New York Beer Project
New York Beer Project is a privately held craft brewery and gastropub chain operating four destination venues across New York and Florida, producing house-brewed craft beer and full food menus sold exclusively on-premise, with a $100/year Mug Club loyalty program valid at all locations.
- Company typePrivate
- Founded2016
- HeadquartersLockport, United States
- Headcount101–250
- GTM typeB2C
- OfferingServices
What New York Beer Project does
New York Beer Project (NYBP) is a privately held craft brewery and gastropub operator founded in 2015-2016 by Kevin and Kelly Krupski in Lockport, New York. The company operates four destination venues — Lockport NY (the original 17,500 sq. ft. mothership with a 5,000 sq. ft. brewery and 250-seat gastropub), Victor NY (an Atlantic Garden-inspired beer hall near Eastview Mall), Winter Garden/Orlando FL (a 5,000 sq. ft. brewpub roughly two miles from Walt Disney World), and Orchard Park NY (the new Beer Lodge, the company's largest production facility) — spanning New York State and Central Florida. Each venue combines an on-premise craft brewery, a full-service gastropub, a craft cocktail bar, themed private event spaces, merchandise and gift-card retail, and family-friendly amenities, and is positioned as a community gathering venue for everyone aged 2 to 92.
NYBP's core product is a rotating portfolio of house-brewed craft beer, including flagship and award-winning SKUs such as Destination IPA (the best-selling IPA since day one, 6.8% ABV) and Hazy Crush Island Edition IPA (gold medal at the NYS Craft Brewer's Conference), plus seasonal lagers, ales, sours, wild ales, hard seltzers, and non-alcoholic hop water. Brewing technology centers on a custom brewhouse built with UBS Rochester at Orchard Park, a Koelschip for spontaneous fermentation of lambics and wild ales (rare in North America), and an oak foeder aging program using Foeder Crafters of America foeders and red zinfandel barrels. The brewery's accolades include silver (Disco Elephant Belgian Saison) and bronze (Yellowstone Wild Ale) medals at the Great American Beer Festival, and the company has received earned media coverage from Forbes, Step Out Buffalo, Only In Your State, and Orlando Weekly.
NYBP's business model is direct-to-consumer and exclusively on-premise — no packaged beer is sold through retail, third-party distribution, or e-commerce. Revenue streams consist of beverage and gastropub food sales, a $100/year Mug Club loyalty membership valid across all current and future locations, private event hosting (weddings, corporate events, silent discos, dueling pianos) coordinated by dedicated "CEO" (Cool Events Organizers) staff, $20 guided brewery tours, merchandise, and gift cards. Ancillary community engagement is built around the #MakeADifference initiative, which donates $1 per pint from Perry's Ice Cream collaboration beers (Panda Paws Porter, White Christmas Belgian Blonde, Superhero Sour) to local nonprofit partners and has raised over $71,000 cumulatively, including more than $50,000 to Oishei Children's Hospital.
New York Beer Project firmographics
Firmographics- Name
- New York Beer Project
- Legal name
- New York Beer Project
- Website
- https://nybeerproject.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- New York Beer Project is a privately held craft brewery and gastropub chain operating four destination venues across New York and Florida, producing house-brewed craft beer and full food menus sold exclusively on-premise, with a $100/year Mug Club loyalty program valid at all locations.
- Ownership category
- akta.pro rank
New York Beer Project industry classification
Industry- Product category
- Craft Brewery and Gastropub
- NAICS
- Breweries (31212), Drinking Places (Alcoholic Beverages) (7224)
- SIC
- Malt Beverages (2082), Retail-Eating & Drinking Places (5810)
- akta.pro primary industry
- Brewpubs & Taprooms (On-site Beer Service) (THAFALAA)
- akta.pro secondary industries
- Craft Beer Bars & Taprooms (THAFAEAG), Regional & National Breweries (THAFALAD), Beer, Brewery & Craft Beverage Tastings (THAJAGAE)
Keywords
Where New York Beer Project is headquartered
LocationHeadquarters
- HQ city
- Lockport
- HQ country
- United States
- HQ region
- North America
Offices4 records
Markets served
New York Beer Project business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales
Revenue model
- On-Premise Beverage Sales: NYBP's primary revenue stream comes from selling its own craft beer, hard seltzers, and non-alcoholic beverages directly to customers at its four taproom/brewery locations. Beer is served in pints, flights, goblets, and via growler/crowler fills. A full spirits and craft cocktail bar is also available at each location.
- Food Sales (Gastropub): Each NYBP location operates a gastropub serving full food menus including NYC-themed dishes, wings, burgers, sandwiches, brunch, and kids menus. Food is a significant revenue component at all four venues, with 250-seat capacity at Lockport.
- Mug Club Memberships: Annual Mug Club Membership at $100 (+tax) valid across all four current and future NYBP locations. Benefits include exclusive merchandise, complimentary birthday beer, 20% Tuesday discount, upgrades on pours, free tasters at new releases, and a ticket to the Annual Mug Club Appreciation Bash. Membership period: November 28, 2025 through December 31, 2026.
- Private Event Hosting: NYBP operates multiple private event spaces across its four locations — Floor Two event spaces, the Cask Room, the New Yorker Loft, rooftop bar, and outdoor spaces — hosting weddings, corporate events, holiday parties, and celebrations. Events are coordinated through dedicated 'CEO' (Cool Events Organizers) staff.
- Merchandise and Gift Cards: NYBP sells merchandise (apparel, drinkware) and gift cards through its shop and on-site at each location. Gift cards are available for all four venues.
- Brewery Tours: NYBP offers guided brewery tours at the Lockport location on Saturdays and Sundays at 1PM for $20 per person. The one-hour tour includes four beer tastings, a fifth sample, a souvenir tasting glass, and coupons for merchandise and growler discounts.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Mug Club Annual Membership — $100 (+tax) |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
New York Beer Project product offering
Product offeringCore offering
New York Beer Project (NYBP) is a craft brewery and gastropub chain operating four destination taproom/brewery venues in Lockport NY, Victor NY, Orlando FL, and Orchard Park NY. The company produces and serves a rotating portfolio of craft beers, hard seltzers, and non-alcoholic beverages on-premise alongside a full gastropub food menu, craft cocktails, and brunch service. Revenue is generated through on-premise beverage and food sales, an annual Mug Club membership program, private event hosting, brewery tours, gift cards, and merchandise.
Product overview
New York Beer Project is a craft brewery and gastropub chain with four locations (Lockport NY, Victor NY, Orlando FL, and Orchard Park NY). The company's product portfolio centers on craft beer production with flagship and seasonal varieties, complemented by gastropub dining, craft cocktails, and beverage services. Key products include: the flagship Destination IPA and Hazy Crush Island Edition IPA; the NYBP Mug Club Membership loyalty program offering exclusive benefits across all locations; Brewery Tours of the Lockport facility; Gift Cards; and Private Events/Signature Celebrations hosting services. The newest Beer Lodge in Orchard Park features a unique Koelschip-based wild and mixed fermentation program for specialty beers like lambics and barrel-aged stouts. NYBP also offers food services including gastropub menus, craft cocktails, and brunch across all locations.
Differentiator
Problem solved
Functional benefit
Products and services
- NYBP Mug Club Memberships An annual $100 (+tax) loyalty membership program valid across all NYBP locations, offering exclusive merchandise, complimentary birthday beer, 20% Tuesday discount, pours upgraded from pint to mug, 10% off merchandise, $1 off growler/crowler fills, free tasters on new beer release days, and one ticket to the Annual Mug Club Appreciation Bash.
- Brewery Tours Guided one-hour brewery tours at the Lockport facility on Saturdays and Sundays at 1PM for $20 per person, including beer history and brewing science commentary, four beer tastings in a souvenir logo tasting glass, a fifth sample, plus 20% off merchandise and 20% off growler fill coupons.
- Gift Cards NYBP gift cards available for purchase at all four locations and redeemable for beer, food, merchandise, and memberships.
- Private Events and Signature Celebrations Private event hosting services across all four locations including Floor Two event spaces at Lockport and Orlando, the Cask Room and New Yorker Loft at Victor, and the Twelve Club, Four Seasons Ballroom, and additional ballrooms at the Beer Lodge. Services cover weddings, corporate events, holiday parties, silent discos, dueling pianos, beer festivals, and celebrations coordinated by dedicated CEO (Cool Events Organizers) staff.
- Destination IPA
Quantifiable outcome
- Hazy Crush Island Edition won gold medal at NYS Craft Brewer's Conference
- +4 more outcomes
Companies that use New York Beer Project
Customer profileNamed customers6 records
Segments4 records
Ideal customer profiles3 records
New York Beer Project technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
New York Beer Project partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and minor.
- Give Kids the World VillagecoreNYBP Orlando's charitable partner since opening in 2023. Give Kids The World is a nonprofit resort in Kissimmee, Florida providing critically ill children and their families with week-long wish vacations at no cost. $1 per pint from Perry's-inspired collaboration beers sold at Orlando location is donated.
- Camp Good Days and Special TimescoreCharitable partner at NYBP Victor since the location opened in 2019. Camp Good Days strives to improve quality of life for families affected by cancer through residential camping programs and year-round recreational activities. Receives $1 per pint from Perry's-inspired beers sold at the Victor location.
- Fred Rainaldi / Rochester DeveloperminorFred Rainaldi, a Rochester-area developer, approached NYBP to bring the Lockport brewery concept to Victor NY, across from Eastview Mall. He was instrumental in the development and opening of the Victor Beer Hall location in 2019.
- Perry's Ice CreamcoreWNY-based Perry's Ice Cream partners with NYBP on a 'Mash-Up' beer series inspired by Perry's ice cream flavors. Collaboration beers include Panda Paws Porter, White Christmas Belgian Blonde, and Superhero Sour. $1 from each pint sold is donated to NYBP's charitable partners. This partnership launched the #MakeADifference initiative in 2017, generating over $71,000 for charitable causes.
- Oishei Children's HospitalcoreNYBP's original charitable partner at the Lockport location. Receives $1 per pint from all Perry's-inspired collaboration beers sold at Lockport. Over $50,000 has been raised, funding a complete 'Room With Care' in the NICU. Partnership began in 2017 and continues to grow annually.
Scale indicators7 records
Recent moves10 records
Expansion highlights5 records
New York Beer Project competitors and assessment
Company assessmentBroad incumbents
- Yard House: National taproom-style restaurant chain with extensive craft beer menus and gastropub food — competing with NYBP for casual upscale dining and craft beer occasions.
- BJ's Restaurant Brewhouse: National brewpub chain with in-house brewing, full bar, and broad casual dining menu — comparable to NYBP's gastropub-plus-brewery positioning but at much larger scale and with packaged distribution.
- Gordon Biersch Brewery Restaurant: National brewpub chain combining on-premise craft brewing with full-service dining, comparable in business model to NYBP but with broader geographic reach and a packaged beer business.
Direct peers
- Flying Bison Brewing Company: Long-standing Buffalo craft brewery with taproom and contract brewing, providing another Western NY competitor with overlapping flagship and seasonal beer offerings.
- Big Ditch Brewing Company: Buffalo-based craft brewery and taproom operating in the same Western New York market as NYBP's Lockport and Orchard Park locations, with a comparable on-premise model, rotating beer portfolio, and gastropub-style food program.
- Resurgence Brewing Company: Buffalo craft brewery with a taproom and beer hall focus, directly competing with NYBP for craft beer enthusiasts and event business in the Western NY market.
- Community Beer Works: Buffalo-based craft brewery with a taproom presence, competing head-to-head with NYBP for craft beer enthusiasts and on-premise occasions in the Buffalo metro.
Regional players
- Crooked Can Brewing Company: Craft brewery and brewpub in Winter Garden, FL — the same Horizon West/Orlando suburb as NYBP Orlando — with a comparable destination-brewery model and food service offering.
- Sideward Brewing Co. Orlando-area craft brewery and taproom, competing with NYBP Orlando for local craft beer traffic in the Central Florida market.
Emerging players
- Other Half Brewing Company: New York craft brewery with a strong hazy IPA and barrel-aged program — overlapping with NYBP's experimental IPA series and barrel-aged wild ales — and a taproom business model.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks7 records
Key highlights7 records
Customer concentration
New York Beer Project social profiles
Digital presenceNew York Beer Project financial estimates
Financial estimateRevenue estimate
Valuation estimate
New York Beer Project leadership team
Management profileNumber of profiles
Profiles11 records
New York Beer Project funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
New York Beer Project M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about New York Beer Project
What does New York Beer Project do?
New York Beer Project (NYBP) is a craft brewery and gastropub chain operating four destination taproom/brewery venues in Lockport NY, Victor NY, Orlando FL, and Orchard Park NY. The company produces and serves a rotating portfolio of craft beers, hard seltzers, and non-alcoholic beverages on-premise alongside a full gastropub food menu, craft cocktails, and brunch service. Revenue is generated through on-premise beverage and food sales, an annual Mug Club membership program, private event hosting, brewery tours, gift cards, and merchandise.
Is New York Beer Project a public or private company?
New York Beer Project is a private company. It is classified as family owned and is currently operating.
When was New York Beer Project founded?
New York Beer Project was founded in 2016. It employs 101 to 250 people.
Where is New York Beer Project based?
New York Beer Project is headquartered in Lockport, United States, in the North America region.
How does New York Beer Project make money?
Six revenue lines are on record. On-Premise Beverage Sales are the primary driver. The others are food Sales (Gastropub), mug Club Memberships, private Event Hosting, merchandise and Gift Cards and brewery Tours.
Who are New York Beer Project's main competitors?
Broad incumbents on record are Yard House, BJ's Restaurant Brewhouse and Gordon Biersch Brewery Restaurant. Direct peers are Flying Bison Brewing Company, Big Ditch Brewing Company, Resurgence Brewing Company and Community Beer Works. Regional players are Crooked Can Brewing Company and Sideward Brewing Co.. Other Half Brewing Company is listed as an emerging player.
Does New York Beer Project have an API?
No public API is recorded for New York Beer Project.
What industry is New York Beer Project in?
New York Beer Project's product category is Craft Brewery and Gastropub. Its primary akta.pro industry code is THAFALAA, Brewpubs & Taprooms (On-site Beer Service), with a secondary code of THAFAEAG, Craft Beer Bars & Taprooms. Its NAICS code is 31212 and its SIC code is 2082.