What Equal Experts does

Equal Experts is a privately held, Trust-owned global technology consultancy founded in 2005 and headquartered in London. The firm operates as a network of approximately 4,060 consultants across 5 continents and 8 countries (UK, Australia, USA, India, Germany, Portugal, Netherlands, South Africa), with wholly-owned subsidiaries under the Equal Experts Trust collectively owned by employees, associate consultants, and customers. It delivers bespoke software engineering, data, AI, customer experience, product, modernisation and platform, and technology strategy services to enterprise and government clients. Marquee engagements include HMRC (modernisation and migration of 450+ APIs), Defra (the Defra AI SDLC Playbook), IG Group (Change Failure Rate reduced from 33% to 0%), John Lewis Partnership (AI-driven product bundling lifting AOV by 5%), Co-op (web application across 2,500 stores and 45,000 staff), and a digital insurance platform generating over £600k per day.

The company's core technology proposition is professional services rather than packaged software. It works across AWS, Google Cloud, and Microsoft Azure, applies modern engineering practices (CI/CD, DevOps), and integrates generative AI tooling (Claude Code, GitHub Copilot, Cursor) into software delivery. Its proprietary intellectual property includes the Equal Experts Experience Model, the AI Governance Framework, the Defra AI SDLC Playbook, and the Team Charter, which together codify how the network engages with clients. Revenue is generated through consultant day rates on enterprise and government engagements; no public pricing or rate cards are disclosed, and the firm operates a direct enterprise field-sales motion organised by region. Customer concentration spans Government and Public Sector, Financial Services, Retail and E-commerce, Software and Technology, Travel and Transport, Education, Manufacturing, Not-for-profit, Healthcare, and Media and Entertainment, with Government and Financial Services described as primary verticals.

Name

Equal Experts

Legal name

Equal Experts UK Ltd

Website

https://equalexperts.com

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Equal Experts is a Trust-owned, London-headquartered global technology consultancy engaging 4,060 consultants across 5 continents to deliver bespoke software engineering, AI, data, and digital transformation services to enterprise and government clients in financial services, retail, and the public sector.

Ownership category

akta.pro rank

Product category

Technology Consulting Services

NAICS

Management Consulting Services (54161), Custom Computer Programming Services (541511), Computer Systems Design and Related Services (54151)

SIC

Services-Management Consulting Services (8742), Services-Computer Programming, Data Processing, Etc. (7370), Services-Computer Programming Services (7371)

akta.pro primary industry

Instrumentation, Controls & Automation Engineering Consulting (BPAHAIAM)

Keywords

• Technology consulting services
• Software engineering consulting
• AI strategy consulting
• Digital transformation services
• Cloud modernisation consulting

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices8 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Technology Consulting Services: Equal Experts generates revenue by providing technology consulting services through their network of experienced consultants. They engage with enterprise clients on digital transformation, software engineering, AI implementation, and technology strategy projects. Revenue is derived from consultant day rates and project engagements, with a focus on delivering measurable business outcomes.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels9 records

Core offering

Equal Experts is a global technology consultancy that delivers professional services across AI, data, software engineering, customer experience, product, modernisation & platforms, and technology strategy. The firm operates through a network of approximately 4,060 senior consultants across five continents, partnering with enterprise and government clients to design, build, and scale bespoke software and AI solutions. Engagements are underpinned by proprietary delivery frameworks such as the Equal Experts Experience Model, the AI Governance Framework, and the Defra AI SDLC Playbook.

Product overview

Equal Experts is a global technology consultancy firm engaging 4,060 consultants across 5 continents that offers professional services rather than a packaged software product. Their portfolio consists of eight core service offerings: AI Services, AI Accelerated Software Delivery, Data Services, Customer Experience, Product Services, Software Engineering, Modernisation and Platforms, and Technology Strategy. These services work together to help clients decide with data and AI, design for users, deliver at pace, and scale sustainably. In addition to consulting services, Equal Experts has developed proprietary frameworks including the Defra AI SDLC Playbook (a structured guide for AI integration in software engineering) and the AI Governance Framework (for responsible AI adoption). The company operates across multiple industry sectors including government/public sector, financial services, retail/ecommerce, media/entertainment, software/technology, travel/transport, manufacturing, healthcare, and not-for-profit.

Differentiator

Problem solved

Functional benefit

Products and services

• AI

Quantifiable outcome

• Engineers reported feeling up to 5x faster in early prototyping and iteration cycles with AI tools
• +6 more outcomes

Named customers24 records

Segments10 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability8 records

Feature4 records

Partnerships

Four partnerships are on record, tiered core and supporting.

• Amazon Web Services (AWS)coreTechnology or IntegrationEqual Experts collaborates with Amazon Web Services to help large-scale customers optimise cloud usage and reduce energy consumption. AWS is a key cloud platform partner in Equal Experts' cloud optimization and digital transformation engagements.
• Google CloudcoreTechnology or IntegrationEqual Experts collaborates with Google Cloud to help large-scale customers optimise cloud usage and reduce energy consumption. Google Cloud is a key partner for AI, data, and cloud modernization projects.
• Microsoft AzurecoreTechnology or IntegrationEqual Experts collaborates with Microsoft Azure to help large-scale customers optimise cloud usage and reduce energy consumption. Azure is a key platform for enterprise cloud migration and AI implementations.
• SedexsupportingStrategic or Co-development PartnerEqual Experts is a member of Sedex and uses their expertise to review supply chains and provide confidence to clients regarding responsible business practices. Sedex membership supports Equal Experts' ethical supply chain and modern slavery compliance efforts.

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Thoughtworks: Global technology consultancy delivering custom software, digital transformation, and data/AI engineering for enterprises. Closest direct peer given similar agile delivery model, senior practitioner focus, and overlapping vertical mix including financial services and government.
• EPAM Systems: Global digital engineering and software product development consultancy serving enterprise clients across financial services, retail, and technology. Comparable in service mix (software engineering, data, AI) and reliance on senior engineering talent pools across Eastern Europe and globally.
• Slalom: Technology and management consultancy focused on digital transformation, data, cloud, and AI for mid-market and enterprise clients. Comparable agile, locally-led delivery model with strong regional sales footprint similar to EE's geographic organization.

Broad incumbents

• Accenture: Global professional services leader offering technology consulting, digital transformation, and managed services at massive scale. Competes with Equal Experts on large enterprise and government modernization deals, though with broader capabilities and global delivery.
• Capgemini: Global IT services and consulting firm with deep capabilities in cloud, data, AI, and digital engineering. Direct overlap with EE's modernization and platforms practice, particularly in UK and European government and financial services.
• Deloitte (Digital): Big Four professional services firm with a substantial technology and digital transformation practice. Competes for large-scale government and enterprise transformation mandates where EE also wins, often at a price and scale advantage.
• Tata Consultancy Services (TCS): Global IT services giant providing consulting, digital, and software engineering at scale. Competes on large enterprise and government transformation deals with cost-arbitraged delivery, though less specialized in EE's senior practitioner model.
• Infosys: Global digital services and consulting firm with strong presence in financial services, retail, and technology sectors. Overlaps with EE on cloud modernization, data engineering, and AI-enabled delivery for large enterprises.
• Cognizant: Global professional services company focused on digital transformation, cloud, and AI engineering. Comparable to EE in financial services and technology verticals, though with larger scale and broader service portfolio.
• McKinsey QuantumBlack / BCG Platinion: Strategy consulting firms with deep technology and AI engineering arms that compete with EE on AI strategy, transformation, and digital implementation for C-suite clients, typically at higher price points.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/EqualExperts
• LinkedInlinkedin.com/company/equal-experts
• Xx.com/EqualExperts

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles20 records

Subsidiaries7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Equal Experts