Maybourne Hotel Group

What Maybourne Hotel Group does

Maybourne Hotel Group operates a privately held portfolio of six ultra-luxury hotels under the legal entity Maybourne Hotels Limited, headquartered in London, United Kingdom. The company was founded in 1998 and employs 101-250 staff, with its portfolio comprising Claridge's, The Connaught, The Berkeley, and The Emory in London, The Maybourne Beverly Hills in Los Angeles, and The Maybourne Riviera on the French Riviera. Three of its UK hotels (Claridge's, The Connaught, The Emory) were ranked among The World's 50 Best Hotels 2025, with Claridge's ranked number one in London and the UK.

The group generates revenue across five interconnected verticals: hotel accommodations, food and beverage (including Michelin-starred restaurants and seasonal pop-ups such as abc kitchens), wellness and spa services through the Surrenne brand and Aman Spa partnerships, events and weddings, and branded residences (most notably at The Maybourne Saint-Germain in Paris, where pricing reportedly reaches nearly €70,000 per square metre). Distribution occurs through direct booking (maybourne.com), a dedicated groups desk, and the GDS chain code MI (Amadeus), with gift vouchers sold through wearegifted.co.uk and direct customer relationships maintained through The Maybourne Society private membership club. The company is Irish and Qatar-owned with no public listing, no disclosed institutional investors, and no public revenue figures.

Maybourne's strategic positioning rests on heritage properties in planning-constrained prime locations, partnerships with globally recognized chefs (Jean-Georges Vongerichten, Hélène Darroze, Cédric Grolet) and wellness practitioners (Tracy Anderson, Augustinus Bader), and a multi-vertical ecosystem spanning accommodations, dining, wellness, events, residences, and private membership. CEO Marc Socker leads the group, which is actively exploring geographic expansion through a Dubai branded residences partnership with developer Nick Candy, announced in November 2025 at the Future Hospitality Summit.

Name

Maybourne Hotel Group

Legal name

Maybourne Hotels Limited

Website

https://maybourne.com

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

101–250 employees

Short description

Maybourne Hotel Group is a privately held luxury hotel operator headquartered in London, operating six ultra-luxury hotels across London, Beverly Hills, and the French Riviera under brands including Claridge's, The Connaught, and The Berkeley, serving ultra-high-net-worth guests with accommodations, dining, wellness, events, and branded residences.

Ownership category

akta.pro rank

Product category

Luxury Hotels

NAICS

Hotels (except Casino Hotels) and Motels (72111)

SIC

Hotels & Motels (7011)

akta.pro primary industry

Urban Luxury Hotels (City Luxury) (THAGACAE)

akta.pro secondary industries

Luxury Villas & Residences Resorts (THAGACAM), Resort-Area Full-Service Hotels (Non–All-Inclusive) (THAGAAAD), Luxury & Estate Rentals (THAGANAF)

Keywords

• Luxury hotel accommodation
• Fine dining restaurants
• Branded residences
• Wellness spa services
• Private event venues

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices7 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain, Others

Revenue model

1. Hotel Accommodations: Revenue from room and suite rentals across six luxury properties in London, Los Angeles, and French Riviera. Pricing varies by property, room category, and season.
2. Food and Beverage: Restaurant and bar operations including Michelin-starred dining, afternoon tea, cocktail bars, and seasonal pop-ups across all properties.
3. Wellness and Spa Services: Surrenne wellness concept featuring spa treatments, fitness facilities, Aman Spa partnerships, and longevity programs.
4. Events and Weddings: Private event hosting including weddings, corporate meetings, social occasions, and exclusive hire options.
5. Branded Residences: Luxury residential offerings including The Maybourne Saint-Germain in Paris with pricing reportedly achieving nearly €70,000 per square metre.
6. Gift Vouchers: Gift voucher program for accommodations, dining experiences, wellness treatments, and masterclasses.
7. Adaptive Reuse Projects: Conversion of heritage buildings into luxury properties (e.g., former French Ministry of Defence building into The Maybourne Saint-Germain).

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Core offering

Maybourne Hotel Group operates a portfolio of six luxury hotels across London (Claridge's, The Connaught, The Berkeley, The Emory), Beverly Hills (The Maybourne Beverly Hills), and the French Riviera (The Maybourne Riviera). The group also runs companion offerings including fine-dining restaurants, wellness and spa concepts (Surrenne, Aman Spa at The Emory), branded residential real estate, private event spaces, gift vouchers, and an exclusive membership community called The Maybourne Society.

Product overview

Maybourne Hotel Group operates a portfolio of six luxury hotels across London (Claridge's, The Connaught, The Berkeley, The Emory), Los Angeles (The Maybourne Beverly Hills), and the French Riviera (The Maybourne Riviera). The offering spans core hotel accommodations with signature suites and rooms, alongside complementary services including fine dining restaurants and bars (abc kitchens, Dante, Hélène Darroze at The Connaught, Cedric Grolet at The Berkeley), wellness facilities under the Surrenne brand and Aman Spas, event and wedding venues, branded residences, and a private membership community (The Maybourne Society). The group also operates Maybourne Shop for retail and gift vouchers. Three of Maybourne's London hotels (Claridge's, The Connaught, and The Emory) were named in The World's 50 Best Hotels 2025 ranking.

Differentiator

Problem solved

Functional benefit

Brands

• Surrenne: Maybourne's wellness and longevity brand, offering spa treatments and health-focused experiences across multiple properties including The Connaught's Aman Spa, Claridge's Spa, and dedicated Surrenne Belgravia and Surrenne Riviera locations.

Products and services

• Claridge's
• The Connaught
• The Berkeley
• The Emory
• The Maybourne Beverly Hills
• The Maybourne Riviera
• Maybourne Branded Residences
• Maybourne Gift Vouchers
• The Maybourne Society
• Surrenne Wellness
• Private Events & Celebrations
• Group Reservations Desk

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

One partnership is on record.

• Nick CandypotentialStrategic or Co-development Partner · 3 November 2025UK billionaire developer Nick Candy and Maybourne (owner of Claridge's and five other properties) are in discussions about a potential branded residences partnership in Dubai. Talks confirmed at Future Hospitality Summit in Dubai, where Maybourne CEO Marc Socker described the two as 'natural partners' given Candy's track record with projects like One Hyde Park. No concrete timeline or budget disclosed.

Scale indicators5 records

Recent moves5 records

Expansion highlights5 records

Emerging players

• Bulgari Hotels & Resorts: LVMH-owned ultra-luxury hotel and residences brand with properties in London, Paris, and Rome, including Bulgari branded residences. Direct overlap with Maybourne's urban European footprint and residences model, though a smaller current portfolio.
• Auberge Resorts Collection: Luxury hotel and residences collection with an expanding pipeline of urban and resort properties, including a London footprint (The Berkeley replacement positioning aside). Comparable on the luxury hotel + residences model and UHNW clientele, though with a smaller urban presence than Maybourne.

Direct peers

• Oetker Collection: European-led collection of ultra-luxury hotels and residences including Le Bristol Paris and Hôtel du Cap-Eden-Roc on the French Riviera. Direct competitor for European luxury guests and a comparable residences and heritage-driven model.
• Mandarin Oriental Hotel Group: Owner/operator of luxury hotels and branded residences with flagship urban properties in London, comparable to Maybourne's city luxury focus. Overlaps directly on customer segment, F&B-led differentiation, and residences strategy.
• Aman Group: Ultra-luxury hotel and residences operator with a comparable UHNW target customer, a destination-resort and urban mixed model, and a fast-expanding branded residences pipeline. Closest peer in the ultra-luxury positioning and wellness integration.
• The Dorchester Collection: Portfolio of iconic luxury hotels in London and other European gateway cities (The Dorchester, 45 Park Lane, The Beverly Hills Hotel, Hotel Bel-Air, Le Meurice, Hôtel Plaza Athénée). Closest direct competitor in the heritage London and European ultra-luxury segment.
• Belmond (LVMH): Luxury hotel group (now part of LVMH) operating heritage and resort properties across Europe and beyond. Comparable on the heritage-property, ultra-luxury positioning, and destination-resort model, especially given Maybourne's Riviera presence.
• Rosewood Hotel Group: Operates a comparable portfolio of ultra-luxury hotels and branded residences across gateway cities. Direct competitor in the same product category and customer segment, with a similar model combining heritage properties, design-led hotels, and residences.
• Peninsula Hotels: Operates ultra-luxury hotels in London (The Peninsula London) and other gateway cities with a strong branded residences offering. Direct competitor in Maybourne's core London ultra-luxury segment and in the residences expansion strategy.
• Four Seasons Hotels & Resorts: Global luxury hotel operator with a substantial branded residences program (Four Seasons Private Residences). Direct peer in the luxury hotel and residences space, with similar UHNW and corporate clientele.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/maybournehotels

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Maybourne Hotel Group