Mutt Data

What Mutt Data does

Muttdata (legal name Vuriltek S.A., Uruguay, with operating subsidiary Muttdata S.A.S. in Argentina) is a privately held data and AI consulting firm founded in 2018 in Buenos Aires, Argentina. The company helps large retailers, e-commerce platforms, consumer packaged goods companies, and financial services institutions modernize data platforms and operationalize AI, primarily in Latin America and increasingly in North America. Its core technical stack is anchored on Databricks (with 90+ certified practitioners making it one of the largest certified teams in the region) and AWS (where it is an Advanced Partner with Advertising and Marketing Technologies and Machine Learning Consulting competencies), and the firm has delivered more than 300 enterprise projects, including what is described as the largest GenAI success case in Latin America (with Mercado Libre and AWS).

The company's commercial offering combines professional services (data platform modernization, ML model development, data engineering, GenAI implementation) with a productized asset, Mixilo, an AI-powered paid media optimizer that automates cross-channel budget allocation and marketing attribution. Mixilo is positioned as a customizable, client-owned capability distinct from generic SaaS, and is the company's primary step toward recurring software revenue. Go-to-market is enterprise-led, using direct consultative sales supported by Databricks and AWS co-sell channels, content marketing (blog, case studies), and industry events; the firm does not publicly disclose pricing and operates on a quote-based model tied to project scope.

Muttdata is privately held and founder-controlled, having closed its first institutional investment round in June 2026 led by Resultiv Capital with participation from Childs' Capital Partners and Founders Advocate; the round added Tom Beaty and Jim Childs to the board and is earmarked to accelerate North American expansion. The firm is led by co-founders Juan Martin Pampliega (CEO), Pablo Lorenzatto (CTO), Juan Mateo de Monasterio (CRO), and Pedro Ferrari (COO), and was recognized as Databricks' LATAM AI Enterprise Partner of the Year in 2025.

Name

Mutt Data

Legal name

Vuriltek S.A.

Website

https://muttdata.ai

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

51–100 employees

Short description

Muttdata is a privately held LATAM-based data and AI consultancy that helps large retailers, e-commerce platforms, CPG, and financial services firms modernize data platforms and operationalize AI on Databricks and AWS, supplemented by its proprietary Mixilo paid media optimization product.

Ownership category

akta.pro rank

Product category

Data and AI Consulting Services

NAICS

Custom Computer Programming Services (541511), Software Publishers (5132), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (51821)

SIC

Services-Computer Programming, Data Processing, Etc. (7370), Services-Computer Programming Services (7371), Services-Prepackaged Software (7372)

akta.pro primary industry

AI/ML Engineering & Model Development Services (BPAEAHAF)

akta.pro secondary industries

Data Engineering, Integration & ETL/ELT Services (BPAEAHAB), Data Analytics & Business Intelligence Services (BPAHALAC), Data Platform (Unified Data & Analytics) Suites (HDAEABAD), Data Quality, Observability & Metadata Management Services (BPAEAHAI), Industry/Domain Analytics Solutions & Accelerators (BPAEAHAK)

Keywords

• Data platform consulting
• AI implementation services
• Machine learning solutions
• Paid media optimization
• Generative AI services

Headquarters

HQ city

Buenos Aires

HQ country

Argentina

HQ region

Latin America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Consulting and Professional Services: Data platform modernization and AI implementation consulting services delivered to enterprise clients. Projects include modern data stack implementation, ML model development, and data infrastructure optimization.
2. Product Licensing (Mixilo): Licensing of proprietary Mixilo paid media optimizer product to enterprise clients for marketing automation and advertising optimization.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Muttdata delivers enterprise data platform modernization, applied AI, and MarTech consulting services to large retailers, e-commerce platforms, CPGs, and financial services leaders across Latin America and North America. The company designs and implements modern data stacks on Databricks and AWS, develops custom ML and Gen AI models, and licenses Mixilo, its proprietary AI-powered paid media optimizer that automates cross-channel budget allocation and bid optimization.

Differentiator

Problem solved

Functional benefit

Brands

• Mixilo: AI-powered Paid Media Optimizer product that helps companies optimize their budget based on ROAS or conversion goals.

Products and services

• Mixilo (AI Paid Media Optimizer) Proprietary AI-powered paid media optimizer that automates cross-channel budget allocation and bid optimization across advertising platforms, with daily pacing, ROAS-based optimization, and reverse-ETL activation. Designed for enterprise retailers and e-commerce brands seeking to optimize ad spend and improve marketing ROI.
• Modern Data Platform Services End-to-end Modern Data Stack implementation services on Databricks and AWS, including data infrastructure, data engineering, and applied AI capabilities, designed for enterprise retailers, e-commerce platforms, and financial services companies.
• MarTech Consulting Services Marketing technology consulting services covering custom predictive models (demand forecasting, LTV, predictive audience segmentation), measurement and attribution (MTA, MMM, Shapley value, Markov chains), and paid media with AI for enterprise clients.
• Gen AI Implementation Services Generative AI consulting and implementation services including fashion model generation, virtual try-on, localized tailored ads, own media personalization, and multi-model AI on Bedrock for legal operations, delivered to enterprise retail and e-commerce clients.

Quantifiable outcome

• Largest GenAI success case in Latin America

Named customers10 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration11 records

AI capability11 records

Feature1 record

Partnerships

Three partnerships are on record, tiered flagship, core and minor.

• DatabricksflagshipTechnology or IntegrationSelect Tier Databricks partner with 90+ certified practitioners. Recognized as LATAM AI Enterprise Partner of the Year 2025. Provides data platform implementation, ML model development, and AI consulting services built on Databricks technology.
• Amazon Web Services (AWS)coreTechnology or IntegrationOnly SOLA AWS-certified partner with Advertising and Marketing Technologies Competency and Machine Learning Consulting Competency. Provides cloud-based data infrastructure and AI solutions.
• Momentum PartnersminorStrategic or Co-development PartnerStrategic advisors providing guidance on business strategy and growth initiatives.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• EPAM Systems: Large data/AI and digital engineering consultancy with significant LATAM delivery presence and overlapping modern data stack, cloud and AI engineering services.
• Thoughtworks: Global technology consultancy with deep data engineering, ML and GenAI practices serving enterprise retail and financial services customers comparable to Muttdata's client profile.
• Slalom: Modern, regionally-organized consulting firm delivering data platform modernization, AI/ML engineering and MarTech engagements to enterprise clients with comparable delivery model.
• phData: U.S.-based Databricks-native data and AI services firm with a large certified practitioner bench and similar lakehouse implementation, ML engineering and managed services offering.
• Globant: Argentina-founded global digital and data/AI consulting firm with comparable LATAM roots, similar enterprise GTM, and overlapping data platform, AI engineering and MarTech capabilities.

Broad incumbents

• Deloitte: Big Four consulting firm with global data, AI and MarTech practices serving enterprise retail and financial services clients comparable to Muttdata's target segments.
• Accenture: Global systems integrator with broad data and AI practice, including LATAM delivery and 2024 acquisition of Insight Sourcing (founded by Tom Beaty, now on Muttdata's board), making it both a competitor and a counterparty.
• Capgemini: Global IT services firm with significant data engineering, cloud and AI consulting practice and growing LATAM delivery footprint that competes for the same enterprise modernization budgets.
• Tata Consultancy Services: Global IT services giant with substantial data, AI and analytics consulting practice and large LATAM delivery presence competing for enterprise data platform engagements.
• Cognizant: Large global IT services and consulting provider with data modernization, AI/ML and cloud practices serving retail, financial services and CPG enterprises overlapping Muttdata's verticals.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@muttdata3064
• LinkedInar.linkedin.com/company/mutt-data
• Instagraminstagram.com/mutt.data
• Xx.com/mutt_data

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mutt Data