products delivered since inception, with the company operating at a small team size of 11-50 employees.

Its core innovation rests on two proprietary technologies. The first, InstaMelt™ dissolvable fabric technology, produces single-use cleansing cloths saturated with oil-based formulations that dissolve completely in water after use, eliminating the plastic waste associated with conventional makeup wipes. The second, nanoDOTE™ nano-delivery technology, is deployed in its Blemish-Fighting Spot Dots and is designed to drive actives deeper into the skin than surface-only pimple patches. The product portfolio spans cleansers (Gentle Oil Cleansing Cloths in canister, pouch, sachet, and celebrity co-created formats; Gentle Gel Milky Cleanser), treatments (B-Gone Daily Drops Vitamin B Serum, Blemish-Fighting Spot Dots), and moisturizers/oils (Skin Clearing Gel Moisturizer, Instant Glow Face Oil), all positioned as dermatologist-tested, non-comedogenic, and plastic-free.

The business operates a hybrid one-time purchase plus subscription revenue model, with Subscribe & Save options offering a 15% discount, Afterpay buy-now-pay-later support, and regional free-shipping thresholds. Primary customer segments center on acne-prone and sensitive-skin consumers, with a secondary persona targeting pregnancy-safe skincare seekers. Strategic partners include the Water Footprint Network (designated as Conserving Beauty's first global beauty partner) and Trace (carbon measurement), while a 2024 funding round included Alberts Impact Ventures, Giant Leap Fund, and LaunchVic. No revenue, ARR, or GMV figures have been disclosed publicly.

Name

Conserving Beauty

Legal name

Sea Our Beauty Pty Ltd T/A Conserving Beauty

Website

https://conservingbeauty.com

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

11–50 employees

Short description

Conserving Beauty is an Australian waterless skincare brand founded in 2021, developing dissolvable cleansing cloths and treatments for acne-prone and sensitive-skin consumers via proprietary InstaMelt™ and nanoDOTE™ technologies, sold DTC and through Priceline, Atomica, and Space NK.

Ownership category

akta.pro rank

Product category

Skincare & Personal Care Products

NAICS

Toilet Preparation Manufacturing (32562), Soap and Cleaning Compound Manufacturing (32561), Cosmetics, Beauty Supplies, and Perfume Retailers (45612)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844)

akta.pro primary industry

Facial Skincare (Cleansers, Toners, Moisturizers) (CRABAAAA)

akta.pro secondary industries

Dermocosmetics & Medical-Grade Skincare (CRABAAAF), Natural/Organic & Clean Skincare (CRABAAAH), Body Wipes & Cleansing Towelettes (CRABAEAG)

Keywords

• Waterless skincare
• Acne care products
• Clean beauty
• Cleansing cloths
• Sustainable cosmetics

Headquarters

HQ city

Melbourne

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Direct Product Sales: One-time purchase model for all skincare products including cleansing cloths, serums, moisturizers, and spot treatments. Products sold through owned e-commerce store and retail partners.
2. Subscription/Recurring: Subscribe & Save model offering 15% discount on flexible delivery schedules (monthly to bi-annually). Free reusable container, free 3-5 day shipping, and 30-day risk-free guarantee included.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Conserving Beauty manufactures and sells waterless, clean-beauty skincare products — primarily cleansing cloths, serums, moisturizers, and spot treatments — formulated for acne-prone and sensitive skin. The line is built around proprietary water-free formats and targeted actives (e.g., B-Gone Daily Drops) and is positioned as an environmentally conscious alternative to traditional water-based skincare.

Product overview

Conserving Beauty is a skincare brand offering a unified portfolio of products designed specifically for acne-prone and sensitive skin. The core offering centers on their patented InstaMelt™ dissolvable fabric technology (Gentle Oil Cleansing Cloths), which replaces traditional single-use wipes with biodegradable cloths that dissolve in water. A notable collaboration with celebrity makeup artist Isamaya Ffrench produced the Hyaluronic Cleansing & Conditioning Cloths (Artistry Set), which serve multiple functions as cleanser, serum, primer, and body treatment. The product lineup includes cleansers (Gentle Oil Cleansing Cloths in multiple formats, Gentle Gel Milky Cleanser), treatments (Blemish-Fighting Spot Dots with nanoDOTE™ Technology, B-Gone Daily Drops Vitamin B Serum), and moisturizers (Skin Clearing Gel Moisturizer, Instant Glow Face Oil). All products feature dermatologist testing, clinical studies, non-comedogenic formulations, and sustainability credentials including plastic-free and home-compostable packaging. Products are available through their DTC e-commerce platform, Priceline (Australia), Atomica, and SPACE NK (UK & Global).

Differentiator

Problem solved

Functional benefit

Products and services

• Gentle Oil Cleansing Cloths Pre-soaked oil cleansing cloths that remove makeup, SPF, and impurities without water; designed for sensitive and acne-prone skin and sold in 30-sachet, resealable pouch, and canister formats.
• Hyaluronic Cleansing & Conditioning Cloths Artistry Set Pre-moistened cloths formulated with hyaluronic acid that cleanse and condition the skin in a single waterless step; sold as the Artistry Set.
• B-Gone Daily Drops Targeted serum drops formulated to address blemishes and breakouts on acne-prone skin as part of a daily routine.
• Skin Clearing Gel Moisturizer Lightweight, non-comedogenic gel moisturizer designed to hydrate while supporting clearer, breakout-prone skin.
• Blemish-Fighting Spot Dots Adhesive spot-treatment dots applied directly to individual blemishes to deliver targeted, localized treatment.
• Gentle Gel Milky Cleanser Milky-gel, waterless cleanser formulated to gently remove impurities while remaining suitable for sensitive and reactive skin.
• Instant Glow Face Oil Waterless facial oil formulated to deliver immediate radiance and hydration to the skin.

Quantifiable outcome

• 98% saw improvement in overall skin health in clinical testing
• +5 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

Feature4 records

Partnerships

Six partnerships are on record, tiered core.

• Water Footprint Network (WFN)coreStrategic or Co-development PartnerFirst global beauty partner of Water Footprint Network. Custom research project measures water footprint of each Conserving Beauty product. Company commits to excluding water from formulations and sustainably managing water footprint across operations.
• TracecoreStrategic or Co-development PartnerCarbon measurement and tracking partnership. Company measures, tracks, and offsets carbon emissions including business operations and product carbon footprint.
• PricelinecoreChannel Partner/ Reseller/ DistributorAustralian health and beauty retailer with 470+ stores nationwide. Conserving Beauty products available in-store and online through Priceline and Priceline Pharmacy network.
• AtomicacoreChannel Partner/ Reseller/ DistributorBeauty and wellness destination launched by Wesfarmers Health. Conserving Beauty available in-store and online with personalized beauty consultations through Glow Advisors.
• Space NKcoreChannel Partner/ Reseller/ DistributorUK and global retailer offering curated selection of innovative beauty brands. Conserving Beauty positioned as boundary-pushing brand within their premium curation.
• Isamaya FfrenchcoreStrategic or Co-development PartnerCelebrity makeup artist (Rihanna, Taylor Swift, Bella Hadid, Hailey Bieber) co-created Hyaluronic Cleansing & Conditioning Cloths Artistry Set. Partnership brings high-profile credibility and industry influence to brand positioning.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Allies of Skin: Premium clinical skincare brand offering high-concentration serums and treatments for sensitive and acne-prone skin, comparable in product positioning and price point to Conserving Beauty's serum and spot treatment lineup.
• Drunk Elephant: Premium biocompatible skincare brand focused on sensitive skin and clinical efficacy, comparable to Conserving Beauty's positioning for acne-prone and reactive skin consumers with active-ingredient formulations.
• Topicals: Skincare brand specifically built around acne-prone and sensitive skin with dermatologist-tested clinical formulations, directly comparable to Conserving Beauty's primary customer segment and efficacy-driven brand story.
• Tower 28 Beauty: Clean, sensitive-skin skincare brand with strong DTC and Sephora retail distribution, comparable to Conserving Beauty's clean formulation stance and core focus on reactive and acne-prone skin.
• Cocokind: Sustainability-led clean skincare brand emphasizing water-conscious formulations and sensitive-skin compatibility, directly comparable to Conserving Beauty's waterless and plastic-free positioning.

Broad incumbents

• REN Clean Skincare: Clean and sustainable skincare brand with bio-active formulations, comparable to Conserving Beauty's clean-beauty and sustainability positioning in the sensitive-skin category.
• Bioderma: French pharmacy skincare brand specializing in sensitive and reactive skin, comparable as a large incumbent targeting the same clinical/dermatologist-validated acne-prone consumer segment.
• CeraVe: Mass-market sensitive and acne-prone skincare brand owned by L'Oréal with deep dermatologist relationships and broad pharmacy distribution, comparable as the dominant competitor in the same consumer segment.

Emerging players

• Naturium: Science-forward skincare brand offering active-ingredient formulations for sensitive and acne-prone skin at accessible price points, comparable in formulation philosophy and target consumer to Conserving Beauty.
• The INKEY List: Affordable active-ingredient skincare brand offering targeted treatments including acne and blemish products, comparable as a fellow emerging brand targeting acne-prone and sensitive skin consumers with clinically backed actives.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/conservingbeauty
• LinkedInlinkedin.com/company/conservingbeauty

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds1 record

Investors4 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Conserving Beauty