Avara Foods

What Avara Foods does

Avara Foods Ltd. is a UK-headquartered, fully integrated poultry processor and one of the largest suppliers of British-produced chicken, turkey and duck, supplying roughly one fifth of UK-produced chicken weekly through direct contracts with major supermarkets and restaurant chains (including McDonald's UK). Formed in 2018 as a joint venture between Faccenda Foods and Cargill's UK fresh poultry business, the company operates an end-to-end supply chain spanning feed mills, farms, hatcheries, processing factories (notably Hereford, Telford and a £4.7m Added Value site at Wednesbury), hatcheries (Quainton, Ower) and its own transport and logistics function.

The core technology stack is industrial and process-oriented rather than digital: vertically integrated broiler and turkey production, Red Tractor assured welfare standards, science-based animal welfare practices including 30kg/m2 stocking density (below UK and Red Tractor legal limits), and ISO 50001/14001-certified environmental management. The most differentiated data and tooling layer is product-level carbon footprinting: Avara was the first poultry business invited into the BRC-Mondra coalition and reports 81% activity-based carbon data.

Avara generates revenue through B2B product sales of fresh and processed poultry under negotiated contracts with major UK retailers and food-service operators; pricing is not publicly disclosed. Reported turnover for FY2025 (year ending May 2025) was £1.3bn with an EBITDA loss of £1.9m, down from £1.5bn+ in FY2023 and narrowed losses versus FY2024. The Turkey Kitchen, launched in May 2020, represents the company's first direct-to-consumer brand extension. Avara is currently restructuring following factory closures in Abergavenny and Newent and is defending a landmark High Court pollution claim related to the River Wye catchment.

Name

Avara Foods

Legal name

Avara Foods Ltd.

Website

https://avarafoods.co.uk

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Avara Foods is a UK fully integrated poultry processor supplying chicken, turkey and duck directly to major British supermarkets and restaurant chains, producing roughly one fifth of UK chicken weekly under a JV between Faccenda Foods and Cargill.

Ownership category

akta.pro rank

Product category

Poultry Processing

NAICS

Poultry Processing (311615), Turkey Production (112330), Broilers and Other Meat Type Chicken Production (11232), Broilers and Other Meat Type Chicken Production (112320)

SIC

Poultry Slaughtering And Processing (2015), Agricultural Prod-Livestock & Animal Specialties (200)

akta.pro primary industry

Broiler Processing (Whole Bird, Parts, Further Processing) (AFANACAI)

akta.pro secondary industries

Integrated Poultry Operations (Vertically Integrated Farms) (AFAEADAI), Turkey Production (AFAEADAF), Broiler (Meat Chicken) Feed (AFADACAA)

Keywords

• Poultry processing
• Chicken products supply
• Turkey products supply
• Integrated poultry supply chain
• Food manufacturing services

Headquarters

HQ city

Brierley Hill

HQ country

United Kingdom

HQ region

Europe

Offices7 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Technology or R&D

Revenue model

1. Poultry product sales: Avara Foods generates revenue through the manufacture and sale of chicken, turkey and duck products to UK supermarkets and restaurants. The company operates as a fully integrated business controlling the entire supply chain from feed mills through to delivery.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels7 records

Core offering

Avara Foods is a fully integrated UK poultry manufacturer that produces, processes, and supplies chicken, turkey, and duck products to major UK supermarkets, restaurant chains (including McDonald's UK), and food service operators. The company controls the entire supply chain from feed mills, farms, and hatcheries through processing factories to transport and logistics, supplying approximately one fifth of UK-produced chicken weekly. It also operates a consumer-facing brand, The Turkey Kitchen.

Product overview

Avara Foods is a leading UK food manufacturing business and a vital part of British food supply, formed as a joint venture between Faccenda Foods and Cargill in 2018. The company operates as a fully integrated poultry business controlling the entire supply chain including feed mills, farms, hatcheries, factories, and transport/logistics. Its core product portfolio consists of chicken and turkey products supplied to major UK supermarkets and restaurants. The company also launched The Turkey Kitchen in May 2020 as its first consumer-facing brand for turkey products.

Differentiator

Problem solved

Functional benefit

Brands

• The Turkey Kitchen: Consumer brand launched for turkey products

Products and services

• Chicken Products Fresh and processed chicken products manufactured and supplied to major UK supermarkets and restaurant chains. Avara supplies approximately one fifth of UK produced chicken weekly, representing one of the UK's largest food manufacturing operations.
• Turkey Products Fresh and processed turkey products supplied to major UK supermarkets and restaurants, with Avara Foods being one of the UK's largest turkey producers.
• Duck Products Fresh and processed duck products supplied to major UK supermarkets and restaurants as part of Avara Foods' poultry product portfolio.
• The Turkey Kitchen A consumer-facing brand launched in May 2020 for turkey products, representing Avara Foods' first direct-to-consumer brand for turkey and aimed at UK consumers wanting high-protein, locally-produced turkey with clear provenance.

Quantifiable outcome

• 31% reduction in Scope 1 and 2 carbon emissions since 2019 baseline
• +5 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Six partnerships are on record, tiered core and minor.

• FareSharecoreStrategic or Co-development PartnerFareShare is a charity fighting hunger and malnourishment by redistributing surplus food to charities across the UK. Avara Foods is the first major poultry processor to consistently deliver chicken to FareShare, having donated over 2 million meals equivalent. Provides regular weekly donations of fresh chicken free of charge.
• Luctonians Sports ClubminorStrategic or Co-development PartnerSince 2003, Avara Foods has sponsored Luctonian's Community Sports Programme, helping provide sports coaching to over 21,000 children in 21 local schools across North Herefordshire. The programme offers multi-sport coaching with a full-time coaching position funded by the partnership.
• RenEcocoreStrategic or Co-development PartnerRenEco supplies sustainable CO2 to Avara Foods using poultry manure as feedstock within its anaerobic digesters. Creates biofuel and commercial-grade CO2 in a circular economy approach. RenEco's haulage fleet runs on bio-LNG produced at the same facility.
• Meat Business WomencoreStrategic or Co-development PartnerAvara Foods is a founding signatory of the Meat Business Women Food Business Charter, aiming to reach 40% female representation across the food industry by 2035. Strategic partnership includes internal community building and networking benefits for all Avara employees.
• GroceryAidminorStrategic or Co-development PartnerGroceryAid is a UK charity providing free confidential financial, emotional and practical support to people working in the grocery industry. Avara Foods is a proud partner of the D&I in Grocery 2026 Programme, designed by the industry for the industry to support organisations on their D&I journey.
• BRC-Mondra CoalitioncoreStrategic or Co-development PartnerA consortium of leading food retailers, restaurants and the BRC adopting a standard way of calculating product carbon footprints using the Mondra platform. Avara Foods was the first poultry business invited to join and has been providing accurate carbon footprint data to help establish true carbon footprints of individual products.

Scale indicators14 records

Recent moves9 records

Expansion highlights5 records

Direct peers

• Moy Park: Moy Park is one of the UK's largest poultry producers, supplying major retailers and foodservice operators with fresh and added-value chicken products. Direct comparable in scale, vertical integration, and UK supermarket customer base.
• 2 Sisters Food Group: 2 Sisters is one of the UK's largest food manufacturers with significant poultry processing operations supplying UK grocers. Directly competes with Avara for retail contracts and operates in the same vertically integrated UK poultry model.
• Bernard Matthews: Bernard Matthews is the UK's leading turkey producer, supplying major retailers and food service. Direct overlap with Avara's turkey operations, particularly relevant given Avara's exposure to declining UK turkey demand.

Broad incumbents

• Cranswick plc: Cranswick is a major UK food producer with pork and poultry operations serving major grocers. Overlaps with Avara in supplying UK supermarkets with protein products and competing on added-value processing capacity.
• Pilgrim's Pride: Pilgrim's Pride is a global poultry processor (and owner of Moy Park) operating across the UK, Europe and the Americas. Comparable vertically integrated poultry model and similar customer concentration in retail/QSR channels.
• Tyson Foods: Tyson Foods is one of the world's largest poultry and protein processors. Comparable in integrated supply chain operations and large-scale B2B supply to grocery and foodservice customers, though with global rather than UK-only reach.
• Maple Leaf Foods: Maple Leaf Foods is a vertically integrated North American protein producer with significant poultry operations. Comparable integrated poultry model and ESG/sustainability positioning in protein manufacturing.

Others

• Cargill (Meat & Protein Solutions): Cargill is the joint venture parent of Avara and operates its own global protein and poultry businesses. Adjacent given shared ownership, supply chain knowledge, and overlap in protein processing capabilities.
• Faccenda Foods (historical): Faccenda Foods is the other joint venture parent of Avara and was historically one of the UK's largest poultry processors. Highly relevant for benchmarking the legacy assets and capabilities now consolidated within Avara.

Regional players

• Sun Valley Poultry: Sun Valley Poultry is a UK poultry processor supplying fresh chicken to major retailers. Comparable vertically integrated UK poultry model though smaller in scale than Avara, providing a useful sub-scale comparable.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/avarafoods
• Facebookfacebook.com/sharer.php?u=https://www.avarafoods.co.uk
• LinkedInlinkedin.com/company/avarafoods

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Avara Foods